SPONSORSHIP OPPORTUNITIES
• Launched in 2000 as THE flagship METRO FM STATION EVENT for listeners to
RECOGNIZE, CELEBRATE and SUPPORT LOCAL ARTISTS and the GROWTH of
local music industry.
• And to CONNECT SPONSORS TO LISTENERS through all interactive
campaign elements surrounding the awards.
PHASE 4:
Gala Awards ceremony
25 Feb 2017 (Durban ICC)
PHASE 3:
Activations leading to the gala event
16 Jan 2017 – 25 Feb 2017
(PTA, JHB, Bloem, EL and DBN)
PHASE 2:
Finalist Announcement
The Forum,
Johannesburg
PHASE 1:
Call for Submission & Official Media
Launch
(Durban TBC)
4 MAIN CAMPAIGN PHASES
ALCOHOL SPONSOR PACKAGE
SAVINGS
R 648 000.00
R 0,00
R 648, 000.00
• Live Amp branded insert (pre-party)
• Selimathunzi branded insert (after party)
• Interview with brand representative on Live Amp
• OBB & CBB on Live Amp (broadcast pre & post awards)
ELEMENTS
Live Amp pre-party exposure 1 x 180” and 10” OBB & CBB
Selimathunzi after party branded insert 1 x 180” and OBB & CBB
TOTALS
VALUE
R 648 000.00
R 720 000.00
R 1 368,000.00
INVESTMENT
R 0,00
R 720 000.00
R 720, 000.00
SAVINGS
R0.00
R0.00
R0.00
R0.00
R0.00
R0.00
R0.00
R0.00
ALCOHOL POURING RIGHTS
EVENT
MEDIA LAUNCH
FINALIST ANNOUNCEMENT
COMEDY
PRE - PARTY
PRE - DRINKS
AFTER PARTY
LOVE MOVEMENT MEETS URBAN JAZZ
TOTAL INVESTMENT ACROSS ALL EVENTS
VALUE
R 503,330.00
R 718,330.00
R 1,006,755.00
R 1,136,755.00
R 1,181,755.00
R 1,261,755.00
R1,056,755.00
R 6,865,435.00
INVESTMENT
R503, 330.00
R718, 330.00
R1, 006, 755.00
R1, 136, 755.00
R1, 181, 755.00
R1, 261, 755.00
R1, 056, 755.00
R6, 865, 435.00
METRO FM MUSIC WORKSHOP
• The business of music has increased greatly in South Africa and is the only way some people can exit from their current economic
state.
• The MMA’s are about awarding music excellence according to the voting public of South Africa, and to empower the next
generation of musicians in South Africa.
The objective of the METRO FM MUSIC WORKSHOP is to educate up and coming musicians amongst other things such as:
The business of music
Different music organisations (SAMRO, RISA etc.) and how they can benefit them
Submissions of music to radio stations & record labels
Packaging of music
Technicalities of music i.e. sampling
Contracts and how they work
Longevity in the music industry
Taking ones craft seriously
SAVINGS
R 538 425.00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R 538 425.00
MUSIC WORKSHOP SPONSORSHIP INVESTMENT
COMMERCIAL ELEMENTS
2 x weeks promos
OB Package
Association Fee
1 x Interview: 1200 - 1500
Social media 1 x post on FB a week leading to the event
Social media 1 x post on twitter a week leading to the event
TOTALS
VALUE
R 538 425.00
R 393 330.00
R 100 000.00
R 66 060.00
R 12 500.00
R 12 500.00
R 1 122, 815.00
INVESTMENT
R 0,00
R 393 330.00
R 100 000.00
R 66 060,00
R 12 500.00
R 12 500.00
R 584 390.00
METRO FM ALL STAR COMEDY JAM
METRO FM hosted the FIRST INSTALMENT OF THE ALL STAR COMEDY JAM IN 2015 IN DURBAN which saw the PLAYHOUSE BEING FULL TO CAPACITY 1 200 PEOPLE. The show, takes a stand-up format and kicks off at 8pm, features some of the top comedians in the country, some of-which hilariously funny rather than famous.
•The following are SOME CHARACTERISTICS of the All-Star Comedy Jam:
•PROFESSIONALLY STAGED with a full production staff complement including the director, stage
manager, back-stage manager, floor manager, sound technician, lighting technician, AV
controller as well as ushers.
•Generally seven (7) TOP COMEDIANS, including an MC.
•The SHOW IS DIVIDED INTO TWO (2) HALVES by an interval of 20mins.
•EACH HALF IS COMPRISES THREE (3) COMICS performing STAND-UP SETS OF 15 MINUTES, with the
exception of the HEADLINE ACT THAT DOES A 20 MINUTE SET.
METRO FM ALL STAR COMEDY JAM
SAVINGS
R 1 076 850.00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R500 000.00
R145, 000.00
R39, 000.00
R150, 000.00
R60, 000.00
R40, 000.00
R6, 000.00
R 2, 066, 850.00
COMMERCIAL ELEMENTS
4 week promos
OB Package on the day 3pm – 6pm
Association Fee
1 x Interview: 1200 - 1500
Social media 1 x post on FB a week leading to the event
Social media 1 x post on twitter a week leading to the event
30” Branded promo’s (VALUE IS R1 MIL) SAVING R500K
1 x 180” branded integration on RGB (feature of the Comedy Jam)
2 x 10: Billboards (opening & closing)
Website banner for 4 weeks
Activation space 5m x 5m
Logo on marketing collateral: Digital banners Flyers Posters Invitations
10 VIP tickets @R600.00 per ticket
TOTALS
VALUE
R 1 076 850.00
R 393 330.00
R 300 000.00
R 66 060.00
R 12 500.00
R 12 500.00
R1 000 000.00
R390, 000.00
R78, 000.00
R150, 000.00
R60, 000.00
R40, 000.00
R6, 000.00
R 3, 585, 240.00
INVESTMENT
R 0,00
R 393 330.00
R 300 000.00
R 66 060,00
R 12 500.00
R 12 500.00
R500 000.00
R145, 000.00
R39, 000.00
R0.00
R0.00
R0.00
R0.00
R 1, 518, 390.00
METRO FM MUSIC MEETS FASHION PRE-PARTY
• This event is targeted to those who love fashion and the finer things in life; it is intimate and limited CAPACITY 400 PEOPLE.
• A- LIST FASHION DESIGNERS, the likes of DAVID TLALE, THULA SINDI, EPHYMOL, ALPHA ALPHA and many more show case the look of the awards under the METRO FM MUSIC AWARDS theme.
• A renowned fashion designer puts together a fashion spectacle by pulling these designers together, directing and creating a fashion show that WILL COMPLEMENT THE LIVE MUSIC OFFERING ON NIGHT.
• The MUSIC MEETS FASHION segment will kick off the evening with models showing off the above DESIGNERS MASTERPIECES.
• This event SETS THE TONE OF WHAT IS TO BE EXPECTED on the black carpet at the awards.
MUSIC MEETS FASHION SPONSORSHIP INVESTMENT
ELEMENTS
4 week promos
OB package on the night 7:30pm – 9:00pm
Association Fee
One week Competition package: 1000-1200 2 Weeks before the event (VIP package)
1 x interview: 1000-12000
Social media 1 x post on FB a week leading to the event
Social media 1 x post on twitter a week leading to the event
30” Branded Promos
1 x 180” B (Branded integration on Live Amp broadcast of the pre-party)
2 x 10” Billboards (opening & closing)
Website banner for 4 weeks
Logo on marketing collateral: Digital banners Invitations
Half page advert in the METRO FM LIVE Magazine
Activation space 5m x 5m
20 VIP tickets @R1,500.00 per ticket
TOTALS
SAVINGS
R 1, 076, 850.00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R250, 000.00
R270, 000.00
R54, 000.00
R150, 000.00
R20, 000.00
R15, 000.00
R60, 000.00
R30, 000.00
R 1, 925, 850.00
INVESTMENT
R 0,00
R 393, 330.00
R 500, 000.00
R 436, 000.00
R 63 360.00
R 12 500.00
R 12 500.00
R250, 000.00
270, 000.00
R54, 000.00
R0.00
R0.00
R0.00
R0.00
R0.00
R 1, 991, 690.00
VALUE
R 1, 076, 850.00
R 393, 330.00
R 500, 000.00
R 436, 000.00
R 63 360.00
R 12 500.00
R 12 500.00
R500, 000.00
R540, 000.00
R108, 000.00
R150, 000.00
R20, 000.000.
R15, 000.00
R60, 000.00
R30, 000.00
R 3, 917, 540.00
METRO FM VEHICLE SPONSOR PACKAGE
• Brand exposure; VIP DROP OFF AT THE RED CARPET
• INTERVIEW with BRAND REPRESENTATIVE on the Black Carpet
• 1 X 30” commercial during the BLACK CARPET BROADCAST
• 1 x 30” commercial during MMA LIVE BROADCAST
• CO-BRANDED PROMOS
ELEMENTS
Brand exposure during Black Carpet Live Broadcast of VIP drop off
Interview 1 x 180”
1 x 30” commercial during Black Carpet broadcast
1 x 30” commercial during MMA 16 live broadcast
TOTALS
METRO FM VEHICLE SPONSOR PACKAGE
SAVINGS
R195, 000.00
R255, 000.00
R42, 500.00
R28, 000.00
R 520, 500.00
INVESTMENT
R 195, 000.00
R 255, 000.00
R42, 500.00
R 28, 000.00
R 520, 500.00
VALUE
R 390, 000.00
R 510, 000.00
R 85, 000.00
R 56, 000.00
R 1, 041, 000.00
COMMERCIAL ELEMENTS
REAL GOBOZA 6 X 5” Incidental Exposure
1 x 180” Black Carpet
LIVE METRO FM AWARDS BROADCAST
3 x 5” Presenter Mentions
8 x 5” Stings 1 x End Credit
4 x 10” Live Crossings to the Audi Room
TOTALS
VALUE
R 315,000
R 420,000
R 112,500
R 300,000 R 37,000
R 120,000
R 652,500
AUDI SPONSORSHIP INVESTMENT
CATEGORY SPONSORSHIP OFFER
The FOLLOWING CATEGORIES are available for Sponsorship,
subject to availability at the time of booking
FIRST SIGNED SECURES!
• BEST AFRICAN POP ALBUM • BEST COMPILATION ALBUM • BEST DANCE ALBUM • BEST FEMALE ARTIST • BEST MALE ARTIST • BEST DUO/GROUP • BEST HIT SINGLE • BEST MUSIC VIDEO
• BEST HIP HOP ALBUM • BEST URBAN JAZZ ALBUM • BEST KWAITO ALBUM • BEST NEWCOMER • BEST R&B ALBUM • BEST URBAN GOSPEL ALBUM • BEST COLLABORATION • BEST PRODUCED ALBUM • BEST STYLED ARTIST/GROUP
CATEGORY SPONSORSHIP OFFER FIRST SIGNED SECURES
SAVINGS
R 230 130,00
R 0,00
R 1 139 040,00
R 0,00
R 0,00
R 0,00
R 80 000,00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R 1, 449, 170.00
R 511 020,00 R 511,020,00
CATEGORY SPONSORSHIP INVESTMENT
COMMERCIAL ELEMENTS
Finalist Pre Promos
Panel interview
Voting promos (Radio)
Sponsor Interview
Finalist interviews
Give-away
Digital: 1 month logo
Congratulatory Promos (Radio)
Category Winner interview
Post event Sponsor Interview
3 x 15” presenter mentions during live TV broadcast
10” Animated TV logo
1 x 30” TV commercial
TOTALS
VALUE
R 230 130,00
R 66 060,00
R 1 139 040,00
R 66 060,00
R 330 300,00
R 264 240,00
R 160 000,00
R 327 810,00
R 66 060,00
R 66 060,00
R 111 000,00
R 31 800,00
R 53 000,00
R 2, 911, 560.00
INVESTMENT
R 0,00
R 66 060,00
R 0,00
R 66 060,00
R 330 300,00
R 264 240,00
R 80 000,00
R 327 810,00
R 66 060,00
R 66 060,00
R 111 000,00
R 31 800,00
R 53 000,00
R 1, 462, 390.00
Supporting generics ( 1 on 1 deal Optional) R 1,022,040,00
METRO FM LOVE MOVEMENT MEETS URBAN JAZZ
• The Love Movement Meets Urban Jazz event is designed for people in Durban and those
who attended the awards to CLOSE OFF THE AWARDS WEEKEND IN STYLE, it sees the
Love Movement team collaborating with Urban Jazz Experience
• It is TARGETED AT 25 – 34+ MARKET, matured, ambitious and aspirational
• THIS IS A MARKET THAT ENJOYS SOULFUL SOUNDS and has the love for Jazz
• Nothemba will COLLABORATE with Sentle, Wilson and Amon on the DJ decks
• This event INTRODUCES the STATION TO A MATURED AND SOPHISTICATED AUDIENCE on
the ground
• It will BRING TO LIFE MUSIC that is not about the beats and dance but TASTEFUL SOUNDS
LOVE MOVEMENT MEETS URBAN JAZZ
SPONSORSHIP ELEMENTS
SAVINGS
R 538 425.00
R 0,00
R 0,00
R 0,00
R 0,00
R 0,00
R75, 000.00
R20, 000.00
R30, 000.00
R30, 000.00
R 693, 425.00
ELEMENTS
2 week promos
OB package on the day either : 12pm – 3pm & 3pm – 6pm
Association Fee
1 x interview: 1200-1500 Sunday
Social media 1x post on FB a week leading to the event
Social media 1x post on twitter a week leading to the event
Website banner for 2 weeks
Logo on Marketing collateral: Digital banners invitations
Branding at the Venue: 2:1
10 VIP tickets @ R800.00 per ticket
TOTALS
VALUE
R 534,425.00
R 393, 330.00
R 150, 000.00
R 47, 160.00
R 12, 500.00
R 12, 500.00
R75, 000.00,
R20, 000.00
R30, 000.00
R30, 000.00
R 1, 308, 915.00
INVESTMENT
R 0,00
R 393, 330.00
R 150, 000.00
R 47, 160.00
R 12, 500.00
R 12, 500.00
R 0,00
R 0,00
R 0,00
R 0,00
R 615, 490.00
1. Digital Banner Advertising on METRO FM Websites and dedicated METRO FM Music Awards Site
• MPU, Leaderboad, Site Takeovers, etc.
2. Live Streaming Sponsorship (Brought to you by) • Nominees and Live Main Event.
3. Sponsorship Pages on the Dedicated METRO FM Music Awards Site • Sponsors can pay a digital exposure cost, have a dedicated page with links to
services they provide etc.
MMA DIGITAL MEDIA OPPORTUNITIES
4. Social Wall on MMA Dedicated Website
5. Native Content • Mentioning of Sponsors within the Press Releases and link to sponsors pages
6. Podcast • Top and Tail Advertising on Podcasts of MMA related content
MMA DIGITAL MEDIA OPPORTUNITIES
MMA DIGITAL MEDIA OPPORTUNITIES
7. Sponsored Section • Polls brought to you by Sponsor “Which artist will scoop this year’s Vodacom most
downloads?”
• Competitions – Competitions related to MMA and its Sponsors.
• Events: Events pages can have sponsor logos and a digital exposure charged
8. YouTube • Sponsored Logo
• Ads on YouTube
9. Social Media Content
10. Curated Playlist • Playlist by Nominated DJ – Sell Digital Mixtape
• Playlist of All Nominees – Sell Digital Mixtape
• Playlist of All Winners – Sell Digital Mixtape
11. Digital Green Room (As sponsored by Audi for MMA15)
12. MMA Magazine • Hard copy – Page Advertising
• Digital Copy – with Digital Advertising
• Scan/QR Code/ Bar Code advertising within the pages to play a particular piece
on the phone
13. Hashtags • Related hashtags Sponsorship #MMA16Fashion – Paid for Hashtag
14. Things to do in Durban • Sponsorship from Restaurants and entertainment places etc. on the dedicated
MMA website.
MMA DIGITAL MEDIA OPPORTUNITIES