Sports PR Lecture Notes, 2-3

Sport PRLecture: 2.3.15

University of Cincinnati

By Jackie Reau

Current Events Quiz

Current Events Discussion:

Nationwide Super Bowl Commercial

Current Events Discussion:

Nationwide Super Bowl Commercial

Current Events Discussion:

Nationwide Super Bowl Commercial

Group Project Assignments

Team 1: Adams, Whited, Ballitch, Wendt, Beckstedt, TiceTeam 2: Bekure, Thamann, Berringer, Tenkman, Blanton, SutoTeam 3: Byner, Slutzky, Clark, Shankle, Cleary, SchroerTeam 4: Cole, Ross, Cupp, Phelps, Dotson, PerryTeam 5: Dwyer, Overberg, Ernst, Okoroski, Gossett, NowjackTeam 6: Hammock, Millikan, Huntley, MadlingerTeam 7: Jamison, Lewin, Kinnett, Knight

Group Project Assignments

Team 1: Social Media Plan for the T-Mobile Fan FestTeam 2: PR Plan for the T-Mobile Fan FestTeam 3: Media Event Plan for the 2015 MLB All-Star Game featuring the Home Run Derby participantsTeam 4: Social Media Plan for the Home Run DerbyTeam 5: Community Relations Plan for the 2015 MLB All-Star GameTeam 6: Social Media Plan for the MLB All-Star GameTeam 7: Media Event Plan for the new MLB Commissioner to address Pete Rose participation in the 2015 MLB All-Star Game

Group Project Presentation Dates

Team 1: April 21, 6-6:45 p.m.Team 2: April 21, 6:50 -7:35 p.m.Team 3: April 21, 7:40-8:15 p.m.Team 4: April 7, 6-6:45 p.m.Team 5: April 7, 6:50-7:35 p.m.Team 6: April 14, 6-6:45 p.m.Team 7: April 14, 6:50-7:35 p.m.

Wimbledon Hospitality Challenge

• Name as many hospitality offerings you can in the video

• http://www.wimbledon.com/en_GB/about_aeltc/201302071360235071469.html

Sports Event Planning

Advance Considerations

•Purpose of Event tied to Business Objective•Audience (guest list: VIPs vs. B List)•Theme & Experience (why busy people should attend)•Flow of Event•Venue•Date/Time•Food & Beverage•Security/EMT service•Timeline of Activity•Budget

Sports Event Planning

On-Site Considerations

•On-site Staffing (registration, hosts, service)•Nametags/printed program•Food & Beverage•Transportation (car service, valet parking)•Security/EMT service•Venue •Flow of Event•Giveaways to guests•Program/presentation (emcee, A/V)

– Call to action for guests

Sports Event Planning

Post-event Considerations

•Book venue for next year (?)•Pay vendors•Thank you notes to guests/speakers•Survey guests•De-brief meeting with all involved

In-Class Discussion• Group #1: Event at Great American Ball Park hosted by local law

firm for their 20 $1 million+ clients to introduce new law firm partner in charge

• Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities

• Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies

• Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs

The Challenge• Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1

million+ clients to introduce new law firm partner in charge– How will you get all 20 clients to attend?

• Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities

– How will you get all 12 NCAA officials to attend?

• Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies

– How will you get all 25 clients to attend?

• Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs

– How will you get all 50 CEOs to attend?

Game Wrap Assignment Expectations

Attend UC vs. East Carolina game on 2/10 at Fifth Third Arena (no class)

250 word assignment, typed, due on 2/11 by 9 a.m. to [email protected]

Game overview with score and milestones

Game Wrap Assignment Expectations

In advance:*Read each team’s game notes (UC & East Carolina)*Print rosters from each team*Determine if there are any milestones that may happen during game

http://www.cincinnati.com/story/sports/college/xavier/2015/01/27/xavier-musketeers-georgetown-hoyas-big-east-basketball/22406647/