Srinivas Adyapak_Application of Hybrid Cloud for Telecom

Application of Hybrid Cloud for Telecom Business

Srinivas Adyapak and D.N. VenkateshWipro Technologies

INDIA

Cloud Connect Conference 2012Bangalore – 24th and 25th May

Agenda

Telecom Services In Perspective

Moving Telecom Services To Hybrid Cloud and Its Challenges

Conclusion

Telecom Services In Perspective

Telecom Services In perspective

- Shifting Opportunity

Telecom Service Provider Acted As Carrier to Data – 2000 to 2005

• Pure voice player• Data Pipe providers

Telecom Service Provider Started Offering Data Services – 2005 to 2009

• Internet Applications, Hosting premium content• Multimedia streaming

Carrier to Cloud Providers 2009 – Till now

• Pipe providers for cloud based services• Data centers for Enterprises• Future – transform as Cloud service providers

Access To

Content

Own Content

Customer

Profile Builder

Charge

Data Services

Building Walled Garden Services

Walled Garden Services

Internet (Open

Garden)

Internet (Open

Garden)

ControlledAccess

To Support Ecosystem Need to Build

Next Generation Network (NGN)

Customer

Content Providers

Core Network OSS/BSS

Messaging System

Device Explosion – 15 billion

Home

PersonalAutomotive

HD Set Top Box - DVB-S/C/T, ISDB-T/S, ATSC, Open CableHD DVR – Digital Video RecorderHD Hybrid STB – IP + Cable STB

Optical Disc Players – Blu-Ray, HDDVD, DVDNetworked Players – Internet Radio, Wireless AudioHMI – Voice controlled remoteDigital Media Server/Client - DLNA/UPnP

Portable Media Player – MP3 Players

Digital Still Camera – Imaging DSC Docks

Mobiles – Smart phones, Multimedia, FeatureMID – Mobile Internet DevicesUMPC

GPS Devices GIS Apps

Automotive Infotainment - MP3 DocksDVD/CD Players

Mobile TV – DVB-H, MediaFloTerrestrial TV – DVB-T

Integrated DTV – RPTV, LCDDigital Picture FrameDigital Media Client

Home Hub VoIP Phones

NGN Services Bring in its own Infrastructure

- Estimated Infrastructure for On Device Portal

• Vertical scalability – scaling up– Increasing capacity by adding resource within the same logical unit – Like, adding more CPU to an existing server, adding hard drive to RAID/ SAN

Storage

• Horizontal scalability– Adding multiple logical units / resources such as load balancers, distributed file

systems.

Typically 45% Of Data Center Cost Consumed By ServersAvailability with 5 nines 99.999% : ~5 minutes downtimes per year

  2010 2012 2014 2016 2018  Subscribers

  12.2 M 28 M 39 M 46 M 50 M

Web Server 4 12 20 32 44

App/DBServer 4 12 20 32 44

Total Servers 8 24 40 64 88Rack 1 3 5 7 9

Moving Telecom Services To Hybrid Cloud and Its Challenges

Game Changer –

Move From Cloud Carrier To Cloud Provider

Open Garden

Closed Garden

Hybrid Garde

n

Open Cloud

Open Cloud

EnterpriseNetwork

EnterpriseNetwork

EnterpriseNetwork +

Open Cloud

EnterpriseNetwork +

Open Cloud

• Data center with virtualization and consolidation

• Plain Vanilla Services

• Not Enterprise class

• Best of Both worlds

• Value Added Services

• Becomes a cloud player

Next Opportunity - Cloud Business Potential

2008 2009 2010 2011 2012 20130

10

20

30

40

50

60

1114

21

27

39

55

Forecast on Cloud Spending

Year

In U

SD (B

illio

n)

2008 2010 2012 2014 2016 2018 20200%

2%

4%

6%

8%

10%

12%

14%

16%

0% 1% 1%2%

4%

8%

14%

Forecast of On-premise Spending Replaced by Cloud computing

YearCl

oud

com

putin

g re

plac

ing

on-p

rem

ise sp

endi

ng

The above diagrams are based on data from Deloitte’s Cloud Computing Forecasting Change given in 2012 Cloud predictions :http://softwarestrategiesblog.com/category/2012-cloud-predictions/

Telecom Services on Cloud

• CRM, Sales and Billing• E-mail, Video Content • OSS/BSS• Configuration and Backup

SaaS

• Service Delivery Platforms (SDP)• COTS deployment

PaaS

• Data center solutions • Compute, Storage, Wan optimization controllers (WOC), Application

delivery controllers (ADC)• Network solutions• Unified Communications• VoIP, security• Network and Application optimization• Network Management

IaaS

Hybrid Cloud in the Telco Context

Telecom Service Provider Roles

Enterprise Customers & End user

Public Cloud Provider 1

Public Cloud Provider 1

Public Cloud provider 2

Public Cloud provider 2

Telco

Cloud Broker

Cloud Provide

r

Cloud Carrier

Cloud Consum

er

Hybrid Cloud Requirements

•Interoperability among Telco and other public/private clouds• SLA  between the cloud providers•  Reporting  capability•  Real time update  and management of multiple clouds

Hybrid Cloud Components and Usage

Real Timeand

Non-Real time Geographic proximity[for content providers and 

multimedia]

During Cloudburst- Augmenting resources during peak load Complementar

y services- Backup-Storage

- Computing

Hybrid Cloud usage

Cloud Broker

Cloud Provider

Cloud Migratio

n Tool

Cloud Gateway

Cloud Consume

r

Hybrid Cloud - Challenges, Issues and likely Solutions

• Increased operational complexity

• Performance, Reliability and Latency for cloud interoperability

• Networking capability supportIaaS

• Dependencies among COTS components and Cloud Elements

• Disparity in Middleware, Database features supported by Cloud providers

PaaS

• Application level security

• Hosting Software components based on Real-time Vs Non Real-time

SaaS

• Compatible Cloud stack among the cloud providers ; use cloud gateways• Application Delivery controllers and WAN optimization controllers to improve

performance and reduce Latency• Libraries with API support for the different cloud providers• Tools with unified view and management capabilities across multiple clouds

Solutions

Cloud Interoperability

Cloud Consumers

Telco Cloud

Public Cloud 2

Public Cloud 1

Cloud Burst

Cloud Burst

Telco Cloud

Public Cloud 2

Public Cloud 1

Cloud service broker

Cloud Brokers

Cloud Consumers

Telco Cloud

Public Cloud 2

Public Cloud 1

Compute VM VMVM

Storage 

Cloud GatewayServer 1

E-mail server

HTTP/REST

HTTP/REST

HTTP/RESTiSCSI protocol

Cloud Consumers

Cloud Gateways

Cloud Consumers

Hybrid Cloud API and Open Standards

Cloud Consumers

Telco Data center

Telco Cloud Abstraction Layer

(API)Libraries/ Web services

OVF - DMTF

CDMI - SNIA

OCCI - OGF

Open standards

HTTP/REST

XMPP

Control Plane - Initiating/Establishing/tearing down sessions

presence Collaboration

Management PlaneReportingProvisioning

Notification

Telco Cloud

Formats•XML•JSON•RPC

Auth Mechanisms•HMAC•Auth Tickets

Public/Private cloud

HTTP/SOAP

A Telco Hybrid Cloud

Consumers and SMB

SaaS, BPaaS

PaaS

IaaS

BSS – Clearing House

Service Delivery Platform

Storage & Other Data

center services

Content – Video, Other Media

Compute services

Configuration/ Backup

Cloud Broker / Cloud Gateways

SOA Based

Services

Telco Network

Performance Critical

Appl. - Charging

Mobile Virtual Network Operator

CRM, Billing

Cloud Provider

Telco Environment

Scenario 1 - Hosting Wi-Fi Directory services

Local Directory

Cache For Real Time

Access

Hosted

On Public/Privat

eCloud

PaaS, IaaSHotspot Directory

Non-Real Time Data Aggregation

Hotspot Directory Server

Telco Cloud

SaaSIssues

• Design Issues - APIs• Data Sync with Cache

Advantage

• Scale up / down resource based on demand

• Offer Directory Services to others

Scenario 2 - IPTV

Content As A Service (CaaS)Hosted On

Public/private Cloud

TelcoCloud

PaaS

Service Domain

Network Domain

IaaS

Video Head End Video Serving

Transaction Server

Content Encoding

Content Servers

Issues

• Ensuring QOE Despite Hosting on Cloud• Ensuring low Latency Despite on Cloud

Advantage

• Consolidation of IPTV Infrastructure • Offer IPTV As a Service

Scenario 3 – Unified User Profile

SaaSHosted On

Public/private Cloud

HostedOn Telco

Cloud

PaaS, IaaSDatabase Cluster

Issues

• Latency for Real Time Application

Advantage

• Big Data On Cloud Can be offered as Service to other Consumers – Generalized Solution

Portal Applications

Content Management System

Conclusion

Telecom providers have to move from just being a Cloud Carrier to Cloud Provider

– Telcos can start as Private cloud providers with potential to become a public cloud provider

– Effective management of infrastructure and monetizing their resources

Strategic approach to become a cloud provider– Security and Regulations from Government

• Enabling Role based access control mechanism

– SLAs between the cloud providers  • Able to switch between providers without loss or discontinuity of

service

– Connecting with multiple public cloud providers through open standard APIs

1. NIST definition of Cloud computing

http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf

2. NIST Cloud computing reference architecture, Sep 2011

http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505

3. 2012 Cloud Predictions

http://softwarestrategiesblog.com/category/2012-cloud-predictions/

References

Thank [email protected]

[email protected]

Wipro Technologies