| www.shivaami.com | www.internetmarketingpro.in | www.shivaami.in | www.internetmarketingblog.in Why do we need SSL? Today's buzzword is...”Internet & Business“ The e-commerce business is all about making money and then finding ways to make more money. Of course, it's hard to make (more) money, when consumers don't feel safe executing a transaction on your Web site. That's where SSL (Secure Socket Layer) comes into play. Understanding how SSL affects e- commerce business can also potentially help you to unlock (more) money from your custom
12
Embed
SSL Certificates: SSL Certificates from Brands like Thawte, Comodo and Verisign
SSL certificates: SSL encrypts data, and provides security to all online transactions, Shivaami authorised dealers for SSL provides, Verisign, Thawte and Comodo ssl certificates.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
The e-commerce business is all about making money and then finding ways to make more money. Of course, it's hard to make (more) money, when consumers don't feel safe executing a transaction on your Web site.
That's where SSL (Secure Socket Layer) comes into play. Understanding how SSL affects e-commerce business can also potentially help you to unlock (more) money from your custom
SSL encrypts data, like credit cards numbers (as well other personally identifiable information), which prevents the "bad guys" from stealing your information for malicious intent.
You know that you're on an SSL protected page when the address begins with "https" and there is a padlock icon at the bottom of the page (and in the case of Mozilla Firefox in the address bar as well).
An SSL-encrypted connection is established via the SSL handshake process, which transpires within seconds transparently to the end user. When accessing an SSL-secured Web site area, the visitors browser requests a secure session from the Web server. •The server responds by sending the visitor’s browser its server certificate.•The browser verifies that the server’s certificate is valid, is being used by the Web site for which it has been issued, and has been issued by a Certificate Authority that the browser trusts.•If the certificate is validated, the browser generates a one-time session key and encrypts it with the server’s public key.•The visitor’s browser sends the encrypted session key to the server so that both server and browser have a copy.•The server decrypts the session key using its private key. The SSL handshake process is complete, and an SSL connection has been established. •A padlock icon appears in the browser’s status bar, indicating that secure session is under way.
SSL saves your website from Phishing & Pharming and Brings TURST
CA = Certifying Authority such as VeriSign
•No lock icon: Because CA’s usually won’t issue a certificate to fraudulent phishing or pharming sites, such sites usually do not use SSL encryption. Internet users, therefore, are alerted by the absence of a padlock icon in their browsers status bar.
•Name mismatch error: A pharming site could try to use a certificate issued by a CA for a domain owned by the attacker, but the user’s browser will warn the user that the visited URL does not match the certificate presented by the fake Web server.
•Untrusted CA: A pharming site might attempt to use a certificate issued by an untrusted CA. In this case, the user’s browser will generate the following warning: the security certificate was issued by a company you have not chosen to trust
SSL EV - A New Standard in SSL certificateWith Green Bar Technology to increased customer TRUST.
New standard in SSL Certificates Offers strong promise of genuine site identity with a GREEN TOOLBAR Current Browsers Supporting EV Green Bar– IE7, FF3 Thousands of websites already EV enabled Over 90% of the EV certificates issued today are
SSL EV - A New Standard in SSL certificateWith Green Bar Technology to increased customer TRUST.
Tech – Ed recently completed a usability study on EV and found the following results:
93% of users prefer to shop on a site that displays the green EV address bar. 97% of users say they are likely to share their credit card information with sites that show the green bar. Only 63% of the participants who are likely to share credit card information with a non-EV site. 88% of users stated a preference for or a feeling of trust or security using a VeriSign-protected EV site. The next-highest response to any other CA was 22%.