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Spoke Communications, LLC
A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.
I “HATE” POWERPOINT!
I “LOVE” MARKETING
COMMUNICATIONS!
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!
Marketing Communications
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!
Marketing Communications
• Targeting• Evaluating• Empathizing
• Who?• What?• When?• Where• Why?
branding
Marketing Communications
• HOW!
strategy
Marketing Communications
• Targeting• Evaluating• Empathizing• Building Strategy
Spoke Communications, LLC
• Targeting• Evaluating• Empathizing
• Who?• What?• When?• Where• Why?
branding
Karl & Kathy Customer?
• Targeting• Evaluating• Empathizing
branding
Karl & Kathy Customer?
• Targeting• Evaluating• Empathizing
Branding - research
• Who?• What?• When?• Where• Why?
Karl & Kathy Customer?
Branding - research
• Who?• What?• When?• Where• Why?
Karl & Kathy Customer?
Branding - research
• Who?• What?• When?• Where• Why?
DATA!
It’s about communication & COMMUNITY.
COMMUNITY?
Neilsen, “Trust in Advertising” Oct. 2007
Karl & Kathy Customer?
Branding - research
• Who?• What?• When?• Where• Why?
NOT DATA!
Karl & Kathy Customer?
• Targeting• Evaluating• Empathizing
Branding - research
Karl & Kathy Customer?
strategy
• HOW!
Marketing Communications
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections
strategy
Marketing Communications
execution
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!
Marketing Communications
measurement
• Targeting• Evaluating• Empathizing• Building Strategy• Creating Connections• Fulfilling Needs• Support• Do it all again!
QUESTIONS?
5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com
www.TheBrandChef.com
FREE WORKBOOK
“Tell me and I'll forget; show me and I may remember; involve me
and I'll understand.”– Chinese Proverb
5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com
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