[Srijan Wednesday Webinars] Rethinking Mobile Strategy for 2015

MOBILE2015

Get ready

Siddharth Menon @BuddhaSource

Million users 3M monthly active 4.5M App downloads8

But firstA quick recap

ProblemsBut firstA quick recap

Distribution of apps !

Big becomes bigger !

More feature affects adoption

ConceptCONSTELLATION

OFAPPS

GOOGLE

FOURSQUARE

FACEBOOK

DROPBOX

TWITTER

YAHOO

APPLE

“Apps are like functions.

!

We are looking at a functional organizer”

Breaks the complicated problems of feature rich apps into small, easier

refined pieces

UXMost of them

offer the same login

UXCREATES A WEB LIKE

EXPERIENCE

DISTRIBUTIONApps with 10m+

active users fall under top 100- 150 in the

store

DISTRIBUTIONPossibly the only

Substantial solution for distribution

UX

UX

UXGoogle Products

Open in Chrome from Hangout & Gmail !

Save it to Drive !

Open Maps from any of their products

IOS8Deeper integration

!

Open dialogs in app !

App bundle

TAKE AWAYBut first

Unbundle to small functions !

Get at least one app right to acquire users !

Acquire or build your own apps

ConceptKinetic Design

UX SystemIn development

KEYBut first

Mind map the interface flow with motion !

Right motion would lead to desired action !

Grace

Checkin Booking tickets Instagram post

Checkin Booking tickets

IG post

Shortest path to action

A B C D

C1D1

E

C1D1

Shortest path to action

C D

C1D1

E

Shortest path to action

A B C D

CC1

E

A B C D

A B D Mind map of screens

GRACE

GRACE

TAKE AWAYFocus on building functional apps to get visibility on app store

Focus on meaningful animationsKeep the UX fast and light

Creditshttp://dribbble.com/farhanrazak

https://dribbble.com/Creativedash

http://avc.com/2014/05/app-constellations/

Special thanks to

Siddharth Menon@BuddhaSource

You are awesome!

Siddharth Menon@BuddhaSource

[email protected]