Spring Summer Collection for 2012

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ADD & P

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Spring Summer Collection For 2012

TARGET CUSTOMERS College youth

Age group-17-25

Collection Mens wear (Denim Trouser, T-Shirt, Bermuda, Casual

Shirt

Product & target customer relationship-

Product 1: Denim trouser

Mens Denim Trouser

Type: regular fit

Gender: male

Age group:17-25 yrs

These products are for large number of masses especially the youth.

Can be worn at any occasion.

Generally these products are Market Making product, so these are not so

expensive.

As the product is denim so for the entry level product the target customer are

especially youth from the age 17-25 yrs i.e. college students as student

accept the new style very quickly and is the best way to promote the product.

One of the reason is the youth likes to be always fashionable as per the latest

trend.

Product 2: T-Shirt

Mens T-Shirt (round neck)

Type: round neck with half sleeve

Gender: male

Age group: 17-25 yrs

This product is generally knits. Latest trend is knits are very popular

especially in form of mens t-shirt and girls top. This is the product which

is very popular among the teenage group.


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T-shirts can be worn with any trouser and this is the reason why they are

popular. Without this product mens wardrobe is incomplete.

Price range is not very high.

Easily affordable by the college going boys.

Availability in various sizes and colours make it easier for the target

customers to choose as per their choice and budget.

Product 3: Casual shirt

Menswear casual shirt

Type: casual wear

Gender: male

Age group: 17-25 yrs

This product is bit of profit making.

The product generally of cotton blended fabric.

So in this segment of product the target customers are the people who spend

good enough money to be fashionable. Also it includes the student from the

renowned institute with highly fashion conscious students.

Product 4: Shorts (3-quarter pants)

Mens Bermuda pants

Type: regular

Gender: male

Age group:17-25 yrs

This is leisure wear product which is very popular among the youths.

The reason is it can be wearied with any t-shirts at any occasion while goingcollege or just being among the friends.

These are very comfortable to wear and fashionable at the same time

therefore it has its own demand in the market.

Price is also not very expensive and can be easily affordable by the college

going groups.


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MARKET SURVEY RESULT:

Denim is very popular among the youths. Denim trouser is an evergreen style

which will remain in demand for a very long time.

As per t-shirt is concerned this is mix and match product which easily goes

with any denim trouser therefore it is a must found item in mens wardrobe.

T-shirts are very comfortable and are available is variety of designs, colours

and sizes. The most important fact is their price is reasonable.

Casual wear shirt is also an important item found in mens wardrobe. The

youth nowadays like to hang around with friends partying or going out with

friends to movies or restaurants is very common. They prefer casual wear

shirts because their price is low in comparison to party wear shirts and these

can be worn on any occasions.

Now the last product is the Bermuda shorts. This product is very popular

because of the comfort and the reason that it can be worn with any t-shirt.

This can be worn at anytime while going to college or any other time.

Therefore this product can also be launched at the same time with other

products of mens wear collection.

Thus to conclude we find that generally youth prefers of buying latest styled

garments as per the prevailing trend.


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Comparative Shopping for SUMMER 2K12Collections.

Product Type: Cost Range:

1. Denim Trouser Rs 1000- 2000

2. Casual Shirt Rs 800- 1500

3. T-shirt Rs 400-1000

4. Bermudas Rs 600-1200

Disclaimer: This survey has been done in store at Inorbit Mall and Exclusive

store near Madhapur Area.

There are a number of competitors to us having their merchandise in our

cost range and most of them are catering to low and medium economy

class especially to College Going Studentsbut there is hugemarket for this range.

Some of competitive brand:

1. Denizen:

The dENiZEN name means inhabitant belonging to a community

of family and friends. Denim is in the name, the heart of the brand.


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Denizen is one of the prominent competitors of our product as denizen

is having very strong grip on this income group especially in college

going youth.

Denim trouser and t-shirt of denizen is very famous as its having added

brand value of levis and at affordable cost denomination like Rs 1399,

1199, 1699 etc for denim trouser and Rs 499, 699, 899, etc for t-shirts.

Specialty: Nice fit, good wash, wide range of product, affordable

cost, nice brand value.

2. Lee Cooper:

Lee copper is one of the oldest competitors of our product as lee

cooper is having very old grip on this income group especially in

college going youth.

Denim trouser, casual shirt and t-shirt of commonly used but its having

low brand value and at affordable cost denomination like Rs 1099,

1199, 1399 etc for denim trouser, casual shirts at Rs 899, 1099, 1199

etc. and Rs 499, 699, 899, etc for t-shirts.


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Specialty: low cost and nice fit.

3. Max:

Max provides Denim trouser, casual shirt and t-shirt of commonly at

very affordable cost for youth of metros denomination like Rs 1099, 1199,

1299 etc for denim trouser, casual shirts at Rs 699, 1099, 1199 etc. and Rs

399, 499, 599, etc for t-shirts.

4. Pepe Jeans:

Pepe Jeans London is a denim and casual wear jeans brand that was

established in the Portobello Road area of London in 1973. From itsorigins as a tiny market stall to more than half a US billion dollar brand,

Pepe has transformed itself into a jeanswear label found throughout

Europe. The brand today has presence in more than 80 countries

across the world.

It basically touching the higher end of our cost range as its available in

denomination of Rs 1699, 1999, 2099 etc for denim trouser, casual

shirts at Rs 1399, 1599 etc. and Rs 899, 999, 1099 etc for t-shirts.

5. Giornado:


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Mainstream Giordano brand focusing on quality apparel for men and

women. A more upmarket brand of Giordano casual attire with a high

emphasis on its own "less is more" retail approach. The brand focuses

on the idea that less is more than just more, but that is cool as well.

The brand's said "less is cool" approach involves innovative andmodern black, white and grey monochromes in a large variety of

styles.

It basically touching the medium end of our cost range as its available

in denomination of Rs 1699, 1899, 1599 etc for denim trouser, casual

shirts at Rs 1399, 1599 etc. and Rs 799, 999, 999 etc for t-shirts.

6.F21 Jeans Forever 21 is an American chain of clothing retailers with branches in

major cities in The United States, Puerto Rico, Canada, Europe, Asia, andtheMiddle East that offers fashion and accessories for young women andmen.

Forever 21's marketing image is based around made-in-the-USAmerchandise produced in California. While it sources its designs fromhundreds of Southern California suppliers, most items are in fact made


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For t-shirt

Key Colours:

Rayon (The sun beam yellow in all its splendour)

A new wave of luminous, high-energy yellow monochrome,

extending an ultra-tactile invitation to colouris...

Spring Summer 2012:Jeans line sheet

Designer- Martha Norrington Delivery date: 3rd may 2012

[email protected] Min. 4 pcs. Per style
mailto:[email protected]:[email protected]


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Spring Summer 2012:T-shirt line sheet

Designer- Anna Kusninova Delivery date: 3rd may 2012


yle 200123 colour-

eel greyce Rs.1600

size: 30 32 34 36bric : 100% cottonailable colours-K,GREEN,GRNNVY,BLUE

yle 200345 Price:

.2000lour blue size: 3034 36

bric : 70% cotton-%linenailable colours-K,GREEN,GRNNVY,BLUE

Trims-Brass buttons ,Brasszipper ,rivetsEmbroidery-Pocket

Treatment-Whiskers,Fading

Trims-Brass buttons ,Brasszipper ,rivets

Embroidery-PocketTreatment-Whiskers, Stonewash


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Spring Summer 2012:T-shirt line sheet

Designer- Natalie Branson Delivery date: 3rd may 2012


Style 200345 Price:

Rs.2000Colour blue size: 3032 34 36Fabric : 70% cotton-30%linenAvailable colours-BLK,WHITE,GREY,RED,BLUE

Style: T324 Price:

Rs.500Colour blue size: S M LXL XXLFabric :90%cotton10%silkAvailable colours-BLK,GREEN,WHITE,BLUE,ORANGE

Treatment-singeing, direct

dyedPrint logo-Lovemeter theme(acell with red colour fill)Print process-Stencil printing

Treatment-singeing, bleaching

Dye- Vat dyedSpecial features-Panels withother fabric


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Style :S6774 Price:Rs.1500Colour orange

size: S M L XL XXLFabric : 100% cottonAvailable colours-ORANGE,BLUE,GREEN,RED

Style:S5675 Price:Rs.1200Colour stripes red&blue

size: S M L XL XXLFabric : 70% cotton-30%polyesterAvailable colours-RED,WHITE,BROWN,MAGEN

TA

Lining-Blue colour fabricEmbroidery-Brand logoSpecial feature-Double cuf


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Spring Summer 2012: Bermuda line sheet

Designer- James Parkin Delivery date: 3rd may 2012


Style B3453 colour-camouflagePrice: Rs.690 size:30 32 34 36Fabric : 80%cotton20%polyesterAvailable colours-

camouflage

Style B011345 Price:Rs.650Colour Khaki size: 3032 34 36Fabric :70%cotton30%poyesterAvailable colours-Khaki,Blue,Grey,White

Trims-HDPE Buttons, HDPEzippers, elastic waistbandSpecial features Camouflage

Trims-HDPE Buttons, HDPEzippers, elastic waistbandSpecial features crosspocket


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COSTING

COSTING OF DENIM TROUSERS

MANUFACTURING

a) Number of Working Days / Months : 26 Days

b) Number of Shift / Day : One Shift

c) Number of Working Hrs. / Shift : 08 Hours

d) Item of Production : Denim Trousers

e) Annual Target of Production : Trousers 12976 pcs.

f) Total Electric Power :

( i.e. requirement )

1 H.P. = 0.746 KW

A. RAW MATEREIALS EXPENDITURE / MONTH :-

Qty. Cost

Denim Cotton 1.10 mt 204/=

Fabric @ 185/-

Living Cloth 10/=

Thread for Sewing 5/=

Thread for InterLocking 3/=

Button 3/=


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COS

T

Zipper 5/=

Sticker Label 3/=

Packing Materials 2/=

TOTAL : 235/=

B. SALARY & WAGES :-

NO. RATE AMOUNT

Supervisor cum Accountant 1 4000/= 4000/=

Master Cutter 1 6500/= 6500/=

Sewing M/C Operator 5 3850/= 19250/=

Interlock M/C Operator 2 3200/= 6400/=

Un-skilled worker 1 1500/= 1500/=

Press Man 2 2500/= 5000/=

TOTAL : 42650/=

MISCELLANEOUS EXPENDITURE

Rent 1,200/= Advertisement 1,500/=

Electric Power 3,225/= Tax & Insurance 500/=

Transport & Conveyance 2,250/= Incentive (Labour Benefits) 2,050/=

Repairing & Maintenance 1,000/= Contingencies 2,000/=


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TOTAL : 13,725/

Total cost for manufacturing Trouser=13725+42650 =56375/1297=44 approx.

Thus cost=235+44=279(for manufacturing)

With extra details and styling features(rivets,embroidery,Metal,Pockets etc) the cost reaches

approximately Rs.300

Thus by the time its reaches to the store its cost price is between Rs.1000-2000(Brand name-

including buyers expenditure on designing, advertising and launching.

2. COSTING OF BERMUDAS

Similarly, the raw material cost for Bermudas is less than Rs.160 because total time for denim

trouser is 16 min and it costs Rs300 than for Bermudas which has a manufacturing time of 8

min. is Rs 160. Thus with brand name it costs around Rs.600-Rs1200

3.COSTING OF CASUAL SHIRT

Similarly, the raw material cost for casual shirt is less than Rs.240 because total time for denim

trouser is 16 min and it costs Rs.300 than for Casual shirt which has a manufacturing time of 13


4.COSTING OF T- SHIRT

Similarly, the raw material cost for T- shirt is less than Rs.129 because total time for denim

trouser is 16 min and it costs Rs.300 than for Casual shirt which has a manufacturing time of 7



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Spring Summer Collection for 2012

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