Sponsorship proposal-final

8/7/2019 Sponsorship proposal-final

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Branding Proposal


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Table of Contents

Workshop introductory letter...................................3

About the workshop.......................................................3

Partnerships and Endorsements...............................5

Keynote Speakers....................................................5

Target Audience.......................................................6

Mediums and Media selected for Marketing the Event

...............................................................................6

Estimated Visibility..................................................7

The Branding Manual...............................................8

Platinum Branding Partner...............................................9

Gold Branding Partner....................................................11

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Dear Sir/Madam,

NUST Institute of Management Sciences (NIMS) has strengthened its position

as a leading business school in the country for imparting quality education

and training. Our community of faculty, students and alumni are setting high

standards of excellence all around the world. We advocate innovative and

modern approach, to derive practical solutions for complex and unique

business problems of our region. Our vision for the future is to become one ofthe leading business schools in Asia. To promote and enhance our image and

share our research, we have undertaken initiatives to arrange workshops,

symposiums and seminars for the corporate fraternity. One such undertaking

is this workshop titled, How to build brands in Pakistan?An important

milestone of this workshop is to help the young entrepreneurs and corporate

people to discover and develop their potential.

About The Workshop

We have researched the following brands and would use this opportunity to

discuss their USPs in branding and how they are using the five sensory

receptors to their advantage:

SerialNo.

Brands 10

Pizza HutPepsi

20

Bank Alfalah

1 PTV News &PTV Home

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Geo & AagTelevision

21

Olpers, Olwell andTarang- Engro

2 Dawn Bread 1 PTC 2 Nestle Milk Pak

3 HBL 1 Chenone 2 Hangten

4 ABN Amro 1 Crossroads 2 Warid

5 Mobilink 1 Telenor 2 TCS

6 Junaid 1 ECS 2 Pantene7 PSO 1 Tapal Tea 2 Coca cola

8 LUX 1 Rahat 2 Nirala

9 PTCL 19

K&N 29

Askari BankBareeze

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Following is the tentative venue, date and timing of the workshop:

Date: 3rd November 2007 Venue: Marriot Hotel, Islamabad/ The MonalRestaurant

Expected no. of participants:100-120

Time: 9:00am 5:00pm One Day Workshop

This Workshop will show participants the essence of building a brand in the

Pakistani context. The audience would appreciate the importance of

developing a compelling story for their products. Each section of the

workshop will be interactive, stimulating and filled with examples. Branding

exercises will give participants hands-on experience in developing and

working with own brands.

The Branding Workshop is designed to provide businesses with a

systematic and strategic way to:

Structuring a process of building a Brand.

Clearly distinguish between Corporate Branding and Product/ServiceBranding.

Increasing the reputation, image, perceived value, and brand awareness

of the brand.

Clearly define the USP so that it is compelling and credible to employees,

customers, and other identified target audiences.

Integrate and incorporate Sensory Branding into their marketing

programs.

Reshaping Branding and Marketing platform to appeal to Kids, Tweens

and Teens (The future consumers).

We hope that you would support us in making this workshop successful bybranding this event. The complete branding proposal and event details are

attached with this letter.

We are looking forward to a prompt and favorable response from your end.

Sincerely,

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M Khuram Idrees

Assistant Professor/Consultant/Corporate Trainer

Partnerships and Endorsements

Channel 7 Communications (Pvt) Ltdis our Marketing andAdvertising Partner. It will provide us with

comprehensive Media coverage, technical assistance and

help with endorsements during the workshop.

We are in negotiations to get this workshop endorsed by all of

the following:

Marketing Association of Pakistan (MAP)

Pakistan Advertising Association (PAA)

International Advertising Association (IAA)

Capital Development Authority (CDA)

Keynote Speakers

The confirmed keynote speakers for the workshop are:

Mr. Javed K. Mirza, Executive Director, Green

Merchants

Mr. Sayyed Ahmad Masud , Managing Director,

Channel 7

Mr. Aon Ashraf Rana, Director, International Marketing,

PSEB

Mr. Faisal butt, President, Tribal Monsoon

Mr. Ali Mirza, Art Director, Synergy Advertising

Mr. Ather Butt, CEO, Addecco Consulting

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Target Audience

We are expecting 100-120 participants from the corporate sector as

well as the business community in Rawalpindi and Islamabad:

Chief Executive Officers of Small and Medium Enterprises

Chief Marketing Officers/ Director Marketing/ VP MarketingMarketing Managers/ Brand Managers/ Product ManagersAd Agency Account Directors, Planners & ManagersMarketing Consultants/ Business Consultants

Media used to market the event

Newspaper (Advertisements in the newspaper)

Brochures (1000)

Streamers (300 streamers)

Workshop kits (140 kits)

Standees (20 in corporate offices) Places identified.

E-Marketing (www.nims.edu.pk/workshop)

E-mails (Would be sent to potential participants

5,000 approx)

Backdrops at the venue (5)

*The workshop kit would include (Registration forms, plaques, Bags, Baseball

caps, Certificates, Workshop Power point Presentation and the Workshop

Script Document), with an opportunity of adding promotional brochures of the

Branding partners products/services.

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Estimated Visibility

Some important impressions spread through this workshops IMC (IntegratedMarketing Communication) are mentioned below:

Branding ElementsQuantity Days

Newspaper (Quarter page and

Ear panel) 3

Disclosed

after

meeting

Workshop Website

www.nims.edu.pk/workshop 1 40 days

Brochures 1000 -

Streamers 200 7

Standees 20 15

Workshop Kits 140 -

Baseball caps/T-shirts 140 -

Banners-Backdrops 5 -

E-mails 5,000 -

Badges/Workshop ID Cards 140 -

Registration Forms 140 -

Certificates 140 -

Plaques for the keynote Speakers 6 -

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The Branding Manual

Platinum Visibility/Impressions Rs. 400,000

1. 12 invitations to the workshop.

2. Inviting one Keynote speaker to explain their brand to the audience.

3. Acknowledgement as Partner in/ or In Collaboration with on back

drop, workshop kit and website.

4. Acknowledgement of the Branding partner by the workshop

facilitator/trainer through out the day.

5. Ear Panel and Quarter Page ads in the newspaper, exclusively

mentioning the branding partner. (Coordination is in progress with

potential media partners)

6. Placement of logo on 1 back drop (main stage), 2 side drops, and 1

banner at the back.

7. Workshop kit (Registration forms, Plaques, Bags, T-shirts/Baseball

caps, Certificates, Workshop Power point Presentation, Workshop

Script Document, and notepads). The branding partners Samples,

literature and promotional material would also be included in the

workshop kit.

8. Workshop website (www.nims.edu.pk/workshop) would be up for 40

days (20 days before and after the event). The logo and brand mantra

of Branding partner would be exclusively placed alongside NIMS for the

whole duration.

9. Mention of the Platinum branding partner in the NUST Newsletter.

Approximate readership of around (6,000) students and (600) Faculty

members all over Pakistan.

10. 10 standees exclusively with the branding partners logo.

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11. Publicity through the word of mouth by sales/marketing team and

Marketing & Advertising Partner Channel 7.

12. 300 Streamers in and around Rawalpindi/Islamabad (Exact locations to

be disclosed after meeting with CDA and Cantonment Board).

13. Rostrum bearing branding partners name

14. Logo on 1000 brochures.

15. Official Plaque/Shield bearing branding partners impression.

16. Certificates bearing branding partners logo.

17. Coverage of the event on a Radio channel. FM 101 (coordination in

progress with media partner)

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The Branding Manual

Gold Visibility/Impressions Rs. 200,000

1. 6 invitations to the workshop.

2. Ear Panel and Quarter Page ads in the newspaper, mentioning two gold

branding partner. (Coordination is in progress with potential media

partners)

3. Acknowledgement of the Gold Branding partners contribution by the

workshop facilitator/trainer.

4. Placement of logo shared with the other Gold Branding partners on

the main stage banner and other drop downs.

5. Workshop kit (Registration forms, Plaques, Bags, T-shirts/Baseball

caps, Certificates, Workshop Power point Presentation, Workshop

Script Document, and notepads). The Gold Branding partners provided

Samples, literature and promotional material would also be included in

the workshop kit.

6. Mention of the two Gold Branding partners in the NUST Newsletter.

Approximate readership of around (6,000) students and (600) Faculty

members all over Pakistan.

7. 5 standees with Gold Branding partners logo (shared with the other

Gold sponsor).8. Publicity through word of mouth by sales/marketing team and

Marketing & Advertising Partner Channel 7.

9. 300 Streamers in and around Rawalpindi/Islamabad (Exact locations to

be disclosed after meeting with CDA).

10.Logo on 1000 brochures.

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11.Certificates bearing sponsors logo.

Contact Details:

Workshop Facilitator

Prof. Khuram IdreesNUST Institute of Management SciencesTamiz-ud-Din Road, RawalpindiEmail: [email protected] (ext: 203)0321-5174269

Workshop Coordinators

1. Mr. Shahnawaz Ahmed KhanEmail: (please add your email)Cell no. 0300-5220069

2. Mr. Humza AfzalEmail: [email protected] no. 03335424192

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