BACKGROUND PROBLEM CHALLENGES SOLUTION MARKET COMPETITION ROAD MAP ASK TEAM FINANCIALS
Oct 21, 2014
BACKGROUND
PROBLEM
CHALLENGES
SOLUTION
MARKET
COMPETITION
ROAD MAP
ASK
TEAM
FINANCIALS
MY BACKGROUND
NEW YORK LUXEMBOURG
SINGAPORE MICHIGAN LOS ANGELES HONG
KONG
PROFESSIONAL EXPERIENCE: MATCHING ONLINE DEMAND WITH
SUPPLY (SEO, SEM, SOCIAL)
THE PROBLEM(S)
How to make social media marketing
easier?
How to address social media needs of Asia
marketers?
THE CHALLENGES
Network/Data overload
Non-Social Media Data integration
Lack of tools with Asian networks focus
Current tool offerings are either super
high-end enterprise or low-end
What we’re hearing:• from MARKETERS: how to integrate social media marketing strategy efficiently• from AGENCIES: how to deal with spike in demand for social media services• from BRANDS: how to enable selling through social media dynamically• from EVERYONE: we want more tools with Asia focus
SOCIAL MEDIA OBSTACLES
SOCIAL MEDIA DATA ANALYTICS
ADVERTISING CAPABILITIES
INTELLIGENT ENGAGEMENT
TOOLS
THE SOLUTION
THE SOCIAL MEDIA AD MARKET: $3.49B USD
SOURCE
ASSUMPTION: any marketer willing to commit ad dollars to social media advertising will be willing to consider a tool to enable him/her to be more effective.
THE HELP: SOCIAL MEDIA 2.0 TOOLS
Def of Enterprise marketing tools: money spent on the creation and syndication of a Facebook app or a web site/social network widget.
SOURCE
COMPETITIVE TARGETS
The Buddy Media Platform is the Facebook management system of choice for eight out of the ten top global advertisers.
Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by WPP (NASDAQ: WPPGY), Softbank Capital, Institutional Venture Partners, European Founders Fund, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, Howard Lindzon and others
Sprout Social allows businesses to efficiently and effectively manage & grow their social presence across channels and turn social connections into loyal customers.
The web application integrates with Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla and other networks where consumers are engaging with businesses and brands.
In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, analytics and more – all in a package that’s intuitive and easy to use.
TECHCRUNCH: Website creation service provider Webs has acquired Pagemodo, which enables businesses and individuals to create great-looking Facebook Pages,
Pagemodo was founded by two Danish entrepreneurs, Thomas Kjeldgaard and Jakob Lykkegaard. To date, over 60,000 small businesses have signed up with Pagemodo and have published over 100,000 custom Facebook pages. The company claims 1.2 million Facebook users view a Facebook page powered by Pagemodo every month.
Total Funding: $92.3m (USD) Total Funding: $11m (USD) Total Funding: unknown
SPREADER PARTNERS
ADVERTISING CAPABILITIES
INTELLIGENT ENGAGEMENT
TOOLS
•The Buddy Media Killer
•15 Different Types of Facebook Applications for Brands to Leverage
•1.5 monthly active users
PROGRESS & ROADMAPTECHNICAL ENHANCEMENT 11-
Jul11-Aug
11-Sep
11-Oct
11-Dec
12-Jan
12-Feb
12-Mar
12-Apr
12-May
12-Jun
12-Jul
12-Aug
PUBLISH FB CUSTOM TABS
ALLOW FB LANG FILTERING
PULL FACEBOOK DATA
PULL YOUTUBE DATA
PULL TWITTER DATA
REPORTS DATA STORAGE/PULL
MIX/MATCH GRAPHING
USER INTERFACE CLEANUP
INTEGRATE GET SATISFACTION
INTEGRATE WEIBO
INTEGRATE GOOGLE PLUS
INTEGRATE TUDOU
ENABLE CONTENT SOURCING
ENABLE PUBLISH SCHEDULING FACEBOOK
ENABLE PUBLISH SCHEDULING TWITTER
INTEGRATE SOCIAL ADS TOOL
INTEGRATE HY.LY REPORTING
EXTERNAL DATA IMPORT
EXTERNAL DATA GRAPHING
ENABLE WEIBO PUBLISHING
INTEGRATE RENREN
ENABLE RENREN PUBLISHING
OUR ASK
SMART PEOPLE (UI/UX DEVLOPER,
PRODUCT MANAGER)
OFFICE SPACE (HK/SG): 5 FTEs
TOTAL
ADVERTISING INTEGRATIONS
SOCIAL SITE INTEGRATIONS
RESELLER OPPORTUNITY
INTRODUCTIONS
BETA TESTERS (LUXURY, RETAIL,
CPG, TRAVEL)
$300K USD
First Year Targets
400k users$170k P/L Dec ‘12
Round 1 VC
THE FINANCIALSBasic Spreader services will be free
Premium Spreader services offered for $12 USD monthlyExpected % of paying users: 5%
PATH TO EXIT
1ST INVESTMENT
2ND INVESTMENT
STRATEGIC PARTNERSHIP
3RD INVESTMENT
STRATEGIC PARTNERSHIP ACQUISITION
3.58M RMB (500K USD
15% SHARES
10.74M RMB(1.5M USD)
15% SHARES
STRATEGIC PARTNERSHIP
35.79M RMB(5M USD)
20% SHARES
STRATEGIC PARTNERSHIP ACQUISITION
NOW +36 MO.+12 MO. +20 MO.
PATH TO EXIT
PROJECTED ANNUAL P/L YEAR 3
USD (M) RMB (M)10% VALUE
USD (M)10% VALUE
RMB (M)20.2 144.6
10X VALUATION 202.0 1,446.1 20.2 144.6
15X VALUATION 303.1 2,169.2 30.3 216.9
20X VALUATION 404.1 2,892.2 40.4 289.2
25X VALUATION 505.1 3,615.3 50.5 361.5
appendix
THE GLOBAL SOCIAL MEDIA MARKET
SOCIAL MEDIA USAGE STILL GROWING.
SOURCE
THERE’S STILL ROOM FOR GROWTH
SOURCE
SOURCE
4 OF 5 COMPANIES WILL USE SOCIAL MEDIA TOOLS THIS YEAR FOR MARKETING
MARKETERS INVESTING
MORE IN SOCIAL
MEDIA, AT EXPENSE OF
OTHER FORMS.
SOURCE
SOCIAL MEDIA ADVERTISING SET TO GROW OVER $620M NEXT 2 YEARS
SOURCE
SIGNIFICANT OPPORTUNITY FOR SELL OF ENTRPRISE 2.0 TOOLS
Def of Enterprise marketing tools: money spent on the creation and syndication of a Facebook app or a web site/social network widget.
SOURCE
ROI QUESTION STILL NOT ANSWERED.
SOURCE
CHINA HAS A LOT OF PEOPLE. THEY ALSO USE SOCIAL MEDIA.
SOURCE
THEY ARE ENGAGED.
SOURCE