SRI VENKATESWARA UNIVERSITY :: TIRUPATI - SVU · PDF fileSRI VENKATESWARA UNIVERSITY :: TIRUPATI ... But to push up sales and lure competitors' customers, ... executives still wanted

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SRI VENKATESWARA UNIVERSITY :: TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

SECOND YEAR EXAMINATION

Paper - I — PRODUCTION / OPERATIONS MANAGEMENT

PART – A

Answer All Questions

1 (a) Briefly present an overview on production and operations management.

Or

(b) What do you understand by environment-of a production system? Explain briefly.

2. (a) What are the various Quantitative methods of forecasting? Explain briefly.

Or

(b) Discuss the merits and limitations of qualitative methods of forecasting.

3. (a) What is capacity planning? What are the key considerations of it?

Or

(b) Discuss the need and importance of management information for production

system.

4. (a). Explain briefly the various steps involved in aggregate production planning.

Or

(b) Explain briefly about the advanced manufacturing systems.

5. (a) What are the various issues involved in materials management?

Or

(b) Explain briefly about Dependent Demand Inventory Systems..

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P A R T - B

Compulsory (Case Study)

6. In a machine shop seven different products are being manufactured, each

requiring time on 2 machines A and B as given below:

Product Time (Min) on Time (Min) on

Machine A Machine B

I 30 20

II 45 35

III 20 50

IV 15 30

V 70 35

VI 110 45

VII 65 50 Decide the optimum sequence of processing of these products in order to

minimize the total manufacturing time for all the products.

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SRI VENKATESWARA UNIVERSITY : : TIRUPATI


MASTER OF BUSINESS ADMINISTRATION SECOND YEAR EXAMINATION

Paper II — MANAGING MEN PART-A

Answer ALL questions

1. (a) Discuss briefly the functions and operations of a personnel office.

Or

(b) What are human resource development systems? Explain briefly.

2. (a) What are the various techniques of selection ? Explain briefly.

Or

(b) Discuss the merits of having motivated workforce in a organization and

explain the concept of job enrichment.

3. (a) What are the various aspects and elements of compensation and salary

administration?

Or

(b) Discuss the regulatory mechanism guiding industrial relations.

4. (a) What do you understand by performance appraisal? Explain its methods and

limitations.

Or

(b) What are the objectives and features of employees associations? Explain

briefly.

5. (a) What are the ways and means of handling employee grievance in a industrial

organization? Explain briefly.

Or

(b) What is meant by collective bargaining? Explain its concept and discuss the

conditions necessary for a successful collective bargaining process.

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P A R T – B

(Case Study)

6. Ice Cool Private Limited was an ice cream manufacturing company employing about 100, persons including persons at various levels of management. Because of increasing business, the company needed to strengthen its accounting procedure particularly through computerization.. For this purpose, the company decided to hire a new manager, designated as assistant business manager. The company invited applications through press advertisement. After receiving the applications, it appointed a selection committee consisting of members of top management including business manager Rakesh Mohan. The committee interviewed several candidates and finally selected Bishwash as new assistant business manager., Bishwash Was neat, well, dressed and quite articulate. Bishwash joined the company immediately and started working very hard. He used to put extra efforts and even worked during holidays as he did not have any family responsibility. He gained the reputation of being a dedicated and competent employee, his strong point being his knowledge of accounting and computer system. He was reporting to Rakesh Mohan, the business manager who was quite impressed with his working. At that time, the company had no computer system, and its accounting procedures were in need of considerable improvement. Anil Kumar, the managing. director of the company, directed Rakesh Mohan to get the needful done. Since most of accounting work related to sales, no separate accounting department existed and the work was performed under the direction of the business manager. Bishwash was mainly appointed to strengthen the accounting aspects of the business. He was asked to prepare a project so that necessary changes can be made. In order to get the first hand information about the problem, Bishwash began meeting regularly with Anil Kumar without the knowledge of Rakesh Mohan, There was no attempt to have secret meeting; Anil Kumar would just call Bishwash in for a report without bothering to tell Rakesh Mohan. The management team, whose members were with the company for a quite long period had formed a tightknit group and appeared satisfied with the company. They all worked together and the company prospered in spite of fierce competition.

The meetings between Anil Kumar and Bishwash continued and Rakesh Mohan was gradually losing contact with the project and its progress. In fact, Bishwash was almost reporting directly to the managing director though he was placed under business manager and retained his title of assistant business manager. Rakesh Mohan was now visibly upset over the development and was also concerned about Bishwash's. spreading share of influence. He started feeling down in the company.

Question:

(a) What is the nature of problem in this case?

(b) Could Rakesh Mohan have prevented Bishwash's assumption of power? If so, how specifically, could it have been done?

(c) Suggest the courses of action now available to Anil Kumar, Rakesh Mohan, and

Bishwash?

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MASTER OF BUSINESS ADMINISTRATION SECOND YEAR EXAMINATION

Paper –III–MARKETING FOR MANAGERS PART – A

ANSWER ALL QUESTIONS 1. (a) Discuss the various approaches to the study of marketing.

Or

(b) Present an overview on marketing in a developing economy.

2. (a) Explain briefly the need for marketing research. and discuss its applications.

Or

(b) What is marketing mix? Explain briefly about planning marketing mix.

3. (a) Explain briefly the different models of consumer behaviour.

Or

(b) Explain briefly the various phases of a product life cycle.

4. (a) Explain in detail the pricing policies and practices of business organizations.

Or

(b) What is sales forecasting? Explain the techniques of it.

5. (a) Discuss the need and importance of packaging and explain the factors influencing

packaging decisions.

Or

(b) What is a distribution strategy? Explain the process involved in formulation of a

distribution strategy.

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PART - B

Case Study

6. After years of declining market share, unsuccessful advertising campaigns, management upheaval, and finally, a takeover by British-owned Grand Metropolitan, PLC, Burger King Corp. wanted to change consumers' perceptions of the company and their attitudes toward it. Under new chief executive officer, Barry Gibbons, Burger King altered its marketing `mix to stem its declining market share (17 percent of the $60 billion fast-food market) and to change its image by relating the Burger King experience to consumers' self-concepts. In a break from fast-food marketers' traditional focus on price and treatment of their products as "commodities," Burger King developed a new advertising campaign, designed to set it apart from competitors and its own trouble part.

A random survey showed that the consumers who already patronized Burger King restaurants were ovenwhelmingly positive about the chain. Such satisfied patrons help boost sales by positive word-of-month advertising. But to push up sales and lure competitors' customers, Burger King had to develop a new promotional campaign–a campaign that would enhance consumers' perceptions of the second-largest hamburger chain. Using "attitude advertising," Burger King tried to establish a positive relationship with consumers and create a different image with its daring "sometimes you've gotta break the rules" advertising campaign.

The 1989-1990 $150 million campaign focused on getting both consumers and Burger King management to think differently about the company. The resulting Advertisements downplayed traditional product shots and jingles and focused instead on entertainment, humor, and a spirit of independence.

Although most fast-food advertisements usually have mouth-watering shots of food, the Burger King ads included only occasional glimpses of Burger King signs or products and avoided the traditional Burger King flame-broiling action shot. They attempted instead to provide an image of a Burger King experience that is fun, and entertaining.

Over the first year of the new campaign, franchisees were disappointed and concerned that the "sometimes you've gotta break the rules" campaign was confusing to customers, and did not clearly convey Burger King's image. In 1990-1991, Burger King budgeted $200 million on image advertisements to improve the clarity of the "you've gotta break the rules" campaign. At the same time, Burger King started launching special promotions with Fox Broadcasting Company's hit series, The Simpsons, and movies such as Teenage Mutant Ninja Turtles. With these promotions, Burger King competed for the children's segment of the market on the same footing with McDonald's. Also in 1991, Burger King developed the value-priced menu as a strategy to compete head-on with McDonald's, Taco Bell, and other fast food chains that offer lower-priced food items. Burger King sales continued to increase and franchisees were happy about the tie-ins with popular television and movie characters. However, they continued to complain about the "sometimes you've gotta break the rules" commitment.

With increased emphasis on pricing and promotion strategies, the "sometimes you've gotta break the rules' campaign slid into obscurity toward the end of 1991. While executives still wanted to continue to appeal to customer's attitudes, they decided to use more traditional tactics to increase sales in three key groups: children, women, and teens (the traditional customer base).

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To continue to appeal to children, Burger King signed a promotional deal with Walt Disney Company. Their children's meal promotions featured Disney character figurines such as, Mickey Mouse, Donald Duck, Roger Rabbit, and Goofy, as well as a tie-in with the movie Beauty and the Beast. In addition to the Disney tie-ins, Burger King tried joint promotions with popular products such as Kool-Aid Kool Pop frozen treats and Snickers ice cream bars. To appeal to women and teens, Burger King expanded product lines and tested new products, such as Weight Watchers' low-calorie foods and Domino's pizza. In addition, value-pricing continues to stay competitive with other fast food franchises.

All these actions have been taken to support. the theme of entertainment, humor, and a fun, economical experience. The changes in Burger King's marketing mix should help alter consumers' view of the company and make the Burger King image more consistent with consumers' interests, leading to a more positive attitude toward the firm38.

Questions for Discussion

(a) Burger King claims to use 'attitude advertising". Based on the text discussion on attitudes, what should this advertising accomplish?

(b) How effective was attitude advertising at Burger King?

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Paper IV — ACCOUNTING AND FINANCE FOR MANAGERS

PART – A

Answer all Questions

1. (a). Discuss about various Accounting concepts.

Or

(b) Explain various applications of Accounting information.

2. (a) Why is a fund flow statement is prepared? Explain the advantages of funds flow statement.

Or

(b) The following is the trial balance of Ajay Traders as on 31st December, 2010 :

Debit Balances Rs. Credit Balances Rs.

Cash 2,500 Capital account 1,05,000

Stock (1.1.10) 15,000 Creditors 11,000

Bills receivable 6,000 Bills payable 7,000

Purchases 56,800 Bank overdraft 2,500

Furniture 8,000 Reserve for bad debts 1,000

Wages 6,800 Sales 90,500

Salaries 26,800 Discount received 2,000

Rent 3,500

Discount given 2,000

Debtors 26,000

Drawings 10,000

Machinery 45,000

Telephone charges 3,600

Carriage inwards 7,000,

2,19,000 2,19,000

Other information :

1. Closing stock (.31.12.2006) was valued at Rs. 20,000.

2. Provide 10% depreciation on furniture and machinery.

3. Rent still outstanding Rs. 1, 000.

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4. Salaries still payable Rs. 6,000.

You are required to prepare final accounts of Ajay Traders.

3. (a) Discuss the applications of CVP analysis and its significance to management.

Or

(b) Rockson Ltd. purchases 10,000 units p.a. From an outside supplier at Rs. 10

each. The management feels that this part (component) should be manufactured

rather than buying it from outside. For this purpose a machine costing Rs. 50,000

will be required to be installed. Its annual capacity of 30,000 units and life of 5 years.

The following additional information is available :

Material cost per unit will be Rs. 2.00

Labour cost per unit will be Rs. 1.00

Variable overheads 100% of labour cost.

Advice the management.

4. (a) What is Budgeting? Discuss about various techniques of budgetary control.

Or

(b) Following are the details of a project :

Initial outlay – Rs. 80,000

Initial working capital – Rs. 20,000

Cash flows before depreciation :

1st year – Rs. 35,000

2nd year – Rs. 35,000

3rd year – Rs, 30,000

4th year – Rs. 30,000

Salvage value – Rs. 20,000

The project is depreciable on Straight-line basis. If the required rate of return is

10%. Which is the project acceptable under the NPV and IRR criteria?

5. (a) Discuss about the determinants of working capital of an organization.

Or

(b) What is Stable dividend policy ? Do you recommend stable dividend policy?

Discuss.

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P A R T — B

(Case Analysis)

6. A company has on its books the fo I owing amounts and specific cost of each type of capital

Type of capital Book value

Rs.

Market value

Rs.

Specific costs %

Debt 4,00,000 3,80,000 5

Preference 1,00,000 1,10,000 8

Equity 6,00,000 15

Retained earnings 2,00,000 12,00,000 13

13,00,000 16,90,000

Determine the weighted average cost of capital using (a) book value weights and (b) market value weights.

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Elective Paper — WORKING CAPITAL MANAGEMENT

PART – A

ANSWER ALL QUESTIONS

1. (a) Discuss various theories of financing working capital.

Or

(b) Describe various ratios used for measuring working capital efficiency.

2. (a) Describe the techniques used for cash flow analysis.

Or

(b) Discuss about the budgeting technique for working capital management.

3. (a) Discuss about the sources of financing working capital needs.

Or

(b) What are the problems involved in financing working capital needs through

non-banking finance method?

4. (a) Explain Various models of cash management.

Or

(b) What are the objectives of holding inventory? Explain about various

inventory management technique.

5. (a) What credit and collection procedures should be adopted in case of

individual accounts? How do you monitor book debt?

Or

(b) Explain about the models used for working capital planning.

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PART – B

(Case Analysis) 5. Following are the summarized Balance sheets of Kurnool Industries Ltd. as on

31st March, 2008 and 2009. Liabilities 2008 2009

Rs. Rs.

Share capital 2,00,000 2,50,000

General Reserve 50,000 60,000

Profit and Loss A/c 30,500 30,600

Bank Loans (Long term) 70,000

Creditors 1,50,000 1,35,200

Provision for taxation 30,000 35,000

5,30,500 5,10,800

Assets :

Land and Buildings 2,00,000 1,90,000

Machinery 1,50,000 1,69,000

Stock 1,00,000 74,000

Debtors 80,000 64,200

Cash 500 800

Bank 7,800

Goodwill 5,000

5,30,500 5,10,800

Additional Information :

During the year ended 31st March, 2009

1. Dividend of Rs. 23,000 was paid.

2. Assets of another company were purchased for a consideration of Rs. 50,000

payable in shares. The following assets were purchased stock : Rs. 20,000;

Machinery : Rs. 25,000;

3. Machinery was further purchased for Rs. 8,000

4. Depreciation written off on machinery Rs. 12,000 and

5. Income tax provided during the year Rs. 33,000. Loss on sale of machinery Rs.

200 was written off to general reserve.

You are required to prepare a cash flow statement.

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Elective Paper — SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

PART – A


1. (a) Distinguish between systematic and unsystematic risk. Illustrate how you measure the

systematic risk of a securities.

Or

(b) Discuss about the methods of valuation of securities.

2. (a) What are the recent trends in securities market in India?

Or

(b) Critically examine the role of SEBI in regulating securities market.

3. (a) How is technical analysis employed to predict likely moment in stack prices?

Or

(b) How do you use financial ratios to measure the strength and weakness of a company?

4. (a) Distinguish between Sharp ratio and Treynor ratio.

Or

(b) What factors necessitate portfolio revision? Discuss the major constraints in it.

5. (a) What is the difference between performance measurement and performance evaluation?

How do you evaluate the performance of a portfolio?

Or

(b) What is an efficient frontier? How does it establish an optimum portfolio?

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P A R T — B

(Case Analysis)

6. Vinodh bought the stock of Kinetic Honda, LML, TVS with the expected rate of

return of 30 percent after a year. The purchase price and the end period price are

given below

Find out whether his expectations are fulfilled.

Stock Price on Dividend

13.01.97 23.01.98

Kinetic Honda 101 125 10%

LML 45 104 15%

T.V.S 335 421 35%

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Elective Paper — FINANCIAL SERVICES : AN OVERVIEW

PART – A

Answer all Questions

1. (a) What is the role of financial system in the economic development of a company?

Or

(b) Critically examine the role of SEBI in regulating financial intermediaries.

2. (a) Discuss the problems in Trading in Debt.

Or

(b) Analyse the working of public sector, Mutual funds in India.

3. (a) Discuss about the SEBI guidelines on Merchant Banking.

Or

(b) Analyse the Merits and Demerits of various sources available for Project

Financing.

4. (a) Distinguish between Hire purchase and lease financing. State the advantage of

lease financing.

Or

(b) Critically examine the recent trends in Housing Finance Sector.

5. (a) Explain about various types of Factoring.

Or

(b) Critically analyse the recent trends in financial services rended by

Commercial Banks in India.

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PART - B

CASE ANALYSIS (Marks : 20)

6. A steel furniture manufacturing company is interested in acquiring a machine

costing Rs.5,00,000. It has two options.

(a) To borrow the amount at 18% p.a. repayable in 5 equal installments.

(b) To take on lease the asset for a period of five years at year end rentals of

Rs.1,20,000. The corporate tax is 30% and the depreciation is allowed on written

down value @20% p.a. The asset will have a salvage value of Rs.1,80,000 at the

end of 5th year.

You are required to advise the company about lease or buy decision.

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Elective Paper – PRODUCT AND ADVERTISING MANAGEMENT

PART – A


1. (a) Explain briefly the product planning system.

Or

(b) Discuss the need and importance of product management and explain its

basic concepts.

2. (a) Explain briefly about generation, screening and development of new product

ideas.

Or

(b) What is test marketing? Explain its purpose and discuss the launching

process of new product.

3. (a) What is meant by branding? Explain the strategies of brand positioning.

Or

(b) Present an overview on the promotional scene in India with respect to media

users.

4. (a) Explain the concept of diffusion of innovation and discuss the need for

innovative ideas in modern competitive business scenario.

Or

(b) Define sales promotion. Explain the methods and techniques of managing

sales promotion.

5. (a) What are the key factors influencing message design and development?

Or

(b) How is advertising effectiveness measured? Explain briefly.

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PART – B

1. The Company

Digital Electronics Ltd. is a small company with product lines in accessories for medium lo large computers. Digital specialized in development, manufacture and sale of magnetic tape and disc devices. The magnetic tape recording devices are used for storage of large amount of data, while discs are used for rapid access in performing computing operations. Both these products are complex and require extensive electronic controls and precision electro mechanical assemblies. The units produced, due to high quality control requirements have high unit cost and are manufactured. to meet customer specifications. The average price of the units was about Rs. 90,000 with major unit sales of over 1000.

New-Product Development;

Digital's business in computer industry was highly competitive. Several larger companies manufactured their own recording devices to match their main-frame computers. There are also small companies like Digital which had entered the field recently. Digital's models offered flexibility and could interface with any existing computers. Special feature and universal applicability were attractive for customers who intended to expand their computer operations.

Since Digital did not occupy a significant position in the computer accessories ccessories market, the management had to constantly come up with innovations to increase sales. In order to attain more corporate stability, the executives decided to seek diversification into other product areas. The manager of Digital's research and development department had been interested in small personal computers. Since the personal computer market was projected to be several millions of rupees, Digital's executives instructed the R & D manager to develop a versatile personal computer.

As a result of an intensive six-month developmental effort, the R & D manager prepared a prototype which he believed had an excellent potential. This computer had features that no other product had and still could sell 20 per cent lower than the nearest equivalent model in the market.

Because of the portable nature of the computer, the product was attractive to several users

a. Small businesses to, keep track of business transactions accounting and record keeping, inventories, etc,

b. Institution Government organisations to, plan and monitor different projects, financial status and to store relevant historical information in any easy to retrieve format:

c. Educational and professional organisation as a teaching tool;

d. Consumer market for keeping personal records, playing video games for children.

Distribution channels:

Because of the variety of market segment to be covered, the executives of Digital decided to explore several alternatives to reach the customers. Careful planning was necessary because of Digital's limited resources in competing with nationally well advertised large corporations. The following choices were identified by Digital's management;

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(i) Appoint one national representative to cover all market and areas.

(ii) Appoint one national representative in' each market segment — business, government, professional and consumer

(iii) Have regional representatives — either one per region or segment or one for, each segment in each region.

(iv) Begin the distribution locally and expand gradually.

(v) Sell through large department stores, chains and mail order houses.

Channel Selection:

The President of Digital favoured third alternative which would obtain widest possible distribution with maximum volume. However, the firm's vice-president thought alternative had serious shortcomings In order to reach a large number of regional distributors in each segment would require a large sales and advertising outlay for sales promotion and support. The vice—president recommended the following plan.

Home market was to be segmented and could be reached either through one. national representative or appointment of a limited number of regional agents. Through them local distributors would be appointed. This would reduce the sale force required to reach national distribution. The remaining segments would be addressed by companys sales force. These markets — business, education and government required more personal selling than retail store distribution. Ultimately the market share in business and government segments would prove more stable In the long run. Thus, these segments would be developed slowly by setting up exclusive agencies in selected areas and expanding as market developed in other regions.

Questions :

(1) Outline the type of distribution channel most appropriate to reach the growing market segment.

(2) What strategy should digital adopt in selling the new product?

(3) What are the pros and cons of the president's and the vice-president's plans for distribution?

(4) Should digital sell to large department stores under their private label?

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DIRECTORATE OF DISTANCE EDUCATION MASTER OF BUSINESS ADMINISTRATION


Elective Paper — MARKETING OF SERVICES : CONCEPTS AND APPLICATIONS PART-A

Answer ALL questions.

1. (a) What are the Basic issues of Services Marketing? Explain briefly.

Or

(b) Explain briefly the key aspects of designing service strategy,

2. (a) Present an overview on the marketing of financial services with respect to Indian

Scenario.

Or

(b) Explain the concept of consumer banking and discuss its merits and limitations.

3. (a) How is tourism managed and marketed in India? Explain briefly.

Or

(b) Explain briefly the marketing of health services at Appollo hospitals.

4. (a) How are health Services Marketed in India? Discuss briefly.

Or

(b) What, are the implications for advertising agencies in respect to marketing of

professional support services?

5. (a) Discuss about the Marketing Approach to Electricity in India.

Or

(a) What are the Marketing Services available to Professional Education? Explain

briefly.

PART-B

Case Study

1. McDonald's burger has a lot to chew not only in America but also in India. This chain

launched in 1996 has grown to a totally identifiable and indianised chain. Mr.

Vikram Bashi the Managing Director did this with focus consumer requirements.

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The McDonald's home delivery provided eating experience at home. But products like

French fries need be eaten within seven minutes of preparation. The Indian outlets

discourage delivery of French fries but the Hong Kong R and D unit is trying to find

out a solution to keep to their crunchiness. The burgers are removed off the shelf if

they are not consumed within 10 minutes of preparation.

McDonald's expanded its outlets by setting up Kiosks, coffee bars and food courts for

distribution since setting up a full fledged restaurant is expensive. Separate kiosks

for desserts and beverages are started at Delhi to reduce the snacking queues.

McDonald's believes in fast service, recently the Lucknow unit attended to 1,470

customer in one hour.

When the fast food market is growing one has to indianise the product, removing the

use of beef and pork. Also Me spice MC puff. Wrap, curry pan, Aloo tikki burgers and

Me Imli (with tarmarind) are specifically introduced to attract Indians. Having

consistent products at affordable pricing and at convenient locations worked. The

pricing was actual not a slashed one. The gross margin of 50% of the chain comes

from Rs. 7 per cone ice cream. The strategy is when the volumes become large the

lowest pricing is right. But not all units of McDonald's are making profits since set

up cost of each unit is Rs. 3.5 crores. Today with 37 units in North and 23 in Western

India alone McDonand's understood the Indian market thoroughly. McDonald's

attempted to tie up with udipi restaurants but could not compromise on them

underpaying their boys and not even having a grease trap. Indian middle class and

even upper class spend 42-44% of their income groceries unlike westerners who

spend only 7-8%. Even in Indian malls 85% of the visitors come to see not spend.

The fast food chain has a menu development team with its researchers and

marketing people. Today 70% of its products in Indian are not available in the world

market.

McDonald's focusses on the areas where it existed first and design and strategy in

highly relevant culturally significant manner with its philosophy of (quality, service,

clean and value). Creating a hassle - free family environment which is basically child

friendly has been enhancing the customer satisfaction. Seating is also a strategic

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plan since on peak days occupancy is high. The customer is served in 50 seconds,

today and earlier it was 1 minute and 20 seconds. McDonalds has 18% kids and 82%

adults among its customers. But it is stable and traditional like Jaya Bachan and not

fast and flashy like Aiswarya Rai.

Questions :

1. Examine the marketing strategies of McDonald India.

2. Critically analyze the process of Indianising the brand.

3. Scan the marketing environment in Indian and suggest appropriate strategies for

McDonald India.

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Elective Paper — SOCIAL PROCESSES AND BEHAVIOURAL ISSUES

PART – A

Answer All Questions

1. (a) Briefly present an overview on Indian cultural and social

environment.

Or

(b) What are organizational and managerial values? What

is their need and importance?

2. (a) Explain the concept of learning and discuss the process of it.

Or

(b) What are the various reasons for stress? What are the ways of

coping with stress?

3. (a) Explain briefly the process of organizational communica-

tion and discuss the importance of it.

Or

(b) Why should competition be encouraged between groups?

Explain. Also discuss the need for collaboration between groups and

teams.

4. (a) What are the ways and, means of ensuring organizational

effectiveness?

Or

(b) Explain the meaning of integration and discuss control

techniques of organization.

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5. (a) Discuss briefly power, politics and authority in an organization.

Or

(b) Why are teams formed? How do they function? Explain briefly.

PART – B

(Case Study)

BILLY BISCUIT COMPANY

6. Billy Biscuit company is a medium scale family-run company located in Eastern India. It employed 140 workers during the last two years. The company had strained industrial relations. When the workers went on strike the company declared a lock- out. Four months later the worker's union and management resumed dialogue. The union agreed to cooperate with management provided the management lifts and lock-out and abolishes the personnel department. The management agreed to both the demands.

Questions

(b) Do you feel that even if the personnel department is abolished , personnel functions should still be carried out? Give reasons.

(c) If the answer is yes, discuss 'how' it is possible and who will have the responsibility for personnel albtivities in the organization?

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Elective Paper – HUMAN RESOURCE PLANNING

PART – A

Answer ALL Questions

1. (a) Explain the concept and process of human resources planning.

Or

(b) What are the methods and techniques of supply forecasting?

2. (a) Explain the methods of job evaluation and discuss the limitations of it.

Or

(b) What is job analysis? What are its objectives and techniques?

3. (a) Define recruitment. Explain briefly its sources and methods.

Or

(b) Explain briefly the concept of potential appraisal and discuss its importance.

4. (a) Explain briefly about the process of HR audit.

Or

(b) What are the merits and limitations of HR accounting?

5. (a) Is merit based promotion better than seniority based promotion? Discuss.

Or

(b) What are the different methods of training in organizations? Explain

briefly.

PART — B

Case Study

6. The foundry has always been regarded as one of the worst places to work in Bhim Steel Manufacturing Co. The work in foundry was hot, dirty, and heavy. Brawn rather than brain is considered the chief requirement to get the job done. Yet according to the job evaluation plan "physical ability" and "working conditions" are weighted relatively lower than "responsibility", "training" and "skill". As a consequence, most of the foundry jobs are rated at the bottom of the wage scale. In recent years it has been increasingly difficult to get men for working in the foundry. Management has had to take men who could not get jobs elsewhere—thus further lowering the already low social status of the foundry in the eyes of other men in the plant. The whole matter has now reached a crisis. There are now

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sixteen vacancies in the foundry and it is impossible to hire new men at the evaluated rate.

Issues :

(a) How should this problem be handled?

(b) Is there any need to revise its job evaluation programme?

(c) How should management deal with the reactions of other workers if it decides to increase for day wages but not other wages?

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Elective Paper — MANAGING CHANGE IN ORGANISATIONS

PART – A

2. (a) - What are the techniques of managing Resistance to change? Explain briefly.

Or

(b) What are the key roles in organizational change? Explain briefly.

3. (a) Discuss briefly the issues and concepts of organizational diagnosis.

Or

(b) How is a organizational change programme Evaluated? Explain.

4. (a) What is a Work Redesign Model? Explain in detail.

Or

(b) Discuss briefly organizational change and process consultation.

5. (a) What are the merits and limitations of having an Internal change Agent?

Or

(b) What are the various skills required to be a successful consultant?

6. (a) Explain briefly the Quantitative and Qualitative diagnostic methods.

Or

(b) Discuss briefly the key factors influencing change in an organization.

29

PART – B

(Case Study)

6. Mr. Das is a final year MBA student. He has done well in exams and practical work.

During the campus recruitment, he was selected by a well known company in Delhi.

Firm's representatives invited him to visit their factory. Mr. Das spent one full day in the

factory, meeting key officials and visiting various sections. Before leaving the personnel

Manager confided that they are willing to hire him subject to passing certain selection tests

and formal interviews. He was asked to report to the factory after his final examination.

Having back to the college, Mr. Das wrote to the firm thanking them for the offer but

regretted his inability to join them.

Questions

a. What made Mr. Das to refuse the job offer?

b. If you are the director of the Management institute, what type of counseling you

would like to give to Mr. Das?

c. Comment on this case in the light of human resources management.

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