to know you etting G 2013 The Historic Alexander House on Gilman Boulevard, home to the Greater Issaquah Chamber of Commerce, the Issaquah Visitor Information and Tourism Center and the Award Winning Salmon Days Festival. The Chamber supports the local economy, promotes the community, provides networking opportunities and serves as the voice of business to government. For networking, membership, business support and volunteer opportunities, contact us at www.issaquahchamber.com Photo by Michael Johnson The city of Sammamish is voted as the country’s friendliest City due to its friendly businesses, neighbors and events including the Sammamish Farmers Market and Sammamish Nights hosted by the Sammamish Chamber of Commerce. For more information, go to SammamishChamber.org, Building Community One Business at a Time! Eastside Pediatric Dental office, located in Issaquah, was designed with children in mind featuring a comfortable reception area and an area for children to play or watch movies before their appointment. Donna J. Quinby, DMD, MSD, SallySue M. Lombardi, DDS, MSD, John R. Liu, DDS Amy, Phil and Christine of Nault Jewelers in Issaquah Scott and Kim Bobson Spotlight on business A supplement to the Issaquah–Sammamish Reporter
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
The Historic Alexander House on Gilman Boulevard, home to the Greater Issaquah Chamber of Commerce, the Issaquah Visitor Information and Tourism Center and the Award Winning Salmon Days Festival. The Chamber supports the local economy, promotes the community, provides networking opportunities and serves as the voice of business to government. For networking, membership, business support and volunteer opportunities, contact us at www.issaquahchamber.com Photo by Michael Johnson
The city of Sammamish is voted as the country’s friendliest City due to its friendly businesses, neighbors and events including the Sammamish Farmers Market and Sammamish Nights hosted by the Sammamish Chamber of Commerce. For more information, go toSammamishChamber.org, Building Community One Business at a Time!
Eastside Pediatric Dental of� ce, located in Issaquah, was designed with children in mind featuring a comfortable reception area and an area for children to play or watch movies before their appointment.
Donna J. Quinby, DMD, MSD, SallySue M. Lombardi, DDS, MSD, John R. Liu, DDS
Amy, Phil and Christine of Nault Jewelers in Issaquah
Scott and Kim Bobson
area and an area for children to play or watch movie
SallySue M. Lombardi, DDS, MSD, John R. Liu, DDS
Scott and Kim Bobson
etting Spotlight on business
A supplement to the Issaquah–Sammamish Reporter
The Historic Alexander House on Gilman Boulevard, home to the Greater Issaquah Chamber of Commerce,
Amy, Phil and Christine of Nault Jewelers in Issaquah
Eastside Pediatric Dental of� ce, located in Issaquah, was designed with children
Scott and Kim BobsonScott and Kim Bobson
SammamishChamber.org, Building Community One Business at a Time!
Page 10 www.issaquahrePorter.com Friday, February 22, 2013
1745 N.W. Mall St. • Issaquah 425-392-5182 www.issaquahhondakubota.com
Issaquah Honda Kubota is a Washington family owned and operated business that started in 1986. It is among Washington’s leading authorized dealers of Kubota tractors and Honda Power Equipment.
Here at Issaquah Honda Kubota we stand behind the products we sell and the service is provided by our factory-trained technicians. We service every brand we sell and others as well. Check with us for all your repair and replacement needs!
Our large selection of equipment and parts can be shipped to you anywhere. In addition to our sales, service, and parts departments we also have a rental department which includes tractors, generators, and lawn and garden equipment. With a huge stock of new and used equipment in the showroom and outdoors on the lot Issaquah Honda Kubota offers one of the widest selections of equipment of any dealership in the greater Puget Sound area.
ISSAQUAH HONDA-KUBOTAWashington family owned and operated business that started in 1986
*$0 down, 0% A.P.R. fi nancing for terms up to 60 months on purchases of select new Kubota ZG, ZD, ZP, BX, B, L, M, and TLB Series from available inventory at participating dealers through October 31, 2012. “No payments until April 2013” does not mean any payments are waived. Contract balance will be spread over the remaining months in the term following the deferral period, and payments will vary depending on contract start date. Example: A 60-month contract term at 0% A.P.R. will require between 54-56 payments ranging from a minimum of $17.86 to a maximum of $18.52 per $1,000 borrowed. 0% A.P.R. interest is available to customers if no dealer documentation preparation fee is charged. Dealer charge for document preparation fee shall be in accordance with state laws. Only select Kubota and select Kubota performance-matched Land Pride equipment is eligible. Inclusion of ineligible equipment may result in a higher blended A.P.R. Not available for Rental, National Accounts or Governmental customers. 0% A.P.R. and low-rate fi nancing may not be available with customer instant rebate (C.I.R.) offers. Financing is available through Kubota Credit Corporation, U.S.A., 3401 Del Amo Blvd., Torrance, CA 90503; subject to credit approval. Some exceptions apply. Offer expires 10/31/2012. See us for details on these and other low-rate options or go to www.kubota.com for more information. **Customer instant rebates (C.I.R.) of $300 to $2,500 are available on cash or fi nance purchases of eligible Kubota equipment through Kubota Tractor Corporation. $500 Instant Kubota Bucks applies to promotional rate fi nancing. Dealer subtracts rebate from dealer’s pre-rebate selling price on qualifying purchases. Subject to dealership inventory. Sales to governmental agencies, independent rental centers, and dealer owned rental fl eets do not qualify. Some exceptions apply. Customer instant rebates are not available after completed sale. C.I.R. availability ends 10/31/2012. Optional equipment may be shown.
PLUS
$500 Instant Kubota Bucks**OR
Instant Kubota Bucks up to $1,000**
B26TLB
Issaquah Honda Kubota1745 N.W. Mall St.
Issaquah, WA 98027(425) 392-5182
Issaquah Honda Kubota1745 N.w. Mall St.
Issaquah, WA 98027(425) 392-5182
www.issaquahhondakubota.com
SA
L-6
74
25
9
Honda Super Sale.Honda Super Sale.
EU2000
- Super quiet - 53 to 59 dB(A)- Lightweight (less than 47
lbs.)- Eco-�rottle - Runs up to 15
Hr on 1 Gals of Fuel- Power for microwave,
refrigerators, hair dryer, andsmall AC units
$999.00
EM5000
- 5000 watts 120/240V- Honda-exclusive iAVR
(intelligent auto voltageregulation)
- 120/240V Selector Switch- Electric start (battery
included) with recoil back-up- 3 Year Honda Warranty
EU6500
- 6500 Watts (54.1/27.1 A)120/240V of Honda InverterPower
- 120/240V Selector Switch- Super Quiet - 60 dB(A)- Eco-�rottle - Runs Up to
14 Hours on 4.5 gals. Of Fuel- 3-Year Warranty
- Honda GC160 4-Cycle
- Easy-to-use Chute DirectionControl
- Clears up to 55 tons/hour- �rows snow up to 26 feet- Large 20" wide clearing
*Read the owner’s manual before operating Honda Power Equipment. Not all dealers carry all products. Consult your local Yellow Pages. The Honda Power Equipment Visa® credit card is issued by Wells Fargo Financial National Bank, an Equal Housing Lender. Special terms apply to qualifying purchases charged with approved credit at participating merchants. Regular minimum monthly payments are required during the promotional (special terms) period. Interest will be charged to your account from the purchase date at the APR for Purchases if the purchase balance is not paid in full within the promotional period. For newly opened accounts, the APR for Purchases is 27.99%. This APR may vary with the market based on the U.S. Prime Rate and is given as of 04/01/2012. If you are charged interest in any billing cycle, the minimum interest charge will be $1.00. If you use the card for cash advances, the cash advance fee is 5.00% of the amount of the cash advance, but not less than $10.00. Offer expires 12/31/2012.
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0220 1st Avenue Northwest Issaquah, WA 98027 • 425-392-7561
Our knowledgablestaff is ready to assist
you with our NAPA Know How. Please come see
us for all your automotive, truck, industrial and
marine needs.Names from L to R) Jerry, Kevin, Eunice, Kurt and Tom
Today, The Reporter is featuring an eight-page pull-out that we call Spotlight on Business. In it you will find information about many of the people who work behind the counters, windows and cubicles in busi-nesses here.
The smiling people you’ll meet on these pages are the owners, managers and employees who keep our business community running every day.
You already may know many of them as your neighbors, friends, or even relatives. They, like everyone who lives and works here, are part of our community.
As our area continues to struggle out of the Great Recession, it’s more important than even to support our local business. The money they raise and the taxes they pay help keep our community as desirable as it is.
So take a tour of and meet or reacquaint yourself with these “friends and neighbors.” They are here to provide the goods and services you need on a daily basis. And, when you stop in to shop, be sure to say “hi.”
Local businesses play important part in community
2013 Getting to know youGetting to know you
Friday, February 22, 2013 WWW.ISSAQUAHREPORTER.COM Page 11
Tues - Fri: 10 am - 6 pm Sat: 10 am - 3 pm Closed from 1 - 2 pm daily425.392.5424 240 NW Gilman Blvd
Suite #1C • Issaquah
� ere’s no doubt that small businesses are a driving force in the American economy. And because they feel the shi� s in the economy so acutely, the insight of small business owners can provide a real-time picture of what’s going well and where potential problems lie.
� e semi-annual Bank of America Small Business Own-er Report explores the concerns, aspirations and perspec-tives of small business owners across the country, revealing messages of both optimism and caution.
Hopes are high among small business owners for a pro� table 2013 - more than half of those surveyed said they anticipate their revenue will increase in the next year. And most small business owners also feel they are in a good position in regards to capital, with 70 percent saying they have what they need to run their businesses e� ectively.
In addition to revenue, small business owners were op-timistic about hiring and sta� ng in 2013. In a challenging job market, 31 percent of small business owners say they plan to hire within the next year, which is good news for those seeking employment. A mere 3 percent said they had plans to reduce sta� numbers.
� e optimism revealed in those numbers isn’t the whole story. Pragmatic concerns about the outlook of the econo-my are still on the minds of many business owners. More than half said they have concerns about the e� ectiveness of government leaders, commodities prices, health care costs, the recovery of consumer spending and the strength of the U.S. dollar.
Despite those concerns, small business owners are not considering changing career paths. On the contrary, two-thirds of small business owners say they don’t regret their decision to go into business.
When it comes to keeping their own � scal houses in order, many small business owners admit they look for outside guidance – and only 29 percent ranked themselves as “very savvy” when it comes to managing their � nances. To make those critical decisions and plans, they rely on accountants, other small business owners, bankers and � nancial advisors. – Brandpoint
Small-business owners optimistic HELP FROM BUSINESS
ISOMEDIA Business Internet Services presented a check for $2,100 to the Issaquah Food and Clothing Bank on Feb. 8. The donation was generated by residents who upgraded their internet connections, and new residents who signed up for HFN service between Nov. 1 and Dec. 31, 2012. Right to left are Tim Diller of Port Blakely Communities; Bruce Straughan, President of ISOMEDIA; Stephen Milton, CEO/CTO of ISOMEDIA; Larry Norton, President of Highlands Council; Cori Kauk, Executive Director of Issaquah Food & Clothing Bank and an Issaquah Food and Clothing Bank volunteer. COURTESY PHOTO
2013 Getting to know youGetting to know you
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185 NE Gilman Blvd, Issaquah WA • 425-392-4048EastsidePediatricDentalGroup.com
Donna J. Quinby, DMD, MSD, SallySue M. Lombardi, DDS, MSD, John R. Liu, DDS
Thank you for choosing us to help your child develop a positive attitude towards dental care and to help your child achieve a lifetime of excellent oral health. Our office specializes in caring for the oral health needs of all children from infancy through high school, including children with special health care needs. We are dedicated to providing the highest quality dental care with patience and understanding in a warm, caring and friendly environment. As pediatric dentists, we feel a child is never too young to establish good oral hygiene habits and start down the road of good oral health.
Together, we will invest in your child’s dental future.
We look forward to meeting you and your child. See you soon!
MEMBERS American Academy of Pediatric Dentistry
Certi� ed, American Board of Pediatric Dentistry
Congrats John R. Liu, DDS Recipient of the2013 American Academy of Pediatric Dentistry’s
Pediatric Dentist of the Year Award
Page 12 WWW.ISSAQUAHREPORTER.COM Friday, February 22, 2013
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3725 Providence Point Drive SEIssaquah, WA
425-391-2800www.providence.org/marianwood
Providing exceptional skilled nursing care in the Issaquah/Sammamish community for 27 years.
Skilled Nursing• Compassionate 24-hour nursing care• Individual preferences and choices honored• Spiritual care• Enriching programs, social activities and fi eld trips
Short-stay Rehabilitation• Transitioning from hospital to home• Physical, occupational and speech therapies• Comprehensive planning for safe and successful return to home• Dedicated professional staff
(from left to right): Colleen Hardy, RN, Director of Clinical Services, Holly Hanken, TCU Manager, Chris Bosworth, Administrator, Maricor Gonzales-Lim, PT, Director of Therapy
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30200 SE 79th Street, #130 Issaquah, WA 98027
425-392-5333
Is there a Sliding Shower Enclosure Without a Header??
30200 SE 79th Street, #130 / Issaquah, WA 98027 425-392-5333 phone 425-392-3741 fax
Issaquah Glass, Inc.
Yes!And it will
be here
soon!Issaquah
Glass, Inc.is family owned and
operated full service glass shop serving the community for nearly 49 years. Back in 1965, Lee and Helen Bergsma opened Issaquah Glass in their basement. Since then, our dedicated employees and � eet of glass trucks are ready to handle any glass need you may have.
Please visit our showroom and see our display of windows, picture glass, table tops, shelves, shower enclosures, skylights, mirrors and more. We’re in the Exit #22 Business Park. Take exit #22 near Preston or call 425-392-5333 for directions.
Cloud computing seen as productivity boost in 2013Small businesses seem optimistic about
increasing sales and hiring in 2013 and are looking to squeeze more productivity out of limited time, sta� ng and resources.
For these reasons, � nding the right busi-ness tools that can grow with you but also work well with the tools you already use are essential to helping your business focus on what you do best – serving your customers.
Having the right tools – such as business-class email, online meetings, remote access to documents, shared calendars and shared contacts – to create, collaborate, connect and help manage day-to-day tasks can help cut costs and increase productivity.
Naturally Me, a small company in Durham, N.C., that makes natural beauty products, uses Microso� O� ce 365 to hold regular-Web conferences.
“I downloaded the trial version and fell in love,” says Chaundra Smith, founder of Naturally Me. “I had no hesitations moving Naturally Me to the cloud because it’s from Microso� , so it felt safe and secure.”
Kevin Lisota, CEO and co-founder of � ndwell, a real estate startup in Seattle, makes comprehensive use of Microso� Exchange Online for its shared calendars, support for multiple email boxes and mobile messaging. “Our agents need to be able to send and receive email on all sorts of devices from anywhere they happen to be,” Lisota says. “� e sync capabilities of Exchange Online mean that I can easily enable my employees to get email on all their phones and computers from any Web browser.”
Imagination Yoga, a small, family-owned business in Portland, Ore., teaches a “kindness-based” curriculum instructing children on yoga concepts and storytell-ing to spark their creativity and get them exercising.
“Like most small businesses, we thought that the tools available with a service like O� ce 365 would be outrageously expensive and impossible for us to attain on our own,” says Jon Hopkins, co-founder of Imagina-tion Yoga. “But that’s de� nitely not the case with O� ce 365, which makes everything easy to set up and use at an a� ordable price.”
Having the right tools to improve com-munication and collaboration can make even the most challenging things, such as increasing that bottom line, seem more manageable. A cloud-powered small busi-ness is more nimble and prepares you to adapt to changing business needs – now and in the future. – Brandpoint
Microsoft is offering a 90-day free trials of Office 365 are available through the end of February.
2013 Getting to know youGetting to know you74
3123
• Ample hands-on activities • Opportunities that foster friendships and social skills• An interaction with and appreciation of nature in our wonderful farm setting • Facilitate, guide, encourage, and nurture each child’s self-esteem and competence
Red Gate Preschool“Where children & nature come tog� her”Serving children ages 3 to 5 in a farm setting since 1995 25328 SE Issaquah-Beaver Lake RdSammamish, WA 98075
At Red Gate Pr� chool,we provide . . .
425-392-0323 • RedGatePreschool.com
self-esteem and competence
“Where children & nature come tog� her”Serving children ages 3 to 5 in a farm setting since 199525328 SE Issaquah-Beaver Lake Rd
425-392-0323 • RedGatePreschool.com 7428
99
355 NW Gilman Blvd Suite 102 • Issaquah 98027425-557-7878 www.gossypiumquilt.com
Gossypium opened its door in February 2013 to serve our friends and neighbors in the Issaquah, Washington area.
Friday, February 22, 2013 WWW.ISSAQUAHREPORTER.COM Page 13
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At Balance Physical Therapy our mission is to provide you with outstanding care and to ensure that you are treated with respect and compassion. Locally owned since 1998, Balance Physical Therapy’s primary commitment is to our patients and our community.
Our care centers on the basic principals of solid manual therapy, extensive patient education, and your unique home exercise program. All of our physical therapists combine skilled “hands on” therapy with movement, exercise, and education to create individualized treatment to meet your unique needs.
Acute and Sports Injuries • Spine Problems • Performing Arts RehabilitationHeadaches and TMJ • Women’s Health • Vestibular Rehabilitation
Foot/Ankle Care & Orthotics • Certified Pilates and Feldenkrais Exercise • Metabolic Testing
730 NW Gilman Blvd Suite C108425-391-6794 www.balancept.org
“ ”
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385 NW Dogwood Street • Issaquah 98027 • 425-392-0351
Kelly Kenn has served King County, including Issaquah, Bellevue, Redmond, Kirkland, North Bend, Snoqualmie, and the entire Eastside for over 10 years. She is dedicated to serving her clients and is committed to this community.
When you contact the of� ce with a personal injury claim, estate planning needs, or probate matters, you can expect to receive dedicated, personalized service. Regardless of your injury, need, or question, we will always give you an honest, realistic evaluation or answer. We work closely with each client to carefully explain the options and possible outcome. This � rm values integrity in every conversation with clients and in practice as a whole.
Kelly Kenn has served King County,
The Law Of� ce of Kelly Kenn, P.S.
• Personal Injury •• Wrongful Death •• Estate Planning •
• Probate •
Seven big trends for small businesses to watch in 2013Today, if you tell someone you’ll be in
touch, he or she may not only ask when, but how. Modern technology has dramati-cally changed the way we communicate.
Check out these leading trends set to amplify in 2013:Trend 1: Look to the clouds
Everyone is talking about cloud tech-nology these days, which basically means remote computing, leveraging the Internet. � is is great news for small and medium-sized businesses because cloud-based systems provide a plethora of tools, save costs and minimize maintenance. Online cloud services commonly used by small businesses include Skype, Dropbox and Google Docs.Trend 2: Era of social media
Social media’s growth continues to
boom. It’s cost e� ective and connects you to customers in ways never before pos-sible. Use Youtube, Twitter, Facebook and blogs as part of your business’ social media program. � e relationships you can build with key customers and the feedback they provide is invaluable.Trend 3: Workplace is everywhere
Technology enables people to stay con-nected and work from virtually anywhere, meaning the terms “o� the clock” or “away from the o� ce” are going extinct. Whether you’re working from home, at the o� ce, or in a co� ee shop, it is vital to be accessible at all times, especially if you run a small or medium-size business.Trend 4: Video conferencing grows
Traveling is costly and time-consuming. Video conferencing is a low-cost way to
meet with customers, prospects and suppli-ers from virtually anywhere with computer and Internet access. Common video con-ferencing resources include Skype, ooVoo and Cisco WebEx, making it easy to com-municate with individuals or groups.Trend 5: Apps keep things moving
Apps are not just fun and games – many are made speci� cally for the mobile o� ce, making on-the-go work easy. Plantronics Instant Meeting app, for example, allows one-click access to conference calls from a smartphone - no need to remember long conference codes and leader PINs when you’re out and about. Trend 6: Talk just got cheaper
Long distance phone calls to employ-ees, customers and prospects can quickly increase a phone bill. Internet-hosted
phone systems are becoming more popular because they are low cost, � exible and low maintenance. Skype is a good example of a voice-over-Internet service that allows individuals to communicate through video, voice and instant messaging using a headset.Trend 7: Devices talk among themselves
� ink how much more e� ective your communications would be if all your devices worked together. Fortunately, that now is happening and the technology trend is aptly called Uni� ed Communications (UC). It delivers voice, email, SMS, video conferencing and document sharing into a single interface so that you easily can relay any or all of your data to others. – Brand-point
2013 Getting to know youGetting to know you
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Nault Jewelers is a small family-owned and operated business that started in Kansas in 1971. They moved to Issaquah in 1990 and have had a store here since.
They specialize in re-creating your old pieces of jewelry into dazzling new ones.
If you are looking for a store where you are treated as someone special, look no further. Nault’s have a beautiful selection of jewely to choose from, both new and vintage.
Stop by and see Phil, Christine and Amy today.
NAULTJewelersS I N C E 1 9 7 1
1175 NW Gilman Blvd, #B4 • Issaquah 425-391-9270
Page 14 www.issaquahrePorter.com Friday, February 22, 2013
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“You may � nd Civilized Nature to be a little different than your
Since our beginning in 2002, we have developed a dedicated team with over 50 years of combined experience in animal care, nutrition and health information, who truly believe in the philosophy of an holistic approach of Health, Behavior, and Play to help your pets thrive.
7432
796520 226th Pl. SE, Suite 205Issaquah, WA 98027
Who says love is just for Valentine’s Day? Athena Urology & Urogynecology is proud to introduce Athena Aesthetics
and our Double the Love event Th ursday, February 28th
from 4-8 pm!During our Double the Love event, we will be hosting an informal presentation and question and answer opportunity on physician grade skin care products, facial fi llers and Botox® from 4-5 pm. From 5-8 pm, we will be providing information on two prescription skin care lines (Vivite® and Skinmedica®), and off ering a 20% discount on product purchases. We will also be off ering a number of complementary and reduced pricing specials, inclucing anti-aging glycolic peels (Vivite®) for eligible participants, and special Botox® pricing of $10 per unit (value $15-18 per unit) and for Juvederm® facial fi ller, $400 per syringe (value $600). Th ese prices can be used on the evening of the event, or ‘banked’ for future use for up to 100 units of Botox® and 4 syringes of Juvederm®.
Please contact us at [email protected] and one of our staff will contact you to schedule an appointment for Aesthetic services.
Space is limited for this very special event, so please contact us at
A Fur Affair Inc.A great place to have your dog groomed
Sammamish Highlands Shopping Center648-228th Ave NE • Sammamish 98074
Call today for an appointment 425.868.7155or schedule online at www.afuraffair.net
• Over 35 years experience• Certifi ed groomers• Veterinary Recommended• A+ Better Business Bureau• Personal Attention• Staggered Appointment Times• Express Service Available
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Klahanie Service CenterA U T O R E P A I R
425-313-3057 • 4598 Klahanie Dr SE • Issaquahwww.klahanieservicecenter.com
Family-owned Klahanie Service Center uses the most up-to-date diagnostic and repair equipment to service your Asian, domestic or European vehicle. Six Master Certifi ed ASE technicians, with a combined experience of 100+ years, top off the perfect combination of location, experience and friendly service. Klahanie Service Center offers you the fl exibility of early drop-off and late pick-up of your vehicle. We also offer Chevron gasoline, diesel fuels and a convenience store.
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Restaurant Style Dining • Social & Recreational ProgramsPets are Welcome • Comfortable Interiors
Assisted Living Services Availablewww.villageconcepts.com
3607 228th Ave. SE | Issaquah, WA 98029 | 425.313.9100
2013 Getting to know youGetting to know you
Friday, February 22, 2013 www.issaquahreporter.com page 15
CALL US AT [425] 392-5241 • VISIT US AT 5648 221ST PLACE SE • ISSAQUAH 98027(RIGHT BEHIND BROWN BEAR CARWASH)
2013 Getting to know youGetting to know you
(425) 557-89002830 228th Ave SE, Suite C
Sammamish, WA 98075
Personalized Healthcare
That is Right for You
www.naturomedica.comOptimal Health by Design
At NaturoMedica we provide individualized medical care in a warm and welcoming environment. Our therapies are aimed at treating the underlying cause rather than just the symptoms.
“I can only say good things about NaturoMedica. The clinic is unique. I take my whole family there- my husband and my children. My NaturoMedica doctor changed my life. I feel like I am living the life that I am supposed to live.“ – Kristina Sheridan (Maple Valley)
Page 16 www.issaquahrePorter.com Friday, February 22, 2013
Our Mission at the Issaquah-Sammamish Reporter is to inform, educate and to tell
the continuing story of the communities we serve and the people who live in it. In addition to our weekly local news, feature stories, sports updates, briefs and information that the residents of Issaquah and Sammamish need to know, we also strive to cover the ever-changing dynamic news of the local business community. When you have business news, new sta� , grand openings or re-openings, remodels, expansions, awards or other (non-advertising/marketing) items of local interest, please � ll out the form below and get us a copy! We’ve also included some helpful tips on how to write a press release below.
Newsworthy: Press releases read like news – not sales or marketing promotions. If they read like advertising, editors will ignore them.Concise: Keep press releases short, just one or two pages, if possible.Catchy: Write an interesting lead that gets to the point, and fast. Everything of critical importance should be in the headline and the first paragraph. If it doesn’t pique the reader’s interest immediately, don’t expect anyone to wade through the rest.Jargon-Free: Your press release should be easily understood by anyone reading it. Get rid of unnecessary jargon.Current: Include the release date or “For Immediate Release” at the top of page one under the contact information and write “NEWS RELEASE” IN THE UPPER RIGHT CORNER. Targeted: Know your audience. Instead of sending your press release to a wide audience, develop a targeted list of the journalists and publications that cover the subject matter and are likely to be receptive by the readers.
Orderly: Write “more” at the bottom of the first page if there are multiple page. Use END, or -30- at the end of the last page, even for one-page press releases.Actionable: Include a contact name with telephone number and an e-mail address.
Responsive: When reporters contact you, respond promptly. The reporter who calls you may be working on a story for tomorrow’s paper or writing an article for an online news site that will be posted that day. If you call back too late, you won’t make it into the story.Attachments: Include a photo caption, sources, contact and a release date.
Timely: Take deadlines and lead times into account. Newspaper need copy daily, and wire services and Web sites can generate new copy hourly.Distribution: The Reporter Newspapers prefer you email your press release.
Follow up: Reporters receive numerous press releases on a daily basis. If you decide to follow up with a phone call, tell them immediately the topic of the release and the exact date you sent it to them.
COMPANY LOGO
NEWS RELEASEYour Name
Business NamePhone NumberE-Mail AddressWeb Address
FOR IMMEDIATE RELEASETODAY’S DATE
(or if embargoed, indicate requested date of release)
Headline here of what the topic is.
First Paragraph is the interesting lead that gets to the points, Everything
of critical importance should be in the headline and in
the � rst paragraph.Informational paragraphs
to follow.
Use END at the end ofyour press release
or -30-
Press Release Basics:
Press releases are one of the easiest, least expensive and most effective ways to keep the media –and through them, the public—up-to-date on your company and its events. As you can see here, there are some basic rules for writing press releases that work.