Initial Customer Presentation May 11, 2016 Delete logo and add your own in the white box. (delete this text also) Curate, Interact, Distribute
Initial Customer Presentation May 11, 2016
Deletelogoandaddyourowninthewhitebox.
(deletethistextalso)
Curate, Interact, Distribute
Why ScribbleLive Engage?
Keep your audience on your site longer and drive new business opportunities.
Execute efficiently
Deliver innovative storytelling
Find new revenue streams in your
content
Deliver innovative storytelling
▪ Create dynamic visualizations
▪ Customize the look and feel
▪ Find the right mix of UGC, social and original content
Execute efficiently
▪ Expand your coverage
▪ Save time publishing
▪ Streamline your editorial process
Find new revenue streams in your content
▪ Repackage your content for sponsorship
▪ In-line advertising
▪ Content syndication
ScribbleLive Market
▪ Extend your coverage efficiently
▪ Find new audiences for your content
Curate and syndicate amazing content
How Red Bull took fan engagement to new heights
Challenge Red Bull needed a way to connect and engage fans across multiple channels before, during and after the event
The live blog has taken on a life of its own, extending the brand and helping fans to not only better understand the events, but become part of the experience themselves. The stream had 675,000 unique page views with an average of 21 minutes on the page.
Results
Red Bull used Engage to implement a stream on their website, using it as a live blog and interaction portal. They were instantly able to produce constant, real-time commentary while injecting UGC from their social channels
Solution
“We have our regulars – we call them av-geeks – who are with us for the whole weekend and they’re actually talking to each other and answering each other’s questions. So we feel like that’s the Holy Grail”
– Kirsten Corrigan, Digital Strategy, Red Bull
English Football League
EFL Digital manages and develops the internet and mobile rights of the EFL plus 89 participating clubs -
including nine from the Premier League, 71 from the EFL and nine non-league clubs
Historic challenges in monetizing lower league clubs