Springer Yellow Sale in Mathematics Sales Presentation May 2009 Trade Sales ROW 2009
Mar 28, 2015
Springer Yellow Salein Mathematics
Sales Presentation May 2009
Trade Sales ROW2009
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
The Yellow Sale - Basic Information
• The Yellow Sale is an annual event from
March 1 to July 31 in Europe, Asia and
Africa.
• The Yellow Sale has different titles every year to ensure a new
focus of attention and interest.
• The Yellow Sale has attractive, long-selling titles hand-picked
from Springer‘s 6000 mathematics books in print.
• The Yellow Sale includes many textbooks and monographs
suitable for course adoption and/or self-study.
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
The Yellow Sale 2009
This year‘s Yellow Sale has:
• Sale prices reduced 40-50% off
• 340 titles in 4 languages - 290 titles in
English, 30 in French, 19 in German and 1 in
Spanish
• 185 undergraduate and graduate textbooks
• 1966 copyright year for the oldest publication
and 45 recent publications from 2007
• 8 back-in-print Lecture Notes in Mathematics
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
The Top 5 Bestsellers so far in the Yellow Sale 2009
1. Arnol‘d, Mathematical Methods of Classical
Mechanics, 1989
2. Scriba/Schreiber, 5000 Jahre Geometrie, 2005
3. Engel, Problem-Solving Strategies, 1998
4. Eisenbud, Commutative Algebra 1999
5. Fulton/Harris, Representation Theory 1991
Four of the top five were published more than 10
years ago – proof of the lasting appeal of
mathematics and the Springer Yellow Sale!
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
The Birkhäuser Green Sale
The Yellow Sale is complemented by
the Birkhäuser Green Sale – 50
excellent mathematics titles by our
sister company.
1.Knapp, Lie Groups, 2002
2.Berstein, Langlands Program, 2003
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
The Active Market for the Yellow Sale
• Mathematicians can be found in every sector: academia, research,
industry and applied sciences.
• There is a constant need to obtain or replace past years‘
publications because backlist titles remain relevant; even classic
content is read in modern times.
• University libraries often carry multiple copies of standard Springer
mathematics textooks for students because they are relevant for
different degree programs.
• Self-study and continuing eduction programs can turn to Springer
books for supplementary reading into the history and
development of mathematics.
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
Springer Mathematics Overview
• Springer Mathematics covers the full
range of subject matter at every level,
from introductory textbooks to current
theoretical research.
• Springer has more than 6,000 books in
mathematics still available in print.
• Many previously out of stock titles are
back in print thanks to modern printing
on demand technology. The complete
flagship series Lecture Notes in
Mathematics is just one example.
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Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt
Springer Yellow Sale
Thank you for participating in the Springer Yellow Sale!
Did you know that the name „Yellow Sale“ was coined after the yellow color typical of Springer mathematics books?
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