SSMU O-Week Proposal

VIDEO PROPOSAL

O-WEEK 2014

LEGATO PRODUCTIONS

[email protected] | 514.583.7107

POTENTIAL PROJECTS:

MULTI-PART SERIES HOW TO FROSH // MEET YOUR COORDS

ONE-TIME PROMOSPRE O-WEEK PROMO // O-WEEK AFTERMOVIE

INTERACTIVEVIDEOPLATFORM: themadvideo.com

TAGGINGAdd more info about any person, place or product right in the video player. Small icons appear unobtrusively in top left and can be clicked for an onscreen blurb and links to relevant pages.

EMBED & SHAREEmbed customized video with tags on any webpage or share any tag directly on Facebook, Twitter, Pinterest and Google+.

ANALYTICSTrack engagement and gain insight into viewer interest through advanced analytics (e.g., shares, clicks, conversion rates, etc.).

MULTI-PART SERIES HOW TO FROSH

PROJECT SUMMARY: multi-part series made up of brief ‘Frosh’ tips (< 30sec videos), organized by theme or topic

CONTENT: provided by SSMU in consultation with Legato about how translates into video (see PRODUCTION PROCESS)

*Number of videos will vary based on storyboard. Cost estimates are based on the amount of work involved, not the exact length or number of videos.

PACKAGE 1: BASIC,QFOXGHV���FDPHUD��KLJK�TXDOLW\�DXGLR�UHFRUGLQJ����KRXUV�RI�ƓOPLQJ�VXEMHFWV��YLVXDO�HGLWLQJ��DXGLR�PL[LQJ��DQG�EDFNJURXQG�PXVLF�Cost estimate - 600 +GST/QST

PACKAGE 2: DYNAMIC,QFOXGHV���FDPHUDV��KLJK�TXDOLW\�DXGLR�UHFRUGLQJ����KRXUV�RI�ƓOPLQJ���E�UROO��FRPSOHPHQWDU\�IRRWDJH�EH\RQG�VXEMHFWV���YLVXDO�HGLWLQJ��DXGLR�PL[LQJ��DQG�EDFNJURXQG�PXVLF�Cost estimate - 800 +GST/QST

PACKAGE 3: INTERACTIVE,QFOXGHV���FDPHUDV��KLJK�TXDOLW\�DXGLR�UHFRUGLQJ����KRXUV�RI�ƓOPLQJ���E�UROO��YLVXDO�HGLWLQJ��DXGLR�PL[LQJ��EDFNJURXQG�PXVLF��LQWHUDFWLYH�WDJJLQJ�RQ�SXEOLVKHG�YLGHRV��VHH�,17(5$&7,9(�9,'(2��Cost estimate - 1000 +GST/QST

MULTI-PART SERIES MEET YOUR COORDS

PROJECT SUMMARY: series revolving around individual coords or faculties (e.g., coords grouped in same video per faculty)

CONTENT: provided by SSMU in consultation with Legato about how translates into video (see PRODUCTION PROCESS)

*Number of videos will vary based on storyboard. Cost estimates are based on the amount of work involved, not the exact length or number of videos.

PACKAGE 1: BASIC

,QFOXGHV���FDPHUD��KLJK�TXDOLW\�DXGLR�UHFRUGLQJ����KRXUV�RI�ƓOPLQJ�VXEMHFWV��YLVXDO�HGLWLQJ��DXGLR�PL[LQJ��DQG�EDFNJURXQG�PXVLF�Cost estimate - 600 +GST/QST

PACKAGE 2: DYNAMIC

,QFOXGHV���FDPHUDV��KLJK�TXDOLW\�DXGLR�UHFRUGLQJ����KRXUV�RI�ƓOPLQJ���E�UROO��FRPSOHPHQWDU\�IRRWDJH�EH\RQG�VXEMHFWV���YLVXDO�HGLWLQJ��DXGLR�PL[LQJ��DQG�EDFNJURXQG�PXVLF�Cost estimate - 800 +GST/QST

PACKAGE 3: INTERACTIVE

,QFOXGHV���FDPHUDV��KLJK�TXDOLW\�DXGLR�UHFRUGLQJ����KRXUV�RI�ƓOPLQJ���E�UROO��YLVXDO�HGLWLQJ��DXGLR�PL[LQJ��EDFNJURXQG�PXVLF��interactive tagging on published videos (see INTERACTIVE VIDEO).

Cost estimate - 1000 +GST/QST

ONE-TIME PROMO PRE O-WEEK PROMO

PROJECT SUMMARY: blend past O-Week footage with new soundbites about frosh (interviewees/actors on camera).

CONTENT: storyboarded by Legato in consultation with SSMU and interviewees/actors

*Cost estimates are based on the amount of work involved, not the exact length of the video.

PACKAGE 1: BASIC

,QFOXGHV�XVH�RI�SDVW�IRRWDJH������KUV�RI�+'�ƓOPLQJ���IXOO�SUH��WR SRVW�SURGXFWLRQ�SURFHVV����FDPHUD��QR�E�UROO���FRPSOHPHQWDU\��IRRWDJH��LQWHUDFWLYLWy added)

Cost estimate - 1000 +GST/QST

PACKAGE 2: DYNAMIC

,QFOXGHV�XVH�RI�SDVW�IRRWDJH������KUV�RI�+'�ƓOPLQJ���IXOO�SUH��WR SRVW�SURGXFWLRQ�SURFHVV����FDPHUDV��QHZ�E�UROO���FRPSOHPHQWDU\��IRRWDJH��QR�LQWeractivity added

Cost estimate - 1500 +GST/QST

PACKAGE 3: INTERACTIVE

,QFOXGHV�XVH�RI�SDVW�IRRWDJH������KUV�RI�+'�ƓOPLQJ���IXOO�SUH��WR SRVW�SURGXFWLRQ�SURFHVV����FDPHUDV���LQWHUDFWLYH�WDJJLQJ�RQ��published videos (see INTERACTIVE VIDEO)

Cost estimate - 2000 +GST/QST

ONE-TIME PROMOO-WEEK AFTERMOVIE

PROJECT SUMMARY: all new footage and soundbites of O-Week spanning all faculties and major events.

CONTENT: storyboarded by Legato in consultation with SSMU and faculties

*Cost estimates are based on the amount of work involved, not the exact length of the video.

PACKAGE 1: BASIC

Includes full pre- to SRVW�SURGXFWLRQ�SURFHVV�����KRXUV�ƓOPLQJ�����KRXUV�HGLWLQJ��QR�LQWHUDFWLYLWy added)

Cost estimate - 1000 +GST/QST

PACKAGE 2: DYNAMIC

Includes full pre- to SRVW�SURGXFWLRQ�SURFHVV�����KRXUV�ƓOPLQJ�����KRXUV�HGLWLQJ��QR�LQWeractivity added)

Cost estimate - 1500 +GST/QST

PACKAGE 3: INTERACTIVE

Includes full pre- to SRVW�SURGXFWLRQ�SURFHVV�����KRXUV�ƓOPLQJ�����KRXUV�HGLWLQJ�LQFO��LQWHUDFWLYH�WDJJLQJ�RQ�SXEOLVKHG�YLGHRV�Cost estimate - 2000 +GST/QST