Sport 2.0 Farewell to an era Gijsbregt Brouwer
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Sport 2.0Farewell to an eraGijsbregt Brouwer
Gijsbregt BrouwerSport 2.0
www.brightguys.nl
Sport 2.0Improving sports thru internet &
mobile
Sponsoring 0.0Maecenate
Sponsoring 1.0Signage boarding
Sponsoring 1.5Hospitality
Crisis SponsoringSales driven
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
Sport = experience
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
Build lasting Build lasting platformsplatforms
Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl
Related Documents
