S Style ooks #SimplySmarter Street Style Looks Spring / 2019
SStyle
Looks#SimplySmarter
Street Style Looks
Spring /
2019
Our Brand
Indola is a bold, straight talking and
forward thinking hair brand inspired
by real life and the people in it.
We are on a mission to empower our
audience to be who they want to be,
and celebrate their individuality.
Everything we create is informed by
the needs of our partner hairdressers, and
shaped by Street Style, social media, and
popular culture, creating a destination that
delivers and encompasses everything
it means to be an individual on the go
in the world today.
5
Our Inspiration
The Street Style movement has shifted the
way fashion trends operate, and given power
back to the people. The streets have become
the new runway. As much as fashion is being
driven by the traditional big names houses,
the world’s trend-makers-bloggers, editors
are dictating the “New Cool”.
Social media has an elementary role to play
as looks from the street are instantaneously
shared across platforms like Instagram
and Twitter to a devoted audience hungry
for new inspiration.
An eye for fashion,and all things now. Meet Jessie Bush, our trend scout and fashion oracle.
WeThePeopleStyle
350k Followers... and counting
“As a Street Style photographer
and fashion blogger, a considerable
amount of my time is spent traveling.
This ongoing expedition has resulted
in soaking up the atmosphere of
various fashion-forward cities,
an exploration of culturally-rich
destinations,and participation at
fashion week shows and events.
During all of this, I’ve kept one eye
on the latest trends, styles and fashion
movements around the world.
This global roaming allows me to spot,
curate and deliver the must-have
fashion trends that feed the hair-stories
we are about to present in this style
guide, and the ones we’ll be seeing on
the high-street over the course of the
up-coming season. So, go on, dive in,
and get your dose of spring today...”
6 7
Folk Touch
Key pieces
Spring /
2019
Look /
One
Harking back to a simpler era, this
trend borrows from an organic, rustic
farm aesthetic; raw, naturally dyed
cotton pairs with hand-woven bags
full of produce from the farmer’s
market. Earthy tones of clay, wheat
and sun-baked grass mix together
to elicit a late-summer’s daydream. Styling by Isis Rodríguez
@isisrodriguez_stylist
98
Folk
Touch
Look/
One
Street Style Looks
This trend is all about an organic,
farm aesthetic. We have brought this
into the colour in terms of both
technique and palette; the woven
highlighting technique echoes
the weave of the natural fabrics
referenced by the trend; while the
copper tones and the dusted
pastels all have an earthen quality
and refl ect the light and landscape.
D R Y U N D O N E
A super soft undone
on haircut which had
a softness and a fl ow
to go with the trend
P A D D Y M C D O U G A L LIndola Global Ambassador
“The styling process itself is really organic,
the focus on amplifi cation of natural
texture, which lends the hair a beautiful
lived in quality which is so current but
also eff ortless.”
LIVED IN PASTELS
10 11
Get the look
B E F O R E
A F T E R
Must-Have/
Styling
Preserve your colour shine! Our Innova
Colour range infused with Silk Proteins,
locks colour into the hair to prevent fading
for up to 90% colour retention even after
30 washes.
As easy as 1, 2, 3
New / Product
TEXTURE SPRAY
Adds an invisible soft grip
for eff ortless styling.
New / Product
DRY SHAMPOO FOAM
Refreshes hair and provides
instant, natural looking volume
without overburdening thanks
to our innovative weightless
foam formula.
“I love amplifying pre existing textures
in hair and Indola’s new Texture Spray
is perfect, it adds instant volume and
texture to any hair type”
P A D D Y M C D O U G A L LIndola Global Ambassador
12 13
CivilSociety
Spring /
2019
Look /
Two
The world today is awash in positive
movements for change; matters like
gender equality, social progression
and environmental movements are
being re-shaped on a global stage by
a new generation. Bold and in-your-
face as a confi dent shift towards a
better society, this is fi rmly owned
and controlled by the youth.
Key pieces
Styling by Isis Rodríguez@isisrodriguez_stylist
Civil
SocietySociety1514 15
Look/
Two
This trend is all about edge, its about
using the way you look to make a
statement and thats exactly what
we have ensured. Textured bleached
shapes reference the punk element
of the trend while also promoting
the genderless vibe which is huge
right now.
BLEACHED
Street Style Looks
The perfect true lift
more attitude and reads
the genderless, punk, DIY,
iD millennial inspired
aesthetic of the trend.
P A D D Y M C D O U G A L LIndola Global Ambassador
“The styling variation is suitably
unfussy, it’s about using product
and heat to harden the impact of
the look, the gel gives the hair a
more extremetexture.”
16 17
Civil /
Society
Street Style Looks
A N D Y S M I T HIndola Global Ambassador
“This haircut is about to have
attitude texture and a raw but
not too aggressive finish.
By working with undercuts soft
edges and heavy overhangs we
achieve the perfect strong yet
wearable look.”
The male look concentrates solely
on power of a clean bleached look
18 19
Get the look
B E F O R E
A F T E R
Bring strength, softness and shine to
your hair with Blond Addict, a fabulous
range designed for all blond hair. Our range
features hair bonding technology which
creates hair bonds to regenerate the hair
fi ber and reduce hair breakage.
Kera Restore, restore the natural
strength of extremely damaged,
fragile hair – without weighing down.
For her
For him
Must-Have
SETTING
BLOW DRY SPRAY
TEXTURE
VOLUMISING POWDER
StreetStyle
CollectionStreet Style Looks
Spring /
2019