Squiz - Trends in Web Experience Management

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Web Experience Management in 2011Edinburgh, 18th May 2011

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Agenda

> Introduction to Squiz> Hot Topics for WEM> The Squiz Suite> Open Source evolution> Live Demo!> Q & A

Stuart Hurst – Regional Manager

Guy Outram – Consultant

Alister Cattell – Pre Sales Manager

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Who are Squiz:

> Founded in Sydney 1998> UK since 2003

- Scotland since 2009> Open Source since day one> 100% Debt free> Global presence – 9 offices, 250+ staff> Our Business: Service

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Squiz has over 1,200 clients in various sectors including:

> Government> Not-for-Profit> Higher Education> Publishing> Corporate

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Squiz provide solutions for:

> Web> Intranet> Extranet> Portal> Search

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Agenda

> Introduction to Squiz> Hot Topics for WEM> The Squiz Suite> Open Source evolution> Live Demo!> Q & A

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Five areas which will affect you:

1. Mobile Web2. Contextual Content3. Social Media4. Analytics5. Cloud Computing

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1. Mobile Web

“By 2013, mobile phones will overtake PCs as the most common web access device”

Gartner 2010

> Estimated only .2% of websites are optimised for mobile.

> Do you need to worry? Questions to ask:- Location based services?- Information to people who are away from a computer?- Organisational charter to disseminate information?- Does your website involve immediate calls-to-action?

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1. Mobile Web

> Meet your users’ needs as quickly as possible

> Simplify your navigation

> Use mobile friendly page layouts

> Detect & Redirect> Responsive

Design!

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2. Contextual Content

> Contextual content = relevant content> Content presented to the user in a timely

way, to help them complete their tasks> ‘Context’ could mean:

- Device» Even OS – Skype example

- Location- Language- New vs Existing customer- Keyword search terms- Browsing path- Different stakeholders - intranet

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2. Contextual Content

> If these contexts are relevant, investigate.

> Consider your organisational processes - management of multiple content, workflows.

> Consider different ways to approach contextual delivery – e.g search

- Victoria & Albert Museum

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3. Social Media

> What is Social Media?Polling indicates that 93% of social media

users expect organisations to have a social media presence.

> First rule of Social Media:- Doing it badly has potential to do more damage than

not doing it at all!

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3. Social Media

> Questions to ask:- Do your customers use social media sites?- Which ones?- Why – what makes those sites popular?- What are your competitors doing?- Are users already discussing your company on

social media? Good or bad?

> Choose your Social Media strategy and tools to meet your organisational goals.

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4. Web Analytics

> The Web is changing. What worked in 2006 won’t work now.

> What will work? - Use your Analytics to inform you- Engage, listen and learn from your

users- Web Analytics are key to completing

the web experience management loop

> Everyone has analytics. But not enough people use analytics.

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4. Web Analytics

> Using Analytics. - Put your analytics data in front of the people who

will gain the most from it. - Employ A/B testing to improve conversion- Set goals for your site, track effectiveness

> Web analytics become a foundation for your organisations strategic objectives.

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5. Cloud Delivery

> Innovation driving down costs and improving efficiency

> Shifting to the cloud:- Enables rapid deployment- Cost savings- Improved reliability and uptime- Flexibility and scalability- Easy upgrades and global support- Removes potential IT bottlenecks- Snapshots for testing

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5. Cloud Delivery

> Squiz Suite Private Cloud

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Five areas which will affect you:

1. Mobile Web2. Contextual Content3. Social Media4. Analytics5. Cloud Computing

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Questions?

> Demo!