Sponsorship 101 for Sports Events

PARTNERSPETER ABRAHAM

Run Signup Symposium 2017

NOT SPONSORS

WHY?

5

1

UNDERSTANDYOUR EVENT1

“Moving fast isn’t the same as going somewhere.”

Steve Goodier

2

MONEY IS NOT THE ONLY CURRENCY2

MEDIA

MESSAGE

RUNNEREXPERIENCE

WRONG

RIGHTand appropriate

RACE DAY

3

ALIGNON VALUES3

It’s okay to say

NO

4

THINK LIKE AMARKETING AGENCY4

Ask questions!

What’s your objective?

What’s your objective?Why running?

What’s your objective?Why running?Do you have a budget?

What’s your objective?Why running?Do you have a budget?What are some other successful activations you’ve done?

What’s your objective?Why running?Do you have a budget?What are some other successful activations you’ve done?What does your brand stand for?

What’s your objective?Why running?Do you have a budget?What are some other successful activations you’ve done?What does your brand stand for?How can we help you achieve your objective?

5

BUILDA TEAM5

Partnerships

PartnershipsCommunity Management

PartnershipsCommunity ManagementMarketing & Media

PartnershipsCommunity ManagementMarketing & MediaSocial Media Execution

PartnershipsCommunity ManagementMarketing & MediaSocial Media ExecutionDesign + Copywriting

PartnershipsCommunity ManagementMarketing & MediaSocial Media ExecutionDesign + CopywritingContent Creation

PartnershipsCommunity ManagementMarketing & MediaSocial Media ExecutionDesign + CopywritingContent CreationOperations

UNDERSTAND your event.MONEY is not the only currency.ALIGN on values.THINK like a marketing agency.BUILD a team.

1.2.3.4.5.

Thank You.

abrhm.com/RunSignup

Peter [email protected]@PeterAbraham