Spring Fling: the Facts about the Largest Open Studio Event in Scotland

THE FACTSabout the Largest Contemporary Art & Craft Open

Studios Event in Scotland

Spring Fling in Dumfries and Galloway, is recognised as one of the most successful contemporary art and craft open studios events in the UK.

For three days each spring professional artists, designers and makers open the doors to their studios welcoming the public to purchase their work, commission artworks and watch demonstrations.

In 2012, we celebrated our 10th anniversary with a four-day event which achieved great success and saw the highest visitor spend in our decade-long history, and at the beginning of the second decade of Spring Fling, we invite you to join us make the event even better.

AN INTRODUCTION TO

FACTS & FIGURESFrom Spring Fling 2012 / 2013

20,000 xFull-colour 65-page

brochures printed in

January each year

95% of the participants

use the Spring Fling

brochure to promote

themselves throughout

the year.

70-90 professional and selected art-

ists, makers and designers taking part.

Visitors from 19 different countries all

over the world including: Australia, Can-

ada, Denmark, France, Germany, Hong

Kong, Hungary, Japan, Netherlands, New

Zealand, Norway, Poland, Singapore,

Spain, Sweden, Taiwan, Uganda, USA;

Over 30,000 studio visits in 2012

Each studios received on average 375 visits.

54% of our visitors

came from outside of

Dumfries & Galloway.

1 in 3 of our visitors

came from outside

of Scotland.

Over 200 joined our Friends scheme,

including over 60 Friends for Life.

£180,000 spent in studios,

£2,320 average spent per studio.

The overall spending in the region by our

visitors in 2012.

102% increase from 2010 / 2011.

Over

25,000

visits to our

website in

2011 / 2012,

MARKETING & PRFrom Spring Fling 2012 / 2013

Press coverage in Reporting Scotland,

BBC Radio Good Morning Scotland, the

Scotsman, the Herald for the 2012 event.

Over 6500 UK addresses / emails

on our Mailing list.

Generated Approx. £50,000

press value.

Over 4 million people around

the UK reached through PR campaign.

Over 10 adverts

booked for 2012 event

targeting art profes-

sionals & collectors.

Smartphone Apps

for iPhone and Android launched in 2012

and had over 300 downloads. (08 2012)

900 Twitter Followers &

1,000 Facebook Fans. (08 2012)

Contact: Leah Black, Spring Fling Open Studios CIC Project Manager [email protected] - 01387 213 218 - 07544 556 350 - Gracefield Arts Centre, 28 Edinburgh Road,

Dumfries, DG1 1JQ - www.spring-fling.co.uk