ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS® FEBRUARY 2015 VOLUME 8, ISSUE 2 BOR FORWARD INSIDE THIS ISSUE: Officers & Directors 2 Calendar 3 Great American Realtor Days Bus Trip 4 New Members 5 St Augustine February Events 6 Builder Council News 8 Go Green 9 Tech Tip 10 –11 Have a Heart Auction 12-13 1st Annual Golf Tournament 14-15 YPN Mixer 16 Board Orientation 17 Mediation 11CE 18 NAR News 19 March Preview Staff Contact Information 20 BOR PUBLIC WEBSITE: http://staugustinestjohnsbor.com
20
Embed
St Augustine & St Johns County Board of Realtors BOR Forward February 2015 Newsletter
St Augustine & St Johns County Board of Realtors BOR Forward February 2015 Newsletter
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
S T . A U G U S T I N E & S T . J O H N S C O U N T Y B O A R D O F R E A L T O R S ®
F E B R U A R Y 2 0 1 5
VOLUME 8, ISSUE 2
B O R F O R W A R D
I N S I D E T H I S I S S U E :
Officers & Directors 2
Calendar 3
Great American Realtor Days Bus Trip
4
New Members 5
St Augustine February Events
6
Builder Council News 8
Go Green 9
Tech Tip
10 –11
Have a Heart Auction 12-13
1st Annual Golf Tournament 14-15
YPN Mixer 16
Board Orientation 17
Mediation 11CE 18
NAR News 19
March Preview Staff Contact Information
20
BOR PUBLIC WEBSITE: http://staugustinestjohnsbor.com
Whales 3D At IMAX The Original City Walks Savory Faire Food & Wine Tasting
Tour Focus : The IMAX
Experience 30th Annual
Cathedral Festival Dark Of The Moon Tours At The
Lighthouse The Doobie Brothers And Special Guest The Marshall Tucker
Band Keyhole After
Dark History, Mystery, Mayhem & Murder Eve-ning Historic Walking Tour
Friday And Saturday: Paranormal Investigations At The Old Jail
27
Friday And Saturday: Paranormal Investi-
gations At The Old Jail Flagler Beach
Farmer's Market 4th Saturday-Family
Seining At The GTM Research Reserve
Old City Farmers' Market Fridays, Satur-days, & Sundays Historic Weapons Demon-
strations Flagler College Tours Chil-
dren's Nature Program-Palm Coast Span-
ish El Galeón Back In St. Augustine Ar-
chaeological Dig At Ximenez-Fatio House
30th Annual Cathedral Festival Figures
And Faces Exhibit Humpback Whales 3D
At IMAX Lost Ships Tour At The St.
Augustine Lighthouse Saturdays Musket Firing Demonstrations At Fort Matanzas
National Monument Focus : The IMAX
Experience Through The Keyhole
World Sword Swallower's Day At Ripley's
Uptown Saturday Night Noche De Gala
Dark Of The Moon Tours At The Light-
house The Original “Ghostly Experience”
Tours Of St. Augustine History, Mystery, Mayhem & Murder Evening Historic Walking
Tour Friday And Saturday: Paranormal Investigations At The Old Jail
28
S T . J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
www.stjohnsbuilderscouncil.com
7th Annual
Fishing Tournament
Northeast Florida Marlin Assoc.
Camachee Cove
Family of Anglers are invited to join in on the excite-
ment as Captains bring their “catch” to the dock in
hopes of having the winning fish!
Music by “The Coconuts”
Dinner at 6:00pm
Winners announced
Prizes
Raffle for a Yeti 65 cooler
Awards F I S H C A T E G O R I E S ( A N G L E R C O M P E T I T I O N )
Redfish, Sea Trout & Flounder
$750 Each 1st Place
$300 Each 2nd Place
$200 Each 3rd Place
T R I P L E C H A L L E N G E ( B O A T C O M P E T I T I O N ) H E A V I E S T T O T A L W E I G H T O F O N E O F E A C H F I S H I N A B O V E C A T E G O R I E S W I N S
1st Place - $1,250
2nd Place - $600
3rd Place - $400
ALL AWARDS ARE BASED ON ENTRIES AND SPONSORSHIP PARTICIPATION
YOUTH DIVISION (under 15) – opportunities to win prizes
(If captain is under 18, Parent must sign release/waiver)
Schedule of Events C A P T A I N S M E E T I N G A T K I N G F I S H
G R I L L C A M A C H E E C O V E
FRIDAY, APRIL 24TH, 2015 6-8 P.M.
Captain’s can launch their boat from anywhere but fish to be weighed in
must be brought to the NEFMA clubhouse by boat.
W E I G H - I N ( A W A R D S A N D D I N N E R T O F O L L O W A T N O R T H E A S T F L O R -
I D A M A R L I N ’ S C L U B H O U S E A T C A M A C H E E C O V E )
APRIL 25TH, 2015 2-5 P.M.
Benefiting
For more information please contact Leona Brown at SJBC
St. Johns County has over 800 homeless children in
their school system who have been abandoned, living
in foster care, cars, parks, public spaces,
abandoned buildings, etc.
Page 9 V O L U M E 8 , I S S U E 2
T H I N K G R E E N T H I S V A L E N T I N E ’ S D A Y
Valentine’s Day is an occasion celebrated on February 14 and while it has a very long history dating
back hundreds of years, the scale of the occasion we have today is largely thanks (or no thanks) to
marketers.
Some fast consumption related facts about Valentines day :
- Around a billion valentines are sent each year globally, making the day the second largest card-
sending holiday of the year behind Christmas
- 25 percent of all seasonal cards annually are valentines
- Over 36 million heart-shaped boxes of chocolate are sold each year.
- Valentine’s Day is the top holiday for fresh flower purchases with red roses being most popular
- 10% of engagements happen on Valentine’s day
- Over 60 percent of planned to by at least one valentine last year
Those statistics come from American Greetings Corporation
Valentines Day is big business and as such has the potential to have substantial impact on the environment. For example, the one
billion cards laid end to end would stretch around the world 5 times! That’s a lot of trees.
Valentines day gifts with the planet in mind
If Valentines Day is an important day for you or the one you love; then you can also show a bit of extra love for the environment by
carefully considering what you buy. Here’s some ideas:
- Cards made from recycled or tree-free paper (this will be indicated on the card)
- Consider sending an e-card instead using one of the many quality services around.
- Fair trade and/or organic chocolate
- Choose organic and/or locally grown flowers
- Make a donation to an environmental organization on behalf of the person.
- If you wish to give jewelry, consider pre-owned or purchasing from jewelers who are certified to be sourcing precious metals and
gemstones in an ecologically and socially responsible manner. Or considering something really offbeat like a wooden ring – they
look amazing.
- Buy the person a gift certificate for holistic therapies e.g. massage, naturopath, health spa.
- Arrange dinner at a local restaurant specializing in organic or locally grown food. Eating locally cuts down on food miles.
– Perhaps make dinner yourself using locally grown ingredients, accompanied by a nice organic wine. Set the mood with earth-
friendly candles. The effort you put in will be sure to impress!
- Book a retreat in a wildlife reserve, park or natural area. Your business will help support the running of such establishments.
- Give natural perfumes and fragrances. Popular mainstream fragrances are chemical cocktails. By buying natural fragrances,
you’ll be showing you not only care for the environment, but the person’s health.
These are just a few ideas to get you thinking.
“ T E C H T I P ”
Page 10 B O R F O R W A R D
One of the most common questions for moderators of technology
panels at real estate conferences is this: “What is your favorite
new technology tool?” At Inman Connect this year, you couldn’t
turn a corner without hearing someone talking about the latest
and greatest items they were implementing in their business. So we brought back a few clips of what we heard
from the plugged-in crowd in New York.
Love new tools but hate the distraction of technology solutions that don't live up to their promises? Check out
this companion piece on avoiding "Shiny Object Syndrome."
Onvedeo
This tool promises to help you produce listing videos “in minutes.” Basically, the company sends out filmmakers
to shoot high-quality video of neighborhoods across the country, using the material to create productions that
showcase your listing. Better Homes and Gardens Real Estate CEO Sherry Chris liked it so much, she decided to
partner with the small start-up. “We could do video for free if we wanted,” she says, “but it’s not going to have
the same result as far as making agents more productive and brokers more profitable.”
The first video is free. Agent pricing: $9.95 per video or $49.95 per month. Broker pricing: $149 per month and
up.
Nuoffer
This app’s creators say they’re hoping to make “the offer-writing process mobile and fun.” Nuoffer enables
agents to write an offer on the go in mere minutes, they say, and provides the flexibility to present the offer in a
larger number of ways. The app includes secure digital signatures, cover-letter creators, and branded accounts.
“It’s witchcraft! It’s amazing,” says Andrea Lightfoot, an agent with Texas-based Bamboo Realty. “You can write
an offer in, like, five minutes.”
The first month is free. After that, you can either pay $15 per month or $150 per year.
Google Voice
OK, so you’ve probably heard of this Google company, and its phone call and messaging service isn’t exactly
new. But if you hate listening to voicemail, you should check it out. You can use your current mobile number or
take a phone number that Google assigns you, and have all your calls routed through that one number, making
all your phones ring (or none, if that’s how you want it). Google transcribes the voicemails and sends them to you
by e-mail or text. (It’s not always perfect, but it’s sometimes shocking how close it can get.) “I haven’t listened to
a voicemail in three years,” says Michael Gold, who runs meet-up creator Empirical.ly.
Free.
Page 11 V O L U M E 8 , I S S U E 2
Doorsteps
We’ve written about this buyer-education platform (recently acquired by Move Inc.) before, but we heard so
many people talking about it at Inman that we just had to mention it again. This site aims to turn your potential
clients into informed buyers by offering them free, step-by-step educational tools about the home purchasing
process. It allows real estate professionals to shepherd potential customers who aren’t quite ready for the fin-
ish line. “My apps vary from client to client, but Doorsteps is a tool that I absolutely love,” says Alyssa Hellman,
a sales manager and agent with Long and Foster Real Estate in the D.C. metro area. “It allows clients to under-
stand the process.”
Free for consumers; agents pay $25 per month for unlimited use.
Layar
When technical difficulties foul up your presentation, but people are still talking about using your product after-
wards, you know you’re doing something right. When Layar co-founder Maarten Lens-Fitzgerald had to whip out
a video to show how his augmented reality program worked, he still got plenty of oohs and aahs from the tech-
savvy crowd. “We are revolutionizing print marketing,” he says. “Your audience is used to seeing video… [so
you’ll] get more money back from your investments.” The company adds property walkthroughs and videos to
print marketing pieces for a mere $60 per piece, without charging you per usage. They also offer drag-and-drop
features, meaning you can upload your PDFs and create interactive print pieces all on your own. It may seem a
little awkward to hold up your iPhone camera to watch a video on a piece of paper, but it won’t seem so funny
when everyone’s wearing Google Glass.
$60 per page, but you can try it out for free.
Jelly
Launched by Twitter co-founder Biz Stone just this month, this new app promises to combine your photos with
your social networks to help you get advice and answer questions. Some are calling it a visual version of Quora;
others are calling it just another attempt for Twitter to take over the world of social networking. It’s much too
early to say, but people were certainly saying it’s something to keep an eye on. “It’s the latest shiny object to
download,” says real estate consultant Katie Lance. “It’ll be interesting to see how… this will impact 2014.”
Free.
BombBomb
Again, something we’ve covered before. But what we kept hearing, up until now at least, was about how this
video messaging service can be used to reach customers. We absolutely loved hearing how Susana Murphy,
founder and CEO of Alante Real Estate in Plymouth, Mass., uses it to create distinction in a land of multiple
competing offers. The company sends video “letters to sellers... from our clients to the seller, explaining why
they deserve the home.” Nice move.
$25-$99 per month, depending on how many contacts you have.
Page 12 B O R F O R W A R D
Page 13 V O L U M E 8 , I S S U E 2
Page 14 N E W S L E T T E R T I T L E
Page 15 V O L U M E 8 , I S S U E 2
Page 16 B O R F O R W A R D
Y P N M I X E R
Steve Ladrido, Michael Delorenzo, Andrew
Birchall, Casey Duggan & Ryan Ford
Rick McChesney, Greg McCarthy, Casey Duggan,
Jonathan Martin, Michael Delorenzo & Andrew Birchall
Page 17 V O L U M E 8 , I S S U E 2
Page 18 B O R F O R W A R D
Page 19 V O L U M E 8 , I S S U E 2
N A R A N D R E A L T O R S ® F E D E R A L C R E D I T U N I O N O F F E R C R E D I T C A R D A S N E W B E N E F I T F O R R E A L T O R S ®
WASHINGTON (March 5, 2015) – National Association of Realtors® members now have access to an additional benefit through a new choice for credit, the official
REALTOR® credit card. The credit program, available to current and new members of the Realtors® Federal Credit Union, a division of Northwest Federal Credit Union,
features cards with customized real estate-themed designs, exclusive Realtor® branding options and competitive interest rates.
“Through our partnership with the credit union, we’re able to offer an extremely attractive option for meeting the personal and business needs of our members,” says Bob
Goldberg, NAR senior vice president for marketing and business development. “This program removes barriers our members may face from other banking institutions
when seeking credit. We’re also pleased our members have access to a credit card that is branded with the Realtor® trademark, something unavailable anywhere else.”
The credit card offers competitive features that make it a perfect choice for Realtors®, association staff and their families, including:
Personal credit and business credit cards: The cards offer competitive rates, no annual fee, no balance transfer fees and no cash advance fees. Through May 31, the
credit union is running a balance transfer special. (Additional details can be found online at www.REALTORSfcu.org).
Customized design: Realtors® can choose from a variety of design choices, including customized real estate-themed designs and Realtor® branding options specifically
for residential or commercial practitioners. Additional design options that represent real estate and homeownership are available for family members and non-member
association staff.
Imprinted message: The card includes options to include an imprinted tagline or title below the cardholder’s name such as “Realtor®”, “Broker”, “Commercial Real Es-
tate”, “Association Executive”, or “Homeownership Matters”.
Rewards program: A full-featured rewards program allows cardholders to earn reward points for purchases and redeem for cash, travel, merchandise, event tickets, charity
donations and more.
Annual fee waiver: There is no annual fee for either the personal or business credit cards – a value of $85 on business (corporate) credit cards.
Additional products: Secured credit cards are also available as part of the program.
“Our work with the credit union to offer this official REALTOR® credit card emphasizes NAR’s commitment to providing all members and association staff with the tools
and resources to help them succeed in the real estate marketplace,” said NAR past president Martin Edwards, Jr., who serves as a director and member
representative on the Board of Directors for REALTORS® Federal Credit Union. “We are pleased to be able to offer to NAR members specializing in residential and com-
mercial real estate, association staff and their family members a new choice in credit.”
Chris McDonald, president and CEO of REALTORS® Federal Credit Union said, “Since 2008, the REALTOR® Federal Credit Union has been providing banking services for
NAR members, and we fully understand that real estate professionals come with a unique set of credit needs. We are excited to offer this new service to help Realtors®
better manage their business and enhance their purchasing power.”
Visit www.REALTORSfcu.org for the most up-to-date information, to join the credit union and to apply for the REALTOR® credit card or call the credit union’s member ser-
vice center at 866-295-6038
REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union, is a member benefit offered by NAR and is a partner in the REALTOR Benefits® Program.
NAR’s REALTOR Benefits® Program offers practical solutions for Realtors® on the products and services they use every day. The program includes offerings from over
30 companies in a variety of categories that are recognized as leaders in their respective industries.
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the
residential and commercial real estate industries.
S T . A U G U S T I N E & S T . J O H N S C O U N T Y B O A R D O F R E A L T O R S ®