Sport Sponsorship & Broadcasting

Chapter 1

Introduction

INTRODUCTION

Sports sponsorship is one of the phenomenal business is turn in now days. It is the primary strategy obtain by the leading companies for promote their products .

Sports sponsorship is a marketing tool that is frequently used by companies to reach aide audience on a global basis so as to be placed higher than their competitors and to create awareness as well as make a higher profit margin.

Through this platform, specific target audience alongside potential customers are reached as it able to penetrate through quite effectively in the promotional mix and as such, is a significant method being used by many organizations.

The big player s in the sports sponsorships are ESPN STAR SPORTS ( FOX NETWORK) ,DD NETWORK, THE NIMBUS NETWORK , TEN NETWORK , SONY NETWORK .

Billions of money invested by the sports media to acquire the sponsorship of the telecast of sports and to get maximum amount of revenue in the form of commercials .

Indian sports media is always tent to admire the love of people for sports , there is an healthy completion to acquire more viewers to obtain maximum revenue , for that the sports media invest in billions of money for the MARKETING .

The impact has been increased , regarding the development of Indian sports , due to the large investment done by the sports media .

Most large sports organizations and successful players depend on the income and support of their sponsors.

Many could not survive without this type of partnership. And it works both ways. Businesses like to be associated with sports clubs and players.

It helps build their reputation within the community, generates goodwill and can be considered as a cost-effective alternative to traditional advertising.

SCOPE OF THE STUDY

To identify market size of sports industry.

To determines the level of interest of sponsors in world.

To know about event promotion .

Broadcasting promotion .

Statement of the problem

About sport sponsorship :- sports sponsorship consist , broadcasting of sport event , sponsor the sport event .

Selling sponsorship :- selling sponsorship consist the endorsement of the particular brand or product .

Writing proposals :- sponsorship of an article or book of sports authority or sportsman.

Sponsorship agreements :- agreement between the sponsor and sports authority or sports personality .

Sponsorship evaluation :- it s done by the sponsors for the purpose of sponsor amount has been given to the sports authority or player according to his market valuation in sports .

OBJECTIVE OF THE STUDY

To study marketing philosophy of sports media .

To analyze grand development and growth of sports broadcasting industry .

To analyze the impact of sports media in world.

To study various challenges for sports media in world.

To study the impact of sponsorship as tool for marketing for sports media .

Research and methodology

During my project, I collected data through various sources primary &

secondary.

Primary source includes :- I have done my project work by using only

secondary data .

Secondary source includes :-

1) Various sports magazines related to sports .

2) Web sites were used as the vital information source.

3) @ forbs

4) worldcup.blogspot.com

Chapter 2

Profiles

INDUSTRY PROFILE

Sports penetration in India increased to approx 100 billion people. The genre share continues to hover around 6 per cent. Most of this is now split between two broadcasters and they are must have bouquets to have for any platform worth its value in a very scattered broadcasting market .as the big networks entered in to broadcasting and sponsorship of sports event across the glob .

Sport s broadcasting industry classified in to following networks ,

ESPN STAR ( fox sports ) network having 5 sports channels including 2 HD channels .

TEN network having 5 sports channels including 1 HD channels .

NIMBUS network having 2 sports channels .

SONY network having 1 sports channel .

DD network having authorized sports channel of government of India .

Internet to emerge as a credible platform. With 15 million broadband users, and growing at a substantial rate .

Ten Golf launched an I Pad and I OS application for live streaming, fox sports and star sports live streaming is another popular sponsorship .

Sports event

Cricket :-

“ Cricket is a bat-and-ball game played between two teams of 11 players on a roughly circular field, at the centre of which is a rectangular 22-yard long pitch. Each team takes it in turn to bat, in which they attempt to accumulate as many runs as possible, while the other team fields, attempting to prevent the batting team scoring runs. Teams may bat once or twice each depending upon the format of the game . “

TEAMS ALL AROUND WORLD :- ( Under ICC )

They are 12 teams which has participating the main event of the cricket world cup of 2015 .

5 countries from Asia , 3 countries from African continent , 3 countries from Europe , 2 countries from Caribbean soils , 2 countries from Australia n soil s .

Events :-

Source :- worldcup.blogspot.com

FOOTBALL :- “ Football refers to a number of sports that involve, to varying degrees, kicking a ball with the foot to score a goal. The most popular of these sports worldwide is association football, more commonly known as just "football" or "soccer". “

FIFA :- Federation International Football Association

Members :- 209 national associations across the world .

ICC 50 OVER ODI WORLD CUP

(MEN AND WOMEN ) TEST CRICKET

(10 ASSCOCIATES TEST CUNTRIES)

50 OVER ODI UNDER 19 WORLD

CUP ( MEN )

T 20 WORLD CUP ( MEN AND WOMEN )

50 OVER ODI UNDER 19 WORLD CUP (WOMEN )

six confederation membership under FIFA across the world :-

CONCACAF :- The Confederation of North, Central American and Caribbean Association Football .FOOTBALL event s in American contingent has been taken under CONCACAF .

CONMEBOL :- The South American Football Confederation .10 members in it , soccer events , in the southern American contingent .

CAF :- confederation of African football .

UEFA :- Union of European Football Associations .

AFC :- Asian football confederation .

OFC :- Oceania football confederation .

Source :- http://en.wikipedia.org/wiki/FIFA

Major football events under FIFA

DOMESTIC FOOTBALL EVENT :-

Source :- http://en.wikipedia.org/wiki/FIFA

Lawn tennis :-

ATP :- ASSOCIATION OF TENNIS PROFESTIONALS

WTA :- WOMEN ’S TENNIS ASSOCIATION

Grand slams tournaments :-

ROLAND GAROS :- FRENCH OPEN ,( ON CLEAY COURT ) UNITED KINGDOM :- THE CHAMPIONSHIP ,

WIMBELEDON( GRASS COURT ) USA :- THE US OPEN , ( HARD COURT ) MELBOURNE :- THE AUSTRIALN OPEN , ( AN GRAND SLAM OF

ASIA PACIFIC , ON HARD COURT .

Domestic events :-

CHENAI OPEN FOR MEN ‘S ROYAL INDIAN OPEN WOMEN ‘S

source:- www.atpworldtour.com/

COMPANY PROFILE

ESPN STAR Sports (or ESS and stylized as ESPN STAR Sports) was a joint venture between ESPN Inc. (through ESPN International, which it directly owns) and News Corporation (through STAR TV and Fox International Channels, which it directly owns).

The venture has its base in Singapore and operates 25 ESPN and STAR Sports branded Television networks and 3 broadband sports networks throughout Asia, transmitting in 5 languages (English, Cantonese, Hindi, Korean and Mandarin).

The networks broadcast various local and international sporting events, and also local editions of Sports Center for China, Hong Kong, India, Taiwan, and Southeast Asia. ESPN Star Sports also operates a 24-hour Cricket channel, STAR Cricket.

ESPN STAR Sports also has Asia's leading Events Management team that has been successfully staging large-scale sporting events across Asia.

The event management team is a completely integrated events group that manages concept creation, sponsorship, marketing, PR, TV broadcast, operations, and logistics for clients.

Events currently in their portfolio include the X Games Asia, 9 Ball Tour, KL World 5's Futsal, Cartier Polo, Formula Drift Singapore, Nations Cup Netball, Indian Hockey League, and the World Pool Championship.

In 2012, ESPN STAR Sports is the official broadcaster of 2012 Summer Olympics and official broadcaster of cricket played in Indian soil .

TAJ NETWORK AND ZEE NETWORK :-

TEN Sports (or Taj Entertainment Network) is an Indian sports channel owned and operated by Zee Network. For Pakistan & India there are different Ten Sports Live Tv Channels

Ten Sports was launched on April 1, 2002, and became the world's premier sports channel for South Asians, reaching over 55 million homes across the Arab world, Indian subcontinent and Southeast Asia.

Ten Sports was previously owned by the United Arab Emirates based Abdul Rahman Bukhatiri He sold the company for 114 million USD to Zee Tele films in 2010.[2] TEN's senior management left the company after the sale.

TEN SPORTS NETWORK :-

Impact of Olympics on global economy :-

Increase in the sources of cash for the host country . Foreign exchange increases . Huge commercialization of the event . Broadcasting will be all across the glob . Advertisement will be an essential avenue for sponsors .

ROLE OF ICC :-

Event organization Event promotion State rules and regulations of cricket Motivation in the form of award for players . Cricket promotion to across the glob

ROLE OF BCCI :-

cricket control in India . Organize domestic cricketing event . Create rules and regulations in domestic tournaments Motivate players . Financial management of cricket .

Source :- en.wikipedia.org/wiki/International_Cricket_Council

Domestic cricketing events under BCCI :-

Gnized by BCC

Ranji trophy is an domestic cricket championship in India , organized by BCCI .

Devdhor trophy is an tournament where the teams has been divided in the form of ZONE . i.e. west zone , south zone

Nkp salve is an domestic tournament in India .

BCCI IPL

NKP . SALVE TROPHY

DEVDHOR TROPHY

RANJI TROPHY

IPL is an international event , organized by BCCI as the domestic event in India , the smaller version of cricket

, T 20 format it also called franchise oriented cricket .

Regional sports event

APL :- Aurangabad premier league ,

The regional tournament in Aurangabad , Maharashtra Organized by LOKMAT MEDIA group . T20 cricket tournament . Franchisee oriented tournament .

Following are some of the regional events

Marathwada kesri :- wrestling event CCL :- corporate cricket league AFL :- Aurangabad Football league

Chapter 3

Literature Survey

Conceptual and theoretical review

Definition of 'Corporate Sponsorship :-

“ A form marketing in which a corporation pays for all of some of the costs associated with a project or program in exchange for recognition. Corporations may have their logos and brand names displayed alongside of the organization undertaking the project or program, with specific mention that the corporation has provided funding. Corporate sponsorships are commonly associated with nonprofit groups, who generally would not be able to fund operations and activities without outside financial assistance. It is not the same as philanthropy”

http://www.investopedia.com/terms/c/corporate-sponsorship.asp

Roll’s of Sponsorship:-

To generate a flow of fund .

To develop sports mechanism .

To create the stage for players where they can earn the money in short carrier .

To use the sport event as a market .

To increase the level of sports .

Impact of sports media in the world

Scientists know that an observer affects the outcome of an experiment.  The media has a profound effect on sports in much the same manner.  Golf is a fine example since tournament structure and coverage often resembles a celebrity event more than a sports competition.

The media affects salary structure:-   Pervasive national marketing and exposure tends to make the pinnacle of any sport top heavy.  Media focus on big league baseball provides more dollars to the top while robbing farm leagues of viewers and attendees.  In baseball Double 'A' games go unattended while potential fans watch the Yankees on TV.  The resulting salary disparity between a Triple 'A' player and even a mediocre Big League player is enormous and growing.  National coverage is the reason. 

The media affects how the game is played and officiated: -  It can be argued that headlines encourage extravagant behavior both on and off the court.  The monetary reward is high.  Sports celebrities realize they make more money when they get their name in lights just like Paris Hilton and Madonna. 

Brings the status to the sportsmen :-The quest for headlines nurtures the natural fascination in everyone to witness a train wreck and turns.  The NBA is often ridiculed for allowing superstars to travel and foul.  Many basketball fans hate the NBA because its one-on-one exhibition of superstars is not the team game they know and love.  Certainly a team sport dominated by superstars does not advance the sport.  Recent American performance in the Olympics proves it.. 

Brand image for the players :-

The fascinating trend is how often swings in officiating seem eerily sympathetic to requests from media commentators before the game.  Unfortunately one team ends up struggling to adjust to the style of play

The media affects what we learn about sports:- 

We are not being inundated with TV segments on the development of stellar team play.  We're not going to hear much about a great basketball defender with morals.  TV coverage of the elements of great teams is almost non-existent.  The relationship between individual character and successful teams is less explored today than it was twenty years ago.  We are definitely not learning how team sports contribute to character development from sports coverage.

Following is the table of top 12 highest paid athletes.

( in $ millions )

Rank Name Pay Salary & winnings

endorsement

sport

1 floyed mayweather jr

$85 million $85 millions $0 Boxing

2 Manny pacquio $62 million $56millions $6millions Boxing3 Tiger woods $59.4million $4.4millions $55millions golf

4 Lebron James $53 million $13 millions $40 millions Basketball5 Roger fedrer $52.7 million $7.7millions $45millions Tennis6 Kobie briyant $52.3millions $20.3million $32millions Basketball7 Phill mickelson $47.8millions $4.8millions $43millions Golf8 David beckham $46millions $9millions $37millions Soccer 9 Cristiyano

ronaldo$42.5millions $20.5millon $22millions Soccer

10 Peyton manning $42.4millions $32.4million $10millions American football

11 Lionel messi $39 millions $20millions $19millions Soccer12 Haloti Ngata $37.3millions $37.1million $200,000 American

football

@ forbs

Assumptions :-

Forbs is one of the largest reading magazine across the globe .

There is incredible amount of price money given by the sponsors to the boxers .

There are 2 golf players who having large amount of endorsement compare to there price money.

There are 4 football players in the top 12 and approx of 20 players in the top 100 of that list it s determine the sponsors are keen to sponsored soccer event more .

There is no Asia / pacific player in the list .

The amount of money sponsor is huge .

@ forbs

The list of rich cricketers across the world :-

FORBES RICH LIST 2013

1 M S Dhoni ($10 million) (48 crore)

2 Sachin Tendulkar ($8 million) (39 crore)

3 Yuvraj Singh ($5.5 million) (27 crore)

4 Rahul Dravid ($5 million) (24 crore)

5 Andrew Flintoff ($4 million) (20 crore)

6 Saurav Ganguly ($3.5 million) (17 crore)

6 Ricky Ponting ($3.5 million) (17 crore)

8 Brett Lee ($3 million) (15 crore)

8 Kevin Peterson ($3 million) (15 crore)

10 Michael Clark ($2.5) (12 crore)

Assumptions :-

M S DHONI is currently richest cricketer on the planet .

There are 5 Indian players among the list , due to the TRP has obtain by cricket in Indian soil .

@ forbs 2013

Research review

ADVANTAGES AND DISADVANTAGES OF SPONOSORSHIP

 Advantages of sponsorship Disadvantages of

sponsorship

For the sponsor

Increased publicity, status increased by being linked to success and glamour. Increased sales of their products

Negative events (drug use, cheating, crowd trouble) may affect your reputation

For the performer

Free clothing and equipment or payment for wearing sponsor's clothing and using their equipment. Can concentrate on training without

May be tied in to a contract including appearances at sponsors' events.

 Advantages of sponsorship Disadvantages of

sponsorship

financial worries.

For the sport/event

Financial support in addition to admission fees etc.

Dates, times, clothing may be changed to suit the sponsor.

Advantages and Disadvantages Media Broadcasting

Advantages of media coverage

Disadvantages of media coverage

Attendances may rise as people want to see the 'stars'Better informed supportersEasier to attract

Attendances may drop - more people watch from homeSome sports get lots of exposure, while others get noneSports personalities lose privacy

Advantages of media coverage

Disadvantages of media coverage

sponsorshipEncourages participationDevelops personalities and role modelsGives viewers a close-up view of the action

Events can be sensationalised to promote the media (TV channel, newspaper etc), rather than the sportChanges to event timings (day/night matches)Changes to playing season (eg rugby league)Changes to the rules (eg badminton, volleyball rally-point rules, tennis tie-breaks)NB Some of these may not been seen as disadvantages by those involved, but they do show the influence of the media.

Chapter 4

Data Analysis and Interpretation

Analysis Part – I

Marketing philosophy sponsors :-

Develop a sports marketing plan according to the sponsors . Identification of the marketing of particular sport event . Market climate .’ Consumer psychological approach . Commercialization . Develop an structure of advertisement .

Marketing philosophy of sports media is changes according to the event ,

The plan has developed as per the sponsors visibility .

Methods of creating brand imagery in advertising

Marketing communications theory and in particular advertising has drawn on a variety of theoretical approaches to assist understanding of the image transfer and formation process.

Message content :-

The content of an advertisement, which is controlled by the advertiser, represents the principal method of driving brand imagery. This is achieved by focusing on strategically selected intrinsic and extrinsic values .

Following commercials states the message content of ESPNSTAR during the sports event :-

Marketing strategy used by espnstar during the cricket series between India and Australia .

1 . Indian cricketers video clips saying some slogan of

“ ZIDDI HAI TOFFAN HAI DIL MAIN HINDUSTAN HAI LADKA ALISHAAN HAI “

2.market place :-

The sponsors make the use of big sport event as there genuine market place . broadcasters use the strategy to earn as money as possible during this event s .

3 market climate :-

The sponsors makes use of the climate very well , they spent more of money to words the big event s will be held and more of viewers will be watched the event .

The market climate is based on ,

TRP ratio of the particular event . Popularity among the people for that event . Approach of the consumer .

Structure Of Advertisement

Assumptions :-

Espnstar charge the rate of advertisement for the sponsors is approx Rs . 9 lakh for a T2O cricket match and ODI the offers Rs.7.25 lakh its huge rates for India vs Pakistan series .

Indian premier league 2012 SET MAX offers Rs. 4.25 lakh for the every league match . IPL runs 1 and half month , set max earns lots of money by broadcasting the event .

Icc cricket world cup it s another huge event held in every 4 years

ESPNSTAR the premier broadcasting sponsors for the huge event held in Indian sub continent , they offer, Rs 4 to Rs 5 lakh for preliminary matches .

NIMBUS network offers Rs 4 lakh for a match , to the sponsors

@ espncricinfo

Development and growth of sports broadcasting industry:-

Development of sports broadcasting industry is getting up to the higher level of broadcasting , there was a time in India when people use to watch cricket match by using the ANETNA , DD national was the premier source of network available in the late 90 s the fixture has been change by the arrival of STAR sports and then ESPN who is the slogan of world wide leader in sports , by that time INDIA is going through the phase of CABEL network , the channel were broadcast in India by the cable network holders .by the time till 2013 in India there were approx 15 sports channels .

Digitization to change the fortune of Sports Broadcasting .

Expansion of the big sports events .

Development in the sport mechanism .

Growth in the world of sports broadcasting .

Commercialization in sports .

Sports event as a big marketing program s for the sponsors .

Large number of viewers across the world .

@ info bar of sky streaming and star sports streaming

Growth in sports broadcasting :-

Technology orientation .

Huge investment by the broadcasters and sponsors .

Branding and advertising the sport event .

Growth in sports program in many countries .

Assumptions :-

The growth of global sports industry is increased $ 5 billion in year 2009 to $ 20 billion ( projected ) till the year 2013 .And it s huge investment .

Challenges for sports media in the world

The sports marketing industry needs to embrace social media as part of the implementation stage of the strategic marketing process. However, challenges arise because companies need to devote meaningful resources to social media.

organizations identify a social media champion to fight for funding and relevance. In addition, they should “develop a social media strategy that aligns with the overall marketing plan is essential to leveraging social media channels like Face book, Twitter, and YouTube for the benefit of the organization.” It is also important to hire and train individuals who understand marketing principles, rather than just employ people who know how to use social.

it is critical to stay away from the “mentality that social media is a free platform used to broadcast messages about the organization.” Businesses need to understand that social media is primarily “social,” and focus on the consumer who is seeking engaging content or feedback.

The tv turf war

@ CNBC tv , images

Assumptions :-

To increase the minority sports coverage in the media .

Key national rights regarding the culture , i.e. of gulf countries prevention for female athletes .

Increased in the broadcasting channels .

Cable rights and regulations .

Increment in the technology such as live streaming on internet .

To bring package data applications .

The Financial Impact of Sponsorship

As noticed earlier, many scholars proved that sponsorship may lead to increased financial performance using event study method.

In these studies, sponsor’s effort to contribute to make sport event successful would be converted to investor’s positive evaluation of that sponsor company in two ways.

On one hand, being an official sponsor can be accepted in terms of advertising as reliable appeal to consumers, investor and shareholders as well. Because we are living in the society flooded with mass advertising using mass media,

undifferentiated advertising has little effect on consumer purchase and stock market value. In this sense, sports sponsorship, as unique advertising, is expected to persuade the existing investor and shareholder to invest additionally to attract new investors to buy the stocks of the sponsoring company.

The relationship between sports sponsorship and firm value has been identified using data on Olympic and NASCR sponsors (Miyazaki and Morgan, 2001; Prut, Cornwell and Clark, 2004).

On the other hand, sponsoring company may enjoy the positive and socially responsibleimage from sports sponsorship. Investors might have favorable impression to sponsoring company because they believe sponsors make much effort to facilitate sports all over the world and to provide scholarship for sports player. Similarly, by sponsoring sports event, company may offer job opportunity to many sports player to continue to play on the ground or court under the stable financial environment.

Given this, sponsoring company can be accepted as good fellows that fully understand social responsibility, resulting in increased investment from investors.Therefore, sports sponsorship is expected to improve the financial value of sponsoring firm.

The Effect of Brand Equity

Event sponsorship becomes more effective Journal of Management and Marketing Research .

mass marketing activities from the perspective of customer-based brand equity.

Sports events sponsorship may form secondary association from primary attribute associations related to the company, the country of origin,

A celebrity spokesperson or endorser of the product or service, or event. If a brand becomes associated with particular event,

Associations and the event may become indirectly associations with the brand

sponsorship makes it possible to segment a market according to interests or psychographics of target audience .

Olympic and NASCAR are potential opportunities to create positive brand image and to increase brand awareness,

This consumer psychological mechanism can be applied to explain the relationship between sports sponsorship and improvement in financial performance. by whether brand equity is high or low.

The Effect of Sponsorship Fit

The various sports events for marketing communication can be classified .

The width and depth of the interest in the event

Global events: World Cup, Summer Olympic International events:

, Tour De France, U.S. Open

National events:.

Hierarchical structure of sports events

May provide guideline to select appropriate sports event.

To a company which eager to transform to be globally,

Global sports event can be a good option for sponsorship. If a company wants to contribute development of local community.

local company provides sponsorship of global sports event such as Olympic, consumer and investor would be astonished and try to reduce big value gap between event and sponsoring company.

The Effect of Event characteristics

Types and period of sports event might have impact on financial performance.

Sponsorship of popular sports event could result in more favorable outcomes than that of less popular or local sport event. For example, sponsorship of National Football League(NFL) which is one of the most popular sports IN US.

short term event or long term event is criteria making a difference in sponsorship .

Evaluation of Sport Sponsorship as an Element of Sport Marketing Mix :-

Identify Sports marketing opportunity

Develop a Sport Marketing Strategy

Plan the Sport Marketing MIx

Implement & Control Sport Strategy

Plan The Sport Marketing Mix

Analyse Market & Consumer

Analyse Organissation

Analyse Internal & External Environment

Develop Sport Marketing Strategy

Develop Strategic marketing Direction

Product

Price

Place

Promotion

Sponsor

Sevicesr

Implementation Strategies

Control Process

Sport Marketing Ethics

Product

Price

Place

Promotion

Sponsorship-

Sponsorship Objectives

Sponsorship Targeting

Sponsorship Evaluation

Ambush Market

Services

Sport Sponsorship as a Marketing Tool

Profit making is usually a great concern of most companies due to the fact that their products and services need to dominate over that of their competitors in the same field of business.

This is vital due to the fact that most products and services are quite similar in most instances and as such companies need to be creative in their marketing strategies.

Most companies departments use various means of reaching out to both existing and potential customers to purchase their own products. Using promotion as a marketing tactic.

It is believed that advertising is an old form of communication and it is a well-known promotional tool but in recent times, consumers have been over-saturated with advertisement both on television and on the print media.

Over the years, marketers developed new means of promotional tools

to reach out to the consumer markets with the likes of public relations, sales promotion, direct marketing, sponsorship and product placement.

As such, sponsorship can be linked to other forms of promotional tools as shown in figure

Analysis Part – II

Broadcasting promotions

Broadcasting and sport :-

Sport on TV , the perfect product ,Drama ,Uniqueness ,Passion , Plentiful ,Cheap to produce

Technology enables talent to extract rents:-

“winner take all market”- compare sport, music, academics,

surgeons and lawyers

New media platforms: internet, mobile phone . The diagram of broadcasting promotion :-

Source :- http://fbw-one.ch/clients/beta/fivb/web/pictures/media/media-plan/media-promotion-activities.jpg

Chapter 5

Conclusions

Findings

The market philosophy of media regarding the broadcasting and sponsorship is as per the popularity of the event .I . e . INDIA VS PAKKISTAN cricket series will be popular compare to the cricket series between INDIA VS NEWZELAND , therefore the philosophy is to earn more and more TRP and PROFIT with the popular event .

Development of sports broadcasting industry is getting broad and broad by the of technology and the network orientation . by the period of 1990 the development and growth of sports broadcasting Is on the pinnacle point , high quality video to high definition broadcasting .

Impact of sports media across the world ,

High intensity of sports event has been occurred among the viewers .

It has impacted as a brand creation i.e. Manchester united is an brand of football , sachin tendulkar is a brand of cricket , tiger woods is a brand of golf etc .

Recommendations

To use the marketing tool efficiently during the sports event as per the TRP basis of the particular sporting event .

The development in broadcasting is to be developed to be some extent more by bringing the live streaming and info bars .

Impact of sports media can make more worthily by broadcasting fluently for the development of sports event .

The event which was restricted in limited area now days the event is on the global stage . I . e . APL in Aurangabad ,

Various challenges for media , money generation , more corporate interference affecting negatively .

Event promotion in larger context , make a efficient advertisement policy to increase the sponsor s

Internet can be used with more ease by promoting the sports event and it can be used by broadcasters in larger stream , some of the tools to be used by promoters , I .e. social media , web applications , streaming

Bibliography

http://www.sporsora.com/mediadir/9/998.pdf

http://www.activenetwork.com.au/event-management-resources/articles/how-to-get-sponsors-for-an-event.htm

https://publications.theseus.fi/bitstream/handle/10024/24945/Student_Abiodun_Oladunni.pdf?sequence=1

http://articles.economictimes.indiatimes.com/2012-10-23/news/34680125_1_sports-sponsorship-indian-companies-sports-stars

http://www.bbc.co.uk/schools/gcsebitesize/pe/participation/1_participation_socialcultural_rev4.shtml

http://www.forbes.com

http://www.cricinfo.com

APPENDIX

ABBREVIATIONS AND EXPLANATIONS

abbreviations for some organizations and sport terms are listed below :-

B2B is the abbreviation for Business to Business .

ESA is the abbreviation for European Sponsorship Association, it represents those involved in sponsorship across Europe.

FIFA is the abbreviation for The International Federation of Association Football .

ICC is the abbreviation for International Chamber of Commerce the largest, most representative business organization in the world.

IOC is the abbreviation for International Olympic Committee they organize the modern Olympics held in summer and winter every four years.

IEG is the abbreviation for International Event Group it is the leading provider of consulting, valuation, measurement, research and training to the global sponsorship industry.

NASCAR is the abbreviation for National Association for Stock Car Auto Racing; a business venture that sanctions and governs multiple auto racing sports events

GOLF

PGA Tour is the abbreviation for Professional Golfers’ Association; the organization that operates the main professional men's golf tours .

CRICKET

ICC INTERNATIONAL CRICKET COUNCIL ALL MAJAOR CRICKETING EVENTS OF ICC .

EUROPIAN SOCER

UEFA union of European football association .

BASKETBALL

NBA national basketball association of USA .

MOTO GP

Grand prix of bike racing .

F1

Formula one car racing .

LAWN TENNIS

ATP association of tennis professionals .