1 SRI PADMAVATI MAHILA VISVAVIDYALAYAM, TIRUPATI (Women’s University) DIRECTORATE OF DISTANCE EDUCATION Programme Project Report MASTER OF BUSINESS ADMINISTRATION (MBA) Directorate of Distance Education, Sri Padmavati Mahila Visvavidyalayam (Women‟s University), Tirupati (A.P) would like to start Degree of Master of Business Administration (MBA) through Distance Mode. Master of Business Administration is popularly known as MBA is a postgraduate professional Inter disciplinary Program which is mostly done by students after their graduation. The Master of Business Administration typically requires two years of full-time study. The Curriculum comprises of courses such as Quantitative techniques for Decision Making, Research methodology for management research, accounting, Organaisation Behaviour, Strategic Management, E- business, Operations Management finance, human resource management, economics, statistics and marketing ,Entrepreneurship or supply chain management. MBA Programme Mission: MBA Program aims at the aspirant women to learn the leadership, Management and entrepreneurial Knowledge in international as well as National Business Environment being an premier Institution. a) Programme Objectives Providing best learning experience in conceptual, technical and managerial skills to young women. Fostering innovative, analytical thinking with international outlook and developing entrepreneurial attitude, coupled with social responsibility and ethical values. To provide aspirant women with requisite knowledge and skills to become professional managers and entrepreneurs in the emerging competitive global business environment. To inculcate management knowledge through research and disseminate it through publications. b) Relevance of program with HEIs Mission and Goal : Our University SPMVV mission is “Emancipation of women through knowledge”.
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SRI PADMAVATI MAHILA VISVAVIDYALAYAM, TIRUPATI
(Women’s University) DIRECTORATE OF DISTANCE EDUCATION
Programme Project Report MASTER OF BUSINESS ADMINISTRATION (MBA)
Directorate of Distance Education, Sri Padmavati Mahila Visvavidyalayam (Women‟s University), Tirupati (A.P) would like to start Degree
of Master of Business Administration (MBA) through Distance Mode. Master of Business Administration is popularly known as MBA is a
postgraduate professional Inter disciplinary Program which is mostly done by
students after their graduation. The Master of Business Administration
typically requires two years of full-time study. The Curriculum comprises of
courses such as Quantitative techniques for Decision Making, Research
methodology for management research, accounting, Organaisation Behaviour,
Strategic Management, E- business, Operations Management finance, human
resource management, economics, statistics and marketing ,Entrepreneurship
or supply chain management.
MBA Programme Mission:
MBA Program aims at the aspirant women to learn the leadership,
Management and entrepreneurial Knowledge in international as well as
National Business Environment being an premier Institution.
a) Programme Objectives
Providing best learning experience in conceptual, technical and managerial skills to young women.
Fostering innovative, analytical thinking with international outlook and
developing entrepreneurial attitude, coupled with social responsibility and ethical values.
To provide aspirant women with requisite knowledge and skills to become professional managers and entrepreneurs in the emerging competitive
global business environment.
To inculcate management knowledge through research and disseminate it
through publications.
b) Relevance of program with HEIs Mission and Goal :
Our University SPMVV mission is “Emancipation of women through
knowledge”.
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MBA programme is aligning its goal to the SPMVV mission with aim of
producing the aspirant women as leaders, Managers and Entrepreneurs
requisite knowledge with professional ethics and knowledge.
c) Nature of Prospective Target Group of Learners :
The prospective target group are women from rural as well as urban ,
working executives who are having aspirations of becoming efficient
Executives and entrepreneurs to fulfill their dreams of reaching self
actualization needs.
d) Appropriateness of Programme to be conducted in Open and
Distance Learning Mode to Acquire Specific Skills and Competence:
The MBA program offers an opportunity for aspirant graduates to
acquire theoretical as well as real time Business Management knowledge in
global and national environment in different business verticals Operations
Management, Marketing Management and Human resource management.
A Master's graduate in Business Administration has the advantage of entering
a career either in academics, research or, CEOs ,Business Analysts, Business
Consultants and Entrepreneurs
(a) Instructional Design:
(i) Curriculum structure of MBA
SEMESTER – I
Code Title Hours (Theory)
Internals+
Externals
Total Marks
Credits
MBA101 Management & Organizational Behavior
4 30+70 100 4
MBA102 Managerial Economics 4 30+70 100 4
MBA103 Accounting for Managers 4 30+70 100 4
MBA104 Business Communication 4 30+70 100 4
MBA105 Business Research Methods
4 30+70 100 4
Total 500 20
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SEMESTER – II
Code Title Hours
(Theory)
Internals+
Externals
Total Marks
Credits
MBA 201
Management Information Systems
4 30+70 100 4
MBA202 Marketing Management 4 30+70 100 4
MBA 203
Financial Management 4 30+70 100 4
MBA 204
Operations Management 4 30+70 100 4
MBA205 Human Resource Management
4 30+70 100 4
Total 500 20
SEMESTER – III
Code Title Hours (Theory)
Internals+ Externals
Externals
Total
Marks
Credits
MBA 301 Business Analytics 4 30+70 100 4
MBA 302 International Business 4 30+70 100 4
MBA 303 Business Laws & Environment
4 30+70 100 4
MBA 304 Elective - I
Elective – II
Elective - III
4 30+70 100 4
MBA 305 4 30+70 100 4
Total 500 20
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Electives:
MBA 304 F
MBA 305 F Elective – I
1. Security Analysis & Portfolio Management
2. Marketing & Financial Services
4 30+70 100 4
MBA 304 H
MBA 305 H Elective – II
1. Industrial Relations
2. Human Resource Planning
4 30+70 100 4
MBA 304 M
MBA 305 M Elective – III
1. Market Research & Consumer Behaviour
2. Sales And Supply Chain Management
4 30+70 100 4
SEMESTER – IV
Code Title Hours (Theory)
Internals+ Externals
Externals
Total
Marks
Credits
MBA 401 Entrepreneurship Development
4 30+70 100 4
MBA 402 Business Policy and Strategic Management
4 30+70 100 4
MBA 403 Industrial Project 4 30+70 100 4
MBA 404 Elective – I
Elective – II
Elective - III
4 30+70 100 4
MBA 405 4 30+70 100 4
Total 500 20
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Electives:
MBA 404 F
MBA 405 F Elective – I
1. International finance
2. Financial Derivatives
4 30+70 100 4
MBA 404 H
MBA 405 H Elective – II
1. Stress Management
2. Organizational Development
4 30+70 100 4
MBA 404 M
MBA 405 M Elective – III
1. Service Marketing
2. Retail Marketing
4 30+70 100 4
Instructional Delivery Mechanism
The programme will be delivered in a blended mode i.e. through resource –
based self – learning, face-to-face academic counseling, workshops, Industry
interaction , teaching practice, faculty- learner interactions (in person or
through online SPMVV Learning Management System) etc.
Media:
Preparation of self-learning material in print will be the major media supported
by audio and video lessons.
Duration of the programme: 4 Semester
Faculty and support staff:
Teaching faculty of the Department is primarily responsible for providing
blended learning environment. The instructions related to programme are
provided by the respective registering units under the overall guidance of the
Department. Faculty from some other Management Institutes and constituent
colleges are also associated with lecture and tutorial work in the Department.
- Faculty:
Dr. J. Katyayani, Professor Dr. B.Vijayalakshmi, Professor
(Assistance Professor on Contract) Dr. N.Sree Rajani, Assistant Professor Dr. G.Latha, Assistant Professor
Dr. V.Bhargavi, Assistant Professor Dr. G. Subhashini, Assistant Professor
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Ms. Y.Suneetha, Assistant Professor
Academic Consultant Ms. A. Parvathi, Academic Consultant
- Support staff: Secretarial Assistant -01, Office Subordinate-01
Instructional Design:
- Self learning study material
- Computer-aided materials
- Contact classes and face to face interaction
- MOOCs
(f) Admission procedures:
(i) Directorate of Distance Education shall adopt the admission procedure laid down by the University by following the rule of reservation as per
the AP reorganization act of 2014. (ii) Eligibility:
(a) Any graduate with 50 per cent marks (SC/ST/B.C candidates with
45% marks) is eligible. Further, she must also have studied Mathematics as one of the subjects at SSC/X class/Intermediate level. The candidate should have appeared for State-wide Entrance
Test (ICET) conducted by APSCHE or any other state or national wide aptitude test for management.
(b) The candidate with professional qualification like MBBS/BDS/CA/ ICWA/ACS/AMIE/AIEME etc., is also eligible.
(c) Candidates with 2 years of work experience in industry and related
sectors after graduation need not appear for Entrance Examination and can seek admission directly.
(iii) Fee Structure: Rs.30,000/- for the course that includes course fee, study material etc.
Curriculum Transaction:
The Contact Programme Classes will be conducted in face to face mode in every Learner Support Centre and Nodal Centre for 10 days in a semester
i.e., 240 hours for 4 semesters.
Evaluation:
(A) Assignments: In the form of periodic assignments which carry a
weightage of 30%. There will be two assignments per subject paper. The
average of the marks obtained in the two assignments will be counted
for the purpose of internal marks.
(B) Year-end Examination: The candidate shall be required to take an
examination at the end of the each academic year as detailed in the
scheme of examination. Each paper of the examination shall unless
otherwise prescribed, be of three hours duration and carry 70 marks.
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(c) Project Report: The Candidate has to do the project in any of the
reputed Company in the second Semester (May-June) and submit the
report for hundred marks under the guide allotted by DDE, SPMVV.
Viva-voce examination
There shall be a Viva-voce examination at the end of First & second years. The
questions will be related to the subjects studied in the respective year as well
as the current industry highlights. The Maximum marks for Viva-voce
examination are 100. A candidate is declared to have passed if she gets a
minimum of 50% of marks in Viva-voce examination.
g) Library and Learning Facilities
The Library has INFIBNET facility, through which it providing access to Science direct, IEEE journals Spinger Journal etc to students.
Newspapers and news magazines
Newsletters of Management professional associations Faculty research
report and publications
Student term papers/research reports/dissertations/thesis
Library catalogues
Relevant audio-visuals such as slide shows, audio and video cassettes and audiovisual equipment such as overhead projectors, slide projector,
television, audio and video cassette players, LCD projector and laptop computer are available for use in class, seminars, and training programmes
Computer, e-mail and internet facilities are available for students, staff and
others
Photocopy facilities are available for students, staff and others
Book bank is facilitated
Library opens at least one hour before the first class and until at least three hours after the classes close, on all the 180 teaching days. Library is open
for extended hours, throughout the year
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Communication Facilities
Phone, fax and email facilities are available, especially for communication with the industries The institution has a website and regularly updates it.
h) Cost Estimation of the Programme and the provisions:
Estimated Expenditure:
Staff Salaries - Salaries shall be paid as per
University regulations
Student Support Services - Rs.2,00,000-00
Material Development - Rs.10,00,000-00 For updating the SLM
To Study Centres (academic activities and - Rs.30% of the learner‟s
administration etc.) fee on prorate basis
Working Expenditure &
Contingencies - Rs.1,00,000-00
i) Quality assurance mechanism and expected programme
outcomes
Quality and professional course material with real time case studies will be prepared with the help of experts. Audio, Visual and advanced technology will be used in teaching the learners which will be
promoted by effective coordinators. It would enhance the Communication Skills and employability skills of the learners.
Career opportunities
Entrepreneurship or Employment in various corporate sectors in the verticals of Finance, production , Marketing , Operations Management Accounts and Taxation departments, Banking sector, Research
Associations, Indian Civil Services, Indian Statistical Services, Indian Economic Services, Insurance Industries and Educational Institutions as executives/CEO.
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DIRECTORATE OF DISTANCE EDUCATION:
SRI PADMAVATI MAHILA VISVAVIDYALAYAM: TIRUPATI MBA – First Semester Syllabus
MBAD1.01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
Objectives
To equip the students with Retail Marketing Systems.
To train the student in the field of retail marketing.
UNIT - 1 ROLE OF A MANAGER Task of a Professional Manager - Responsibilities of a Professional Manager - Management Systems and
Processes - Managerial Skills. UNIT - 2 DECISION MAKING Organisational Context of Decisions - Decision
Making Models - Decision Making-Techniques and Processes - Management by Objectives.
UNIT - 3 ORGANISATIONAL CLIMATE AND CHANGE Organisational Structure and Managerial Ethos - Management of Organisational Conflicts - Managing
Change. UNIT - 4 ORGANISATIONAL STRUCTURE AND PROCESSES: Organisational
Structure and Design - Managerial Communication - Planning Process – Controlling - Delegation and Interdepartment Coordination
UNIT - 5 BEHAVIOURAL DYNAMICS: Analysing Interpersonal Relations- Leadership Styles and Influence Process - Group Dynamics.
Reference
1. Stephen P Robbins ORGAIZATIONAL BEHAVIOR ;Pearson education,
New Delhi
2. Aswathappa; ORGANZIATIONAL BEHAVIOR; Himalaya Publishing Co, New Delhi
3. Mirza S Sayadain ; ORGANIZATIONAL BEHAVIOR; Tata McGraw Hill,
New Delhi
4. Robbins and Coulter ; MANAGEMENT; Pearson education, New Delhi
5. Robbins and Decenzo ; MANAGEMENT ;Pearson education, New Delhi
6. Kreitner ; MANAGEMENT (AITBS)
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MBAD1.02 MANAGERIAL ECONOMICS
Objectives
To equip the students with Retail Marketing Systems. To train the student in the field of retail marketing.
UNIT- I INTRODUCTION TO MANAGERIAL ECONOMICS: Scope of Managerial
To equip the students with Retail Marketing Systems.
To train the student in the field of retail marketing.
UNIT - 1 ACCOUNTING FRAMEWORK: Accounting and its Functions -
Accounting Concepts and Standards - Accounting Information and its Applications.
UNIT - 2 UNDERSTANDING FINANCIAL STATEMENTS: Construction and Analysis of Profit and Loss Account - Construction and Analysis of Balance Sheet - Construction and Analysis of Funds - Flow and Cash Flow Statement
UNIT - 3 COST MANAGEMENT: Understanding and Classifying Costs -
Absorption and Marginal Costing - Cost-Volume-Profit Analysis - Variance Analysis.
UNIT - 4 FINANCIAL AND INVESTMENT ANALYSIS: Financial Management: An Introduction - Ratio Analysis - Leverage Analysis - Budgeting and Budgetary
Control - Investment Appraisal Methods UNIT- 5 FINANCIAL DECISIONS: Management of Working Capital - Capital
Structure - Dividend Decisions References
1. S.N. Maheswari: “Financial Accounting” (Vikas) 2. Jelsy Joseph Kuppapally, “Accounting for Managers” (PHI)
3. Ambrish Guptha, “Financial Accounting for Management”, (Pearson) 4. Jawaharlal :Accounting for Managers (Himalaya) 5. Namrata Agrawal: Financial Accounting on Computers (Dreamtech)
6. Shashi K. Guptha, “Accounting for Managerial Devision” (Kalyani Publishers)
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MBAD 104 – BUSINESS COMMUNICATION
Objectives
practice in oral and written communication in the context of Business Management
UNIT – I Foundations of Business Communication – Nature and Scope –
Communication Process – Communication media – Barriers to Communication
– Significance to managers
UNIT – II Oral Communication – Importance – Business Presentations and
Public Speaking – Effective Listening – Meetings and Conferences – Group
Discussions and Team Presentations. Types of interviews – preparing for
interviews
UNIT – III Written Communication – Importance – Reading and Writing Skills –
Business Letters – Business Reports and Proposals –Resume Building ; E-mail
– Circulars and Notices. Speed reading, and time management.
UNIT – IV Non-Verbal Communication – Significance – Types of Non-verbal
Communication – Interpersonal Communication: Transactional Analysis –
Johari Window – Group Communication
UNIT – V Corporate Communication – Principles of effective organizational
communication - Ethics in Business Communication – Technology based
Communication Tools – Cross Cultural Communication , Business Etiquette.
References:
1. Bovee C.L., Thill J.V. and Chatterjee A: “Business Communication Today”
(Pearson) 2. Meenakshi Raman and Prakash Singh: “Business Communication”
(Oxford) 3. Lesikar V.R., and Flatley M.E. : “Basic Business Communication” (Tata
McGraw Hill)
4. Krizan et al.: “Business Communication” (Thomson) 5. Scot Ober: “Contemporary Business Communication” (Biztantra)
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MBAD 105- BUSINESS RESEARCH METHODS Objectives
To develop basic skills to apply mathematical and statistical techniques
for solving business problems
To help students understand quantitative and for management decision making and research.
UNIT –I Research – concept – Value of research – Bayesian analysis – Research methodologies: explorative, descriptive and causal – Research process and
Limitations – Problems definition – Setting research objectives – Hypothesis formulation – Data sources : Primary and secondary.
UNIT – II Instruments of research – Questionnaire – Interview – panel research – Scale construction – Attitude scales such as Liker scale –Multidimensional
scaling – Sampling techniques - Conjoint measurement UNIT – III Testing of Hypothesis – Type-I error-Type –II error–Parametric
Analysis- Testing of means , proportion, and Variance – Correlation – Regression analysis- Non Parametric Analysis- Chi square test –Reliability Test-
Simple problems UNIT – IV Multivariate analysis concepts and applications – Factor analysis –
Multiple regression analysis–Cluster analysis UNIT- V Report writing :- Significance-layout of Reports – Types of Reports -
.mechanics of writing reports & presentation – Norms for using Index and bibliography.
Reference 1. Levin ; INTROUCTION TO STATISTICS ;Prentice Hall, New Delhi.
2. Green and Tull ; MARKETING RESEARCH ;Prentice Hall, New Delhi.
3. Akar and Day; Marketing Research ;Willey and sons.
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MBAD 201 – MANAGEMENT INFORMATION SYSTEMS
Objectives
To equip the students with the systems knowledge
To train them in designing and utilizing information systems for effective
decisions
UNIT –I Information and systems concepts, Types of Information systems on
organizations, Decision making process, Individual vs. organization models,
Managing H/W, S/W and data resources, I.T. Infrastructure for the
organization, the digital firm.
UNIT –II MIS design: importance of MIS, Approaches for the MIS design:
Traditional and Modern approaches, MIS growth model.
UNIT – III Management support systems: Decision support systems, expert
systems, Concepts of Data mining, Data warehousing and OLAP.
UNIT – IV Functional Information systems: Marketing, Manufacturing,
Financial and Human resource Information systems.
UNIT – V Information systems security and control: vulnerability and abuse,
Fire walls and systems audit, Managing global Information systems.
References:
1. Kenneth C. Lauadon and Jane. P. Lauadon : Management Information
Systems (Pearson Education)
2. Robest Sehutheis and Mary Sumner : Management Information Systems
(Tata McGraw Hill)
3. James A O „Brien : Management Information Systems (Tata McGraw Hill)
4. Murthy CSV : Management Information Systems ( Himalaya)
5. Dharminder Kumar & Sangeeta Gupta: Management Information
Systems ( Excel)
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MBAD 202 - MARKETING MANAGEMENT
Objectives:
To familiarize the students to the key concepts, role and tools of
marketing and
To train the students to become future marketing managers with
industry orientation
Unit - I Marketing – Definition – Marketing concepts – Marketing Management
and Environment – Challenges to Marketing: Consumerism – CRM –
globalization & E-marketing – Marketing research and information systems –
organizing for marketing
Unit - II Consumer Behavior – Factors influencing consumer behavior –
PLANNING AND OPERATION, Pearson Education, New Delhi
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MBAD 401: ENTREPRENEURSHIP DEVELOPMENT
Objectives:
To educate the students about the need of empowerment.
To encourage the students to start their own enterprise.
UNIT–I Entrepreneur and entrepreneurship: Characteristics – Functions - Types, Ethics and Social Responsibilities of an Entrepreneur. Entrepreneurship: Importance - Growth and Role of Entrepreneurship in
Economic Development – EDPs in India.
UNIT–II Indian Models in entrepreneurship – Overview of entrepreneurship, India‟s start up revolution – Trends, Imperatives, benefits; the players involved in the
ecosystem, Business Incubators – Rural entrepreneurship, social entrepreneurship, women entrepreneurs,
UNIT- III Women Entrepreneurship – Reasons for growth of women entrepreneurs – Problems faced by women entrepreneurs – Government role in supporting women
entrepreneurship - Future of women entrepreneurship in India - MSME: Definition of Micro, Small and Medium Enterprises - Characteristics - Role of Small Enterprise in
Economic
Unit - IV Starting a new enterprise- Business opportunity identification- Market survey and demand analysis – Feasibility analysis- Preparation of project report for submission to funding organizations- Choice of forms of organization (sole trader,
Unit - V Designing and Configuring Business Models: Introduction to Business Models – Designing/Understanding customer segmentation and value proposition-
choosing channels and customer relationships to serve the customer-
REFERENCE: 1. Vasant Desai: The Dynamics of Entrepreneurial Development and Management
(Himalaya Publishing House)
2. Dr. S.S.Khanka: Entrepreneurial Development (S.Chand)
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MBA 402- BUSINESS POLICY AND STRATEGIC MANAGEMENT
Objectives
To make the student to understand Strategic process.
To make the students to formulate effective strategies.
UNIT –I Strategic Management – Concept – Levels – Importance –Challenges in
Globalization and other Trends- Strategy formulation- Mission-Goals-SWOT analysis-
UNIT –V Euro Currency Market – Growth of Euro currency Market – Euro issues –
ADR & GDR -External Commercial Borrowings International Bond Markets – Indian
Euro issues – RBI Guide lines.
References
1. Alan c. Shapiro MULTINATIONAL FINANCIAL MANAGEMENT Prentice Hall,
New Delhi
2. V.K.Bhalla ; INTERNATIONAL FINANCIAL ANAGEMENT (Anmol Publications)
3. P.G.Apte - INTERNATIONAL FINANCIAL MANAGEMENT Tata McGraw- Hill,
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MBAD 405 F - FINANCIAL DERIVATIVES
Objectives:
To impart knowledge in the financial derivative
To train the student in the field of present stock market
UNIT – I Introduction to derivatives- Evolution of Derivatives- Factors Contributing to the Growth of Derivative Markets- Types of Derivatives- Forwards Contract- Futures Contracts-
UNIT – II Introduction to option contracts - characteristics of options- mechanics
of option trading- determinants of option value - option position and strategies.
UNIT – III Option pricing - principles of option pricing- Binominal model of option pricing- Black & schools model of option pricing
UNIT – IV Types of traders- Hedgers, speculators- Arbitragers - warrants and
convertibles -
UNIT- V Financial Swaps- Currency Swaps- Interest Rate Swaps-Equity Swaps-Price and Valuation-Swaptions
References:
1. John Hull ; OPTIONS, FUTURES &OTHER DERIVATIVES ;Pearson
Education), New Delhi
2. Franklin Edwards and Cindy Ma ; FUTURES AND OPTIONS, Tata
McGraw Hill, New Delhi
3. Redhead FINANCIAL DERIVATIVES: AN INTRODUCTION TO
FUTURES, FORWARDS, OPTIONS AND SWAPS Prentice Hall of India,
New Delhi
4. Robert A. Strong ; DERIVATIVES, Thomson Learning, New Delhi
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MBAD 404 H – STRESS MANAGEMENT
Objectives:
To empower the students what is stress how to avoid the stress and
how to avoid the stress
To make the students to understand what are the causes of stress &
coping strategies
UNIT – I Stress meaning, concept stress – Distress – Eustress – Sources of