Sponsorship of Outdoor Events

Outdoor Events10 Insights for potential sponsors

Growth Stories

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A Futures Coaching initiative

www.futurescoaching.com

olympian

London is in a frenzy as it prepares for the

World's greatest show

Official sponsors(like Coca Cola, Acer, P&G)

have spent £700millionto be part of it

Why?

visibilityFor companies, of course, it's about visibility, having

your brand acquire the 'halo' of the event, being

seen as a winner

It's also about being seen as a fan; sharing the same passions

It's a way to give brands a

personality

fans

passion

Outdoor events are a huge subliminal opportunity

Catch people in a state of heightened emotions and they will remember that elation

next time they see your brand

human connectionIt's an opportunity for brands to show soul...

....and solidarity with social movements

charity connectionIt's an opportunity for brands to show soul...

....and compassion with charitable movements

It's also about balance

With more spending going online, and consumers spending more time online....

Sponsoring outdoor event is a great way of keeping it real

antedote

Some brands create their own events in order to

capture their DNA precisely

brand essence

QR Treasure hunts are one way to involve participants

in many-to-many event

interactive

Like sponsoring a celeb who goes off the

rails...

your brand risks being framed negatively

when things go wrong

danger!

What is Futures Coaching upto during March 2012?

Analysing social change amongst Filipino and Indonesian women and impacts on health marketingRunning deep-dive consumer research on social mediaPresenting to a retail property audience on consumer futures & impact on retailDeveloping future-facing insights to revolutionise branch formats for a retail bankBlogging on Asian trends and growth strategies

Working with Future Coaching Conference speeches on major trends - accelerating

management awareness Workshopping trends – evaluating impacts on

businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries –

jumping ahead of the curve; achieving thought leadership; building in longevity

Training for consumer insight teams – boosting internal futuring capabilities

Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com

Email: [email protected]

LONDON • PARIS