IMPLEMENT
Apr 07, 2016
IMPLEMENT
HEALTH COMFORT IMPLEMENT
Light….Protection & Prevention
Knowledge for business success
SRC Conference Date 21 March 2015
Presenter Dr. Jim Kokkinakis
IMPLEMENT
Light….Protection & Prevention Knowledge for business success
Dr. Jim Kokkinakis BOptom FAAO FISCLS GCOT • Private practice owner in Sydney CBD • Specialist CL and eye disease management • Adjunct Senior Lecturer Uni. NSW • Since 1996 regular presenter both nationally
and internationally to optometrists, ophthalmologists, GPs and pharmacists
HEALTH COMFORT IMPLEMENT
Contents
01 UV radiation 02 Blue Violet Light 03 Blue Turquoise light
01 Blue Light 02 Contrast & Glare 03 Solution
01 You…..the eyecare expert 02 Differentiate your business 03 Your action steps
A copy of this presentation will be available for you to download afterwards.
A long, long time ago……
Consider ‘Traditional’ Medicine in the Middle Ages • Blood was intentionally removed
from a patient to cure or prevent illness and disease.
• Blood letting was based on an ancient system of medicine.
• The more severe the
disease, the more blood would be let.
• Fevers required copious amounts of bloodletting.
• French physician Dr. Louis routinely bled patients suffering from pneumonia.
• Assessed efficacy by a new “numerical method” (statistics) to see how many lives he was saving.
• Can you guess the result?
Hanna B. From bloodletting to evidence based medicine. Dept of Biomedical Science. University of Guelph.
1787-1872
COMFORT
He found blood letting increased the death rate! Can you guess what happened?
HEALTH
Not much changed…. Physicians kept on doing the same thing they had always done!
HEALTH
Misconceptions Unfounded beliefs
Update current research on Light & wellbeing How to implement this knowledge to benefit your patients
The spectrum……
Higher Energy Radiation
Lower Energy Radiation
The spectrum……
UV A & B
Blue Violet 415-455nm
Blue Turquoise 465-495nm
invisible
HEALTH
Light & your health UV Radiation Blue Violet Light Blue Turquoise Light
UV
RA
DIA
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UE
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HEALTH
UV Radiation UV light has the highest energy of all the radiation that our body and eyes are exposed to. Main source is the SUN
UV
RA
DIA
TIO
N
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UE
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HEALTH
UV Radiation
40% of Annual UV 60% of Annual UV
We experience 40% of UV Radiation when we least expect it…. Indoors (low), when it is full cloud or when partly cloudy.
UV
RA
DIA
TIO
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HEALTH
UV Radiation UV Radiation Not just in Summer…..
0
0.01
0.02
0.03
0.04
0.05
0.06
Time of day
Level of UV at the eye
Anatomical features providing direct UV protection
*
*
UV
RA
DIA
TIO
N
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UE
VIO
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T
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UE
TU
RQ
UIO
SE
HEALTH
UV Radiation
0
0.01
0.02
0.03
0.04
0.05
0.06
Time of day
Level of UV at the eye
Not just in Summer…..
SUMMER WINTER
UV
RA
DIA
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N
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UE
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UE
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HEALTH
UV Radiation UV Radiation
90% of visible premature aging, on areas such as delicate skin around the eyes, is caused by UV damage.
UV
RA
DIA
TIO
N
BL
UE
VIO
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T
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UE
TU
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HEALTH
UV Radiation UV Radiation
Up to 50% of incident UV light can be reflected off the back surface of lenses ..when we least
expect it.
UV
RA
DIA
TIO
N
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HEALTH
UV Radiation UV Radiation
90% of skin cancers occur on the face and neck, with 5 to 10% occurring on the eyelids. Exposure counts… Uvis High Energy
UV
RA
DIA
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HEALTH
UV Radiation UV Radiation
UV light is linked to the development of: • Pterygium • Certain types
of cataracts
UV
RA
DIA
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HEALTH
UV Radiation UV Radiation
Research suggests that people who wear spectacles over 20 years could delay the onset of cataracts by 6 years!
UV
RA
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HEALTH
UV Radiation UV Radiation Did you know…….
Children’s eyes receive more UV than Adults!
UV
RA
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N
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HEALTH
UV Radiation UV Radiation Did you know…….
1 y
100 y
UV
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UV Radiation UV Radiation Summary
• Dangerous for our skin & front
of eyes- All year round • 40% of UV occurs when we
least expect it • 50% of incident UV can be
reflected off back surface
• Children’s eyes are more susceptible
• Maximum UV protection
should be discussed with ALL clients
BL
UE
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UO
ISE
U
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IGH
T
HEALTH
Blue Violet Light
UV A & B
Blue Violet 415-455nm
Blue Turquoise 465-495nm
invisible
BL
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UO
ISE
U
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T
HEALTH
Blue Violet Light
1 The Beaver Dam Eye Study, 2004 - higher risk of AMD with sunlight exposure
2 The Chesapeake Bay study, 1992 - long-term blue light exposure risk association with AMD
3 The EUREYE study, 2008 - significant associations between blue light, AMD and poor diet
BL
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Blue Violet Light
• Harmful Blue Violet light is a risk factor in AMD-
NOT UV Light. • Blue Violet light is the highest energy radiation
that is able to reach the retina
BL
UE
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U
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Blue Violet Light
• High energy Blue Violet light drives the
accumulation of lipofuscin (Drusen) • Toxic to RPE cells
Lipofuscin
BL
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TU
RQ
UO
ISE
U
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IGH
T
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Blue Violet Light Blue Violet Light Did you know ‘sunspots’ or ‘liver spots’ have an accumulation of lipofuscin?
They can develop as early as Mid 30s…
BL
UE
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Blue Violet Light A reduction of 20% of this harmful Blue-Violet range (415-455nm) can reduce RPE toxicity by 25% (in vitro).
BL
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Blue Violet Light
In the past, most of the Harmful BLUE light comes from the Sun…….But…..
BL
UE
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Blue Violet Light
Incandescent Fluorescent LED
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U
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Blue Violet Light
Spectral output
Fluorescent
Incandescent
LED
Sun’s Spectral output
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U
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Over 90% of light sources worldwide will be based on LEDs by 2020.
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Blue Violet Light
Our new digital lifestyle increases exposure to harmful Blue Light
BL
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Blue Violet Light
Spectral output
LCD
CRT
LED
Sun’s Spectral output
HEALTH
How many hours do you or your children spend on tablets & computers?
BL
UE
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UO
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U
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HEALTH
Blue Violet Light Did you know…….
Children’s eyes receive more Blue Violet light than Adults!
BL
UE
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T
BL
UE
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RQ
UO
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U
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IGH
T
HEALTH
Blue Violet Light
1 y
100 y
BL
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T
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Blue Violet Light Summary • The bandwidth is indicated in
ARM development • Our changes to lighting and
digital lifestyle increases our exposure
• Children’s eyes have less natural defence
• Maximum Blue Violet Light should be discussed with ALL clients.
BL
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HEALTH
UV A & B
Blue Violet 415-455nm
Blue Turquoise 465-495nm
invisible
Blue Turquoise Light
BL
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TU
RQ
UO
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U
V L
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T
BL
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HEALTH
Blue Turquoise Light
Did you know? Our eyes have a specific photoreceptor that is sensitive to Blue- Turquoise light
BL
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Blue Turquoise Light Discovery! In 2002 a new type of photoreceptor was discovered. It is called the Intrinsic Photosensitve Retinal Ganglion Cell and is sensitive to light BUT does not add to vision as we know it. Sensitivity 480nm +/- 15nm Turquoise Blue
BL
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Blue Turquoise Light These new receptors connect direct to the limbic system which is responsible for many of our body’s responses
BL
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HEALTH
Blue Turquoise Light Sleep cycles Do you read an ipad just before going to sleep?
BL
UE
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UO
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U
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T
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HEALTH
Blue Turquoise Light Cognitive performance
Cognitive ability
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T
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HEALTH
Your Mood. Your emotions “winter blues”
HEALTH
Your levels of activity
HEALTH
Your memory
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Even Pupil constriction is activated by this new photoreceptor
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Blue Turquoise Light
Most of the Essential BLUE light comes from the Sun.
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UE
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HEALTH
Blue Turquoise Light Summary • A new photoreceptor was found in 2002
that is sensitive to this bandwidth
• The detection of this light is related more to other bodily functions
• Its bandwidth is 465-495nm
• Restriction of Essential Blue Turquoise light should be avoided
Children’s eyes have less UV protection than Adults!!
HEALTH
Light & health…The solution
UV A & B
Blue Violet 415-455nm
Blue Turquoise 465-495nm
Invisible
REDUCE
TRANSMIT
BLOCK
Protect & Prevent everyone, everyday
VISION COMFORT
Vision Comfort all day…every day
VISION COMFORT
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Vision Comfort Look familiar?
90% of people complain of eye fatigue with digital devices Blue light is implicated in adding to visual fatigue
VISION COMFORT
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Blue light scatters glare reduced contrast defocus
COMFORT
Do modern screens sometimes look uncomfortably Bright & Violet Blue?
VISION COMFORT
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Vision Comfort
• Coatings that provide harmful blue light protection also provide comfort on digital devices….it’s a win-win
• But…….Essential Blue Turquoise should not be disrupted
VISION COMFORT
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Vision Comfort
Did you know that you don’t need a refractive error to benefit from Blue blocking technology!
Light & health…The solution UV A & B
Blue Violet 415-455nm
Blue Turquoise 465-495nm
Invisible
REDUCE
TRANSMIT
BLOCK Health
Vision Comfort REDUCE
Protect & Prevent everyone, everyday
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Implement Plan to take action
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Implement
Lenses go beyond a set of numbers.. • Protect & Prevent-
Health • Promote wellbeing • Promote productivity • Drive postural changes Who makes these decisions in your business?
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Nothing engages the patient more than protecting THEIR MOST IMPORTANT SENSE…
THEIR VISION
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Previously Advice was all that could be offered
• The young to middle age adult suffering from digital eyestrain
• Patients with FOH/ early signs ARMD & Cataracts
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The BLUE Light story makes sense to your patients 1. Computers 2. All Digital Devices 3. And even down-lights
IS THE EASIEST & MOST Engaging conversation you can have It brings eye health and the infinite VALUE of Vision to the FOREFRONT of your business.
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THE BLUE LIGHT Story ties in beautifully with: • The awareness of macula
degeneration
• The awareness of computers somehow being bad for ones eyes
• The established thinking that computers DO cause eye strain
Clinical Offer
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THE BLUE LIGHT Story ties in beautifully with:
• Expanding the story from the established dangers of UV
• The continuum of UV and Blue Violet light
• EMOTIONAL Discussion…Correction, Protection and Prevention
Clinical Offer
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Once you have them engaged in the possible dangers of UV and Blue Violet Light • You can then talk about their
children or…
• Their grand children
• Potentially it can become a two for one discussion
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1. “ How many hours per day are you using computers? What about tablets and smartphones?”
Acknowledge…..“Wow you are really giving your eyes a workout”
2. “Your eyes must get tired”
Activate the Conversation
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1. “ I have determined the correction in order for you to see better…..Let me update you on new information on longterm eye protection”
2. “Ultra Violet damage to the
eyes is well established but now there is evidence to suggest Blue Violet light can lead to macular degeneration ”
Activate the Conversation
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1. “ Did you know that modern screens could be potentially damaging to the back of the eye?”
“Everyone is going for LED- but research is pointing to long term changes inside the eyes from the Blue Violet light they emit!”
2. “Luckily there is new technology
that will protect your eyes”
Activate the Solution
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1. Demonstration is more powerful when you lead by example.
“this is what I wear”
2. Do you and your staff protect their eyes?
3. You do not need a refractive error to provide maximum protection and vision comfort
Activate the Demonstration
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• DE- commoditise eye care
• To most of your patient base
• Right at a time when everyone is talking and concerned about…2 for price of one!
Business opportunity
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The Blue Light story is a huge opportunity to: • Differentiate in the most
competitive eye care environment ever
• Create a new spectacle sale even when there is no refractive change
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• Can bring in new patients because everyone requires this protection irrespective of refractive error
• Peace of mind against something that most patients instinctively fear
Your Business
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Did you know that in NSW from this year… • compulsory for every child to
have access to a digital device in the class room
• Many teachers have been
made aware of blue light but unaware of implications
WHAT AN OPPORTUNITY!
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In my 32 years of practicing optometry… • Never a better time to tie in
eye health with glasses
• Utilising a patented product such as Crizal Prevencia has increased spectacle sales by…
Your Business
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It might be early days but… When do we as practitioners take action? Do we wait for definitive proof….
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1. Take action now 2. Have a discussion about long
term Protection & Prevention
3. Ensure ALL staff are onside and share (Ask for specific training)
4. Set a challenge- 10%, 30%. How many of your patients do you want to have the current best protection available
Your Business
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BUT…… You need to follow-up & REVIEW …..we are creatures of habit! Ask for support
Your Business
Light….Protection & Prevention Knowledge for business success
• How are you going to activate the conversation?
• What will you say? • Who will say it? • Ask for staff training • Set targets • Investigate int/ext
marketing
• Trial and adjust • Discuss at staff
meetings • Share winning stories
• Set up metrics • Make it simple • Be a leader • Review with
team • What can be
improved? • Celebrate wins • Review training • Plan second
stage
HEALTH COMFORT IMPLEMENT
Light….Protection & Prevention
Knowledge for business success
SRC Conference Date 21 March 2015
Presenter Dr. Jim Kokkinakis