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World Squash Federation
Sports Presentation:
The Entertainment Asset
By Andy Friedlander
The Sports Presentation Company
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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1. THE SPORTS PRESENTATION COMPANY
Creative Ideas : Event Production : Sponsorship Activation : Digital Integration
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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2. DOMINO’S DELIVER
+ =
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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Event Production – Venue, Technology, F.O.P., Look & Feel, Athlete access
Editorial Values / Content Management
Sponsorship Activation
Broadcast / Webcast Requirements
Audience Experience
Entertainment Vehicle
Exclusive Content Creation
Event marketing – B.O.S.
Technology Loops Return to Event – Apps. SMS etc.
3. WHAT IS SPORTS PRESENTATION?
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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4. WHY BOTHER, WHY NOW?
Boost Profile of Squash
Participation
‘Live’Experience Revenue
Generation
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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Ticket Price & Cultural Esteem of Sports Stars
Entertainment
Anticipation
Ceremony
Surprise
Replay
Drama
Celebration
Multi-Sense
Take Home
Community
Connection
5. AUDIENCE & ATHLETE EXPECTATIONS
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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6. THE EVENT CONSTITUENCY
BROADCAST AUDIENCE
EVENT AUDIENCE
MARKETING PAY OFF
TRIBES
MEDIA
SPONSORS
STARS www.sportspresentation.com / Twitter:
@sportspres / +44 7711 650 961
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7. CONVERGENCE & VIRTUOUS CIRCLE
Sports Presentation
Marketing Story
B.O.S.
+ Event Experience
Content
Media Channels
Digital Engagement
Data Exchange
Revenue Opportunity
Crowd Engagement
And not just big events…. www.sportspresentation.com / Twitter:
@sportspres / +44 7711 650 961
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FOOTBALL - FATV & Vauxhall – digital engagement
RUGBY - 02’s Best Seat in the House
CYCLING – Track Tracks
SWIMMING – Athlete Tunnels & Studio
BADMINTON – No.10, London Bus, Abbey Road
DIVING – Black Floor & Jumbo Jimmy Jib
GUESS THE SPORT? Big Walk On & Nicknames: The Power, The Count, The Deadly
Boomerang, The Matador, the Viking, The Bronze Adonis, Old Stoneface…….
8. WHAT OTHER SPORTS DO….
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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9. THE GREATEST – INNOVATIVE, CLEAN, MEMORABLE, VALUABLE
Muhammed Ali vs. Cleveland Williams, Round 2, Houston Astrodome, November 1966. www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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10. USA - Delaware Investments US Open 2011
If it’s a stage, and you expect great performances, treat it as such! www.sportspresentation.com / Twitter:
@sportspres / +44 7711 650 961
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11. Chennai Shopping Centre, March 2011
Can you convert profile in to participation? www.sportspresentation.com / Twitter:
@sportspres / +44 7711 650 961
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12. A SPORT IN NEED OF CHARACTERS
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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GENERATING SPONSOR ASSETS:
• Shot Replays on screens
• Referee Cards
• Shot of the Tournament
• Tin to LED banner
• Naming Court Corners like F1
• Door Sponsor
• 3D Floor Branding
• Service Line
Example:
Investing in a ‘new’ camera angle, creates a new sponsorship inventory
13. COMMERCIAL RATIONALE
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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14. HIT THESE AGAINST THE WALL – SEE IF THEY BOUNCE
Spin the Racket – a 50/50 mechanic – try something new!
Hot Spots on the Front Wall – Exhibition (with extra prizes offered)
PR Stunts – Night Vision Match
Glass Floor = additional seats
Employ TV GFX Techniques to watch online / on screen at majors
Experiential Event – Museum, Strike Booth, SoMe Virals
Audience Stats – shot counters (lobs, boasts, kills), service points, tins
Apps – that have event value / self-play value / community value
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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15. THE HARD QUESTIONS?
PROFILE PARTICIPATION
REVENUE MEDALS
IMPROVE YOUR SPORTS PRESENTATION!
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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16. THE TARGET
nly this?
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961
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Think Dangerously, Act Responsibly!
Thank you
By Andy Friedlander
The Sports Presentation Company
www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961