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Copyright © 2013 Splunk, Inc.

Splunk Overview

Godfrey Sullivan, CEO

DJ Skillman, Sr. Director Tech Services

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Company UpdateCompany (NASDAQ: SPLK)

Founded 2004, first software release in 2006

HQ: San Francisco

Business Model / ProductsOn-premise, in the cloud and SaaS

5,200+ Customers63 of the Fortune 100

Largest license: 100 Terabytes per day

#1 Big Data Innovator*#1 Big Data Vendor (pure play)**

* Fast Company's Most Innovative Companies Issue (March 2013)** Forbes/Wikibon (Feb 2013)

Increasing enterprise growth

Expand use of information and analytics

Delivering operational results

Improving enterprise efficiency

Improving, governance, compliance, risk and security

Top CIO Business & Technology Priorities

Big Data Comes from MachinesVolume | Velocity | Variety | Variability

GPS,RFID,

Hypervisor,Web Servers,

Email, MessagingClickstreams, Mobile,

Telephony, IVR, Databases,Sensors, Telematics, Storage,

Servers, Security Devices, Desktops

Machine-generated data is one of the fastest growing, most complex

and most valuable segments of big data

What Does Machine Data Look Like?Sources

Twitter

Care IVR

Middleware Error

Order Processing

Sources

Twitter

Care IVR

Middleware Error

Order Processing

Machine Data Contains Critical InsightsOrder ID

Customer’s Tweet

Time Waiting On Hold

Product ID

Company’s Twitter ID

Order ID

Customer ID

Twitter ID

Customer ID

Customer ID

Splunk: the Platform for Machine Data

Real-time Business Insights

Operational Visibility

Proactive Monitoring

Search and Investigation

Machine Data Operational Intelligence

Splunk Index

Splunk Delivers Value Across IT and the Business

ITOps.

Security & Compliance

Web Intelligence

App Dev &App Mgmt.

Developer Platform (REST API, SDKs)

Business Analytics

Industrial Data and Internet of

Things

Small Data. Big Data. Huge Data.

Splunk Delivers Value Across IT and the Business

ITOps.

Security & Compliance

Web Intelligence

App Dev &App Mgmt.

Developer Platform (REST API, SDKs)

Business Analytics

Industrial Data and Internet of

Things

Small Data. Big Data. Huge Data.

SDKsAPI

UI

XenAppXenDesktop

Server, Storage, Network

Server Virtualization

Operating Systems

Infrastructure Applications

Mobile Applications

Cloud Services

Other Monitoring

Ticketing/Help Desk

Custom Biz Applications

Application and IT Ops Management

Splunk: Enables Connected End-to-End IT

SDKs

Splunk App for Amazon EC2

Billing in Real-time

Cost at Amazon EC2

…by Project …Predictive

Business Analytics – Who is on our Website?

Enterprise

Eval

Partners

Community

Web Site Visits by Geo By Customer Type

Names

Redacted

Visits by Named Customer

Splunk for Developers: From Tool to Platform

Integrate with Your IT

Infrastructure

Build Real-time Big Data Apps

on Splunk

Accelerate Dev & TestApplicationIntelligence

Enabling Exceptional Customer Service

Custom CSR app built using JavaScript SDK enables CSRs to inspect customer DVR health in real-timeProactive maintenance leads to lower support costs for Comcast and higher customer satisfaction and reduced churn

“Splunk lets us find and fix issues on a customer’s DVR before anyone makes a phone call.”

Travis ParchmanOperations

Powering Customer-facing Apps

“The Splunk Python SDK gives our developers the familiar environment they need to build apps on Splunk to provides metrics and comparables for our entire customer base.”

MSP providing network monitoring and security managementUsing the Python SDK to build custom dashboards for customers powered by data from Splunk

Bill MatthewsCTO

Splunk Delivers Value Across IT and the Business

ITOps.

Security & Compliance

Web Intelligence

App Dev &App Mgmt.

Developer Platform (REST API, SDKs)

Business Analytics

Industrial Data and Internet of

Things

Small Data. Big Data. Huge Data.

Threat Levels Growing Exponentially

November 29, 2012

Cloud Big Data

Mobile

Splunk App for Enterprise Security

Security Operations

Center

SecurityAnalysts

Security Managers and

Execs

Security Auditors

Pre-built security correlation rules, reports, and dashboardsIncident investigation and management framework

The first big data solution for both known and unknown threat management

Splunk App for PCI Compliance 2.0Continuous real-time

monitoring of PCI Compliance posture

State of PCI Compliance over time

Instant visibility on compliance status.

Drilldown to detailed views

Support for all PCI requirements

Security prioritization of in-scope assets

Splunk Delivers Value Across IT and the Business

ITOps.

Security & Compliance

Web Intelligence

App Dev &App Mgmt.

Developer Platform (REST API, SDKs)

Business Analytics

Industrial Data and Internet of

Things

Small Data. Big Data. Huge Data.

Product-based Solution

Performance at Scale

Integrated and End-to-end

Splunk Delivers Big Data Results in Days or Weeks…

Delivering Real-time Business Insights

Measure customer attention to specific areas of content

Analyze click trough's and how they navigate to CJ mall

Track and analyze mobile shopping customers in real-time

Enrich Machine Data with Business Context

Understanding customer usage

Client Name, Country, Email

Feed ID

SQL SQL SQL

Boardreader API used at scale by business customers to pull social media data

In hours deployed Splunk for real-time analytics on API performance and usage

Helped cut overall costs by eliminating need for a data warehouse

Service Cost

Application Analytics

Real-time Sales Analytics

Customer Analytics

Content & Search Analytics

Online Monetization

Analytics

Business Insights with Splunk

Splunk Delivers Value Across IT and the Business

ITOps.

Security & Compliance

Web Intelligence

App Dev &App Mgmt.

Developer Platform (REST API, SDKs)

Business Analytics

Industrial Data and Internet of

Things

Small Data. Big Data. Huge Data.

MACHINE DATA

Industrial Data Explosion

The NEXT WAVE

INDUSTRIAL DATA & THE

INTERNET OF THINGS

STRUCTURED DATA

Supporting the next gen airliner

Medical informatics

Cars as telemetry sensors

ITOps.

1. Start Anywhere

App Dev &App Mgmt.Security &

Compliance

Developer Platform (REST API, SDKs)

ITOps.

2. Expand

App Dev &App Mgmt.

Security & Compliance

Web Intelligence

Business Analytics

IndustrialData

ITOps.

Developer Platform (REST API, SDKs)

3. Leverage Splunk across the Enterprise

Distributed Search

Auto Load Balancing

Amazon

West

Search Heads

Building 8Operations Planning

ITOCeCommerce Operations

HQExecutive dashboards

San JoseDeveloper

16 Syslog Relays

San JoseCHEF

UF

Mirrored Indexers

HF

HF

HF vpc

tunnel

Amazon

East

UF

Universal Forwarders

SHP

1x DMZ Server

Deployment Servers

20x JMX Clusters14x BlueCoats

Job ServersMonitor Servers

3x Central Servers 8x Central Servers

snare

NetscalerVPN

Splunk Enterprise-wide Deployment Example

• Serves multiple roles from IT to executives

• Multi-terabyte per day highly available production deployment

Easy to Get StartedDownload and install in minutes

3. Start Splunking1. Download 2. Eat your Machine Data

Copyright © 2013 Splunk, Inc.

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Make Machine Data Accessible, Usable

and Valuable to IT and Business Users

Thank You