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Slide 1
Sponsorship for Aida China Tour New Alliance 2008/6
Slide 2
Contents About Aida Target Audience Sponsorship Benefit Event
42nd Street
Slide 3
The Mood of Perfection in Neo-Primitivism Musical Giants
Reunited since The Lion King Broadway smash hit produced by Disney
Production Best Score Best Leading Actress Best Set Design and
Lighting Design 2000, Won Grammy for Best Album of Musical Best
Musical Album Award Nederlander Fall 2008 Broadway Masterpiece Aida
Grand Tour Show Launches in China A Smash Hit of Chinas Musical
Market Winner of four 2000 Tony Awards, Elton John and Tim Rice's
AIDA
Slide 4
Aida the Haunting Legend of Love Present day, a man and a woman
steps into an Egyptian museum. The moment they eyes on each other,
time freezes. Amneris from ancient Egypt wakes up, and takes them
back to ancient Egypt and relive the tale of love. Watch Preview
Online http://www.youtube.com/watch?v=wFwTnBFRwyk
Slide 5
Creative Team Composer: Elton John He is one of the top-selling
solo artists of all time with over 200 million records sold
worldwide. Elton has won a wide array of industry awards including
Grammys, Tonys and an Oscar and continues to add innovative work to
his personal repertoire of 35 gold and 25 platinum albums. Tony
award-winning AIDA and long- running THE LION KING musicals have
long reigned on Broadway and continue to tour the world. Lyricist:
Tim Rice TIM RICE and Andrew Lloyd Webber wrote four shows
together, the Likes of Us (1965-6), the Amazing Technicolor
Dreamcoat (1968), Jesus Christ Superstar (1969-71) and Evita
(1976-78). In the nineties he worked primarily with the Disney
empire, contributing lyrics to the movies Aladdin and The Lion King
and to the stage shows Beauty and the Beast, THE LION KING and AIDA
(both Sir Elton).
Slide 6
Book (one): David Henry Hwang David was awarded the 1988 Tony,
Drama Desk, Outer Critics and John Gassner Awards for his Broadway
debut, M. BUTTERFLY, which was also a finalist for the Pulitzer
Prize. For his play Golden Child, he received a 1998 Tony
nomination and a 1997 Obie Award. His new book for the Rodgers
& Hammerstein musical Flower Drum Song earned him his third
Tony nomination in 2003. Creative Team Choreographer: SARITA ALLEN
In 2005, Ms. Allen, representing Complexions Contemporary Ballet,
accepted an award for Artistic Achievement at the Bolshoi. As
principal dancer with Alvin Ailey for 17 years, she performed at La
Scala, The Paris Opera, The Metropolitan Opera, The Pyramids at
Giza, The Kennedy Center and The White House.
Slide 7
(Characters have) Self-possession and an uncompromising sense
of purpose. combined godlike attributes, and a purely human
flesh-and-blood intensity --New York Times A Magnificent Broadway
Smash Hit! --Talking Broadway Ingeniously designed backdrop
generates spontaneous applause --The Hollywood Reporter A Broadway
Musical with passion as much as Verdis Opera --Chicago Sun-Times
Rave Review for Aida
Slide 8
"An appealing soft-rock score by Elton John and Tim Rice.
Rice's soulful lyrics are a perfect complement to John's luscious
melodies." -- Time Magazine "What you will find is Elton John's
lovely melodies, catchy hooks, bittersweet ballads, and delicious
harmonies." -- The New Yorker
Slide 9
"AIDA is not opera. It's truly a pop musical with spoken
dialogue and all kinds of recognizable song types: urban-based
rhythm and blues, gospel inspired songs, ballads and, of course,
Crocodile Rock songs." Elton John Aida provides me a valuable
chance. The lyric serves not only the role and synopsis, but also
my persevered faith. You will expect that your feeling strikes a
responsive chord among all the audience when this chance comes. And
the audience would say yes, I understand, and I believe after they
listen to the lyrics. Tim Rice The story describes the people
walking in the thread between personal emotions and political
responsibility, and the love beyond hate and common customs. Love
can ignite change, eventually the huge social transform. I hope I
can bring more beauty of complex and ambiguity by my best. David
Henry Hwang Rave Review for Aida
Slide 10
DateCityTheaterFrequency 9/2210/12ShanghaiShanghai Majestic
Theater20 10/1310/15SuzhouSuzhou Science and Art Centre3
10/1610/19NanjingNanjing Peoples Hall3 10/27 10/29ChangshaHunan
Grand Theater3 10/30 11/2WuhanWuhan Theater4 11/3 11/5NingboNingbo
Ground Theater3 11/6 11/9HangzhouHangzhou Theater4
11/10-11/16XianXian Sofitel Theater6 11/17-11/23BeijingBeijing
Exhibition Theater7 Aida Routing in China * Routing city and
schedule may be updated
Slide 11
Target Audience of Chinas Musical Recourse: CMMS 2006 Spring
analysis on Chinese market and media male female 15-24 25-34 35-44
45-54 55-64 a 10% SES b 20% SES c 30% SES d 40% SES 113 87 94 105
111 110 97 102 105 102 89 Gerneral Analysis 1499 RMB or less
1500-2499 RMB 2500-5499 RMB 5500-7999 RMB 8000 RMB or above 98 112
118 101 110 Income Education Primary School Middle School High
School Technique School Tertiary Bachelor Master and above 104 63
90 114 97 107 124 Senior of government office Junior of government
office Senior Mechanics Advanced Mechanics Entry level mechanics
Senior Manager Advanced manager Junior manager Intellectuals,
Artists Private businessman Freelancer Home service worker Common
employee Private managers Others 110 99 119 101 111 112 99 120 126
121 96 95 60 85 102 Occupation Data from: regular customer of
cultural products - Highest income: 8,000RMB and above
Slide 12
Target Audience of Chinas Musical Stable income and occupation
Interests in western culture and music Passion for high-level
entertainment Easily affected by fashion and media Focus on
lifestyle and life quality
Slide 13
Aida Broadway Smash Hit for 2008 Season A Broadway Classic
Dazzling Stage Spectacle First-rate Production A Musical Phenomenon
Focus of Mainstream Media An Influential Social Event Pioneer of
Cultural Industry Perfect opportunity of Brand Promotion for
Sponsors
Slide 14
The Best Platform to Promote Our Sponsors National Title
Sponsor 1 for the national tour RMB 7,000,000 Category Sponsors
Apply to 5-6 categories USD 300,000 Audio Technology Sponsor 1
sponsor RMB 500,000 Classification for Aida Sponsors
Slide 15
_____ Aida National Title Sponsorship Nationtional Title *Brand
Aida China Tour Entitled cost RMB 7,000,000 The date of tour: Sep.
25th-Nov.23rd 2008
Slide 16
Benefit of National Sponsor - 1 NO projectDetailValue(RMB)
1Entitlement Aida China tour National Sponsor entitlement and
related media exposure 1,500,000 2 Profiling the senior executives
Giving a speech opportunity before performance200,000 3 *The
Employment right of Aida tour logo During Aida tour *brand can use
the logo of Aida tour to extend their products and publicize their
image 3,000,000 4 Products display in the showplace During the
performance, they can exhibit their products in the hall of the
showplace 1,000,000 5 *brand VIP special walkway *brand VIP Room
*Brand VIP special pass,*brand VIP Room, the arrangement of
propaganda material, before the show or in the middle-show
customers special rest 200,000 6 Performance marketing material All
kinds of marketing materials poster, flyer presenting sponsors
brand and logo, poster with 10,000 copies, flyer with 200,000
copies 500,000 7 Complimentary tickets Giving some performance
VVIP+VIP tickets700,000 *materials need being provided by
sponsors
Slide 17
8 Brand exposure in theatre Show the sponsors standee, display
shelf, and banner in the theatre nationwide 200,000 9 The Ads on
the ticket cover 10,000 copies especially design the cover for the
tickets 100,000 10 Ad on performance programme Set the full page Ad
on the performance programme, two pages for each city,10,000 copies
1,600,000 11 the Ad on their own products promoted Show the Ads on
their own promotion products.800,000 12 The Ads on the subtitle
screen Brand Ads and information showed in subtitle screen before
the show 200,000 13 The sponsors Ads on official website National
Sponsorship on Aida official website, *brand and logo, banner as
well as the linkage of the website for 6 months 600,000 Benefit of
National Sponsor - 2
Slide 18
14 Aida tour grand ceremony (press conference) The event
presents sponsors' brand and logo, the communication of social
elites, government officials, enterprisers and media communications
800,000 15 The meeting of stagers and media The scene of the event
presents *brand and logo, the communication opportunities of media,
enterprisers, and artists 400,000 16 Aida Debuts Star Road Invite
the famous celebrities among the entertainment industry to walk at
the red carpet, popularized sponsors' brand and logo at the scene
of the event 1,500,000 17 Complimentary Cocktail Party for
performance debut Engage brand with main stagers and customers of
brand, presenting the sponsors' brand and logo, media
communications 800,000 18 Parties of Beijing Capital Club The
Backdrops present sponsors' brand and logo, communications with
social elites, government officials, entrepreneurs and media.
400,000 19 Brands joint promotion Get free tickets and souvenir of
Aida once buy the sponsors products the quantities of free tickets
and souvenir need discuss with NNC 100,000 Benefit of National
Sponsor - 3
Slide 19
RMB14,250,000 Total benefits of National Sponsor Exhibition
Backdrop in the hall Material distribution in the scene backdrop
(5MX2.5M) in the scene The banner hang on the hall Poster 10000
copies, 200000 flyer Tour grand ceremony, the media meeting Star
Road of performance debut Complimentary Cocktail Party Brand Ads
and information can Subtitle screen per performance Material
display at the VIP Room The club parties Joint promotion 10000
copies of programme 10000 copies of entitled ticket covers
Slide 20
_____ Aida Shanghai Sponsorship Shanghai City Title Sponsor
*Brand Aida China Tour Entitled cost RMB 4,500,000 The date of
tour: Sep. 25th-Oct.12rd 2008
Slide 21
NONO projectDetailValue(RMB) 1Entitlement Aida China tour
Shanghai Title Sponsor entitlement and related media exposure
1,500,000 2 Profiling the senior executives Giving a speech
opportunity before performance and VIP guest for Aida press
conference and party events 300,000 3 *The Employment right of Aida
tour logo During Aida tour *brand can use the logo of Aida tour to
extend their products and publicize their image 1,500,000 4 Product
display in the showplace During the performance, sponsors can
exhibit their products in the hall of the showplace 800,000 5
*brand VIP special walkway *brand VIP Room *Brand VIP special
pass,*brand VIP Room, the arrangement of propaganda material,
before the show or in the middle-show customers special rest
100,000 6 Complimentary tickets Giving some performance VVIP+VIP
tickets in kind of 5% of sponsor amount 225,000 7 Performance
marketing material materials presenting sponsors brand and logo,
poster with 10,000 copies, flyer with 200,000 copies 500,000
Benefit of Shanghai Title Sponsor - 1 *materials need being
provided by sponsors
Slide 22
8 Ads on the ticket cover 10,000 copies especially design the
cover for the tickets 100,000 9 Ad on performance programme Set the
full page Ad on the performance programme, two pages for each
city,10,000 copies 500,000 10TV Ad continuous TV ads. On SMGs
entertainment channel and document channels, Channel Young and news
channels, each no less than 100 times; Entertainment Online of
Entertainment channel has ads. info., 20 times 2,200,000 11Radio Ad
FM103.7 & FM105.7, 30 Aida ads. with sponsor name, totally 300
times; FM103.7& FM105.7, Aida songs and related info
broadcasted by announcer 500,000 12Print Ad 16 times color or black
& white mainstream print ads. Listing the exclusive sponsor as
one of the presenters and having its brand name and logo in the
dominant position 1,000,000 13OOH Ad 5000 taxi back seats LED TV
ads; Telephone booth ads. in Huaihai Rd. Nanjing Rd, Bus No. 20 and
926 ads, Mobile LED ads. in Metro Line 1,2,3 500,000 14 Ads on the
subtitle screen Brand Ads and info. in subtitle screen before the
show 100,000 15 The sponsors Ads on official website National
Sponsorship on Aida official website, *brand and logo, banner as
well as the linkage of the website for 6 months 100,000 16BTL event
The event presents sponsors' brand and logo among social elites,
government officials, enterprisers and media 800,000 Benefit of
Shanghai Title Sponsor - 2
Slide 23
Total benefits of Shanghai Title Sponsor RMB10,725,000 Material
distribution in the scene backdrop (5MX2.5M) in the scene Poster
10000 copies 200000 flyer Subtitle screen per performance Material
display at the VIP Room
Slide 24
_____ Aida Category Sponsorship Category Sponsor Title *Brand
Aida China Tour Entitled cost RMB 2,000,000 The date of tour: Sep.
25th-Nov.23rd 2008
Slide 25
Benefit of Category Sponsor - 1 NO projectDetailValue(RMB)
1Entitlement Aida China tour Category Sponsor entitlement and
related media exposure 800,000 2 Profiling the senior executives
Giving a speech opportunity before performance100,000 3 *The
Employment right of Aida tour logo During Aida tour *brand can use
the logo of Aida tour to extend their products and publicize their
image 1,500,000 4 Product display in the showplace During the
performance, sponsors can exhibit their products in the hall of the
showplace 800,000 5 *brand VIP special walkway *brand VIP Room
*Brand VIP special pass,*brand VIP Room, the arrangement of
propaganda material, before the show or in the middle-show
customers special rest 100,000 6 Complimentary tickets Giving some
performance VVIP+VIP tickets in kind of 5% of sponsor amount
100,000 *materials need being provided by sponsors
Slide 26
7Ticket Cover Specially designed ticket cover presenting
sponsors brand and logo, 10,000 copies 100,000 8 Ad on performance
programme Set the full page Ad on the performance programme, two
pages for each city,10,000 copies 500,000 9 the Ad on their own
products promoted Show the Ads on their own promotion
products200,000 10 The Ads on the subtitle screen Brand Ads and
information showed in subtitle screen before the show 200,000 11
The sponsors Ads on official website National Sponsorship on Aida
official website, *brand and logo, banner as well as the linkage of
the website for 6 months 100,000 12BTL event The event presents
sponsors' brand and logo and communicates social elites, government
officials, enterprisers and media 800,000 13 Brands joint promotion
Get free tickets and souvenir of Aida once buy the sponsors
products the quantities of free tickets and souvenir need discuss
with NNC 50,000 Benefit of Category Sponsor - 2
Slide 27
RMB5,250,000 Total benefits of Category Sponsor Material
distribution in the scene backdrop (5MX2.5M) in the scene Poster
10000 copies 200000 flyer Subtitle screen per performance Material
display at the VIP Room
Slide 28
_____ Aida Official Audio Technology Sponsor Audio Technology
Sponsor Title *Brand Aida China Tour Entitled cost RMB 500,000 The
date of tour: Sep. 25th-Nov.23rd 2008
Slide 29
Benefit of Audio Technology Sponsor NO projectDetailValue(RMB)
1Entitlement Aida China tour Audio Technology Sponsor entitlement
and related media exposure 400,000 2 Logo and sponsor title on
marketing materials Sponsor company logo and "Official Audio
Technology Sponsor" credit at the bottom of the piece on the
posters, flyers, etc. 200,000 3 Sponsor brand name exposure at
press events At press events and in pre-show announcements, mention
of the "Panasonic (or other company) Audio Translation System"
50,000 4 Sponsors logo and link on official website On the website,
Sponsor logo and a link to the sponsor's website 200,000 5Sponsor
Signage Sponsor signage in the lobby and a booth for distribution
of the audio receivers 100,000 6Complimentary ticketsGiving
performance tickets by 10% of sponsor amount50,000 7 Repeated brand
mentions, commercial Recorded commercials before the show and/or
during intermission, repeated mentions of the company name 200,000
8Ad on programmeA half-page advertisement in the playbill250,000
9Product sample show the opportunity to distribute product samples
along with the audio receiver units with a sticker/logo
100,000
Slide 30
RMB1,550,000 Total benefits of Audio Technology Sponsor Logo
and sponsor title on marketing materials Poster 10000 copies 200000
flyer Sponsor brand name exposure at press events Repeated brand
mentions and recorded commercials
Slide 31
Banners Backdrop display Presence of the sponsors brand name
Sponsor Benefit Showcase
Slide 32
Standees in House Souvenir and package NAME Board Presence of
the sponsors Ad or picture Sponsor Benefit Showcase
Slide 33
Programme Cover Full Page Ad for Sponsors Sponsor Benefit
Showcase
Slide 34
Full Page Ads inside the programme Sponsor Benefit
Showcase
Slide 35
The ticket cover: 10000copies Brand AD logo Sponsor Benefit
Showcase
Slide 36
Proposed 10,000 copies printing poster, and 200,000 copies
flyer Distribution Places: Beijing high-level office building, top
club, chamber of commerce Press Conference lots of domestic media
reporter Theatre visitors, fans, coupons Event sits audiences,
fans, movie fans Hotel Guest, hall,etc. Open party Leaders of
government, elites Places designated by sponsors Targets: target
audience for musical; target consumer for sponsors Sponsor Benefit
Showcase
Slide 37
Sponsor brand exposure Sponsor Benefit Showcase
Slide 38
1.XX brand Aida China tour grand ceremony (Press Conference)
2.XX brand Aida tour Beijing media meeting 3.XX brand Aida initial
performance of star road 4.XX brand Complimentary party for
performance debut 5.XX brand Aida top club party in Beijing 6.XX
brands joint promotion with Aida The rights of Events for National
Title Sponsor in Beijing Events As Sponsor Benefit
Slide 39
Utilizing the powerful mass media TV Media: CCTV, etc. Print
Media: The Beijing News lots of Plane Media Radio: CRI, Easy FM or
Traffic Station Outdoor The light box of OOH and Bus Ad Internet Ad
in tour official website, covering 3 main internet portals Bondage
of opinion leaders Political circles: Related government leaders,
ambassadors Business circles: Entrepreneur, banker and successful
persons Culture and education: Writers and artists, scholars,
university professors Celebrities: Movie stars, social celebrities
League: Club, WRSA, AMCHAM, etc. Highlight Spots of Events
Slide 40
Press Conference of launching Aida China tour Media: The
Beijing News and print media, CCTV, media, and many broadcasting
media and internet media, etc. Guest: Related government leaders,
social elites, successful business men, Aidas leading stager and
actress and parts of stagers Note: the guests include the American
Embassy, members of AMCHAM and representatives of large US
enterprises in Beijing, etc. Event: Speeches of leaders and guests,
interview of stagers, extemporaneous performance, product show,
etc. Event: The Grand Ceremony of Aida
Slide 41
Time Nov. 17th-23 rd, post-debut of Aida Venue Beijing
Exhibition Theatre Media: CCTV, The Beijing News and other print
media, CRI and www.sina.com Attendee: Sponsor executive, customer,
VIP guests, officials, celebrities including members of Capital
Club, Golf Club, Amcham, WRSA and all performance staff Reach
high-profiled target directly A rare PR chance engaging with
government officials and entrepreneurs Event: Cocktail Party for
Beijings Debut
Slide 42
42nd Street Tour Review From Sep. 9th to Dec 9th,2007
Nederlander New Century presented 42nd Street in 9 cities including
Beijing, Shanghai, Hangzhou, Wuhan, Nanjing, Ningbo, Hefei, Tianjin
and Xian. It is the largest musical tour in China. All the costumes
and sets are from the USA, in order to present a top-class Broadway
musical. The show enjoys an average capacity of 90% in each city.
It wins rave review from the audience with standing ovation.
Slide 43
A Combination between Top-class Performance and the Promotion
Platform for Sponsors A Combination between Top-class Performance
and the Promotion Platform for Sponsors Review for the marketing of
42nd Street
Slide 44
Facts and Figures for 42nd Street in 2007 NNC Performance
Season 9 Cities 14 Weeks 68 Cast and crew 70 Performances over 200+
People on ground support over 1,100+ articles from 60+ nationwide
publications over 2 0,000+ minutes of radio interviews from over 20
stations nationwide over 25,000+ minutes of TV reports from 30+
nationwide channels AIDA in 2008 season will have an even more
intensive media exposure than 42nd Street throughout China
Slide 45
Intensive Media Exposure 42nd Street has won rave review and
Nederlander New Century also won grand recognition in the industry.
Exposure on top national media including ads and TV special on
CCTV3, CCTV4, CCTV9. Local medias co-operation mainstream local
media, including top TV, radio, newspaper, magazine and outdoor
media. Multi-approach to target audience DM in high-end
restaurants, golf clubs, office buildings, international schools,
alumina and other unions. Road show including press launch tickets
sales start and opening night special combined with local festivals
and activities to promote the show Cooperation with local partners
own media DM at local ticket agencies and theater.
Slide 46
42nd Street Sponsors opportunity Nederlander New Century
promote our sponsors to the wildest range through its ample media
resources and great influence on high end customers to build a
combination between entertainment and other industry. 42nd Street
has AIG as its sponsor. AA, Starbuck, AIA, Microsoft, Huiyuan
Juice, 5100 Spring and other well-known enterprises also strongly
support us. American ambassador Rendt meet with 42nd Street
sponsors. On the press launch for 42nd Street Soong Ching Ling
Foundation give 5100 Spring the certification of donation. Huiyuan
products shown in the hall of the theater
Slide 47
Perfect Opportunity of Brand Promotion for Sponsors on An
Integrated Dynamic Platform Thank You!