SS20 BC FireSmart - Social Media Handbook€¦ · Social Media is a powerful tool that can be used to strengthen bonds and initiate action in our communities. In order for FireSmart

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SS20 BC FireSmart - Social Media Handbook


As the severity of wildfires have increased in BC over the past

decade, the need for preventative wildfire measures has never been

greater.

To effectively reduce wildfire risk, it is important that the public gain a

better understanding of what it means to be FireSmart.

Now, more than 100 FireSmart Recognized Communities in B.C. and

over 200 communities are currently involved in a FireSmart program.

FireSmart is backed by a vast amount of field, laboratory and

modeling research. Its methods have been demonstrated to reduce

the risk of losses, under even the most extreme fire conditions.

Collaboration between agencies, community organizations, and

different levels of government will better support key FireSmart

messaging of preparedness, prevention, response, and recovery.

A few simple steps can contribute to increasing a property’s, neighborhood’s, and community’s resilience to wildfire.

Our Purpose


Our 2020 Campaign

This summer BC FireSmart is running a fully integrated campaign. The

overall theme is focused on celebrity spokesperson Bryan Reid Sr. from

the hit HGTV Show Timber Kings, and his personal story about losing

his business to wildfire.

Bryan is now an advocate for wildfire prevention and preparedness.

With a video series, digital advertising, social media advertising

and public relations campaigns, we will work to bring the value and

message of FireSmart to our province.

Coming into wildfire season, this campaign is designed to inspire

homeowners and community leaders to take action.

With your help we will enable community leaders to share actionable insights to people in their personal and community networks across British Columbia.

#GetFireSmart #FireSmartBC



SS20 Campaign Content Calendar

Important Campaign Dates:

Monday, May 5th: Event Announcement - Wildfire Community Preparedness Day

Thursday, May 7th: Video Release - Bryan’s FireSmart Tip #1 - Complete a FireSmart Home Assessment

Thursday, May 14th: Video Release - Bryan’s FireSmart Tip #2 - Check if your community is FireSmart recognized.

Thursday, May 21st: Video Release - Bryan’s FireSmart Tip #3 - Don’t Wait, FireSmart your home today.

Monday, April 27th: SS20 Campaign Launch

Monday, April 27th: Video Release - Bryan Reid’s Top 3 FireSmart Tips

Tuesday, April 28th: SS20 Campaign Press Release

Thursday, April 30th: Video Release - Timber Kings Wildfire Story

Tuesday, June 9th: Video Release - FireSmart Home Ignition Zone

Monday, June 15th: Video Release - Bruce Perrin - Fire Chief Tips

Tuesday, June 23rd: Video Release - Jamie - Homeowner

Testimonial

25


FireSmartBC Campaign Calendar (cont..)

Important Campaign Dates:

Thursday, July 2nd: Social Media Contest Release - FireSmart Community Activation Promotion (Facebook & Instagram)

Friday, July 10th: Video Release - Bryan Ried Community Action

Tuesday, July 14th: Graphic Release - Simple Steps To Sign up

Your Community for the FireSmart Canada Community Recognition

Program

Thursday, July 16th: FireSmart Public Presentation 2020 Release -

Introduce your community to FireSmart!

3 4


FireSmart Overview

Wildfire prevention is a shared responsibility that relies on strong

and lasting partnerships.

Homeowners can help protect their properties from wildfire threats

by following FireSmart disciplines.

FireSmart is a framework for living with and managing for wildfire.

With FireSmart’s seven disciplines, even the most fire-

prone areas can be protected and preserved:

Education Vegetation Management

Legislation and Planning Development Considerations

Interagency Cooperation Cross-Training

Emergency Planning


Our Objectives

To help homeowners protect their properties from wildfire threats,

FireSmartBC has set the following Social Media objectives:

1. Increase awareness about FireSmartBC and its seven disciplines.

2. Increase support for FireSmartBC through homeowner and community participation in FireSmart initiatives and Wildfire Community Preparedness Day activities.

3. Increase in the number of recognized FireSmart communities.


Why We Use Social Media

Social Media is a powerful tool that can be used to strengthen bonds

and initiate action in our communities.

In order for FireSmart disciplines to be effective, the public must see

themselves as part of the prevention solution.

Homeowners play an important role in wildfire prevention and can

reduce the risk of damage to their property by wildfire by following

FireSmart disciplines.

Social Media is a community building resource we use to spread the FireSmart disciplines across BC.


Why Social Media Is Important

As community leaders, you play a critical role in spreading actionable

FireSmart disciplines in your community.

Through sharing and engaging with FireSmartBC online, we can have

a greater impact to develop fire resilient communities across British

Columbia.

Social action at the individual level is what’s needed to create wildfire resilient homes.

FireSmartBC content is intentionally designed to be highly sharable.

Our content offers practical guidelines, engaging informational pieces,

and actionable homeowner resources.

This enables community leaders to share actionable FireSmart insights to people in their personal and community networks.


Official BC FireSmart Hashtag

We encourage the use of the hashtag #GetFireSmart and #FireSmartBC

on every FireSmart related Social Media post, across all platforms.

Hash-tagging is a tool to help optimize Social Media posts to reach a

wider audience.

Hash-tagging allows FireSmartBC to track our combined community

efforts to promote FireSmart disciplines, and interact with any comments

or questions.

Hash-tagging helps brand the FireSmart messaging, increasing the visibility, credibility, and significance of our combined efforts.


How You Can Help - Homeowners

We encourage liking, commenting, and sharing content featured on

the official FireSmartBC Social Media accounts.

All FireSmartBC content is intentionally designed to be highly sharable,

informative, and resourceful.

Interacting with and tagging FireSmartBC’s official Social Media

accounts will allow us to track our combined community efforts to

promote FireSmart disciplines, and interact with any comments or

questions.

Interacting with and tagging FireSmartBC will increase the credibility and significance of the messaging.


How You Can Help - Inter Agency Partners

We encourage the Social Media Manager of your organization to

spend time each week engaging with and supporting the FireSmart

social communities.

This includes liking, commenting, and sharing across all Social Media

channels (Facebook, Twitter, Instagram).

This also includes using the #FireSmartBC hashtag, and tagging the

official FireSmartBC Social Media accounts.

This interaction is critical for FireSmartBC to reach new audiences across British Columbia.


Tips For Interacting With FireSmartBC Online

When possible, integrate hashtags and account tags into the sentence

of your posts.

This will help the hashtag and account tag stand out, providing context, credibility, and importance to the sentence it is included in.

For instances where this isn’t possible, place those tags at the very

end of the post.

Examples:

• “The Rock Creek #FireSmartBC event happens this weekend…”

• “Rock Creek is hosting an event on behalf of @FireSmartBC to help homeowners protect their properties from wildfires.”

• “Rock Creek is working with local firefighters to educate homeowners on how to protect their properties from wildfires.

#FireSmartBC”


Facebook

Facebook has the largest number of users of any Social Media platform worldwide.

We use Facebook to target and reach the most people we can.

Instagram

Instagram is a highly visual Social Media platform.

We use strong visuals in our photography and videos to attract the most attention on Instagram.

Twitter

Twitter is ideal to provide news and updates as they occur in real-time.

We use Twitter to share newsworthy content and promote upcoming FireSmart events.

@FireSmartBC

@FireSmartBC

@BCFireSmart

Official FireSmartBC Accounts


Best Practices On Facebook

The FireSmart BC Facebook ecosystem is made up of BC FireSmart affiliates, committee

members, residents and community leaders. You can find our Facebook page at

Facebook.com/FireSmartBC.

Facebook

www.facebook.com/firesmartbc


Best Practices On Facebook

Share:

This action shares this

specific post on your

profile.

Like:

This action promotes

this post on Facebook

organically.

Comment:

This action can be

used to continue the

conversation or tag

stakeholders.

Facebook


Facebook - Sharing

1. 2.

3. 4.


Best Practices On Twitter

The FireSmart BC Twitter ecosystem is made up of BC FireSmart affiliates, committee

members, residents and community leaders. You can find the FireSmart BC Twitter page

at Twitter.com/BCFireSmart.

Twitter

www.twitter.com/BCFireSmart


Best Practices On Twitter

Twitter

Retweet:

This action shares this

specific post on your

profile.

Comment:

This action can be


conversation or tag

stakeholders.

Like:


this post on twitter

organically.


Like:


this post on twitter

organically.

Comment:

This action can be


conversation or tag

stakeholders.

Best Practices On Instagram

The FireSmart BC Facebook ecosystem is made up of BC FireSmart affiliates, committee

members, residents and community leaders. You can find the FireSmart BC Instagram

page at Instagram.com/FireSmartBC.

Instagram

Follow:

This action to connect

with FireSmartBC on

Instagram.


Tagging:

When sharing with your

community about homeowner

tips, the FireSmart disciplines or

a local FireSmartBC event, tag

@FireSmartBC.

@FireSmartBC:

This action will develop the

FireSmart Instagram community

and let us know about your

FireSmarting activities.

Instagram

Tag @FireSmartBC in all your

FireSmart Instagram photos!

Best Practices On Instagram


SS20 BC FireSmart - Social Media Handbook€¦ · Social Media is a powerful tool that can be used to strengthen bonds and initiate action in our communities. In order for FireSmart

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