Spunk_-Cold_paresh(3) latest

8/7/2019 Spunk_-Cold_paresh(3) latest

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Marketing Management

BGIMSMMS 1 (B)

Cold Drink

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Group Members

Name Roll Number

Sagar Malage 71

Seema Narkar 80

Poonam Rahate 88

Namrata Sawant 94

Ranjit Thakre 108

Paresh Valiya 116

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Cold Drink Market

Major part of non alcoholic beverages in India.

Soft drinks business has crossed Rs. 50,000 Cr/yrin India.

Only 17-20% of population are consuming colddrinks.

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Mission : Fulfill the thirst.

Vision: To convert non users into users, monthlyusers into weekly and weekly users into

daily users.

Objective: To provide a refreshing health drink tofulfill the needs of mind and body for

better life.

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COMPETITORS

Traditional Drinks5


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AgeAll age group

Demographic

-RuralArea

-Semi UrbanA

rea

Geographic

SEGMENTATION

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TARGETING

Product Age

Spunk

35 - 60

18 - 35

12 - 18

Spunk

mango

18 - 35

35 - 60

Spunk

blackberry

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POSITIONING

Different Taste

Quality

Healthy

More Energy

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DIFFERENTIATION

Low cost.

Attractive Packaging.

Best Quality.

Convenient.

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MARKETING MIX

4 Ps

Product

Place

Price

Promotion

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PRODUCT

Spunk is a 100 percent health drink.

Spunk will be available in 2 Variety

Blackberry

Mango

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INGREDIENTS

SPUNK- Blackberries(355 ml):

Carbonated water

Carbohydrates 39g(from approx. 10 teaspoons

of sugar)

50mg of Sodium benzoate

140 calories

Blackberries

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INGREDIENTS

Spunk- Mango drink(per 100 ml):

Water

Mango Pulp(20.5 %)

Acidity regulator(330mg)

Antioxidant(300mg)

Permitted Class 2 Preservative(202mg)

Carbohydrate(14.5g)

Sugar(14g)Protein & Fat(0g)

[It also contains permitted synthetic food color & added flavors.]14


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PACKAGING

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PLACE

Market Coverage

Semi Urban Area

Rural Area

Main focus on Rural market

Availability of product Kirana store

Restaurants

Railway station,etc.16


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PLANT LOCATION

SPUNK PLANT

Chinchwad, Pune17


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DISTRIBUTION CHANNEL

Plant stockiest Distributers Retailers Customer

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PRICE

Based on the Competition

Seasonal Discount

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PRICE

Quantity Price (Rs.)

200 ml 6

300 ml 9

600 ml 22

1.5 ltr 45

2 ltr 52

330 ml (can) 23

Quantity Price (Rs.)

200 ml 8

300 ml 10

600 ml 24

1.5 ltr 48

2 ltr 54

Spunk Blackberry SpunkMango

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Competitors PricesQuanti

ty

Pepsi Coca-

cola

Fanta Limca 7up Mount

ain

Dew

Thump

s up

Maaza Sprite

200ml 10 9 9 9 9 9 9 9 9

300ml 15 15 15 15 15 15 15

600ml/

500ml

maza

23 24 24 24 24 24 24 27 24

1.5L/

1.25LCoke

(price)

50 38 38 38 38 38 38 38

2litres 58 60 60 60 60 60 60 90 60

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PROMOTIONS

Print advertisement in news paper.

Television.

Wall painting.

Hoarding.

Celebrity endorsement.

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PROMOTIONS

Lucky draw for world cup

Discount.

Distributing Free Samples.

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Brand Ambassador

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Diversification ofproducts

Nimbu Paani

Orange fruit drink

Introducing our business

to Urban Market Metro cities

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THANK YOU

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Spunk_-Cold_paresh(3) latest

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