Sports Marketing(St. Louis Rams)

St Louis RamsSt Louis Rams

Ricky Benoist

DescriptionDescription

The Rams are members of the West Division of the National Football Conference(NFC) in the National Football League(NFL).

The Plan

The plan I have for the St. Louis Rams is to create a better, more well known team. Last year, the team’s record was 7-9. With the new star players and new coach, the team should be able to fill the stadium and possibly win their division.

Edward Jones DomeEdward Jones Dome Capacity: 65,321

Great indoor venue. Located in the heart of downtown St. Louis.

Located near many restaurants and bars and about a mile from the gateway Arch.

Plenty of restrooms standard concessions, and relatively inexpensive compared to other stadiums.

Market/EconomyMarket/EconomyTarget Area: Eastern

Missouri and Southwestern Illinois (population ,987,560)

Median Household Income: 53,189

Unemployment: 9.8%

Player Acquisition

Michael Vick:◦ Quarterback◦ 3,018 Passing Yards in 2010/2011 Season

Player Acquisition

DeSean Jackson:◦Wide Receiver◦Pro Bowl 2 years in a row

Player Acquisition

Ndamukong Suh:◦Defensive Tackle2010

Pepsi NFL Rookie of the year.

Marketing MixProduct

◦ The product will stay the same. The product is the NFL team the St. Louis Rams.

Place◦ The place where the home games will be held is the

Edward Jones Dome in St. Louis.Price

◦ The prices were lowered for the customers. Promotion

◦ To promote the team, we will be promoting on TV and with billboards in the city of St. Louis.

TicketsTickets

Tickets

Best Seats (lower sideline): $160.00

Middle (upper corners): $70.00

Worst (bleachers): $25.00

Ancillary Pricing

Small Drink- $3.00

Small Beer- $4.00

Hotdog- $3.00

Parking- $20.00

Hat- $20.00

Program- $20.00

New Logo

This is an image of a ram. This ram is strong and angry. This shows strength and determination of the team. The dark colors show the sincerity of the ram.

New Uniforms

The new jerseys are black and gold. They are strong contrasting colors that stand out well. They are tough colors; tough like a ram.

Primary Target MarketPrimary Target Market

Primary Target Market: Family of four: mom, dad, and two children. Average income level of $60,000.

Secondary Target Market

Secondary Target Market: Single father with 1 or 2 children, with and average income of $55,000.

Head Coach

Gary Pinkel:◦University of Missouri

head coach for 10 years.

◦Took them to 7 bowl games in 10 years and won 3.

◦Local coach that will bring a lot of fans and financial support for the team.

Mission Statement

Mission Statement◦Recognize that the game is always

bigger than you, the players need to work together to create a winning team.

Core Values Sportsmanship

◦ Play the game with proper consideration of fairness, ethics, and respect. Being a “good sport” requires being a good winner and a good loser.

Respect for game◦ Respect the rules and

officials of the game. Self-respect

◦ Respect your body by not using performance enhancing drugs.

The Mascot

Rocket Ram is going to be the mascot for the St. Louis Rams.