Mar 13, 2016
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About Spotlight Home ToursMany agents run into one of two problems. Either they recognize the ben-
efit of quality photography, but don’t want to spend thousands of dollars, or
they settle for the low cost and convenience of a virtual tour company, and
sacrifice quality photography.
90% of potential home buyers search online, and professional photography
stands out. Spotlight is unique because it combines high quality photog-
raphy with the convenient resources and marketing tools of a Virtual Tour
Company.
Unlike most Virtual Tour Companvies, Spotlight is owned by photographers,
who truly understand the psychology of photography. Photos can make a
major difference in marketing a home; our photographers and editing team
understand how to create the perfect image to attract viewers.
In addition to photography and video, Spotlight offers a variety of other
products and marketing tools to help agents effectively market their listings,
such as easy social media sharing and virtual staging.
Thank you for considering Spotlight. We are ready to help you take your
business to the next level.
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The Psycology of Photography
“A picture is worth a thousand words.”
While a cliche phrase, it rings true
when a homebuyer has two seconds
to decide whether he or she is inter-
ested in learning more about a home.
Spotlight’s goal is to create an image
that best showcases the property, and
with a few smart changes will make the
homeowner think “I want to live there.”
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Photos that include roads, branches, or other objects in front of the homecreate barriers for the mind. The viewer has to first get over the barrier in order to focus on the home. A simple fix for our editing team.
Blown out white windows are a major distraction, and can pull focus away froma room. HDR photos not only provide a realistic view of a room by showing the view outside the win-dow, but eliminate the distraction.
Foreground
HDR
PSYCOLOGY OF PHOTOGRAPHY
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Distractions are negative because they draw focus away from the subject. The goal is to remove all distractions from the photo, so that the focus is solely on the home.
Photos taken with a fish-eye or too-wide lens, such as panora-
mas, create a distorted image. The unrealistic representation of a room is misleading to viewers and upsets
the subconscious.
A quality photo uses leading lines to draw focus to the highlighted feature. This hap-pens on a subconscious level for the viewer, but has a major impact.
Distractions
Distortion
Composition
PSYCOLOGY OF PHOTOGRAPHY
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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TAKE A LOOK AT THE NUMBERS
of buyers search for homes online.
of buyers start theirsearch online.
of people will drive by a home after seeing it online before scheduling a showing.
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Still Photo Tour25 Photos
Motion Photo Tour
View Demo
35 PhotosMotion Photo Tour Plus
6 HDR Images
50 PhotosPremium Photo Tour
20 HDR Images
50 PhotosTwilight Photo Tour
Everything HDR
Unlimited Photos with HDRPlatinum Photo Tour
4-6 hour photoshoot
Photo Tours
Video Tours
# of photosCinematic Spot Tour
# of Motion Scenes
# of photosCinematic Lifestyle Tour
# of Motion Scenes
TOUR PACKAGES
Full-scale custom production videos availabe upon request!
15 Photos
View Demo
View Demo View Demo
View Demo View Demo
View Demo View Demo
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RAW FilesPhotos are edited in RAW form to maintain the highest quality from start to finish.
Exposure & Color Correction
Remove Distracting Objects
Editors manipulate the image to provide an appealing and realistic representation of the property.
Editors remove distracting im-ages to draw focus to thehomes features.
EDITING MAKES A DIFFERENCE
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EDITING MAKES A DIFFERENCE
Straightening ImagesEditors remove distracting images to draw focus to thehomes features.
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Statistics
Social Hub
Check out more features online here!
ADDITIONAL PRODUCTS
Track and follow each listing with our integrated statis-tics. Get the results your client can, and will see!
Share easier with the en-hanced social sharing icons, now with over 20 options in-cluding Pinterest, digg.com, Linkedin, tumblr, Stumbleupon, and wordPress.
A state of the art tool that al-lows potential buyers to ac-cess photos from the palm of their hand.
Preview TimelapseThe perfect tool to highlight sunrise or sunset.v
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Use your own photos to build and publish your own virtual tours in less than 10 minutes!
Do-It-YourselfHome Tours
Sign-up here
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Raise the Standard.Spotlight Home Tours is a photography company owned by photographers, and seeks to raise
the standard of marketing in the real estate industry. iPhone photos are not enough. Make your
listing stand out on the MLS with professional photography NOW!
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