SPI 241 My Top 10 Most-Used Apps in 2016 · 2016. 10. 21. · This episode today is going to be each of our top five apps, and tools, and resources that we use to help us in some

SPI 241

My Top 10 Most-UsedApps in 2016

November 23, 2016

Show NoteS: http://www.smartpassiveincome.com/session241

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Pat: ThisistheSmartPassiveIncomePodcastwithPatFlynn,session

numbertwohundredandfortyone.Let’sdothis.

Announcer: WelcometotheSmartPassiveIncomePodcast,whereit’sallabout

workinghardnow,soyoucansitbackandreapthebenefitslater.

Now,yourhost,he’dprobablypassoutifheevermetMichealJ.

Fox,PatFlynn.

Pat: What’supeverybody?PatFlynnhere,andwelcometoepisodetwo

hundredandfortyoneoftheSmartPassiveIncomePodcast.Thank

youfortakingtimeoutofyourbusydaytolistentomeandour

guesttodaywho’sactuallyinthehouse,literallyinthehouse,my

house,rightnow,aswerecordthis.Noneotherthanmybestfriend

ChrisDucker,fromchrisducker.com,andyoupreneur.com.What’s

up,brother?Howareyou?

Chris: I’mawesome.I’mfeelingfantastic.It’sverygoodtobebackinthe

Patcave.

Pat: ThePatcave,yes.

Chris: ThePatcave.

Pat: Youknow,you’vebeenaguestontheshowbefore,andIthinkyou

havebeenontheshowmorethananybodyelseinthepast.Ithink

maybeyouhavealegup,becauseyougetaccesstomyhouse,

andyougettocomeinsidethePatcave,andwejustsayoften,

“Hey,whydon’twejustrecordapodcastepisodetogether?”Which

isexactlywhatwe’regoingtodorightnow.Wedecided,wewere

actuallytalkingalittlebitearlieraboutsomeofthecoolappsthat

we’vebeenusing,cooltools,andwe’relike,“Hey,whydon’twe

makethatanepisode?”

Thisepisodetodayisgoingtobeeachofourtopfiveapps,and

tools,andresourcesthatweusetohelpusinsomeway,shape,

orforminourbusiness.Idowanttosay,beforewegetstarted,

youdonotneed,andprobablyshouldn’tgetalloftheseapps

thatwe’reabouttoletyouinon.What’soneimportantthingthat

http://www.smartpassiveincome.com/

http://smartpassiveincome.com/session241


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peoplehavetoknowwhenitcomestotoolsandresources?

Peoplecanbecomequitetoolheavytoapointwhereitkindof

worksagainstthem,right?

Chris: Yeah.Imean,ifyou’vegottoomanyoptions,youjustwon’tuseany

ofthem.MywholedealisthatIliketotryandgetbywithaslittle

asIpossiblycan.Lessisdefinitelymore.Thatreflectsintheway

thatI’verun,andbuildallmybusinesses,notwithjustappsand

resources,butjustacrosstheboard.We’reveryleanandmean.

Well,notsomean.We’requitenice.

Pat: Kindamean.

Chris: We’requitenice,actually,butwe’revery,veryminimalistic.Wedon’t

liketohavefivethingstodoonejobifjustonethingwilldothat

onejobvery,verywell.Iwouldsaytryandlookaroundbeforeyou

startpurchasingdifferentpiecesofsoftware,orpiecesofgadgetry

thatyoumightwanttousetorun,andoperatecertainpartsofyour

business.Ultimately,yes.Youwillnotneedallthethingsthatwe

talkabouttodayrightnow,butyoumight,slowlybutsurely,overa

periodoftime,wanttointroducethem.

Pat: Right.Imean,weusetheseforaspecificreason,andwe’regoing

totellyouwhatthosereasonsare,whatwelikeaboutthem,and

whyyoushouldget,orconsidergettingthem.Again,don’tjustgrab

thembecausewehavethem.Also,Iwouldloveeverybodytogoto

theshownotesatsomepoint,perhapsafterthisepisodepreferably,

tosharesomeoftheappsthataremakingbigchangesforyouin

yourbusiness,too.Thatway,asacommunity,wecanallkindof

collectivelyputallthesetoolsandresourcestogether,andperhaps

findthatoneortwothatwillreallymakethebigdifferencein

helpingusreachoutgoals.Whydon’twejustgetstarted?Actually,

sinceyou’retheguestofhonortoday,Chris,whydon’twegetright

intoit.What’sthefirstappthatyouwanttosharewitheverybody?

Chris: FirstthingIwanttoshareisScreenflow.Now,Iknowyou’reafanof

this,yourself.




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Pat: Yeah,Imentioneditbefore,butIthinkit’sworthmentioningagain,

becauseit’ssuchanimportanttoolforalotofthethingsthatwedo

onlinetohelpbuildauthoritytoday.

Chris: Yeah.Now,Imean,look,youknow,youcangorealheavyonvideo

editing.Youcanjustdoyourwebinarrecordings,youcandoallthat

sortofstuff,buthere’stheonethingthatIuseScreenflowforevery

singlemonth.Iuseitatleastonceeverysinglemonth,andthat

istorecordthegotowebinarmeetingthatwehaveinsideofthe

youpreneurcommunityeverymonth,whichisourlivemastermind

call.Membersfromallaroundtheworldwillbeabletotunein,and

wegobackandforthQandA,wegetmembersonthecallallatthe

sametime,sometimesthey’regivingeachotheradvice,sometimes

I’mjustgivinganswerstotheirquestions,andtheirideas,butI

recordthewholething.Then,insteadofjustdumpingthatfileinto

Dropbox,whichwouldbeafteranhour,maybeanhourandahalf,

abig,bigfile,whatIdoisactually,Iedititmyself.BecauseI’ma

completetechnoidiot,it’ssuchasimple...

Pat: I’veseenitinperson.It’skindofridiculous.

Chris: Yes,youhaveseenitonmorethanoneoccasion.BecauseI’mthat

kindoftechproblematic,IgoaheadanduseScreenflow,because

it’ssosimple.Ijusteditoutthebeginningpart,whereI’mhaving

funwitheveryone,andboom,boom,boom,boom,boom,done,

exportintoDropbox,uploadintoWistia,andoveranddonewith.It

literallytakesmenolongerthanabouttenminutestocutoutthe

stuffIdon’twant,andgoaheadandhitthatexportbutton.It’ssuper

easy.Screenflowisapieceofsoftware,andyoucangrabitoverat

screenflow.com,Ibelieve.

Pat: IloveScreenflow,becauseIuseittoscreenrecordcertaintutorials

thatIcreate.Alotofthetutorialsthatyoumightseeonmysite,for

example,atpostcastingtutorial.com,theyweredoneandediting

usingScreenflow.Now,someofthevideointherewasrecording

usingcamerasandstuff,butyoucanimportthosethingsreally

easily.Actually,evenifIdon’tscreenrecordanythingonmy

computer,IstilluseScreenflowforediting,becauseifsomebody




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likeChriscandoit,youcandoit,too.Sorry,butIjusthadtothrow

thatoutthere.We’rejustgettingstarted,people.We’reonlyinapp

numberone.

Chris: God,we’vegotlikeninemoretogo.Itcouldgetsouglyinsomany

differentways.

Pat: Itprobablywill,andwe’llseewhathappens.Here’sanothercool

thingyoucandowithsomethinglikeScreenflow.Ifyou’reaPC

user,youcan’tgetScreenflow,becauseit’sforMaconly.However,

there’sanequivalentcalledCamtasiaStudios,whichisessentially

theexactsamething.Ithinkit’sCamtasiaversiontworightnow,

orCamtasiaStudioswillhavealltheresourcesattheshownotes.

We’llmentionthelinkagainlater.OnethingIliketodois,ifI’m

goingtobesharingaprocesswithsomebody,forexample,avirtual

assistant,orsomebodywho’sgoingtobedoingsomeworkforme,

andIwanttomakesuretheydoitinthewaythatIwantthemtodo

it,insteadofjustwritingallthebulletpointsdown,orthesteps,Ijust

simplysavetime,andmakeiteasyonmyselfandthatperson,and

justscreenrecordmyselfdoingthattask,andsharingthattaskwith

themonDropbox.

Chris: Exactly.Youdoitonemoretime,thelasttimeyoueverdoit,and

itturnsintoatutorialvideo.Youthengoahead,dumpthatinto

Dropbox,andyoudothatwithallthedifferenttypesofthingsthat

youwanttooffloadanddelegate.Then,whathappensis,overa

periodoftimeyou’recreatingthiskindofvirtualencyclopediaof

VAtrainingforyourassistants,andtheotherpeoplethatareon

yourteam.Thereallygoodthingaboutdoingthat,actually,andthis

isvery,veryimportant,isthatwhathappensis,overthatperiodof

timeyoucreatethislistofvideosoncertaindifferentprocessesthat

youwanttobeabletoteachpeople.

If,atanypointinthefuture,oneofyourteammembersdecides

tomoveon,oryouaskthemtomoveon,oneortheother,you’ve

stillgotthattrainingathand.Youdon’thavetodoitalloveragain

yourself,andyoujusthanditofftothepersonthatcomesinto

replacethemandsay,“Hey,todayIwantyoutolookatthis,this,




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andthis,andlearnhowtodoallthosethingsfromthesevideos.

It’sverysmarttojustrecordthesethings,anyway,becauseyou’re

probablygoingtoneedthematsomepointinthefuture.

Pat: Exactly,andit’sliterallydraganddropeasy.Ithinkyoucaneven

exportdirectlytoYoutubeifyouwantedto.

Chris: Youcan.Youcan.

Pat: Youcandothat.YousignintoYoutubethroughScreenflow.Itcuts

outalotofthesteps,andIuseitmyself.It’sveryeasy.

Chris: Believeitornot,thelatestadditionofScreenflowactuallyallows

youtorecordfromaniPhoneoraiPad,now,aswell.Youcan

actuallyendupgoingstraightfromwhatever’sonyourdevice’s

screen,includingaudio,directlytotheScreenflowapp.Youcango

ahead,ifyou’regoingtobedoingFacebookLives,orPeriscopes,

andallthatsortoftypeofstuffaswell,andyouwanttobeableto

capturealltheheats,andthelikes,andallthatstuff,youcandoall

that,too.

Pat: That’scool.Youcanactually,forexample,showsomebodyhowto

useaparticularapp?

Chris: Yep.Awalkthrough,ofsorts.

Pat: Mygosh,thatopensupthedoorforsomanythingsforpeopleto

do.Arethereoneortwoappsthatarespecifictoyournichethat

youcouldshare,andbecomesortoftheexperton?Youcanuse

somethinglikeScreenflowtocaptureyourmovementsonthe

screen,andcertainclicksandactionsthathappenonthatscreen,

andthenuploadittoYoutube,andthereyougo.

Chris: Goodstuff.

Pat: Great.Onthetopicofeditingstuff,IhaveanothertoolthatI’vebeen

usingrecently.AlotofyouknowthatIeditpodcastsquiteoften,

althoughI’vehandedoffalittlebitofthatediting,especiallyforAsk




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Pat,tosomeofmyteam,whichisgreat.I’vebeenexperimenting

inusinganothertoolcalledAdobeAuditiontoreplacewhatIwas

doingbeforewithGarageBand.Now,GarageBandisgreat,comes

freewithmostdevices,Ibelieve,MacbookPros,andwhatnot.

There’salso,whatisit?Audacity,Ithink?

Chris: Yep.

Pat: Audacityisanotherfreetoolthatyoucanuse,sodon’tthink

youhavetogetthis,butifyou’redoinganyheavyliftingin

thepodcastingspace.Forexample,youbatchprocessaton

ofepisodes,andyouwanttomakeyourprocesscompletely

streamlined,andyouwanttobeabletomakemastertemplates,

andfiles,andallthisadvancedstuff,I’musingAdobeAuditionfor

that.It’spodcasteditingkindoftakentothatnextlevel.I’mnot

goingtogettoodeepintosomeofthe...It’smoreyoujusthaveto

lookatitandsee.Thereisalittlebitofalearningcurve,butIfound

thatwithmymassproductionofthingslikeAskPat,andwhenI

massproduceSmartPassiveIncome,forthethingsthatIneedto

do,itmakesitsomucheasier,somuchfaster.Actually,there’sa

lotmoreoptionstohelpmakethesoundevenbetterthanwhatit

wouldnormallybe.

Chris: IhavenotusedAuditionbefore,andIcontinuetouseAudacity,

actually.WhatIdoisIbatchmypodcasts,andjustlikeyoudoin

regardstoeitherrawsolocontent,orinterviewcontent,andthen

whatIdoisIwaituntilI’mabouttosendthemallovertomyeditor

atthesametime,andIrecordawholebunchofintros,whichis

very,verywisetoholdbackrecordingtheintros,becauseyoumight

wanttoproduceoneparticularCTA,oroneparticularoptinoption.

Maybeyou’vegotaliveeventcomingup,youwanttopromotethat,

orwhatever.

WhatIdoisIjustrecordbacktobacktobacktobacktobackto

backtobackallononefile.Ijustsay,“Thisistheintoforepisode

onehundredandeightynine,”andthenIdoit.“Thisistheintrofor

oneninety,”andIdoit.Myeditorjustgetsonefilefrommewith

aboutsixorsevendifferentintros,cutsthemallup,andboom,




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we’redone.ThereasonwhyIuseAudacityisbecauseit’ssobrain

deadeasy.YouknowwhatImean?It’ssuchasimpleapptouse,

whereasAudation...

Pat: Audation.

Chris: Audation?Audation?

Pat: Audition.

Chris: Auditionhas,Ithink,waymorebellsandwhistlesthanthemajority

ofpeopleprobablyneed.

Pat: Right.Iwouldsaythatit’scomparabletoFinalCutProorAdobe

Premiereforvideo,butforaudio.Ifyou’redoing,likeIsaid,heavy

liftingwithpodcasting,andmoremassproduction,maybeyouhave

anetworkofpodcaststhatyouworkwith,it’saloteasiertowork

withonceyougettolearnhowtousethesoftware.Ijustwanted

tothrowthatoutthere,becausetherearesomeadvancedpodcast

usersintheSPIaudience,whichisreallycool.Okay,let’sgotoapp

numberthree,Chris.

Chris: AppnumberthreewouldbeSlack,whichhas...

Pat: Areyouaslacker?

Chris: Yeah,bitofaslackernow.

Pat: Iknewit.Iknewit.

Chris: Yeah,bitofaslacker.Itshows,doesn’tit,becauseI’msoproductive,

everyone.

Pat: It’skindofironic,right?

Chris: Itis.It’scrazy.

Pat: Slackbeingthenameforoneofthemostproductivetoolsontheweb.




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Chris: Absolutelyinsane.YouweretheonethatintroducedmetoSlack.

WeweresittingatthetableatthefirsteverTropicalThinkTankat

thespeaker’stableinthebackoftheroom.

Pat: InthePhilippines.

Chris: InthePhilippines.Itwasafantasticevent,butIthinkthatone

littleconversationmighthavejustchangedthecourseofmy

businessaboveandbeyondeverythingelse,becauseithasallbut

completelyremovede-mail,internally,atleast.

Pat: Howhasitdonethat?

Chris: Forthelongesttime,wewereflirtingwithitalittlebit,andthen

eventuallyIjustturnaroundandsaid,“Youknowwhat?We’regoing

togothirtydayswithnoe-mail,”internally,myteammembers.

Pat: Withyourteam,okay.

Chris: Noe-mailatall.

Pat: Howbadwasthee-mailatthatpoint,whenyouhadmentioned?

Chris: Wewouldaverage...Imean,I’mprettystreamlinedwithe-mail,

asyouwellknow,right?I’vebeenharpingontoyouaboutgetting

e-mailundercontrolforthelongesttime,andyouobviouslyhave

doneagreatjobatdoingthat.I’vebeenprettygoodwithe-mail

foragoodfour,fiveyears,butitwasstillprettyinsane.Wewere

stillgettingagood,Iwouldsayprobablyanaveragethirtyorforty

e-mailsinternallyeveryday.

Pat: Thisisbetweenteammembers?

Chris: Yes.That’swhatIwouldgetfrommyteam,butI’mnotinevery

singlee-mailloop,right?Iwouldsayitwasprobablydoublefor

somepeople.Youknowwhat?Thirtydays,noe-mail,allSlack.Ifwe

needtouploadanyfiles,orattachanythingthatSlackcan’thandle,

forwhateverreason,thenwejustuploadittoDropbox,andcopy

andpastetheDropboxlinkinsideofSlack,butabsolutelynoe-mail.




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Everybodystucktoit,andit’sfundamentallychangedthecourse

ofthewayweworkwitheachother.OneofthereasonswhyIlove

SlacksomuchisbecausetheirmobileappontheiPhoneisjustso

easyandgorgeous.

Yeah,andit’sjustagorgeousappexperience.Ijustloveusingit.IfI

candoanythingtostayoutofmyinbox,Iwilldoso.Slackhascertainly

helpeduswiththat.Iknowthatyouuseitextensively,aswell.

Pat: Absolutely.IalsoshareditwithMichaelHyatt,who’snowadoptedit

withhisteam.Hesaidtheexactsamethingasyou.Itcompletelycut

outalltheinternale-mails.Here’sthestrugglewithe-mails.E-mail

communicationwithinyourteam,that’sgoingto...Youknow,allthe

e-mailsyougetfromotherpeople,theoutsidepeoplewhowant

yourattention,too,it’sgoingtobeallmixedinwiththat.Youwant

toseparateouttheteamcommunicationtoaspotwherethings

areeasilyaccessible,notificationsarethere,youcancreatespecial

groups,andprivatechats,aswell,whattheycallSlackChannels.

Maybeyouhavethreedifferentprojectsthatarehappeninginyour

business,butnoteverybodyisonthesameteamforeachofthose

projects.Youcanactuallyseparatethosethingsoutsothatyoucan

seealltheconversationsaboutprojectnumberone,andeverybody

whohasaccesstothat.Youcanseealltheconversationsabout

projectnumbertwo.Youcanseealltheconversationsaboutproject

numberthree.Man,itmakesitsoeasy.Italsointegratesdirectly

withthingslikeGoogleDocs,Slack,Evernote.

Chris: Seamlesslyintegrating,aswell.It’snotclunkyatall.

Pat: No,no,no.Oneofmyfavoritethingstodo,IhaveDropboxsetup,

whichanothergreatapp,it’snotoneitherofourlists,Ibelieve.

Dropboxisgreatbecauseyoucanputfilesthereandsharethem,

right?Yougettheselinksveryeasilythatyoucanshare.Onething

thatIhaveenabledinDropboxiswhenItakeascreenshot,itsaves

itontoDropboxautomatically.Itautomaticallycreatesalinkforthat

screenshot.Icantakeascreenshotofanythingonmycomputer,

itgetsautomaticallyuploadedtoDropbox,givesmealink.Really




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easytosharescreenshotsthatway.What’scoolisIcanpastethat

linkrightintoSlack,andthenthatimageshowsup,becauseit’s

connecteddirectlytoDropbox.It’snotthelink,it’stheactualimage,

there.Itmakescommunicationmuchfaster.Ifwegothroughany

troublepointsinourbusiness,that’sthetoolweusetoactuallyhelp

solvethoseproblems.That’swhereweexploreandbrainstorm

ideas,too.

Chris: Yeah.Youknowwhat?I’malwayssayingthattimeisourmost

valuablecommodity.Itreallyis,andSlackisdefinitelyatimesaver.

Pat: Theyalso,however,Idon’tknowifyouknowthis,ifyouguys

dothis,butinmyteam,we’rekindofnerdy.IknowthatGiphy

hasintegratedwithSlackaswell,soyoucouldliterallytypein

somethinglike/Giphy,andthenanywordyouwant,likecake,and

thenit’llrandomlypullfromtheGiphylibrary.Giphysareanimated

gifs,andit’llrandomlyselectacakeanimatedgif.

Chris: Thatstuff’sgreatfromlikeateambuildingperspective.Iloveit.

Pat: Exactly,exactly.That’swhatIwasgoingtosay.However,it’sgotten

toapointwherethingsgetkindofcrazy,butwealsoseparatethat

channelout,too.Wehaveachannelcalled#Giggles,andthat’s

whereweputallthoserandom,kindoffunthings.Idon’tturnon

thenotificationsfor#Giggles,becauseyouknow,Idon’twantthose

notifications.Ihavethenotificationsforthespecificprojectsthat

I’mworkingonrightnow,ortheonesthatIfeellikeIneedtoknow

what’sgoingon.Ilovethat.Ilovethatsuggestion.

Anotherimportantpartwithgrowingyourbusinessotherthan

communicating,andbeingapartofateam,iskeepingtrackofyour

calendar.I’vegonethroughrecentlyabigstrugglewithfindingthe

rightcalendar,becausethecalendarthatIwasusing,youknow,I

useGooglecalendar,butIhadaninterfacethatwaskindofontop

ofthatcalledSunrise.Itwasanotherapp.Ilovedit,becauseitwas

integratedperfectlywithmydesktop,itintegratedperfectlywithmy

mobiledevice,anditwasjustsuchaneasywaytoschedule,and

alsoseewhatwascomingnext.Ilovedit.Then,Microsoftbought




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Sunrise,andIwaslike,“Sweet,they’regoingtoupgradeit.Allthis

coolstuff’sgoingtohappen,”andthentheyendedupkillingit.It

waslikeacountdown.Everyweekitwaslike,“Okay,guys,two

weekslefttousethis.Makesureyoufindyourreplacement.”

Chris: Theyweredoingthat?That’slikeaddinginsulttoinjury,isn’tit?

Pat: Yeah.Iwaslookingaroundfordifferentreplacements,andtheone

thatIfoundthatIwanttosuggesttothoseofyouwhoarelooking

foracalendar,ifyouuseGooglecalendaronit’sown,that’sfine.

YoucanlogintoyourGooglecalendarontheweb,that’sfine.Ihave

aspecificappthatIfoundthatdoesprettymuchwhatSunrisedid,

andit’scalledFantastical.Fantastical,Ithinkthey’reonversiontwo

rightnow.It’slikefantasticandcal,likecalendar,Fantastical.Itdoes

theexactsamething.Itmakesitreallyeasytoschedule,andsee

what’scomingup.Theyalsohaveamobileappthatmakesitreally

easy,aswell.That’stheonethatIwouldsuggestforthoseofyou

whoarelookingforanotherinterfacebeyondGooglecalendarto

reallyorganizeyourschedule.

Iknowfromyoujusthowimportantschedulingis,becauseI

scheduleeverythingnow.I’mtakingadvicefrompeoplelikeCal

Newport,theauthorofDeepWork,whosays,“Scheduleyour

distractions.”Mycalendarissoimportant,becauseIschedule

everything.Familytime,too,becausewhenit’sthattimetodothat,

Idoitahundredpercent,whetherit’swork,orbusiness,family,

distractions.I’mahundredpercentdedicatedtomydistractions,but

onlywhenit’stime.FantasticaltwoistheappthatIwantedtoshare.

Chris: You’vebeenholdingoutonme,Flynn.Ididn’tknowaboutthatone.

I’mgoingtogocheckthatout.I’mgoingtocheckthatout.

Pat: Youdon’tknoweverythingaboutme.

Chris: No,Iknow.You’reabsolutelyright,thankGod.Movingon.The

otherthingIwouldsay,also,isthatthewholekindof,“Ischedule

everything,”thingissomethingI’dbeenharpingonaboutforyears.

Ifitdoesn’tgetscheduled,itdoesn’tgetdone.Imusthavesaidthat




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agazilliontimes.

Pat: That’swhereIgotit.

Chris: Itellyou,itbloodyworks.Itreallydoeswork.Schedulingthat

twentyminutesforaquickmiddaystretchorwalk,scheduling

thirtyminutesforsocialmedia,schedulinganhourofcreative

work,whateverthatmaybe,blogpost,writing,videoshooting,

audio,podcastrecording.Idoallmycreativeworkfirstthinginthe

morning,beforeIdoanythingelse.Ithinkit’simportant.Schedule,

schedule,schedule.ThemorestrongerandstricterIamwithmy

schedule,themorestuffIgetdone,plainandsimple.Who’sturnisit

now?It’smyturn.

Pat: It’syourturn.

Chris: Okay,great.Iwanttoswitchgearsalittlebit,here.Insteadofsortof

production,production,productivitysortoftypestuff,audible.Audio

booksonmyphone.Iusedtobeareally,reallybigreaderofbooks.

IwouldveryrarelyreadaneBook.Iliketheideaofbeingableto

see,feel,andtouchabook,andsmellthepages.WithaneBook

youcan’tdothat,andIdon’tliketheideaofhavingtogetadevice

withmeallthetime,andstaringatthescreen,andalltherestofit.

Istartedlisteningtoaudiobooksaboutayearorsoago,andI’ve

consumedmorebooksbylisteningtotheminthatyear,thenI

havedoneby...Istillpickup,andreadbooks,aswell,butAudible

forme,particularlyasItravelquiteextensively,aswell,itmeansI

don’thavetocarrythosebooksaroundwithme.It’sgreat.Ilove

it.WhatIreallyloveaboutitisyoucanspeedthatappup,andyou

canconsumethatbookattwicethespeed,ifyouwant.Believeme,

somebooknarratorsarebrutallyslowwhentheyreadbooks.

Pat: Yeah,yeah,Ithinkformybook,whichisonAudible,aswell,Willit

Fly?Ithinkyoursis,too.

Chris: Itis.Yourecordedyours.Ididn’trecordmine.DidIevertellyouthe

storywhyIdidn’trecordmyownaudiobook?




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Pat: No,tellus.

Chris: I’lltellyourightnow.ThereasonwhyIdidn’tdoitwasthebook

cameoutApril.ThatwasalsowhenIhadmyfirstspeakinggigof

thattouratGoogleinLondon.

Pat: 2014.

Chris: 2014,tohelpstartpromotingthebook.Longstoryshort,my

publishersstartede-mailingmeliterallyasIwasstartingmytour.

Pat: Literally.

Chris: Literally.

Pat: Literally.

Chris: Literally.It’sthree...

Pat: Justgo,go.

Chris: It’sstillthreesyllables.

Pat: No,theydon’twanttohearthis.

Chris: Anyway,theystartedbadgeringmetorecordtheaudioversion.I

said,“Look,I’montheroad.Ihaven’tgottimetogetintoastudio

anddoallofthisstuff.I’lltrulypracticewhatIpreach.I’lldelegateit.”

IgotsomeotherBritishvoiceactordudetoreadthebook,andI’ve

gottobehonestwithyou,it’sbeenoneofmybiggestregretsof

thelastfewyears,becauseyeah,hedidanokayjob.Canyoulisten

tothebookandlearn?Ofcourseyoucan.WhenIlistentoit,and

Ihaven’tevenlistenedtothewholething.I’velistenedtomaybe

thirtyminutes.I’mnotexaggerating.Becauseit’smybook,andI

wroteit,tohearsomeoneelsereadingit,itjustdoesn’tfeelright.

Asapodcastermyself,I’vehadsomanypeoplesay,“Mate,you

shouldhavereadthatbookyourself.”Ishouldhave,andhereIam

admittingitpubliclytoagazillionofSPIlistenersrightnow.




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Pat: Thankyouforbeinghonestwiththat.I’mveryhappythatItookthe

timetogointoastudio,eventhoughIhavetheequipmentathome

torecord.

Chris: Whydidyoudothat?Idon’tgetthat,becauseyoursoundisbeautiful.

Pat: Thankyou.Ihaveallthegreatmics,andallthatstuff.Icouldhave

doneitathome.However,thereweretwospecificreasonswhyI

wantedtodoitsomewhereelse.One,IknewthatifIhadscheduled

thattimeinastudiothatIwouldnothaveanyotherthingsonmy

mindexceptjusttorecordthatbook.

Chris: That’sagoodpoint.

Pat: Iwaswalkingintoaphysicallocation,andIhadanengineerin

theotherroomwhowaslike,“Okay,you’rerecordingthisbook.”I

couldn’thoponFacebookorwhatever,allthesedistractionsthatare

availabletomeifI’minmyhomeoffice.Secondly,theengineerwas

reallyimportant,becausehewastheretohelpmemakecorrections.

AsIwasrecordingthebook,Icouldhearhimsometimes,every

onceinawhile,onthelittleheadphonesthatIwaswearing,“You

wenttoofast,there.Canyoutrythatsentenceagain?

Chris: Really?Hewasreallylisteningin,andcontrollingyourpace,andthe

wholething?

Pat: Yeah.Thewholeway.Thewholeway.Itwasinteresting,because

thereweresomanytimeswhereIdidn’tthinkIhadmadeamistake,

butthenIabsolutelydid,becauseIwasjustinthemomentof

readingthebook.Imaybesaidtwowordsbackwards,oradded

anSsomewhere,andthatstuffyoudon’tknowuntilsometimes

afteryou’redonewiththewholething.Itwasverynicetohavethat

engineerthere.Goingbacktowhatyouhadsaidearlier,actually

youwerelike,“Okay,let’smoveawayfromproductivity,”butthis

isactuallyaproductivitytool,inmyopinion,too,becauselearning

fromtheseexpertswhohavegonethroughyearsofexperienceto

sharetheirinformationinbooks,that’showyoucanbecomemore

effective.Thefactthatyoucanlistentothesemuchfasterthan




15

youcanread.Imean,Iread,“Read,”orIlistenedtoElonMusk’s

autobiographyinoneday.Iwouldhavenothadthetimetoread

that,andIcouldlistenwhileIwasdoingotherthings.Iwasactually

cleaningmygaragewhileIwaslisteningtoaudiobook.

Chris: Didhereadthathimself?

Pat: No.Well,itwasactuallyVancewhowrotethebiographyforElon

Musk.Itwasactuallyreallyinterestingtohearitfromhispointof

view.Anyway,theironicpartofthatstorywasIwascleaningthe

garageouttomakeroomformyTeslawhilelisteningtotheElon

Muskbiography.Ithoughtthatwaskindof...

Chris: Rathermeta.

Pat: Yeah,exactly.IloveAudible.Ithinkit’sgreat,andIthinkmore

peopleshouldbeopento,ifthey’renotalreadylistening.Youguys

arelisteningtopodcastsrightnow,somaybewe’repreachingto

thechoirhere,butifyouhaven’t,youcangetstartedrightnow,

andyougetonefreecreditataudible.com,andyoucandownload

Chris’sbook,VirtualFreedom,ormybook,WillItFly?forfree.Your

firstbookisfree,whichisreallycool.GreatcallonAudible.Ilike

whereyouweregoingwiththat.

Chris: Mywholedealhereisthatregardlessofhowsuccessfulyouare,

regardlessofwhateveryou’redoing,andwhatyourfocusesare,and

howyou’rehelpingpeople,leadersneedtocontinuetolearninorder

tocontinuetolead.Theyreallydo.Iplaceabigpremiumonmaking

surethatIamupdatingandupgradingmyselfasmuchasIcan.

Pat: Ilovethat.DoyoumakeitanefforttodoXnumberofbooksevery

month,orisitkindofjustrandom?

Chris: Itdepends.SomemonthsI’mbusierthanothers.Particularlywhen

I’mtravelingItendtoconsumemore,becauseI’monairplanesand

allthatkindofstuff.Iwouldsayonanaveragemonth,I’llconsume

aminimumofonebook,butprobablyanaverageoftwo.That’s

usuallyacombinationoflisteningandreadingnowadays.What

aboutyou?




16

Pat: It’saboutonepermonth.

Chris: I’malittlelazierthanyou.Igotmoretimeonmyhands.Hereweare

talkingaboutproductivity.

Pat: Ihadthebookclub,andIwanttomakesureI’muptodateonalot

ofthelatestbooks.

Chris: Let’sjustbringthatuprealquick,aswell,becauseIknowyou’ve

beendoingthatforawhile,andIlovetheideaofit.Whenyoutold

menotsolongagothatyouwereabouttoputyourfootdown

onthegasonthat,andstarttakingitalotmoreseriouslyforyour

readersandlisteners,Iwashappy.There’salotofpeoplewhotry

todothis...

Pat: Abookclub?

Chris: Yes,andtheyfailhorribly.Theystartwiththebestofintentions,and

thenafter,Idon’tknow,halfayearorwhatever,itjustflops,justas

everybody’sstartingtogetintothegrooveofreadingregularlyand

alltherestofit.WhatIloveaboutyouisyoutakeitonestepfurther

thanjustsaying,“Here’smybookrecommendationofthemonth,

andmyAmazonaffiliatelink.Clickit,readthebook,letmehavea

lemonadeonyou,”kindofthing.Yougoonestepfurtherthanthat.

There’sreviews,there’stakeawaypoints,andallthatkindofstuff

thatyoudoasapartofthat.Youguystuningin,ifyouaren’talready

onthat,andI’mnotjustsayingthatbecausePat’smybuddy,and

stuff.IfyouwantonthePatFlynnbookclublist,makesureyouget

yourselfonit.Genuinely,itwillhelpyouunderstandwhatkindof

booksyoushouldbereading,whenyoushouldbereadingthem,

andmoreimportantlywhy.Ilikethataboutthat.

Pat: Yeah,thewhy’sreallyimportanttome.Patsbookclub.comisthe

shortlinktogothere.Again,that’spatsbookclub.com.Onebooka

monthsenttoyouforfreeviae-mail.What’scoolafterhavinggrown

thebookclublistto,Ithink,fifteenthousand,now.Fifteenthousand

peoplereadthebook.

Chris: That’salotofpeople.




17

Pat: That’sawesome.IfeellikeIhavemajorresponsibilitythere,too.

Otherpeopleknowthere’sfifteenthousand,authorsknowthereare

fifteenthousand,soit’sgivingmealotofearlyaccesstobooksthat

peopledon’tevenhaveaccesstoyet,becausetheywanttoget

infrontofthiscrowd.I’vebeenabletogetaccesstobooksearly,

beforetheycomeout,andI’mabletosortofmakedealswiththe

author,andsay,“Hey,canyouthrowinlikefive,tenfreebooksthat

Icanjusthandouttomyaudience?”

Chris: Yeah,becausewhatauthorintheworlddoesn’twantfifteen

thousandpeopletohearabouttheirbookfromsomebodythat

theytrust?

Pat: Nowwe’regoingtogetawholebunchofpeoplewhoarewriting

bookstoletmeknowtheywanttogetintothebookclub.

Chris: Justmakesurethey’regoodbooks,guys.Gottobegoodbooks.

Pat: Exactly.Thanksfortalkingaboutthat.

Chris: Yeah,yougotit.

Pat: Speakingofconsumingcontentviaaudio,Iwanttotalkabouta

toolthatIactuallyusequitealotwheneverI’mnotathome,butI’m

working.ThistooliscalledFocus@Will,focusatwill.com.IthinkIpaid

twodollarsandninetyninecentsamonthforunlimitedamountsof

scientificallyproventohelpyoubemoreproductivemusic.There’s

alldifferentcategories,classical,acoustical,moreelectronictype

musics.Thisismusicthat’sgonethroughaprocessof,Idon’teven

knowhowtheydoit,tobehonest.Forwhateverreason,itjust

works.IlistentothismusicwhenI’matacafé.Idon’tdowellwith

Starbucksambiance.

Chris: Youdon’tusethiswhenyou’reathome,right?

Pat: No,no.IusethiswhenI’matacafésomewhere,aStarbucks,for

example.Idon’tuseitathome.WhenIdouseitintheseplaces,

Ifeelsuperproductive.Iputononeofthesongs,andthenthe

playlistkeepsgoing.Forwhateverreason,Ijustgetfocused,andI




18

honeinonexactlywhatIneedtobedoing.

Chris: Ithinkthat’swhatitis.Ithelpsyouhonein.Ithelpsyoustayfocused

onthatonething.

Pat: How,though?

Chris: Idon’tknow,man.Messingwithyourbrain.They’remessingwith

ourbrain,whotheyare.

Pat: Focusatwill.com,anditreallyworks.Ididn’tbelieveitatfirst.I

waslike,“Really?Icouldjustputonanymusic.Whydon’tIjust

goonSpotifyandusethestudychannel,orsomething.”For

whateverreason,itjustseemstodowondersformybrain,andmy

productivitywhenI’minacafé,orataco-workingspace.Ithinkit’s

alwaysworththetry.Ithinkthere’safreetrialavailable,too.Letme

doublecheckthatwhenyougetintothenextone.

Chris: Ibelievethereis.Ibelievethereis.

Pat: Focusatwill.com...Toboostconcentration,youcanstartlistening

now,Ithink,twoweekfreetrial,nocreditcardrequired.That’s

awesome.I’mnotanaffiliateforthem.Ithinkit’sjustagreattool

thatyoucouldpotentiallyuse,andtheyhavethemobileapp,which

isawesome,too.

Chris: Iloveit.ThenextoneI’vegotonmylist,andcanwetakekindofa

deepdive?We’lltakeadeepdive.

Pat: Whyareyoutalkinglikethat?

Chris: Idon’tknow.It’smyradioDJvoice.

Pat: It’slikeyourElvisthing.

Chris: NowitsoundslikeI’mhavingsomesortofheartattack.Iwantto

takeadeepdivehereonsomethingthat’ssuperredhotright,live

video.Let’stakeadeepdive.MynextappisWirecast.




19

Pat: BythepeoplewhoalsocreatedScreenflow.

Chris: Indeeditis.Wirecastain’tcheap.It’sfivehundredbucks.Istherea

freeversionwithawatermarkorsomething?

Pat: Thereis.I’mgoingtolookforit.

Chris: Okay,good.Thefullversion’sfivehundreddollars.Itmightbea

littlelessnow,butIpaidfivehundreddollarsforit.ThisiswhatI

usewhenIamdoingmyFacebooklivebroadcasts.Now,couple

ofreasonswhyIloveusingthispieceofkit.Firstandforemost,

itallowsmetogetridofthatsquarethateverybodyelseuses.

Well,noteveryoneelse,butalotofpeopleuse.Thatsquarewhen

they’reonFacebookliveontheirdevices,ontheirphones.You

cangofullonwidescreen.Notonlythat,butyoucangofullon

widescreenwithahighqualitywebcam.IknowyouandIuseboth

thesamewebcam,theLogitech,andit’sgreat.We’retalkinglike

realhighqualitylivepublicationrighthere.

Italsoallowsyoutousewhatevermicrophoneyou’vegotplugged

intoyourcomputer,aswell.Alotofthetime,whenyou’relooking,

andyou’rewatchingpeoplethatareonlivevideo,theaudiosucks,

ormaybethequalityofthecamerasucks.Okay,ifthecontentis

good,youmightstickaround,butifallthesethingsarethatmuch

better,theneveryoneelseisgoingtoloveit,andthey’regoingto

shareit.They’remorelikelytoshareit,andtalkaboutit,andallthe

restofit.

Pat: Youknowwhat’salsocoolaboutthistoolisyoucandoscreen

captures,whichyoucannotdoonthemobiledevice,unlessyou

pointyourphoneatyourcomputer,whichiskindaweird.

Chris: Correct.WhatI’vedoneacoupletimes,whereI’vehadwebinars

comingupthatIwanttohelppromotewithoutdoingatonof

Facebookadsandeverything,whatI’lldoisI’llgoliveonFacebook,

producesomecontent,createsomecontentforpeopletoenjoy

andlearnfrom,dosomeQandA,andthenwhatIdo,flip,fliponmy

mousymouse,andI’vegotabeautifulhighqualityimagethatgoes

frommyfacelivetothishighqualityimagewiththeURL.It’slikea




20

commercialbreak,prettymuch.I’veheardthatyoucannowactually

includevideoclips,includingaudio,insteadofjustablankimage.

Youcouldactuallystartputtingtogetherfulloncommercials,like

sixtysecondvideocommercials.

Pat: Hey,youcoulduseScreenflowtocreatethose,andthenplopthem

intoyourlivebroadcastinliketwentyseconds.

Chris: Loveit,loveit,loveit.Wirecastismyonewhenitcomestoactually

publishingmycontentliveonFacebooklive.

Pat: Ilikethat.Theonethatisfree,thatissortofthealternativeto

WirecastiscalledOpenBroadcasterSoftwareatobsproject.

com.It’sfree,butit’sopensource,andthat’swhyit’savailable

likethis.It’sprobablyalittlebitmoreclunky,becauseit’snotpaid

tobesupported.There’sforums,youcanchatwithpeopleinthe

communityoverthereatobsproject.com,butyeah.Livestreaming

ishuge.Canyoutelleverybodywho’snotdoinglivestreamingright

nowwhyonewouldconsiderdoingthat?

Chris: Forme,itcomesbacktomyphilosophy,thatPtoPrelationship

buildingphilosophy,whichIknowI’vediscussedontheshow

before,butforalittlebitofarecapforanybodythathasn’tlistened

inonourpastepisodestogether,PtoPstandsforpeopleto

people.Itrulydobelievethatpeoplewanttodobusinesswithother

people,moresotodaythaneverbefore.Whenyoutalkaboutdoing

businesswiththatPtoPrelationshipphilosophyinmind,you’re

talkingaboutbustingdownbarriers,man.Buildinguprapport,

gainingtrust,theyaretwoofthesinglemostimportantfactorsof

theoverallsalesprocess,andifyoudon’tdoitright,thechances

arethatyoursalesaregoingtosuffer.Forme,livevideolends

somethingthateveryothertypeofcontentthatyoumightbeable

tocreateonlinejustdoesn’t.

Youcan’tdothesamethingevenwithpodcasts.Podcastingis

incrediblypersonal,it’slongformcontentforthemostpart,and

peoplearephysicallyinsertingyouintotheirearstolistentoyou,

ninetimesoutoften.Video,they’llsitthere,andthey’llwatcha

videofromyou,butreally,ourattentionspansarelessthanusually




21

fivesecondsonYoutubeandstuff,becauseofalloftheshiny

adverts,andalltherestofit.Unlessyou’vegotareally,reallyrabid

communityoffansthatwillsitthere,andwatcheverysingleminute

thatyouputon,you’vegottokeepYoutubevideosrelativelyshort.

Then,lastly,blogcontent,yes,youcangetpersonalbytelling

stories,andthatsortoftypeofthing,butforme,livevideo,when

you’veactuallygotanaudiencetuninginlive,justcannotbebeat

forthatPtoPrelationshipbuildingsetup.It’sgold.

Pat: Youfeelitasaproducer.Youseethepeoplethere,you’re

interactingwiththem,they’retalkingbacktoyou.Evenifthey’re

not,youknowthey’retherewatchingyou.It’sdefinitelynotlikea

podcastinthatway.

Chris: No,absolutelynot.It’sthatinteractionthatbuildstherapport,which

thenleadstothattrustwhichissoimportant.

Pat: Yeah.Ithinkifyouhave,likewhatyouteachinyoupreneur,abrand

basedonyou,andyourexpertise,youmustbedoinglivevideo.

Chris: Youmustbe.Youmustbe.I’llbehonest.Idon’tknowwhenthis

isgoingtogolive,becauseI’mnotsurewhereyouareonyour

schedulerightnow,butIamgoingtobegoingfullsteamahead

withlivevideogoinginto2017.

Pat: Whatdoesthatmeanexactly?

Chris: Ihavedonealotoflivevideobeforeinthepast.Ihavecontinued

todolivevideo,butit’sbeenverysporadicthisyear,basedon

travelschedules,andpersonalthingsthathavepoppedup,andall

thatkindofstuff.WhenIsayfullsteamahead,Imeanweeklyshow,

graphics,commercials,backdrops,thewholekipandcaboodle.

Pat: Sametimeeveryweek,likeeverybodyknowswhenit’sgoingto

happen?

Chris: Yep.

Pat: LikeyourownTVshow?




22

Chris: LiterallymyownTVshow,exactly.

Pat: That’sreallycool.

Chris: It’sperfectforanegomaniaclikeme.

Pat: Youhadsaidearlierthatyou,besidesbeinganegomaniac,you

weretechnologicallychallenged.HowdoesWirecastfitintothat?

Chris: Yes.It’sveryintuitive.It’sveryeasytouse.I’veactuallyevenshown

mywifehowtouseit,whoactually,insomeregards,ismore

technicalthanme.She’spickeditupvery,veryeasily,indeed.She’s

actuallygoingtobemyproduceroftheshow.

Pat: That’sawesome.

Chris: WhenI’minfrontofthecamera,andthelights,andI’msittingin

frontofmybackdrop,she’sgoingtobeonthecomputerflipping

betweendifferentcameraangles,andallthatkindofstuff.It’sgoing

tobeverycool.Thechancesarethefirstcouplearegoingtobe

horrible,butyougottogetgoingwithit.

Pat: Listentoourfirstpodcastepisodes.WatchmyfirstYoutubevideos.

They’regoingtosuck,right?Youjustgottogetthroughthoseto

gettothegoodstuff.

Chris: That’swhatitis.Livevideoiswhereitisat,people.Iwanttocarry

onwiththislittledeepdiveifwecan.

Pat: Let’sgo.

Chris: Canwehaveadiscussion,Mr.Flynn,veryquickly?Snapchatversus

Instagramstories.

Pat: We’regoingintothemorestorybasedlive/twentyfourhourtype

thing.

Chris: Here’sthething.WhenSnapchatgotrealhotthebeginningof2016..




23

Pat: ThanksGary.

Chris: ThanksGaryVaynerchuk.

Pat: Whichwascool.Ilovedit.

Chris: Wealljumpedonboard,andwewerelike,“Okay,thisisgreat,but

whatdoweuseitfor?”IdecidedthatIwasgoingtouseSnapchat

predominantlyforshowingthebehindthescenesofmybusiness

life,howIwasrunningmybusiness,whatmeetingsIwasat,whoI

washangingoutwith,whatIwasworkingon,allthatkindofstuff.I

diduseitforthat,butthenInstagramstoriescamealong,andIdid

onetestwithoneSnap-story,postedtheexactsamething,pretty

muchattheexactsametime,likewithinthematterofliterallya

minute,onbothplatforms,andeventhoughI’dbeentryingvery

hardtogrowmySnapchatcommunity,withInstagram,it’sjust

grownveryorganically,andverysimplyoveranumberofyears.

WhathappenedwasIinstantlygotaboutfivetimesasmanypeople

watchingmyInstagramstoriesasIdidmySnapchat.

Pat: Ididtheexactsametest.Firstofall,Iwasverysurprised.They

literallycalleditstories,justlikeonSnapchat,whichwasreally

crazy.IrememberGary’sfirstInstagramstorywaslike,“Instagram

stories?Youcalledthatstories?”Somethinglikethat.

Chris: IwascallingmyInstagramstoriessnaps.Iwaslike,“Haveyouseen

mylastsnaponInstagram?”Iwasn’tputtingthemonSnapchat.

That’showitgotingrainedintoourskull,didn’tit?

Pat: IdidseealmosttenXthenumbers.Thatjutmadeitplainand

simpletomethat’swhereIwasgoingtodothesequicker,shorter,

morerawstoriesthat,forthoseofyouwhohaven’tusedanyof

thesetools,it’sacollectionofphotosthatyoutake,andvideos

thatyoucollectthatalllivewithinatwentyfourhourtimeperiod.

Peoplewhofollowyou,orread,orwatchyourstories,theyonly

seethelasttwentyfourhoursofstuffthatyouputup.Aftertwenty

fourhours,theydisappear.That’sthekindofcoolthing.Youcan

reallygetalltheinbetweens.That’swhatIloveabouthavingit

specificallyonInstagram.Instagram,yougetthesemomentsthat




24

peoplechoose,forwhateverreason,maybetheydoctorthemup,

ortheyPhotoshopthem,butthentheseinbetweensarekindofthe

fullstory,whichisreallycool.Ilovethat.I’mdefinitelyabiggerfanof

Instagramstories.

Chris: AreyoustillusingSnapchat?

Pat: I’mnot.

Chris: Meneither.

Pat: Youjustgottomakethatdecision.Iftwothingsarethesame,and

oneisgivingyoubetterresultsthantheother,youhavetojustsay,

“I’mgoingtodothisoneinstead.”

Chris: Yeah.Irememberthefirstpersontoreallytalktomeabout

InstagramwasLewisHoweswhenhewasatTropicalThinkTankin

2015,andAmySchmittauertriedtogetmetouseit,andshewasa

British...

Pat: InstagramorInstagramstories?

Chris: No,thisisSnapchat.Snapchat,okay.IhadLouisharpingonatme,

IhadAmySchmittauerharpingonatme,andthenGaryoverthe

Christmasperiod,hestartedtalkingmoreandmoreaboutit.Itwas

actually,atthatpoint,myseventeenyearolddaughter,thatshewas

abletoshowmehowtouseitproperly.Lewishasfailed,Amyhad

failed.

Pat: Notintuitive.

Chris: No.Mydaughterwastheonethatshowedmehowtodoitaround

theChristmastableafterdinner.Iwaskindofhookedlikeanybody

else,andwhatIreallyloveabouttheseshortbursttypelivevideo

experiencesthatthey’regone.Twentyfourhourslater,they’regone.

Ilikethat.It’slikeifyouwanttobeinittowinit,you’vegottobein

it.Ifyouwanttotrulyseethebehindthescenes,ifyouwanttotruly

getmyramblings,andalltherestofit,you’vegottofollowme,and

you’vegottolookeveryday.That,initself,isPtoPonsteroids,




25

rightthere.

Pat: Allthoselittletouchpointsmatter.

Chris: Yep,huge.Livevideo,socialcontent,Instagramstoriesforthewin.

CanIgetaconcur?

Pat: Concur.

Chris: Allright,done.Whatdoyougotnext?

Pat: Next,Iactuallyswitchedmidtalk,here.I’mgoingtodeleteonefrom

mylist,here,andaddanotherone.Iwantedtoaddatoolthatwas

free.Someoftheseotherones,there’sfreeversionsofthem.

Chris: Almostallofthesearefree,orthey’vegotfreeversions.

Pat: There’soneinparticularthatIsee,andItalktothisaboutpeople

whoshowmetheirbusinessorwebsite.It’scompletelyunder

utilized,andthatisGooglewebmastertools.Thisisoneofthose

thingsthat,whenyou’resettingupyourwebsite,thisispartof

theprocess.Itshouldbesomethingyoudowhenyousetupyour

website,yetmostpeoplewhoIcheck,Isaid,“Okay,gotoyour

Googlewebmastertools,”andthey’relike,“Whatisthat?”I’mlike,

“Mygosh,thisissomuchamazinginformationthatyoucanget

aboutthewebsitethatyouhave.”

I’mlookingatmystatsrightnowforFoodTruckr,foodtruckr.com,

oneofmynichesites,andIcanliterallyseeclicksforspecificsearch

queries,howmanyimpressionseachofthosesearchquerieshave

received,clickthroughrates,positionsforeachofthosekeywords.

Icanlookatinternallinks.Icanalsolookatotherplacesthatare

linkingbacktomysite.It’samuchcleanerandeasierwaytosee

what’sgoingoninyourwebsitethanGoogleAnalytics.

Analyticswillobviouslygiveyouasmanynumbersasyouwant,

deepdownhoweveryoudivideitorsliceit,butthisoneisvery

clear.Here’syourmostlinkedcontent.Here’swholinksthemost.

Herearethetopkeywords.Thisisalsotheplacewhereyoumight




26

havevisitedsomewebsites,oryousearchedfordifferentwebsites.

Forexample,ifyougotoGoogleandtypeSmartPassiveIncome,

inGoogle,notinyourwebbrowser,Google,andyouseethefirst

lineisSmartPassiveIncome.Thefirstsearchisalways,whichit

hopefullyshouldbe,butthenyouseefour,fivelinksunderneath.

Thoselinksthatareunderneaththatarejustmakingthattopresult

evenbigger.

Chris: Right,andit’sallaboutyou.

Pat: It’sallaboutme,theaboutpage.Actually,letmedothatrightnow.

I’mgoingtogotoGoogle,andthenI’mgoingtotypeSmartPassive

Income.Then,seewhatpagesorlinkspopupbelowthat.Ihave

thepodcast,whichshowsup.Ihavemyresourcepage,whichismy

mostprofitablepageinmywebsite.It’stherewhenpeoplesearch

forSmartPassiveIncome,evenbeforetheylandonthepage.

Affiliatemarketingstrategies,incomereports,myaboutmepage,

anditalsocomesifyouareatacertainpoint,Ithink,youalsogeta

searchbar.MinehasasearchbarforwithinSmartPassiveIncome

inthefirstsearchquery.

Chris: Whatgivesyouthesearchbar?Isitlikepageviews,orsomething

likethat?What’sthedeal?

Pat: Ihavenoidea.Honestly,that’suptoGoogle,andtheychange

thingsallthetime.Ithinkit’sjustanauthoritativetypeofthing.

Whentheyknowthatyoursiteisexactlywhatpeoplearelooking

for,andtheygiveittothemonthefirstresult,theywanttogive

themasmuchgoodinformationaspossible.Youcandetermine

whatthoselinksareusingGooglewebmastertools.Sometimes,

Googlewilljusttrytofigureitoutontheirown,butyoucanactually

saywhichpagesshouldn’tbethose,orwhichonesshouldbe,

whichisreallygood.Ithinkthosearecalledsitelinks,sounderthe

searchappearancesectioncategoryonthelefthandside,you’ll

seealinkcalledsitelinks,andthat’swhereyoucanactuallygoto

createthoselinksspecificallytodifferentpartsinsideyourwebsite.

There’salsoaplacethatshowsyouwhat’sbroken.Crawlerrorsis

goingtobeoneofyourmostimportantfunctions,there,because




27

thatshowsyoueverythingthatGooglesees.Googleiswhowe

wanttobeourbestfriends,right?Googlesaying,“Hey,wellthisis

whyI’mnotyourbestfriend,becausethesearethethingsthatare

wrong.Goandfixthem,andthingswillbebetter.”They’lltellyou

ifsomething’swrongwithyourseverconnectivity,oralotofthe

moretechnicalthings.Seriously,reallyeasytosetup.Youjustputa

scriptthattheygiveyouontoyourwebsite,thentheycrawlthrough

it,theyfindit,andboom,it’sconnected.Afterevenaweek,you’re

goingtoseealotofinformationthat’sgoingtobehelpfulforyou,

notjustfuntolookat,butactuallythingsyoucantakeactionfrom.

Chris: Youcanusethisonanywebsitethat’soutthere,doesn’tneedtobe

WordPress.Anywebsite,itcanbeembedded,andthat’sthat.

Pat: Anywebsite,whichisreallycool.

Chris: Nice.Okay,cool.Ilikethat.Let’sgosocial.Canwegosocial?Let’s

gosocialforabit.MeetEdgar.

Pat: LauraRoeder’stool.Ilovethistool.

Chris: Iloveit,too,andthereasonwhyIloveitisbecause,quitefrankly,

ithasboostedtraffictomywebsiteby,atthelasttimeIchecked,

probablyaroundfortyoddpercent,overthelasteighteenmonths

sinceI’vebeenusingit.

Pat: Icansayit’sdonesimilarnumberstome,aswell.

Chris: ThereasonwhyisbecausewhatIdidwasIwentintomyarchive,

andIstartedpickingoutthiscontentthatIworkedbloodyhardto

create,andputtogether.

Pat: Wealldo.

Chris: Yep,andgetitoutthere,andIwasdone,thinking,“Wow,thatblog

postIwrotetwoyearsagowassouseful.Whyisitnotgettingany

visitsanymore?”

Pat: Buried.




28

Chris: Right,becauseit’sburiedbehindanothertwohundredandfiftyodd

posts,whateveritis.Bottomlineis,wegotallthegoodnessoutof

thearchive,wespentafewdays,meandmyteam,puttingitallinto

MeetEdgar,categorizingit,andalltherestofit.Now,itreligiously

getstweeted,andgoesuponmyFacebookpageveryregularly

throughoutthecourseoftheweek.Ithasdonewondersfortraffic

numbersformysite.

Pat: Itdoesthisautomatically,whichisthecoolpart.WhatMeetEdgar

does,orEdgaristhetool,Ithinkmeetedgar.comistheURL.You

cangothere,ifit’snotavailableyet,youcansignupforthewait

list,ortheinvite.IlovehowLaurarunshersoftwarecompanythere.

It’sgreat.It’sagreatlookingtool.It’simprovedalotovertime.I

wasonetohaveearlyaccesstoit,andIstilluseit.Whatitdoesis

itallowsyoutocreatesocialpostsonFacebook,IbelieveLinkedIn,

also,butdefinitelyTwitter,Instagram,thatincludesFacebook

pages,Facebookgroups.Youcreatedifferentcategoriesofthese

socialposts.Whataresomeofthecategoriesthatyouhave?Then,

I’llsharesomeofmine.

Chris: Ihavequoteimages.

Pat: Ihavethesame.

Chris: IhaveChris’sFavorites,whichisblogcontent,podcastcontent,

videocontentthatIpersonallypicked,becauseIwantedittogoon

there.I’mproudofthosepiecesofworks,soIwanttogetthemout,

obviously,onaregularbasis.Therearepodcastepisodes.There

areYoutubevideos,asacategory.Thereare,obviously,blogposts.

Thereareliveeventvideoclips,aswell.Alltheseallthingsthatwe

do.Also,youknow,anybodythatknowsmeknowsthatI’mallabout

tryingtocreatethebestpersonalbrandformyself,aswell,soalot

ofthetimeI’llcreatemyownquotables,myowntweetables,and

we’llusethoseinthere,aswell.

Overall,Ithinkoffthetopofmyhead,that’sreallyallitis.WhatI

reallyloveaboutitisthatwhenIpublishsomethingnew,Igointo

promomode.Threefulldays,hardcorepromotion.Then,what

happensis,weusethesametweets,andFacebookstatusupdates




29

thatweuseforthepromomodes,butwedumpaloadofthem,

andtheonesthatworkthebest,becauseyoucangetallyour

statsandeverything,wegoaheadandplugthemintowhatIcall

themaintenancemarketingmode.Thatisthenitgoesintoallthe

differentcategories,andgetstweetedormentionedonaregular

basis.Itmakeseverythingsomucheasier.

Pat: What’scoolaboutthisisitrecyclestheseposts,soyoudon’tfeel

likeyoujustwritethemonce,andthentheygoaway.Yourquote

images,forexample,howanydoyouhaveinthatcategory?

Chris: IthinkI’mataboutahundredandfiftyorsomething,includingmy

ownones,andotherpeople’squotes,aboutahundredandfifty

Pat: Yeah,Ihaveaboutahundredofmine,whichIactuallyjusthired

aVAtotakethequotesthatImentionedattheendofAskPat,

andturnthoseintoquotecards.Iputthemintothecategoryfor

quotecards,andthenwhatyoudoinMeetEdgarisyougotoyour

calendar.Yousay,“Okay,I’mgoingtoinsertonSundayat7AMa

quotecard.Then,atSundayat11AM,fourhourslater,I’mnotgoing

todoanotherquotecard,becauseIcanseeitrightthere.Ijustdid

one,soI’mgoingtoaddafavoriteblogpost.Laterthatafternoon,

I’mgoingtodoapodcastepisode.

Youcanseewherethesethingsarehappening,andthenasthe

daysgoby,MeetEdgarsays,“Okay,it’s7AMonSunday,timeto

pullaquotecard.Let’spulloneatrandomfromthiscategoryand

postitupthere,”whichisreallyawesome.Ihavecategoriessimilar

toyours,myfavoritecontent.Ialsohavetips,specifically,onesthat

arejustreallyquicktips,andthenanotheronethatIuse,whichis

donereallywell,isactuallyquestions.Iactuallywrite,IthinkIhavea

hundred...

Chris: Theengagingsortoftypeofstuff,right.

Pat: Right,andthisiswhyIwantedtofinishoffwithMeetEdgar.

Automatingsocialmediaisgreat,butifyoudon’tfollowup,ifyou

don’trespond,ifyoujustaskaquestion,andthat’sit,it’scompletely

automatedtoapointwhereitjustisnotsocialanymore.It’skind




30

ofmorerobotic.Iusethistooltostartconversations,inadditionto

promotingoldstuff,andresurfacingoldstufffrommyarchive,which

Ithinkthistoolisfantasticfor.Iuseitasawaytoautomatethe

startofconversations,andthenIgoineveryonceinawhile,again,

scheduled,intoTwitter,forexample,andI’llseepeopletalking

aboutsomequestionthatIhadasked,andIactuallyhavetogo

backandbelike,“Whatquestionhadthatasked?”

Chris: Right,becauseyoudon’tknow,becauseEdgar’sspittingthemout

randomly,butnonetheless,you’regettingthatfeedbackandthat

interaction.Iwanttobackupwhatyoujustsaidinregardstolike

you’vegottotryandkeepitaspersonalasyoucan,butalsolook,

let’snotbeataroundthebushhere,guys.Wearebuildingour

businesses.Wecannotdoitall.It’ssillytotryanddoitall.It’sthe

easiestwaytoburnout.Theautomationofsomethinglikesocial

media,Ithink,isveryimportant,butwithaclearunderstanding

thatifsomebodyrepliestooneofyourtweetsthatwentout

automatically,andyoudon’tfurnishthemwithareplyyourself,

you’reaveryslippery,horrible,lostofbusinessslope.I’mproudto

saythatIhaveamantrathat’snotweetleftbehind.

Pat: Notweetleftbehind.

Chris: IreplytoeverybodyonTwitter,evenpeoplethataren’tverynice,

sometimes.Theysay,“I’vegotashinyhead.”Somebodyactually

saidmyheadissoshinythatwhentheywatchmeonperiscope,

theygoblindmomentarily.

Pat: Well,that’swhyI’msquintingrightnow.I’vebeensquintingthis

wholetime,Ididn’tknowifyouknewthat.No,I’mjustkidding.

Chris: He’snot.He’snot.

Pat: Isthatten?Wehaveten?

Chris: Let’shavealook.One,two,three,four,five,six,seven,eight,nine,ten.

Pat: Nice.




31

Chris: Shouldwethrowinabonus?Yougotonemore?

Pat: Yeah,IgotanotheronethatIlove,andthatisgoingtobeRev.

Peoplehaveheardmetalkaboutthisbefore.I’veusedRevinso

manydifferentways.IuseRevtorecordmyvoice,butwhat’scool

aboutRevis,inoneortwoclicks,youcanhaveahumanbeing

ontheotherend,whoworksatRev,actuallytranscribethataudio

fileforyou.IfI’montheroad,andI’mtakingnotes,maybeagood

ideacomestomind,whatIdoisIoftenrecorditusingRev,andI

candothathandsfree,ofcourse,andthenwhenIgethome,Ijust

transcribeit,andthenIgoandIsendittowhoeveritneedstosend

to,becauseusuallyitinvolvesotherpeople’sopinions,orquestions

forotherpeople,andIneedsomehelp,orwhatever.

Ialsouseittowritechaptersofmybook.IuseditwhenIwas

startingwiththefirstdraftofWillItFly?backinFebruaryof2015,

andIwassuperstokedwithhowfastIwasabletocreateafirst

draft.Ican’tremembertheexactnumbers.IfyougotoSPITV

episodenumberone,youcanactuallyseemeusingRev,andhow

Iendupincorporatingitintomybookwritingprocess.Forthefirst

draft,Iwaswritingwithmykeyboardonaverageofaboutthirtyto

fortywordsperminute,whichisnotverymuch,andit’sbecauseI

wasinthatsortof...

Chris: Yeah,you’reinthoughtprocessmodeatthesametime.

Pat: Yeah,I’meditingasI’mgoing,andI’mjusttreatingitasablogpost,

almost.Then,whenIwasdoingitwithmyvoice,itwasuptothree

hundredwordsperminute.

Chris: Differentballgame,isn’tit?

Pat: Differentballgame.Idon’twantyoutothinkIdictatedmy

entirebook,butthat’swherethethoughtandthebrainstorming

happened,andstartedwithWillitFly?Iuseitforthat,too.

Sometimes,peopleonmyteamwritee-mailsforme,andI’lljust

dictatewhatIwantthosee-mailstosay,andthenmyteamwilltake

whatIhadjustsaid,andthenactuallyturnitintoane-mail.




32

Chris: Letmeinterruptrealquickandinterject.Thesearethelittlethings

thattaketime,thethingsthatyou’resendingofftoyourteamfor

ideas,andtasks,andstufflikethat.Theytaketimewhenyou’re

typingthemoutlikethat.Tobeabletojustgoaheadandrecord

somethingrealquickandsenditoff,it’satimesaver.Itreallyis.

Sorrytocutyouoff.It’simportant,youknow.

Pat: Youdon’tevennecessarilyhavetotranscribethem.Imean,youcan

useRevtosendittodifferentplaces,too.Yes,youcanuseyour

voicememoapponyourphone,too,ifyou’dlike,butIlovethe

ideaofhavingthemtranscribe,becausealotofthattextisgoingto

alreadybethere.Idon’tknowifyoudoalotoftranscribingyourself,

ormaybevideo’syourpreferredmethodofdoingsimilarthings.

Chris: Videostuff,forsure.Yes,absolutely.Ialsotranscribe,orrather

dictate,alotofmyblogcontent,aswell.Iliketowrite,butI’m

moreofatalkerthanatyper.Idoliketowrite,butI’mmore

focusedarounddictatingthoseblogcontentideas,evenfullblown

paragraphs,andwhatnot.MyVAswillgoaheadandthentranscribe

almostallofit.They’lldumpitintoRainmaker,whichiswhatIuse

insteadofWordPress,same,same,though.Then,I’llgoaheadand

finishofftheblogcontent.

Pat: Nice.Youknow,onethingIdo,andI’mgoingtodomoreofthis,I

actuallyrecordmyselfpracticingmypresentationsusingRev,and

thenItranscribeit,andIreadbackwhatIhadjustsaid.Sometimes,

whenyoupracticeyourpresentations,thisrandom,goldinformation

comes.Idon’twanttomissthoseopportunitiestocapturethat.

Cool,sowegot,whatwasit?Tenplusone,soelevenappsforyou,

andIhopeyouenjoythisepisode.Chris,justthankyousomuchfor

beinghere,andtalkingshopwithme.IthinkIjustwanttoremind

everybody,youdon’tneedalltheseapps.Ijustwant,andhope,

thatmaybeoneoftheseisgoingtobeagamechangerforyou.

Idefinitelydidn’tusealloftheappsthatImentionedatthesame

time,orgotthemallatthesametime.It’skindofaoneasyougo

kindofthing.Anyfinalwordsofwisdombeforewegooff?

Chris: Justdoyourthing.Continuetofocusinguys,andwhatyou’reall

about,thosethatyouwanttoserve,andunderstandthatwhatever




33

itisyou’reworking,orwhatever,nicheyou’reworkingin...

Pat: Niche.

Chris: Whatevernicheyou’reworkingin,theworldneedsyou,andyour

viewonwhateveritisyouarehelpingpeoplewith.Chaseitdown.

Continuetochaseitdown,guys.

Pat: Awesome,lovethatmessage.Thanks,Chris.Wherecanpeoplego

andfindyouiftheydon’tknowalready?

Chris: Chrisducker.com.

Pat: Thereitis,people.Thankyousomuchforlisteningin.Iappreciate

you,Chris.Thankyouagainforbeinghere,inmyhome,andwe’re

goingtoprobablysignoff,andthenplaywiththekidsifthey’re

wokenup.

They’reatnaptimerightnow,whichiswhywe’redoingthismidday.

BeforeIletyougo,Iwanttomentionthattheshownotesare

availableforyouatsmartpassiveincome.com/session241.Alotof

links,alotofresourcesinthisparticularepisode,soifyoumissed

anything,justgototheshownotes,thetranscript,aswealways

do,isalwaysavailable,too.Iwanttothankmyteamforhaving

thatavailable.Ialsowanttomention,andthanktoday’ssponsor,

whichisShipStation.ShipStation.com,whichisreallycool.Ifyou’re

sellinganythingonline,physicalgoodsofanytype,onanysitelike

Amazon,orEtsy,orE-Bay,oneofthechallengesthatpeoplehave

isgettingordersoutthedoorquickly.It’sverytough,andthat’swhy

youneedShipStation.

WhatShipStationdoesisit’ssortoflikethehub,whereyougetall

theordersfromallthedifferentplacesthatyousellintooneeasyto

useinterface,andthentheyhelpyouchoosetherightcarriertoget

thelowestrateforeverysinglepackage.I’veheardalotofpeople

usingthis,andhavingitbeoneofthosethingsthattheycouldn’t

livewithout.You’vegottocheckitout.Here’saspecialofferfrom

ShipStationtoyou,tryShipStationforfreeforthirtydays,andgetan

additionalmonthfree.AllyouhavetodoisgotoShipStation.com,




34

clickonthemicrophone,andtypeinSPI.Again,gotoShipStation.

com,clickonthemicrophoneatthetopofthepage,andtypein

SPI.Thankyousomuch.Iappreciateyou.Chris,onceagain,thanks

forbeinghere,myman.Iappreciateyou.

Chris: Iloveyou,too,brother.

Pat: Loveyou,too,man.Allright,takecare,andI’llseeyouinthenext

episodeoftheSmartPassiveIncomepodcast.Peace.

Announcer: ThanksforlisteningtotheSmartPassiveIncomepodcastatwww.

smartpassiveincome.com.




35

ReSouRceS: ChrisDucker.com

Youpreneur.com

Screenflow

Camtasia

Audacity

GarageBand

AdobeAudition

Slack

Fantastical

Audible

VirtualFreedom

WillItFly?

Pat’sBookClub

focus@will

Wirecast

OpenBroadcasterSoftware

GoogleWebmasterTools

Edgar

Rev

SpoNSoRS: ShipStation.com




http://chrisducker.com

https://finconexpo.com

http://youpreneur.com

http://www.smartpassiveincome.com/screenflow

http://www.techsmith.com/camtasia.html


https://sourceforge.net/projects/audacity

http://www.apple.com/mac/garageband

http://www.adobe.com/products/audition.html

http://www.smartpassiveincome.com/slack

https://flexibits.com/fantastical

http://www.audible.com/

http://www.smartpassiveincome.com/virtualfreedom

http://willitflybook.com

http://patsbookclub.com

https://itunes.apple.com/us/app/focus-will/id638810714?mt=8

http://www.smartpassiveincome.com/wirecast

https://obsproject.com

https://www.google.com/webmasters/tools/

https://meetedgar.com/

http://www.smartpassiveincome.com/rev


SPI 241 My Top 10 Most-Used Apps in 2016 · 2016. 10. 21. · This episode today is going to be each of our top five apps, and tools, and resources that we use to help us in some

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