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Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

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Page 1: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

Sponsorship and Exhibit Opportunities

01/14/2015

Page 2: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

PROSPECTUS WELCOME LETTER

2

Dear IBM Business Partner,

Welcome to IBM InterConnect 2015: The Premier Cloud and Mobile Conference. This new event will take place at the MGM Grandand Mandalay Bay Convention Centers on February 22 - 26, 2015.

IBM InterConnect will connect three popular IBM conferences—Impact, Innovate and Pulse—and combine the best in educationand networking, into one of the most comprehensive software events ever. With a focus on Cloud, Service Management, Security,Mobile, DevOps, Internet of Things and Application Infrastructure, this event offers an unparalleled opportunity to share yourexpertise with more than 20,000 attendees.

We also have exciting changes to announce for this event! Our team is working to create an engaging EXPO experience for ourattendees – we are accomplishing this by designing a more open floor plan, incorporating additional activities on the show floorand leveraging new booth architecture. The goal is to promote attendee networking and education.

As we begin to implement this new look and feel, we are offering you the opportunity to enhance your presence on the SolutionEXPO floor and simplify your planning process. By selecting a Gold Plus, Silver Plus or Exhibitor Plus Package, your floor presencewill be upgraded to a full-service experience, including floor space, pedestal, monitor(s), electrical, etc. This choice allows you toreduce your shipping, drayage, and set-up/tear-down expenses. The new Gold Plus and Silver Plus options give you a larger boothspace to accommodate more attendees and a greater return for this nominal investment. They also afford you a premium locationin the Solution EXPO.

Plus Size Booths: • Gold Plus Sponsor - 20x20 • Silver Plus Sponsor - 10x20

While you still have the option of using your own booth property this year, we encourage you to take advantage of the newpackages which offer an environment that is proven to be a more effective way to engage attendees in a large EXPO experience.

Learn more in our Sponsorship ProspectusBefore submitting your online application, please take a moment to review this Sponsorship Prospectus, which includes detailsabout all of our offerings.

Remember, when you select a Plus offering, we take care of everything for you – saving you the cost of shipping yourbooth, selecting individual elements for your space, and reducing set-up time – leaving you more time for networkingand/or attending the IBM Business Partner Summit!

We look forward to working with you and your team as we prepare for our biggest and most successful Solution EXPO ever!

Sincerely,

IBM InterConnect 2015 EXPO Team

Bob MeltonSolution EXPO Sales770 804 [email protected]

For Custom Packages, please contact:Tony DonaldSolution EXPO Sales Manager847 284 [email protected]

Anthony RamonSolution EXPO Sales510 769 [email protected]

|

Page 3: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

Invest in the Solution EXPO at IBM InterConnect 2015

3

1.

2.

3.

4.

5.

Exhibit

Engage

Develop

Inspire

Top five reasons to invest in the

Solution EXPO

Three extraordinary IBM conferences are joining forces to deliverthe most comprehensive software event ever as . Increase your visibility amongclients, grow your business, and cultivate new leads by becoming a sponsor or exhibitor in the SolutionEXPO at IBM InterConnect. The Solution EXPO is the hub for networking, collaboration, and engagement atIBM InterConnect—providing you with an unparalleled opportunity to share your expertise with more than20,000 attendees. Sign up by to with the Early Bird sponsorship discount!

—Pulse, Impact, and Innovate—

January 16 save up to 22%

IBM InterConnect 2015

Review the differentopportunities for investing asan exhibitor or sponsor. Makeyour selection from an arrayof marketing options—includingadvertising and specialpromotions—that can helpbuild your brand while meetingyour business and budgetaryrequirements. Space on theSolution EXPO floor will fillup fast, so act now to secureyour spot.

Act nowTake advantage of unique sponsorship opportunities to increase

your visibility among 20,000 prospective attendees at thisfirst-of-its-kind IBM event spanning multiple venues

Leverage networking and collaboration opportunities to forgenew partnerships, build stronger relations,

and grow your business

Immerse yourself in sessions that build the skillsyou need to create competitive advantage

and help your business succeed

Strengthen attendee knowledge of your productsand services, and demonstrate

leadership in your industry

Turn opportunities into outcomes with the leadsyou capture at IBM InterConnect 2015

For more information about Solution EXPOsponsorship opportunities, visit:

Bob Melton, Solution EXPO Sales:or (770) 804-1162

Anthony Ramon, Solution EXPO Sales: or (510) 769-5606

For custom or multi-event opportunities, contact:Tony Donald, Solution EXPO Sales Manager:

or (847) 284-3480

ibm.com/software/events/interconnect/expo/sponsor/

[email protected]

[email protected]

[email protected]

Contact us

Initiate

Page 4: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

LAST YEAR'S PULSE, IMPACT AND INNOVATE CONFERENCES

Customer Registration by Industry Type

3% 5%6%

7%

7%

10%

11%13%

14%

24%Public SectorsGovernmentCross Industry & OtherComputer Services and ITHealthcare & Life SciencesCommunicationIndustrial & ManufacturingInsuranceDistributionBanking & Financial Markets

4

Customer Registration by Job Role

SW Design/Development/ArchitectOtherIT ExecutiveManagerSystem AdministrationLine of Business ExecutiveC-Level ExecutiveBusiness Analysis / LOB Relationship Management

22%

21%

20%

20%

7%

5%3% 2%

Customer Registration by Company Size

Small (1-999)Medium (1,000 to 2,499)Large (2,500 to 4,999)Very Large (5,000 +)Other

Small (1-999)

8%

Medium (1,000 to 2,499)

11%

Large (2,500 to 4,999)

17%Very Large (5,000 +)

60%

Other

4%

Page 5: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

5

SPONSORSHIP LEVELS

Participation is subject to review and approval

Marquee Entertainment Sponsor - SOLD!

For Social Media Sponsorship or any Custom Sponsorship Packages, please contact Tony Donald ([email protected]) for more information.

ExhibitorPlatinumDiamond Gold Silver ExhibitorPlus

Early Bird Available through January 16, 2015

Discounted Price$40,000 $14,000$30,000$65,000$90,000 $33,000 $23,000 $18,000

Exhibit Space Size 30x30 20x30 20x20 10x20 10x20 10x10 10x10 10x10

Gold Plus Silver Plus

PACKAGE INCLUSIONS

Diamond Platinum Gold Plus/Gold

Silver Plus/Silver

+ By selecting a Gold Plus, Silver Plus or Exhibitor Plus Package, your floor presence will be upgraded to a full-service experience, including floor space, pedestal, monitor(s), electrical, etc. This choice allows you to reduce your shipping, drayage, and set-up/tear-down expenses. The new Gold Plus and Silver Plus options give you a larger booth space to accommodate more attendees and a greater return for this nominal investment. They also afford you a premium location in the Solution EXPO. Note: Diamond, Platinum, Gold, Silver and Exhibitors - Bring your own booth property.

Can be purchased for an additional fee

(1) Full Conference badge includes access to entire conference.(2) Solution EXPO badge includes access to the EXPO and other conference activities, excluding all Breakout Sessions. All badges that are included in the packages are for IBM Business Partner employees and staff ONLY and not for customers or clients. Please contact the EXPO Team if you want to purchase Client Badges.

All amounts are in U.S. dollars.

Electricity

Solution EXPO Only Badges (2)

Full Conference Badges (1)

Diamond Breakout SessionsPromoted on Digital Signage

Diamond Breakout SessionsHighlighted in Guide

Conference Breakout Session (60 min)

All Presentations are subject to review/approval; submission due dates apply

Presentation subject to approval: Sign up is first come, first servedSolution EXPO Theater Presentation (20 min)

Meeting Room on Solution EXPO Floor

Meeting Room in Delano Las Vegas Hotel

Sign up at EXPO Info Desk for time slots, as available

Networking Event Access for all FullConference and Exhibitor Badges

Wireless Internet Access

Lead Retrieval Unit

Hardwire Internet Booth Drop

2

10

5

2

4

2

Dedicated

1

1

8

4

N/A

N/A

1

3

1

N/A

Dedicated

1

6

3

N/A

N/A

3/1

1-HourTime Slots

N/A

1

3

2

N/A

N/A

3/1

N/A

1

2

2

N/A

N/A

2/1

N/A

Exhibitor Plus/Exhibitor

Standard Price $45,000 $18,000$35,000$70,000$95,000 $38,000 $28,000 $22,000

Page 6: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

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Function Co-Sponsorship

Logo on Function Signage

FUNCTION CO-SPONSORSHIPS

Solution EXPOReception (Mon)

and Seated Lunchin Mandalay Bay

(Mon - Thur)

SeatedBreakfast inMandalay

Bay(Mon - Thur)

Dessert inSolution EXPO

(Mon - Wed)

N/A

N/A

N/A

N/A

Diamond Platinum Gold Plus/Gold

Silver Plus/Silver

Exhibitor Plus/Exhibitor

BRANDING

4-Color Ad in Guide

Logo on Digital Video Wall

Rotating Logo on conference agenda tool website

Logo on Cover of Guide

Logo on Digital Signage

Full Page Full Page

N/A N/A N/AN/A

Diamond Platinum Gold Plus/Gold

Silver Plus/Silver

Exhibitor Plus/Exhibitor

N/A N/A N/AN/ARotating Logo on conference session preview tool

PROMOTIONS

Company Logo in Guide

Company Description in Guide

Company Listed on Conference Website

Hyperlink (3)

One-Minute Video on Digital Signage

Logo Item Advertising (4)

Sponsor provides items

Logo on Signage at Main Registration Areas& Solution EXPO Entrance

100 words

Logo

100 words

Logo

100 words

Logo

75 words

Logo

50 words

Name only

N/A

N/A

Diamond Platinum Gold Plus/Gold

Silver Plus/Silver

Exhibitor Plus/Exhibitor

15 12 9 5 N/A

(3) Hyperlink will be from conference website to your URL provided on your Solution EXPO application.(4) Sponsor provides 300 items that include sponsor logo. Items to be placed on tables in Solution EXPO for attendees. Can be purchased for an additional fee. All amounts are in U.S. dollars.

Thank You Slide Featuring SponsorLogo in General Session

eLiteratureUpload eLiterature collateral

Preferred 2016 Booth Selection& Pre-Commit Discount

Sponsor/Exhibitor Emblem for Your Website

3 Days 2 Days 1 Day N/A N/A

Logo on Diamond/Platinum Sponsorship Signage N/A N/AN/A

Monday & Tuesday - MGM Grand; Wednesday - Mandalay Bay

Reserved Seats at General Sessions

Page 7: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

7

All amounts are in U.S. dollars.

S* PECIAL BADGE FEES FOR IBM BUSINESS PARTNER SOLUTION EXPO PARTICIPANTSMust have a Booth Presence on Solution EXPO Floor

• Purchase an additional Solution EXPO Only Badge for $895

• Upgrade the Solution EXPO Only Badge to a Full Conference Badge for $600

• Purchase a Conference One Day Badge valid Monday through Thursday for $895 per day

Purchase an additional Full Conference Badge for $1,495

Special Badge Fee Prices Valid through end of conference

SOLUTION EXPO INCENTIVE OFFER

For a complete description of this offer, please visit our Solution EXPO website.

Alumni Discount IncentiveEarn a $500 credit for having a presence for the past 3 consecutive years in one of the following Solution EXPO’s: Pulse, Impact orInnovate.

The following incentive is offered to IBM Business Partners with a presence in the Solution EXPO at IBM InterConnect 2015.

The Solution EXPO Hall will be accessible Monday thru Thursday starting

at 8:00 a.m. until close, however, your staff is only required to be available

at the hours listed above.

SOLUTION EXPO DATES AND HOURS

February 2310:00 a.m. - 8:00 p.m.

Reception

TuesdayFebruary 24

9:00 a.m. - 5:30 p.m. - 6:30 p.m.

6:30 p.m.Reception

WednesdayFebruary 25

ThursdayFebruary 26

9:00 a.m. - 1:00 p.m.

Monday6:00 p.m. - 8:00 p.m.

GLOBAL WEBSPHERE COMMUNITY OFFERINGThe Global WebSphere Community (GWC) is a vibrant community of more than 29,000 business and technical professionals makingdecisions about their WebSphere investments. A marketing program on the GWC allows you to engage this highly focused audienceof decision makers and key influencers. Our programs help you optimize your marketing dollars to engage the right people, educateand inform prospects, and get started generating more business.

As an InterConnect exhibitor or sponsor, you are entitled to a significant discount on GWC marketing programs that allow you to extendyour reach beyond the conference to enhance your lead generation. For more information, download the GWC InterConnect PromoMedia Kit at http://tinyurl.com/qbrkh7e or contact Scott Treggiari - [email protected] or (781) 751-8734

9:00 a.m. - 5:00 p.m. - 6:00 p.m.

6:00 p.m.Reception

Page 8: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

8

ADVERTISING PROMOTIONS

MARKETING PROMOTIONAL OPPORTUNITIES - PRICING SUMMARY

All Opportunities are Subject to Approval and Availability

• Advertising on Conference Digital Signage throughout Mandalay Bay & MGM Grand Conference Centers

(rotating content provided by sponsors)

One-Minute Video (up to 60 seconds max) ......................................................................................................................................................................................$2,500

Digital Still Ad ..............................................................................................................................................................................................................................................$2,000

Logo .................................................................................................................................................................................................................................................................$1,500

• Advertising on Digital Video Wall (rotating content provided by sponsors)

One-Minute Video (up to 60 seconds max) ......................................................................................................................................................................................$4,000

Digital Still Ad ..............................................................................................................................................................................................................................................$3,000

Logo ................................................................................................................................................................................................................................................................$2,000

• Advertising on conference agenda tool website

Rotating Logo on Log-In Banner (5 opportunities) .....................................................................................................................................................................$2,000

Logo on Specialty Tabs (2 opportunities per tab)

Choose from: Sessions, Highlights, Information, Social or Now tabs

.........................................................................................................................................................................$1,000

All amounts are in U.S. dollars.

• Ad in Guide (full page; subject to availability)

Outside Back Cover ................................................................................................................................................................................................................................$4,000

Inside Back Cover ....................................................................................................................................................................................................................................$3,500

Inside Front Cover ....................................................................................................................................................................................................................................$3,500

Inside Page ..................................................................................................................................................................................................................................................$2,500

Banner in Transportation Walkway (multiple opportunities) .............................................................................................................................................................

Column Sign Inside Solution EXPO (limited opportunities) ...............................................................................................................................................................

Column Sign Outside Solution EXPO (limited opportunities) ...........................................................................................................................................................

Door Cling at MGM Grand (multiple opportunities) .................................................................................................................................................................................

Elevator Wrap (multiple opportunities) .............................................................................................................................................................................................................

Escalator Cling (multiple opportunities) ..........................................................................................................................................................................................................

Front Desk Video Wall at MGM Grand (limited opportunities; sponsor provides video) ...........................................................................................................

Grand Garden Arena Plasmas at MGM Grand (multiple opportunities) ....................................................................................................................................

Logo Item Advertising (sponsor provides 300 items) ..............................................................................................................................................................................

Park Bench Ad (multiple opportunities) ..........................................................................................................................................................................................................

Video Ad on Bus (multiple opportunities) ........................................................................................................................................................................................................

Window Cling (multiple opportunities) .............................................................................................................................................................................................................

• $3,000

$5,000

$7,500

$3,500

$5,000

$5,000

$8,000

$5,000

$2,000

$3,000

$4,500

$3,500

Page 9: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

9

$12,000

$12,000

SPECIAL PROMOTIONS

Digital Video Wall Sponsorship (1 opportunity) ......................................................................................................................................................................................

“People Mover” T-Shirts (1 )opportunity ...................................................................................................................................................................................................

SPONSORSHIP OPPORTUNITIES

• $12,500

ADDITIONAL OPPORTUNITIES

Breakout Session Presentation (60 minutes) .........................................................................................................................................................................................Subject to approval; Limited number available; Includes 1 full conference badge; Submission due dates apply; Available only to sponsors/exhibitors

$2,000

$5,000

$2,500

Hotel Room Drop at Mandalay Bay/Delano or MGM Grand/Signature ..............................................................................................................................

Meeting Room on Solution EXPO Floor 10'x10' Meeting Room 12'x12' Meeting Room .....................................................................................................................................................................................................................

....................................................................................................................................................................................................................

Solution EXPO Theater Presentation (20 minutes) ...............................................................................................................................................................................Subject to approval; Multiple opportunities

All amounts are in U.S. dollars.

$3,000 Charging Station (12 )opportunities ...................................................................................................................................................................................................................

Coffee Breaks - Monday thru Thursday (4 )

Mandalay Bay (2 opportunities)...................................................................................................................................................................................................... Be the exclusive sponsor at the Mandalay Bay for $6,500

MGM Grand (2 opportunities)........................................................................................................................................................................................................... Be the exclusive sponsor at the MGM Grand for $6,500

Or be the exclusive sponsor of all coffee breaks at both the Mandalay Bay and the MGM Grand for $12,000.

opportunities

$3,000

$14,000 - $25,000

Conference Breakout Session Program Track (multiple )opportunities ....................................................................................................................................

DJ Entertainment (multiple custom location opportunities) ...........................................................................................................................................

• $12,000Conference Lanyard for Attendee Badges (1 opportunity) ...........................................................................................................................................................

• $3,000

Lab Center (signage acknowledgement only; 3 )

Be the exclusive sponsor for $8,500opportunities ...................................................................................................................................................................

Product Certification Area (signage acknowledgement only; 3 )

Be the exclusive sponsor for $8,500opportunities ...............................................................................................................................

$3,000

Solution EXPO Bag (3 opportunities; sponsor to provide bags) ......................................................................................................................................................• $5,000

$3,500

$3,500

• $5,000Continental Breakfast at Monday General Session (2 opportunities) ......................................................................................................................................

Refreshment Station at Bus Pick-Up/Drop-Off Area (2 opportunities - one per hotel) ..................................................................................................• $5,000

(additional hotel charges apply; random drop to IBM or customer attendees)

$ 7,500

Hotel In-Room Guest Voice Message at Mandalay Bay/Delano OR MGM Grand/Signature ..............................................................................(additional hotel charges apply; random delivery to IBM or customer attendees; 2 opportunities per location)

• $5,000

Page 10: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

10

ADDITIONAL SPONSORSHIP OPPORTUNITIES

All amounts are in U.S. dollars.

Green Sponsorship - $15,000 (2 Available)

The Green movement is gaining momentum as people voice

concern over the impact of waste on the planet. This is an opportunity

for you to showcase your commitment as an environmentally

conscious company. We will work with Mandalay Bay to ensure the

integration of green practices and

donation of materials to schools and other local organizations.

• Conference-wide acknowledgement as our Green Sponsor

• Ad in Guide for you to detail your company’s sustainability initiatives

and green practices

• Logo on ‘Green Sponsor’ shared signage in the Solution EXPO,

breakfast/lunch area and registration

• Ad on conference digital signage

• Logo in Guide

• 2 Full Conference Badges

their

Business Partner Reception Sponsorship - $15,000

(1 Available)

The Business Partner Reception will take place on

Sunday evening.

• 2 Full Conference Badges

• Recognition as a sponsor with company name and logo

on signage at the Business Partner Reception

• Recognition during General Session: company name or

logo displayed on screen

• Recognition with company name or logo in Summit Guide

• Sponsor name or logo with hyperlink from main conference

website to sponsor's website

• Your company name and logo on table-top signs placed

on bars in reception

• Opportunity to participate with an IBM Executive in a

short (1-2 minute) welcome at the reception

• Small table at the reception made available for collateral

or giveaway items provided by sponsor

• Dedicated meeting room on the Solution EXPO floor

Business Partner Café Sponsorship - $16,000 (2 Available)

The Business Partner Café is the place to meet with IBM

program and product experts as well as, a central location

for IBM Business Partners to gather, network, and host

meetings.

• 2 Full Conference Badges

• 4 Solution EXPO Only Badges

• Sponsor logo featured on signage inside of Business

Partner Café

• Sponsor logo placement in guide

• Sponsor logo on Business Partner Cafe page on

conference website

• Dedicated sponsor table in Business Partner Café

• 2 Hi-boy tables with 6 stools for sponsor use

• Access to 6 hours of dedicated time in available meeting

room

Women's Reception Sponsorship - $15,000

(Exclusive! 1 Available ONLY until January 1, 2015)

Reception held Tuesday, February 24

• Acknowledgement in conference guide

• Logo featured on slippers for reception attendees

• Company description in the conference agenda tool

• 2 full-conference badges

• Opportunity to participate with an IBM Executive in a short

(1-2 minute) welcome address prior to the panel discussion

• Logo on slide during panel discussion

• Small table at the reception to distribute collateral

This sponsorship must be confirmed prior to 1/1/2015

For more information, please contact Tony Donald -

[email protected] or (847) 284-3480.

Stop Hunger Now Charity Sponsorship - $15,000 (2 Available)

IBM will help set up friendly Team Competitions for Solution EXPO

sponsors! Sponsor the Stop Hunger Now initiative at InterConnect 2015!

Attendees will volunteer for 30 minutes at a time to help meet the goal

of 125,000 packaged meals for those in need around the world.

• Stop Hunger Now (SHN) Logo Mark provided for your promotional

use. [Logo will be provided directly to the Sponsors]

• Acknowledgement on conference website

• Acknowledgement in conference guide

• Sponsor's logo featured on the printed EXPO map adjacent to

SHN location

Featured in the SHN Area:

- Logo displayed on monitors

- Logo displayed on signage

- Logo on Wall of Volunteers

- Sponsor's Logo on the SHN Promo Card

- Acknowledgement in general session

For more information, please contact Tony Donald -

[email protected] or (847) 284-3480.

Page 11: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

11

ADVERTISING PROMOTIONS

MARKETING PROMOTIONAL OPPORTUNITIES - DESCRIPTIONS

All Opportunities are Subject to Approval and Availability

• Ad in Conference Guide (full page; subject to availability)

Outside Back Cover

Inside Front Cover .......................................................................

Inside Back Cover .......................................................................

Inside Page .....................................................................................

................................................................... $4,000

$3,500

$3,500

$2,500

• Column Sign Inside Solution EXPO .............................................

Your company name along with conference branding

be printed on up to two sides of a Solution EXPO column.

Limited number of opportunities available.

will

$5,000

All amounts are in U.S. dollars.

• Advertising on Digital Video Wall

(rotating content provided by sponsors)

Don't miss this opportunity to showcase your digital

message on the video wall! Rotating content can include

logos, digital still ads and videos.

• Advertising on Conference Digital Signage throughout

Mandalay Bay & MGM Grand Conference Centers

(rotating content provided by sponsors)

Promote your company and solutions through this dynamic

channel! Leverage the plasma screens, located throughout

the conference, to deliver your digital message to attendees.

Rotating content can include logos, digital still ads and video

promotional spots.

$2,500

$2,000

$1,500

One-Minute Video (up to 60 seconds max) ..................

Digital Still Ad ...............................................................................

Logo .................................................................................................

One-Minute Video (up to 60 seconds max)

Digital Still Ad ..................................................................................

Logo ....................................................................................................

................... $4,000

$3,000

$2,000

Rotating Logo on Log-In Banner (5 opportunities) .........

Logo on Specialty Tabs (2 opportunities per tab) ..............

Choose from: Sessions, Highlights, Information,

Social or Now tabs

$2,000

$1,000

• Advertising on conference agenda tool website

Increase your company exposure by advertising on the

conference agenda tool information system and be sure

to get your company noticed!

• Banner in Transportation Walkway .............................................

Attendees will take notice of your presence at the

conference when they view your sponsor banner located

in the walkway leading from the Bus Pick-Up/Drop-off

location to the conference center at the Mandalay Bay.

Banner to include your prominent logo along with

conference branding. Multiple opportunities.

$3,000

• Door Cling .................................................................................................... $3,500

Your logo along with conference branding will be

prominently displayed on two of the large doors at the

MGM Grand located near the conference center entrance

on the first floor. Multiple opportunities available.

• Elevator Wrap ............................................................................................ $5,000

Take advantage of this new opportunity at the conference.

Attendees will take notice of your logo along with

conference branding found on a set of elevator doors

at either the Mandalay Bay or the MGM Grand.

Multiple opportunities available.

• Escalator Cling ........................................................................................ $5,000

Make sure to reach attendees by increasing your brand

exposure! Place a 2-sided cling on one of the clear panels

on a conference center escalator in the Mandalay Bay or

the MGM Grand. Don’t miss this opportunity to have

attendees read your message along with conference

branding, while riding on the escalator!

Multiple opportunities available.

• Front Desk Video Wall at MGM Grand .......................................$8,000

Be the first to welcome Attendees on the large video wall

at Check-in at the MGM Grand! Reserve a 30 second

spot that will loop with other content throughout the

conference dates. Sponsor provides the video.

Limited number of opportunities available.

• Column Sign Outside Solution EXPO .........................................

Your company name along with conference branding will

be printed on up to two sides of a column in the conference

area at the MGM Grand or Mandalay Bay. Limited number

of opportunities available.

$7,500

Page 12: Sponsorship and Exhibit Opportunities - IBM - United … more in our Sponsorship Prospectus ... IBM InterConnect—providing you with an unparalleled opportunity to share your expertise

12

ADVERTISING PROMOTIONS (continued)

• Grand Garden Arena Plasmas at MGM Grand ...................$5,000

Increase your brand exposure by advertising on the

plasmas located in the foyer leading to the Grand

Garden Arena in the MGM Grand. Your 30 second

video will rotate with other sponsor/hotel content.

Sponsor provides the video. No audio available on

these screens. Multiple opportunities available.

SPONSORSHIP OPPORTUNITIES

• Charging Station .....................................................................................$3,000

Drive traffic to your booth and provide a valuable service

to your clients and prospects by sponsoring a charging

station for smart devices. The display and front of the

unit can be customized with your branding, including

your logo, company name, or booth number. Invite your

guests to charge their phone while you network or give

them a demo. Locations for placement in the Solution

EXPO include:

1) Inside your EXPO space which requires an area of

3 square feet

2) Next to a support column on the Solution EXPO Floor.

3) Outside the Solution EXPO in a high traffic area in the

Mandalay Bay or MGM Grand.

You will receive acknowledgment of your sponsorship in the

Guide. Twelve (12) opportunities available.

All amounts are in U.S. dollars.

• Coffee Breaks - Monday thru Thursday

Sponsor the coffee breaks for the entire Conference and

put the focus on your brand! Your company name will

appear on signage and in the Guide.

Mandalay Bay (2 opportunities) .............................................

Be the exclusive sponsor at the Mandalay Bay for $6,500

MGM Grand (2 opportunities) ..................................................

Be the exclusive sponsor at the MGM Grand for $6,500

Or be the exclusive sponsor of all coffee breaks at both

the Mandalay Bay and the MGM Grand for $12,000.

• Conference Breakout Session Program Track ...................$3,000

Gain more exposure by sponsoring a Conference Program

Track of your choice. Your logo will be displayed on the

digital room signage for all of the sessions in your track

and you will receive acknowledgement in the Guide.

This sponsorship does not include a speaking opportunity.

Multiple opportunities available.

$3,500

$3,500

• Continental Breakfast at Monday General Session ........$5,000

Sponsor the continental breakfast being served on

Monday before the General Session at the MGM Grand.

Your name will be included on signage in the area, along

with acknowledgement in the guide. Two (2) opportunities

available.

• Park Bench Ad ......................................................................................... $3,000

Advertise on one of the Park Benches located at the

Bus Pick-Up/Drop-off locations at either the Mandalay

Bay or the MGM Grand. Attendees will take notice of

your message along with conference branding when

using the bus transportation. Multiple opportunities.

• Video Ad on Bus DVD player ...........................................................$4,500

Share your video message with attendees while they

ride on the bus between the Mandalay Bay and the

MGM Grand conference centers. Sponsor provides

video. Multiple opportunities.

SPECIAL PROMOTIONS

$12,000 • Digital Video Wall Sponsorship ...................................................

This unique platform for showcasing information is a

hit with attendees! Rotating content, including Videos,

Ads and Logos, will be shown on the Wall. This

sponsorship includes signage with your logo, two (2)

one-minute videos provided by you that will run on

the Wall, and acknowledgement in the Guide.

One (1) opportunity available.

• Window Cling ...........................................................................................$3,500

Increase your brand exposure by purchasing a

window cling with your message along with conference

branding to be placed prominently in the busy walkways

at either the Mandalay Bay or MGM Grand.

Multiple opportunities.

• Logo Item Advertising .........................................................................$2,000

This is a great way to get your name and logo into the

hands of attendees. Sponsor provides 300 items that

include sponsor logo. Items to be placed on tables

near the Solution EXPO Information Desk.

Multiple opportunities available.

• “People Mover” T-Shirts .................................................................. $12,000

Sponsor the t-shirts worn by the directional staff found

throughout the conference on Monday through Thursday.

Your not-to-be-missed company name and booth

number or URL will be printed on the back of each

brightly colored t-shirt. Only one (1) opportunity available.

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ADDITIONAL OPPORTUNITIES

• Breakout Session Presentation (60 minutes) ......................$12,500

Generate buzz around your brand by delivering a

presentation during one of our breakout sessions! All

you have to do is submit the topic and content to IBM

for approval. For 60 minutes, you’ve got the floor! One

Full Conference badge is included. Additional speakers

must have a Full Conference badge. Limited number of

presentations available. Submission due dates apply.

Available only to sponsors/ exhibitors.

• Meeting Room on Solution EXPO Floor

Have your own meeting room on the Solution EXPO

floor for your exclusive use. Meet with clients, plan

strategy with teammates, etc. Your private meeting room

will be available for use on Monday through Thursday at

1pm. Limited number available.

10'x10' Meeting Room ....................................................................

12'x12' Meeting Room .....................................................................

Hotel Room Drop .......................................................................................$2,000

Make sure your company name is front and center

with attendees by sponsoring a hotel room drop. This

opportunity allows you to work with the Mandalay Bay/

Delano OR the MGM Grand/Signature for the optimum

delivery of your materials. A great way to differentiate

yourself! Choose to reach a random selection of IBM

or customer attendees. Additional hotel charges apply.

SPONSORSHIP OPPORTUNITIES (continued)

• DJ Entertainment ..............................................................$14,000 - $25,000

And the beat goes on . . . Everyone loves music, so why

not sponsor something that will put a smile on attendees'

faces - as well as gain visibility for your company?

Sponsor one of the DJ booths located throughout the

conference in the Mandalay Bay or MGM Grand.

Multiple opportunities available.

• Lab Center .....................................................................................................$3,000

Get the focused attention of the technical community by

sponsoring the Lab Center during the Conference. These

labs continue to be among the most popular sessions at

the conference. Sponsorship includes appropriate signage

in the area and acknowledgement in the Guide. Your

collateral can also be placed in the area. Three (3)

opportunities available. Or be the Exclusive Sponsor

of the Lab Center for only $8,500.

• Conference Lanyard for Attendee Badges ............................$12,000

Feature your logo, along with conference branding,

on the lanyards to be handed out to all attendees!

One (1) opportunity available.

• Refreshment Station at Bus Pick-Up/Drop-Off Area ........$5,000

Attendees will appreciate your sponsorship of a

Refreshment Station at the Bus Pick-up/Drop-off

location at either the Mandalay Bay or the MGM Grand.

Your logo along with conference branding will be included

on signage, and you will receive acknowledgement in

the guide. One opportunity available at each hotel.

• Product Certification Area ................................................................. $3,000

This area is one of the most popular destinations at the

Conference and is a fantastic opportunity to get your

company noticed! Sponsorship includes signage in the

certification area and acknowledgement in the Guide.

You can also place a promotional brochure in the

certification room. Three (3) opportunities available.

Or be the Exclusive Sponsor of the Product

Certification Area for only $8,500!

All amounts are in U.S. dollars.

Looking for extra exposure at the conference? Sponsorship

of the Solution EXPO bags is a great way to get noticed!

Sponsor provides 5,000 bags to be made available to

attendees in the Solution EXPO. Showcase your logo and

messaging on the bags. Bag design is subject to review

and approval. Three (3) opportunities available.

Solution EXPO Bag ..............................................................................$5,000•

• Solution EXPO Theater Presentation .......................................... $2,500

Take “center stage” for 20 minutes in a Solution EXPO

theater! This is your opportunity to present your solution,

product or innovative leading edge technology to attendees.

Topic and content are subject to approval. Scheduling is

first come, first served – so sign up for the optimum slot

quickly. Available only to sponsors/exhibitors.

Multiple opportunities available.

$5,000

$ 7,500

Hotel In-Room Guest Voice Message ......................................... $5,000

Drive traffic to your exhibit on the Solution EXPO show

floor by having your voice message delivered directly to

conference attendee hotel rooms. Choose to have your

message delivered to a random selection of IBM or

customer attendees at either the Mandalay Bay/Delano

OR the MGM Grand/Signature hotels.

Two (2) opportunities available per location.

Additional hotel charges apply.

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Gold Plus Sponsor

Silver Plus Sponsor

Exhibitor Plus

Inclusions • 20’ x 20’ Carpet • Info Counter w/Logo • 2 Triangle Fabric Towers with Logos • 2 Monitor Wraps • 3 Electrical Drops (includes power to info counters & monitors) • 3 Hardwire Internet Drops • 2 Bar Tables, 4 Stools & Wastebasket • 2 Love Seats, 1 Coffee Table • (2) 55” LED Monitors w/Stands • Material Handling • Labor

Inclusions • 10’ x 20’ Carpet • Info Counter w/Logo • Triangle Fabric Tower with Logos • 2 Monitor Wraps • 3 Electrical Drops (includes power to info counters & monitors) • 3 Hardwire Internet Drops • 2 Bar Tables, 4 Stools & Wastebasket • (2) 42” LED Monitors w/Stands • Material Handling • Labor

Inclusions • 10’ x 10’ Carpet • Info Counter w/Logo • Triangle Fabric Tower with Logos • Monitor Wrap • 2 Electrical Drops (includes power to info counter & monitor) • 2 Hardwire Internet Drops • Bar Table, 2 Stools & Wastebasket • 42” LED Monitor w/Stand • Material Handling • Labor

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please contact:

Solution EXPO Sales:

Solution EXPO Support:

Susan Duven - (719) 488-2109, [email protected]

FOR MORE INFORMATION

For more information on the Sponsorship Packages,

Solution EXPO Sales Manager:

Tony Donald - (847) 284-3480, [email protected]

All promotions and offerings are

subject to review and approval by

IBM. These programs may be changed

or cancelled at the discretion of IBM

without prior notification.

SPONSORSHIP AND CO-MARKETING FUNDS

Co-Marketing funds can be used for all items listed

with the exception of the Business Partner Café and

the Business Partner Reception Sponsorships.

All requests for Co-Marketing funds require IBM

approval. Questions can be addressed by your local

Co-Marketing contact.Anthony Ramon - (510) 769-5606, [email protected]

Bob Melton - (770) 804-1162, [email protected]