May 19, 2009 Sports4Kids PlayOn! Conference Richard Tate, Director of Communications & Marketing Lalita Suzuki, Senior Research Analyst Liz Song, Communications & Marketing Coordinator Identifying Sedentary Behavior From Busy Bees to Kids Gone Gaming
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May 19, 2009Sports4Kids PlayOn! Conference
Richard Tate, Director of Communications & Marketing
Lalita Suzuki, Senior Research AnalystLiz Song, Communications & Marketing Coordinator
Identifying Sedentary Behavior
From Busy Bees to Kids Gone Gaming
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To know if you’re making an impact, you might conduct rigorous scientific research.
But to figure out how to make an impact, you need to spend time with people to really understand them.
CALIFORNIA
GEORGIA
ILLINOIS
IOWA 4
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WHAT DRIVES YOU TO BE MORE OR LESS ACTIVE?• What do you care about?• What barriers do you face that keep you from being active?• What’s the most fun thing you’ve ever done? • Describe a typical day…
We asked tweens:
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• Copious notes• Photos• Synthesis workshops
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We looked for patterns…
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PROFILES IN ACTION
Behavioral
Profiles
Determining target audience
Developing interventions
Selecting tools to support programs
WHAT IS GDITTY?A new product in development at HopeLab designed to support kids’ health by rewarding them for physical activity.