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Ultimate Accessories for the Truck and Jeep Owner and the Outdoorsman.

Fall 2010

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MORE PLACES TO PUT YOUR STUFF....pg.8

Cover StoryDeezee: MORe PLACeS TO PUT YOUR STUFF ................................... 8

FeAtUreSSUV ReViewS .................................................................................................. 10HOw TO: POweRSTOP .................................................................................. 16AeV .......................................................................................................................... 24 TRUXeDO, iNC. .............................................................................................. 28TRUCK COVeRS U.S.A. ............................................................................... 32HOw TO: AMP ReSeARCH ......................................................................... 34ATS DeSiGN ...................................................................................................... 36SUN BUGGY FUN ReNTALS ...................................................................... 42LiNeRXTReeMe .............................................................................................. 43CAR ReViewS .................................................................................................. 56DiABLOSPORT .................................................................................................. 62SOUTHeRN OFF ROAD ................................................................................ 72

DepArtmentSNew Products .............................................44industry News ..........................................63

Fall 2010

2 W W W. S P O R T S M A N S G E A R M A G . C O M

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On the Cover: DeeZee

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www.sportsmansgearmag.com

Table of Contents

Page 44

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Sportsman’s Gear Readers:

It’s the time of the year when we prepare for the annual SEMA Show in Las Vegas! The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited

profit opportunities in the automotive, truck and SUV, and RV markets. SEMA Show 2009 drew more than 50,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 1,500 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. It is a special time of year for us and next issue we’ll be featuring some of the hot, new products that are on display there.

Have you ever wondered how easy it might be to install brake shoes on your truck? Page 16 features a “How to Install Brake Shoes” step by step instructional article that will have you turning your garage into an auto shop in no time with no previous experience.

Also, check out the new products that we’ve highlighted in this issue (page 44) to stay up-to-date on current products and some coming out between now and the holiday season.

Enjoy the fall! It’s perfect for trail riding, fishing, hunting and just enjoying the great outdoors. Until next time --

Becky J. Beall

Becky J. BeallEditor

Editor’s Letter

Local: (541) 726-1006 Mail Order: (541) 222-0449www.dunksperformance.com

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PRINTEDINTHEUSAAll materials contained within are the property of Stovall Media, Inc. dba SPORTSMAN’S GEAR - Equipment for the Mobile Outdoorsman™ Copyright 2009®. No reproduction in part or whole is allowed without the express written consent of the publisher. Editorials do not reflect the opinions of the editor, publisher, or company, and no liability is assumed as such. Every effort is made to verify and proof material, but no liability is assumed for errors and/or omissions. We reserve the right to edit for clarity, length, or other reasons. We also reserve the right to refuse edito-rial or advertising.

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MORE PLACES TO PUT YOUR STUFF

W W W. S P O R T S M A N S G E A R M A G . C O M 9

Y ou have tools for work, camping supplies, or golf clubs that you like to keep near you at all times but you drive a pickup and want a way

to keep them safe and locked away when you’re not using them. So what’s the best solution? It used to be construction work-ers were the only group with the secret but today, more and more people are fig-uring out that pickup tool boxes are the way to go. And if it involves a pickup you know Dee Zee is in the mix.

The most common style on the road is known as the crossover, which spans the width of the bed extending over the sides. Dee Zee currently offers over 35 styles of crossovers (most available in two fin-ishes) with numbers available for almost every pickup under the sun. If a cross-over doesn’t fit the bill, the Des Moines, Iowa based manufacturer offers 171 part numbers in total for dry storage as well as 40 liquid transfer tanks.

Tool boxes at Dee Zee are broken up into several lines: Platinum Series, Blue Label, Red Label, Yellow Label and Specialty Series. Platinum and Blue are designed for industrial use vehicles. Beginning with the thickest aluminum, these boxes will hold up to any work site abuse. The distinct Platinum family features the mill-finish aluminum lid trim and extra wide profile measuring almost 30 inches. Blue Label boxes can be rec-ognized with the ergonomically designed push buttons that make opening a breeze. A rotating cover protects the lock from snow and mud.

The workhorse of Dee Zee’s tool box line is the Red Label. Variety is the key with seven different crossover styles alone. Whether you need single lid, split lid, gull wing, low profile or want extra storage with a railed lid, the Red Label has it all. Add to that a full compliment of utility chests and side mount boxes and you have the most well rounded selection of tool boxes around.

All Red Label boxes feature lockable stainless steel paddle handles and three-piece body design, which adds to overall body strength. The lids are among the strongest on the market with full pan sup-port and a double-v stiffener design.

When you want pickup storage with no-frills, the Yellow Label is for you. Part numbers are available for full and mid sized pickups, all for an economical price.

Dee Zee’s Specialty Series is the defini-tion of a complete line of storage prod-

ucts. No matter what you use your truck for, there is some-thing here for you in a variety of shapes, sizes and materials.

Liquid Transfer Tanks are a must for those dealing with heavy machinery needing to keep diesel fuel close at hand. Available in Brite-Tread alumi-num as well as 14-gauge steel, Dee Zee tanks are built for any number of applications, ranging in capacity from 38 gallons all the way up to 110 gallons. For those who also need a place to

store tools and other gear, there are four different combo tanks with a Utility Chest already bolted in place. The recent part-nership with GPI® allows DeeZee to offer a full line of tank pumps and accessories.

Blow molded polyethylene is the newest material in Dee Zee’s tool box lineup. Two sizes of chests and the triangle trailer box benefit from this lightweight, yet durable plastic, making

them a truly portable storage option that could be used almost anywhere.

Possibilities are endless for the Specialty Series. If you need a box to transport a dog, to fit behind the wheel well, on an ATV, under a flat bed or on the job site, DeeZee can provide it.

Truck owners used to know Dee Zee at “the running board people” but in an effort to be a single source for their cus-tomers, they’ve dedicated endless hours of research and engineering to ensure the tool boxes they provide are the best available.

For more information on Dee Zee tool boxes as well as the rest of their full line of truck accessories, log onto www.deezee.com or call 1.800.779.2102. SG

Blue Label

Yellow Label

Red Label


SUVs

The 2010 Jeep® Liberty gives customers an “only in a Jeep” open-air experience with its industry-exclusive

Sky Slider full-length open canvas roof. New for 2010 is interactive Decel Fuel

Shut Off (iDFSO). Standard on all models, iDFSO turns off fuel during vehicle decel-eration, which improves fuel economy without any noticeable changes in engine performance. In addition, the new stan-dard fuel-saver indicator displays when the vehicle is driven in a fuel-efficient manner.

Other standard features for 2010 include front-row Active Head Restraints, premium seat trim with stain-repel seat fabric, air filtration system and larger floor mats.

The 2010 Jeep Liberty features the industry-exclusive Sky Slider full-length open canvas roof. The Sky Slider roof may be moved to several positions, including full forward, full rear or partial-ly open to any position in between with a convenient express one-touch switch.

A 3.7-liter V-6 engine is standard on all Jeep Liberty models. The 3.7-liter engine produces 210 horsepower (157 kW) @ 5,200 rpm and 235 lb.-ft. (319 N•m) of torque @ 4,000 rpm.

The 2010 Jeep Liberty offers two four-wheel-drive systems. Command-Trac II® is a part-time four-wheel-drive system,

which is the standard 4WD configuration. Command-Trac II operates in 2WD, 4WD Lock, 4 WD Low and Neutral.

The optional Selec-Trac II® is a full-time, active on-demand four-wheel-drive system. Select-Trac II operates in 2WD, 4WD Auto, 4WD Low and Neutral.

The 2WD position is for normal driving and achieves optimal fuel economy as the front driveshaft is disengaged from the transfer case, and power is directed to rear wheels.

The Command-Trac II® 4WD Lock position locks the front and rear drive-shaft together and forces front and rear wheels to rotate at the same speed. These positions are intended for loose or slip-pery road surfaces only.

In the Select-Trac II 4WD Auto position, the transfer case anticipates and prevents wheel slip. It is ideal for a range of road settings, including dry pavement condi-tions not typically suited for conventional part-time four-wheel-drive systems.

4WD Low is for true off-road condi-tions and is engaged at speeds of 0-2 mph. Front and rear driveshafts are locked together and a second gearset multiplies torque which provides traditional Jeep capability. 4WD Low is suitable for speeds less than 30 mph.

Vehicles equipped with Jeep Liberty’s four-wheel-drive systems are Trail Rated®.

New for 2010:•Interactive Decel Fuel Shut Off (iDFSO) •Fuel-Saver with “ECO” lamp indicator in cluster •Standard front-row Active Head Restraints •Uconnect™ Phone (Limited model) •Front-passenger Express-up power window (Limited model) •Power heated manual folding mirrors (Sport model) •Standard air filtration system •Standard premium seat trim with stain-repel seat fabric and front- passenger fold-flat seat •Leather interior seat trim (Limited model) •Heated front seats (Limited model) •Power driver and passenger leather seats with manual lumbar control (Limited model) •Larger floor mats standard •Light Sandstone Metallic replaces Light Graystone exterior color

2010 Jeep® Liberty Gives Owners Personal Freedom and Capability That Only Comes From Jeep


SUVs

2010 Honda Dog-Friendly Element - Pamper your pet with the new Dog Friendly Honda Element, a special accessory package available for EX models

Man's best friend's best friend. Now friendlier than ever.

Dogs agree: The Element is one of the most "pet-friend-ly" vehicles ever. Now we're taking a good thing and making it even better with the new Dog Friendly Element, a specially designed collection of acces-sories including a stowable ramp, pet bed, water bowl, electrical fan and more—all created for the safety and comfort of your beloved canine com-panion and you.

The Dog Friendly Honda Element Package includes:

• Rear car kennel• Kennel organizer• Pet bed• Stowable ramp• Dog-pattern seat covers• All-season "Dog-Bone" floor mats• Spill-resistant water bowl• Electric fan• Tote bag• Dog Friendly emblems (3)• A leash, collar and dog tag• Bag dispenser

2011 Toyota Sienna XLE 3.5L Offers New, Innovative Auto Access Seat

Toyota displayed an inno-vative Auto Access Seat, designed for use in the all-new 2011 Toyota Sienna

minivan, for the first time at the 2010 North American International Auto Show in Detroit. Toyota is the first automaker in North America to offer a factory-installed, rotating, power ascending/descend-ing lift-up seat. Designed internally, the Auto Access Seat will offer a new level of comfort and convenience to anyone who may need assistance getting in or out of a vehicle.

Factory installed at the Toyota Motor Manufacturing, Indiana (TMMI) assem-bly plant, the Auto Access Seat offers consumers a seamless purchase-process alternative to the current aftermarket installation method, which requires the consumer to purchase their vehicle and then have it modified by an aftermarket supplier.

The Sienna minivan equipped with the Auto Access Seat will offer a much need-ed transportation solution for the caregiv-ers of an elderly parent or spouse with a walking disability, a disabled veteran, or for the parents of child with a disability.

The Auto Access Seat features a one-touch operation and benefits from the all-new Sienna’s spacious interior and wide-opening sliding doors. A seat-mounted ingress/egress switch and a

wireless remote control allows for easy and flexible seat operation. The seat rotates 90 degrees and can be lowered to within 19 inches of the ground to further facilitate easier passenger transfers at the exact height required.

Once inside, the Auto Access Seat occupant can utilize reclining and slide switches located on both sides of the seat. This allows operation of up to four inches of slide travel and reclining of up to 24 degrees. The auto-recline feature also allows for safe head clearance through the door frame during entry and exit. The compact design of the seat also provides ample legroom for third-row passengers.

The Auto Access Seat is equipped with a number of safety attributes, including an audible beep when the seat is in opera-tion, and a park-shift interlock feature

that prevents seat operation if the vehicle is not in the “Park” position. A sliding door sensor allows the seat to operate only when the sliding door is completely open. Two audible beeps will warn the user of a partially open sliding-door con-dition, or if the seat is not fully stowed when the door close button is pressed. A manual retraction function allows the seat to be retracted fully in the event of a vehicle power failure.

The Auto Access Seat also features obstruction-detection programming, which notifies the operator with two audi-ble beeps and halts seat operation. The seat will retract when an obstruction is met to facilitate easier removal of the object.

Additional safety features include Lower Anchors and Tethers for Children (LATCH) to properly secure any iso-fix style child safety seat. The Auto Access Seat meets all Federal Motor Vehicle Safety Standards (FMVSS).

The Auto Access Seat will be avail-able on Sienna LE and XLE models. The seat fabric matches the vehicle interior fabric and has a stain- and odor-resistant treatment. The seat is vinyl trimmed on the XLE model to better match the XLE grade interior style and allows for easier passenger transfer.

SUVs


The Range Rover Sport mod-els enter the 2011 model year with a solid round of refinements, following a

transformational 2010 model year that imbued these performance-focused luxu-ry SUVs with all-new powertrains, a more luxurious interior and enhanced chassis control technology.

In addition, a 2011 Range Rover Sport GT Limited Edition is available, combin-ing the performance of the naturally aspi-rated 375-horsepower 5.0-liter V8 with a similar styling presence to the Range Rover Sport Autobiography, along with additional features. The Autobiography, which was introduced for 2010 as a lim-ited edition, becomes an option package for 2011.

The 2011 Range Rover Sport HSE has a base MSRP of $60,495 (includes $850 destination and delivery charge) and is again available with the HSE LUX upgrade packages. The Range Rover Sport Supercharged returns with its for-midable 510-horsepower supercharged V8 engine, at an MSRP of $75,395. New and reconfigured option packages enhance luxury and value.

New for 2011 highlights:• Standard Extended Leather Package

and contrast stitching on seats, center console and door panels on HSE LUX and Supercharged trim levels.

• New Vision Assist Package includes:; Adaptive Front Lighting System (AFS; swiveling headlights); Automatic High Beam Assist (AHBA), and a Surround Camera System.

• Standard audio system now compris-es 240-watt harman/kardon® electronics and amplifiers and 9 speakers (including subwoofer).

• Optional Premium Audio includes 480-watt harman/kardon digital surround sound; 13 speakers plus subwoofer; HD radio, and satellite radio (satellite radio standard on Supercharged model).

• New paint colors: Fuji White, Baltic Blue and Siberian Silver.

Two Performance LevelsThe Range Rover Sport offers the

choice of two power levels: the standard 5.0-liter LR-V8 with direct fuel injection and torque-activated Variable Camshaft Timing (VCT) produces 375 hp and 375 lb.-ft. peak torque and meets the strin-gent ULEV2 (ultra low emissions vehi-cle) regulations. The LR-V8, which was new for 2010, is teamed to a 6-speed adaptive automatic transmission with CommandShift™ featuring Normal, Sport and Manual shift modes.

The Range Rover Sport can acceler-ate from zero to 60 mph in a brisk 7.2 seconds (0-100 km/h in 7.6 seconds). The transmission sends power to all four

2011 Range Rover Sport Models Gain Audio, Luxury and Technology Features

SUVs


wheels through an electronically con-trolled 2-speed transfer case with shift-on-the-move capability.

The Range Rover Sport Supercharged is powered by the same 510-horsepower version of the LR-V8 as the Range Rover Supercharged. The 5.0-liter direct-injection engine is fortified with an Eaton™ twin-vortex supercharger and dual intercoolers, all of which are packaged within the engine's V for a

low overall engine height. The engine produces 461 lb.-ft. of peak torque from 2,500-5,500 rpm, enabling the Range Rover Sport Supercharged to accelerate from zero to 60 mph in just 5.9 seconds. In the Supercharged model, the driver can shift gears manually with steering wheel mounted paddle-shifters.

Even with its road-focused perfor-mance credentials, the Range Rover Sport is engineered for off-road travel. The LR-

V8 has a deep, pressure die-cast oil pan to accommodate extreme tilting angles. Belt drives are waterproofed, as are the alternator, air conditioning compressor, power steering pump and starter motor. With the use of 5W-20 semi-synthetic oil, normal service intervals are extended to 15,000 miles (24,000 km) or 12 months.

For those yearning to make a statement on the road, Buick’s popular luxury crossover gets available 20-

inch wheels for 2010, as well as several technologies that add value and conve-nience.

A USB port is included with premium radios. Located in the center console, it allows customers to connect portable music with the vehicle sound system and charge the batteries. In addition, a new rear backup camera features a screen embedded in the inside rearview mirror,

allowing customers to enjoy this option even without the navigation radio.

The available navigation radio now includes XM NavTraffic, a real-time traf-fic reporting system available in selected markets.

Enclave’s standard OnStar system includes enhanced emergency, OnStar Vehicle Diagnostics and navigation capa-bilities. For example, OVD now moni-tors operation of the StabiliTrak stability enhancement system.

The Enclave is available in CX and CXL models.

2010 Buick Enclave CXL-2 FWD

SUVs


2010 Acura ZDX - Debut at Orange County Auto Show

The all-new 2010 Acura ZDX made its auto show debut as a production model on October 15, 2009, at the

Orange County Auto Show. The ZDX features dramatic styling, outstanding performance and the latest in advanced technology. The segment bending ZDX has stunning coupe-like styling with the

added benefit of a commanding presence and flexible utility.

Designed, developed and manufactured entirely in North America, the ZDX is the first vehicle to be styled from start to finish in the new, dedicated Acura Design Studio in Torrance, California. Staying true to the original sketch from Acura's first female designer, Michelle

Christensen, the ZDX fea-tures sensuous curves, deeply sculpted shoul-ders and strong character lines.

The design highlights of the 2010 Acura ZDX include:

All-glass panoramic roof stretches from the windshield to the tailgate – making it the longest continuous glass surface found in the automotive industry

Rear door handles cleverly concealed within in the C-pillar to emphasize coupe-like styling

Ultra-luxurious interior features a stan-dard hand-stitched leather dash, door panels and sculpted center console

The ZDX is powered by a 3.7-liter VTEC® V-6 that generates 300 horsepow-er and 270 lb-ft of torque. Standard on the ZDX is Acura's exclusive Super Handling All-Wheel Drive™ (SH-AWD®) system that provides outstanding handling as well as excellent all-season capability. SG


How To...

This How To Install shows you step by step instructions on brake shoe installation with no fancy tools, just the common ones available from your toolbox. These instructions are based on a Ford 150, but uses the same method and concept on all rear brake shoe vehicles. Basic tools needed: • Side Cutter Pliers • Straight Pliers • Small and Large Flat Head Screwdrivers

Step 1: Place jack in secure area. Once truck is lifted ALWAYS secure with proper jack stands.

Step 3: Very important step. All springs and components have a sequence they are removed and re-installed in. (Note: Have a good visual or take a picture if needed for this so that proper re-installation can be achieved.)

Step 2: Remove wheel to get access to drum for removal. (Some drums may be rusted and in need of a good wack with your hammer to be freed up in order to slide off.)

Step 4: Using your side cutters or screwdriv-ers, remove springs and components top and bottom. (Note: Do not remove brake shoe holding springs before doing this.)

Step 5: Remove brake shoe holding springs using your straight pliers.


How To...

Step 8: Choose your Powerstop brake shoes and re-install your emergency brake lever retainer clip by squeezing the two open ends together with your pliers. Once done, re-install your brake shoes and your holding springs.

Step 9: Reinstall all components in order using screwdriver or side cutter pliers. Pry springs back over brake shoe hardware holding knuckle.

Step 10: Using your fingers or screwdriver, adjust your brake shoe tension adjuster. After doing this, test for proper adjustment by sliding drum back on shoe. Drum should be snug but not tight. Spin drum to check for tightness.

Step 11: Final step – Re-install your wheels, remove jack and stand. Get behind wheel and ALWAYS pump your brakes up until they get stiff. Check your brake fluid and fill if needed.

For more information on Powerstop products, please visit www.powerstop.com or call 1-888-863-4415 and mention where you saw them at!

Step 6: Using either screwdriver, pry open your emergency brake lever retainer C clip.

Step 7: Clean all surfaces and remaining parts with your basic brake cleaner after completing steps 1 – 6.

www.ProRYDE.com


The American Bison is rec-ognized as one of the most “American” of icons. That Dave Harriton of American

Expedition Vehicles (AEV) would select the Bison as his corporate logo is appro-priate. You see, Dave and AEV are the classic American success story where a young man putting hard work and talent together manages to create something special from very little. Dave got AEV started in 1997 in Missoula, Montana. At the time he had a tiny garage, a cobbled-together set of tools and a small bank loan. But, with just these resources he was able to build a special vehicle that would take him from automotive obscu-rity to win a Chrysler Design Excellence Award at the 1998 SEMA Show in Las Vegas.

The award-winning vehicle was a Jeep TJ that Dave had lengthened 18-inches. So remarkable was the attention to detail that the vehicle literally appeared to have come from the factory. In fact Chrysler executives may well have thought the vehicle was produced by one of their own and it certainly left the public scratching their heads. Following the SEMA show, word got around and Dave began to take orders. In hindsight it is now clear that there was a market for a trail-capable vehicle like the Jeep TJ, but with more interior room for families and cargo. Years later, Chrysler eventually took this to heart when it launched the Jeep LJ, which was very similar to AEV’s original concept.

Following Dave’s initial success at SEMA, AEV grew and went on to build a variety of other amazing show vehicles.

Among them was the Africana which was based off of the 4-door Jeep Cherokee and featured a notched back that formed a short pick-up bed. Interestingly, the Africana earned AEV its second Chrysler Design Achievement Award at the 1999 SEMA Show. Other show vehicles includ-ed the Iceland Jeep Commander, the Mojave Grand Cherokee and the CRD Diesel TJ. But perhaps the most famous AEV show vehicle of all was the Brute. For this vehicle Dave once again took a conventional Jeep TJ, but rather than simply lengthening it, this time the vehi-cle was converted to a true pick-up truck configuration. This was done by short-ening the cab, lengthening the chassis and adding a fully functional 6-foot bed. Debuting at the 2002 SEMA show, the Brute went on to earn a third Chrysler Design Excellence Award for AEV.

By 2006 AEV had attracted the atten-tion of an outside investor from the steel forming industry in Michigan. A new part-nership was formed and with this came access to a wealth of OE manufacturing technologies the likes of which had never been employed in the Jeep aftermarket. Chief among these technologies was steel stamping. Long used by the big three to produce body panels and other contoured vehicle components, stamping opened up an enormous world of styling and engi-neering options to AEV. At this same time Jeep was unveiling its new JK model. AEV seized this opportunity and at the 2006 SEMA show launched several new stamped steel products for the JK. These included a stylish hood, winch-compat-ible front bumper and corner guards. AEV also revisited the Jeep TJ and launched a

do-it-yourself, production version of the 2002 SEMA concept Brute and the new Highline Body Kit. The Highline Body Kit introduced jeep owners to the idea of larger tires with less suspension lift, which equaled a lower center of gravity. It did so with a beautifully blended pair of stamped steel fenders incorporating raised, oversized wheel openings. This product went on to earn AEV an amaz-ing fourth Chrysler Design Excellence Award at the 2006 SEMA show. Overall, AEV’s new line of stamped steel acces-sories instantly set the company apart by offering Jeep owners a level of “factory” appearance, fit and function that until then was simply not available.

Today, AEV is known worldwide as an innovator and designer of exception-ally high-quality Jeep accessories. AEV is also known for its turn-key vehicles. Though the stretched TJ is no longer pro-duced, AEV’s turn-key Brute conversions and HEMI-powered Jeep JKs are high-ly sought after. Operations for AEV are now located in three states with manu-facturing and warehousing in Michigan, research and development in Montana and sales and marketing in Washington. Dave continues to head the design and engineering department and steel stamp-ing remains the manufacturing backbone of AEV’s extensive line of Jeep acces-sories. Of course the American Bison remains the company’s logo and in keep-ing with American themes, AEV proudly manufacturers over 90% of its products in the United States. In our minds, that is just one more reason why this really is an American success story. SG

AEV: An American Success Story


TruXedo, Inc. was established in 2000, in Yankton, SD. Since the introduction of the Original TruXedo, TruXedo

has led the industry with new and innova-tive tonneau cover concepts that empha-size style, quality, durability and function-ality.

TruXedo is known as the manufacturer of the TruXedo Lo Pro QT, which is the #1 selling soft roll-up tonneau cover in North Amercia. Introduced in 2003, the TruXedo Lo Pro QT is mounted on the inside of the truck bed, and has a low profile design which gives a sleek apearance to any truck. The pre-assembled spring-loaded header guides and easy to use clamps, allow for a quick, no-drill installation in less than 10 minutes.

The Lo Pro QT’s patented automatic tension control system elf-adjusts to keep the cover tight in fluctuating tempera-tures. The industrial strength Velcro® moves on the rail and works with the tension control system to keep the cover tight and taut, while reducing wear and tear. TruXedo Lo Pro QT comes with a lifetime warranty which covers every-thing, even the fabric. The TruXedo Lo Pro QT is also available with the famous Harley-Davidson® logo, color options and custom applications for classic trucks, trucks with toolboxes, or irregular beds.

TruXedo introduced the TruXport in 2005, and expanded the line to include a quality roll-up cover, that has a smooth, sleek look, at a snap cover price. Velcro is affixed to the side rails of the TruXport for continuous contact and easy closure, plus the cover and attached bows com-pletely roll-up and store at the front of the bed when hauling large cargo. The TruXeport has a fast and easy installation, in less than 30 minutes.

The adjustable tension control is inter-grated into the latching system for easy access and adjusts in seconds to keep the cover tight. TruXport carries a five year warranty with the same quality and reliability that TruXedo customers have come to know and trust.

In 2007, Truxedo brought to market, the Deuce, the first and ONLY soft roll-up, hinged tonneau cover combination. The Deuce’s innovative design won Best New

Va n / P i c k u p / S U V Product at the 40th annual SEMA Show. The Deuce is designed with a front hinged section for access to toolboxes and cargo at the front of the bed, plus rolls completely open from the back, allowing complete accessibility to the truck bed. The low profile design of the Deuce provides a sleek appearance on any truck.

Automatic tension control is built into the hinge and self-adjusts to keep the cover tight in fluctuating temperatures. With an easy no-drill, clamp on installa-tion, the Deuce can be on your truck in about 45 minutes and is backed by a life-time warranty.

In 2009, TonneauTraX became the new-est product in the TruXedo family of ton-neau covers. The TonneauTraX has all of the features of the #1selling, Lo Pro QT…plus integrated cargo management system. Complete cargo control all in one! Quick attaching, adjustable cargo anchors lock into place to secure large and heavy cargo.

Heavy-duty clamps, steel constructed cargo anchors and a 1000 lb. working load limit, ensure extra security when hauling heavy loads. The inside mount design of the TonneauTraX guarantees a sleek, low profile appearance and reduc-es wind resistance to improve gas mileage. The automatic ten-sion control self-adjusts to keep the cover tight and is backed by TruXedo’s lifetime warranty, which covers everything even the fabric

This year, TruXedo introduced the Edge and it has immediately been accepted into the market. The Edge has a cutting edge, inside mount design with an aerodynamic arched back which meets the tailgate. A unique and stylish look, at a competitive price. An easy, no-drill, clamp-on instal-lation has the Edge on your truck in less than 20 minutes.

T h e E d g e f e a t u r e s t e n s i o n

control , which adjusts in seconds to keep the cover tight and taut, and has superior Velco® fastening, for maximum sealing. The Edge includes a 5 year warranty, which covers everything, even the fabric. The easy to use, one-finger release on driver’s side quickly opens cover for truck bed access. Additionally, not only does the aerodynamic design of the Edge look great, it will help improve gas mileage.

TruXedo, Inc. is committed to serving their customers, not only by offering the highest quality engineered products but easy installs, short lead times, world-class customer service and the best warranties in the industry. TruXedo proudly supports and sells all TruXedo accessories through a network of distributors and dealers. To request a catolog or to find a dealer or distributor near you, contact the sales department at 877-878-9336 or visit www.truxedo.com. SG

TRUXEDO, INC.

PowerStopExtremePerformancebrakerotorsandpadswerefirstintroducedinCaliforniain1997.Overtheyears,PowerStophasearnedareputationforhighqualitybyassuringtighttolerancesandthebestmaterials.Ourmissionistoprovidethebestsolutionforyourvehicle’sbrakingproblem.PowerStopusesextensivetestingtodevelopthebestrotorandpadcombinationforyourvehicleanddrivingstyle.Wetaketheguessworkoutofselectingtherightpadsandrotors.

Today,PowerStopismorecommittedtonewproductdevelopmentandinnovationthaneverbefore.Ourdemandingcriteriamandateshighpadbitewithouthightemperaturefadeorpedalpressuredeterioration.Weuseindependentdynamometertestingtovalidatebrakeperformanceincludingpre-burnish(green)friction,hightemperaturebrakefade,pedalpressuresensitivity,speedsensitivityandnoise.

VISIT US AT SEMA BOOTH# 22829

Power Stop Engineers the Noise Out of Performance Brakes...

Posi-Mold Quiet Ride Metallic Disc Brakes

Powerstop Also Offers Complete Brake Kits

IMPROVE: STOP:•StoppingDistance •BrakePulsation•PadandRotorLife •NoisyBrakes•WetWeatherBraking •WarpedRotors •DirtyWheels

GUARANTEED PERFORMANCE!

The Affordable Brake Solution for Chevy, Ford & Dodge Trucks

•FadeResistantatHighTemperature•NoiseDampenedwithPowerStopANSTechnologyFeaturingRubberCoated,ConstrainedLayerShims•MadewithPositiveMoldTechnology

The Best Service Duty Pads on the Market!

www.powerstop.com1-888-863-4415

Ceramic Disc Brakes


E xceeding expectations within brand name recog-nition and sales is not an easy task in today’s mar-

ket. Truck Covers USA for example began manufacturing and distributing their first roll cover tonneau line in 2001 at their facility in San Diego, CA. Nine years and seven SEMA Shows later, they prepare for their biggest year yet. After seeing substantial growth in their dealer net-work and fleet industry business since SEMA 2009, where they wowed attendees and exhibitors alike, they plan for SEMA 2010 and beyond to be their time to shine on their high-end tonneau cover.

The company has proven that there is a huge demand for a high-quality, pre-mium roll cover. They’ve also proven that price is not so much of an issue when there is quality, durability and value. Nils Forssman, President of Truck Covers USA, believes that the truck marketplace has evolved into a showplace of possibilities and opportunities in this market. Truck Covers USA perfected and upgraded their signature product, the American Roll Cover, with new innova-tions such as the keyless entry. They also discovered another niche in the market and devel-oped the American Work Cover, a tool box and roll cover combi-nation. “The cover is awesome looking with the same unsur-passed quality,” says Forssman. “A must have for any work truck.”

“Consumers are smart,”continues Forssman. “They do their homework, know the differences and are prepared to pay for quality that comes with value. Truck Covers USA will continue to improve and revolutionize the roll cover industry with their innovative research and product development.” Forssman also says that the company is committed to educate the retail truck accessory

dealer who doesn’t know enough about Truck Covers USA and its products.

With new innovative features and products for 2011, Truck Covers USA sets itself apart from the competition. “The company is not in business to produce truck covers that represent the industry

standard, they are in business to become the industry standard,” says Forssman. “After seeing the number of requests rapidly growing for the American Roll Cover to be modified to fit a particular truck bed along with an existing tool box, research and development was implemented to combine these two much needed products

for the ideal work truck combination; Security, Style and Simplicity,” he added. The American Work Cover has become the preferred unit for fleets across the nation.

Truck Covers USA invites you to stop by SEMA Booth #34107 to see what they have to offer. Exciting new products and features will be demonstrated in their booth in the Truck and SUV Hall. KEEP YOUR EYES OPEN! You will see Truck Covers USA all over the Convention Center as well as on a variety of feature vehicles. For more information you can contact Truck Covers USA at 888-808-2872 or visit them on the web at www.truckcoversusa.com. SG

High-End Truck Covers Find Their MarketGrowth, even in the tough times, fuels Truck Covers USA to create new products

How To...

Bed StepNo more straining and stretching to climb up into your truck bed. No more busted knee caps or sprung ankles from not getting a good boost to climb. The AMP Research BedStep allows easy and safe access to the bed of your truck without the slipping and falling, and it installs in about 10 minutes using basic tools. Here’s how...

FLIP DOWN. STEP UP. How To Install The AMP Research BedStep On Your Truck

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What’s included: Die-cast aluminum linkage assemble, upper mount, composite step and hardware

The first step is to connect the linkage assembly to the mounting bracket. Using the supplied bolts, tighten to the specified torque.

The adapter bracket simply bolts to the driver-side, rear bumper mounts. Remove the bumper/frame mounting nuts, slide the bracket over the factory bumper bolts and re-install the nuts and tighten.

Slide the threaded metal tabs into the slots on the step pad.

Attach the BedStep step pad to the linkage assembly. Secure with the supplied allen-head bolts.

To use the BedStep, place your foot on the outside corner and push down. When your done, give it a nudge with your foot and a spring-loaded cam retracts the step under the bumper.

The AMP Research BedStep is there when we need it giving a solid, secure step with the tailgate open or closed and it leaves our hitch free for towing. Good grip, durable, safe and its made right here in the USA. Who could ask for more? Contact your favorite truck accessory retailer or visit www.amp-research.com. SG

Contact:AMP Research

1-888-676-6337www.amp-research.com

FLIP DOWN. STEP UP.



Welcome To…

Web SiteEnter Sweepstakes

Here!!No Purchase Necessary

Come visit our NEW & IMPROVED website and see for yourself what Sportsman’s Gear Magazine has to offer. The web site is easy to navigate and we provide you with lots of feature articles, new products,

web links and sweepstakes.

Easy Menu

Just type in the web address: www.sportsmansgearmag.com

Advertisement Buttons & BannersCheck us out and see what Sportsman’s Gear Magazine is about . If you have any

questions, comments or want information about advertising please feel free to give us a call at 205-637-7772 and we will be happy to help you.


It’s Still About the Brackets!One of the best-selling features is the vehicle specific brackets. Made from G90 Galvanized steel for durability, many of the brackets

are “no drill” applications making installation a breeze. ATS Design is committed to providing you with the most updated applications making sure you have the right product to ensure sales

New Applications help bolster sales! Three of the newest applications the, Kia Sorento, Toyota 4Runner (shown below) and Chevy Equinox, have been popular requests.

ATS has noticed a big push at the dealerships to get those accessories on the vehicles being sold. If you don’t have salesmen calling dealerships in your area, now is the time to set up a program to cash in on those possible sales.

For that OEM look, they have got the right Toyota running board for the newly, redesigned 2010 Toyota 4Runner Trail & SR5 / Limited. See the online applica-tion guide for part numbers.

This renewed interest falls right in line with the wide variety of applications available for the Toyota line. In an effort to make ordering easier for the dealer-ships, they are offering an all-inclusive program, which includes pre-assembled run-ning boards with brackets, easy-to-follow instructions plus the necessary hardware ALL in the same box. This will ensure quicker installation and lower product and shipping costs. If you are getting calls on brackets they don’t have, drop them a line at [email protected]

Since its inception, the MATRIX Series running board has continued to show itself as a proven seller! Introduced at the 2009 SEMA show, this versatile board, with interchangeable front reveal strip is available in (4) finishes, painted w /color matched end caps, powder coated black, anodized silver & chrome.. (Bracket kit sold separately) - Sell sheets available online for immediate download.

“Solutions for your styling needs”

They are constantly updating the website at www.atsdesign.com. Visit often to see news articles, programs and current application guides. See the wide selection of products MADE IN THE U.S.A. that truly offer you. SG

• Manage You’re Inventory! • Select your most popular brackets! Call us for details • Always have stock on hand! at 1-866-213-2873

FREE SHIPPING!Comes Palletized in 24 & 48 qty’s

Current tier pricing applies (some program limitations apply)

FogLightsfrom KC HiLites

www.kchilites.com

TheOriginalHitch-Haul®from Masterbuilt

www.masterbuilt.com

DiamondTreadDogBoxfromDee Zee Mfg.

www.deezee.com

RenegadeXTfrom Cross Tread

www.crosstread.com

DiabloSportTrinityfromDiabloSport

www.diablosport.com

HallmarkCutleryBundlePackfromHallmark

www.hallmarkcutlery.com

RealtreefromWetokole

www.wetokole.comPortableRefrigerator/Freezer

from Nautical [email protected]

SUVTireChainfrom Rud Chainwww.rud.com


12VLEDSpotlightfrom Motor City Automotivewww.spotlight-led.com

CustomToolBoxfrom K&W Manufacturing

www.customtoolboxes.com

VehicleLevelingKitfrom Lynx Corporation

www.lynxlevelers.com

ElectricTurkeyFryerandSeafoodKettle

from Masterbuiltwww.masterbuilt.com

SportzSUVTentfrom Napier Enterprises

www.sportzbynapier.com

PortableSearchlightfrom Golight, Inc.www.golight.com

DiamondTreadDogBoxfromDee Zee Mfg.

www.deezee.com

WheelSimulatorofYourChoicefrom Jae Eagle

www.jaeeagle.com MotorHeadGrillfrom FABgrills

www.fabgrills.com

HandsfreeCarKitw/Adapterfrom Wagan Tech

www.wagan.com



Sun Buggy is an amazing off road adventure company! Their Las Vegas location hosts adven-tures for individuals, families,

bachelor parties, all the way up to large corporate team building and incentive events for groups of up to 500 people and beyond. Please take a moment to enjoy the Travel Channel Special "Extreme Playtime" which did a segment on their Signature Dish, The Vegas Mini Baja Chase! If you're looking to throw a large

event click on the "Groups" tab for some ideas on how they can make your event one to remember. They have also posted a media gallery of several pictures and videos posted by customers on You Tube.

Everything booked at the Las Vegas location receives complimentary round trip shuttle pickup from your location of choice, and complimentary bottled water. When you book a Sun Buggy Adventure, you don't have to add things like cab fare and there are no "back end extra fees"

like fuel costs, helmet rental, $10 bottles of water (if you've been to Vegas you may have had some $10 water, but you won't find any at Sun Buggy). Gratuity is completely at your discretion as they like to gauge the performance of the staff by seeing who gets the best tips. Just like a good server in a restaurant, their Dunies strive to make Sun Buggy the most enjoy-able ride of your life.

Visit Sun Buggy on the web at WWW.SUNBUGGY.NET. SG

Sun Buggy Fun Rentals


The folks at LinerXtreeme have 20 years of experience in the spray liner business. Over the years their liners have been used on

truck beds, but now it is also an ideal protective coating on everything from ATVs, UTVs, trailers, tool boxes, speaker boxes etc. They offer a unique selection of products to meet any and all of YOUR needs. They actually have three types of LINERS… three different chemical for-mulations!

Epoxy – Urethane Blend – This is their standard workhorse. Semi-gloss when sprayed. This product is virtually goof proof and will not run! EXCELLENT ADHESION and good UV. Textures by itself with or without rubber. Black is a standard, but they can also make thou-sands of dark colors and even a clear base.

Polyurethane - This is their best UV product. White, gray and all light colors

come standard in this product. Matte fin-ish, which makes it great on boat decks – less glare. Also, the product that you want for those CAMO jobs. If doing the whole exterior of a vehicle, this is what product that you will want to use for long term color durability. If you must have a gloss finish, this product can also be cleared!

Epoxy – Black only, highest gloss. It has the best adhesion and chemical pro-tection. Great for industrial, farm or com-mercial applications. UV is okay, but not as good as the two first choices.

They also include a fine rubber addi-tive or a heavy rubber crumb for the most aggressive finish.

There is never a big investment to get started. This product sells itself. You can actually make a profit on your first $200 purchase and you are in business!

For more information, please visit www.sprayonbedliners.info. SG

For the Occasional User or the Most Demanding Off-Road Shops

INTERIOR

TRIM

New Products


Larson Electronics’ Magnalight Unviels Explosion Proof LED Light for Paint and Powder Spray Booths

Larson Electronics unveiled the EPL-LED7W-SFC explosion proof LED light suitable for paint and powder spray booth appli-cations. The UL rated Class 1 Division 1 and Class 2 Division 1 rated LED light can be pendant, wall or ceiling mounted within hazardous location areas.

Larson Electronics’ released the latest explosion proof LED light in their growing range of high output, efficient lighting. In addition to a wide range of four foot and two foot LED linear fluorescent explosion proof fixtures, magnalight.com added a new surface mount Class 1 and Class 2 LED light for hazardous location areas.

The EPL-LED7W-SFC explosion proof LED light is a replacement for standard ceiling, wall or pendant

mount incandescent lights. Carrying both explosion proof and paint spray booth

light UL certifications, the

new hazardous location 7 watt LED light provides 40% more light at 10 feet than a 100 watt incandescent light. The specially designed LED module operates below ambient temperatures and focuses all light produced in a downward direction, optimizing usable the light available for general area lighting.

“Federal and state lawmakers are busy legislating the 100 watt incandescent light bulb out of existence, so we are offer-ing explosion proof LED solutions that will help operators avoid obsolescence,” said Rob Bresnahan with Larson Electronics’ magnalight.com. “Since lawmakers generally operate in a vacu-um far from reality, they are looking towards compact fluores-cents. However, LEDs are already more efficient, brighter and longer lasting than compact fluorescents. So operators looking to minimize maintenance and optimize their total cost of ownership of hazardous location lighting need to be putting explosion proof LED lights into their plans. If US lawmakers follow in the foot-steps in international efforts to eliminate mercury, fluorescent bulbs will follow the incandescent bulb into legal obsolescence soon. The Magnalight LED lights are well known in military circles for durability and substantial forward light projection, and we bring that same optics proficiency to our explosion proof LED lights.”

Larson Electronics offers a wide array of explosion proof LED lighting, including explosion proof LED flashlights, explosion proof LED paint spray booth light carts and portable hazardous location LED lighting. You can learn more about hazardous loca-tion LED lighting and general area LED lighting at magnalight.com or contact 1-800-369-6671 (1-903-498-3363 international).

New from InvisarackInvisarack, LLC is proud to announce that it has launched its sales and will be exhibiting this year at SEMA in Las Vegas, NV. Have

you ever wanted a rack that is on your truck but doesn’t make your vehicle look like a work truck? Is your wife tired of going out to eat in what looks like a work truck? Do you have to pull a trailer behind your truck because you can’t fit your 4-wheeler and canoe? Are you having a problem parking in your garage because your rack is too high above your truck? Are you unable to have a rack on your truck and pull a fifth wheel because of the interference? The product has arrived that will take care of all your problems and more… The Invisarack….. Invisible to Invaluable…

The patented Invis-A-Rack is a collapsible cargo rack for pick-up trucks that allows truck owners to transform their vehicle into a fully versatile vehicle in seconds. The Invis-A-Rack is the most ideal cargo management system ever developed. It allows you to main-tain the look of your vehicle when the rack is not in use, unlike traditional ladder racks that are always up. The Invis-A-Rack is not just a ladder rack. It’s a recreation rack to carry canoes and kayaks, and works great with 5th wheels too. The Invis-A-Rack is proudly made in the USA and is designed to carry up to 500 pounds.

The Invis-A-Rack will be sold at home improvement, outdoor recreation, and truck accessory retailers, as well as through online retailers worldwide. The Invisarack comes fully assembled in the box and takes one person less than 15 minutes to install on a truck. It is the only cargo rack of its kind and packaging was designed to allow the Invisarack to fit on any shelf in the country.

Invis-A-Rack…. Invisible to Invaluable… In seconds!For more information, please contact Donny A. McCall at (336) 372-6700 or visit www.invisarack.com.

New Products


Firestone Industrial Products Introduces Coil-Rite Air Helper Spring Kit for 2011 GM Full-Size SUVs

Firestone Industrial Products Company, LLC announces a new Coil-Rite™ air helper spring kit (part #4186) designed spe-cifically for 2011 General Motors full-size SUVs, including the 2011 Cadillac Escalade, ESV, EXT; Chevrolet Avalanche 1500; Chevrolet Suburban 1500; Chevrolet Tahoe; and GMC Yukon 1500.

“These Coil-Rite kits are designed to accommodate the latest changes in automobile design, such as the new GM full-size SUVs that have a smaller, 4-inch diameter coil than previous model years, and to deliver the same leveling, braking and handling benefits customers have come to expect from the Firestone product line,” said Todd Green, regional sales manager, Firestone Industrial Products, Ride-Rite division.

Firestone’s Coil-Rite air helper springs fit inside a vehicle’s existing coil spring and can be adjusted for varying loads and road conditions by increasing and decreasing the air pressure within the helper springs, which is as easy as adjusting the air pressure in a tire. They help maximize the vehicle’s safe load carrying capacity, as well as increase vehicle stability, improve steering control and braking effectiveness, level headlight beams and reduce tire wear. The product can also help absorb road shock, providing a smooth ride for passengers and reducing the potential “bottoming out” that can be experienced in a heavily loaded SUV.

The no-drill Coil-Rite kit uses the truck’s factory holes for an easy installation that typically takes less than one hour. The kit, which has a two-year limited warranty and an MSRP of $125.95,

comes with the brackets, air springs, hardware, air lines and separate valves necessary for installation.

A pair of Coil-Rite air springs can provide up to 1,000 pounds of load leveling capacity. (Note: Air springs do not increase the load-carrying capacity of the vehicle. Do not exceed the vehicle’s recommended Gross Vehicle Weight Rating [GVWR]). Firestone also offers an Air-Rite™ air accessory system that allows drivers to adjust the air with a push of a button installed on the dash-board.

Trained technicians are available toll-free (800.888.0650) to answer any product application, installation or warranty ques-tions Monday through Friday from 7:30 a.m. to 4:30 p.m. EST.

Firestone offers a line of Complete Suspension Solutions that includes Ride-Rite™, Sport-Rite™, Coil-Rite™ and Level-Rite™ air helper springs; Work-Rite™ load assist springs; and the R4Tech™ hybrid air/leaf suspension system. These products have become synonymous with quality, durability and outstand-ing customer support. For more information, visit www.ride-rite.com.

New Products


Superchips Racing Announces Release of Dodge Diesel Race Tuner

Superchips Racing proudly announces the launch of the Dodge Diesel Racing Tuner (part no. 3856). The racing tuner is designed exclusively for competitive environments including drag racing, sled pulling and closed course road & trail racing. This new product maximizes performance for Dodge 2007 - 2009

6.7L Cummins powered trucks with an automatic transmission.

Customer demand for easy-to-use, user-programmable features and extreme per-

formance levels led Superchips to design the line of Superchips Racing products. The performance may be extreme, but the drivability is 100% Superchips.

The Superchips Racing Dodge tuner includes four high performance tunes that can be used with and without a modified free-flowing exhaust. Another extreme Redline tune is available exclusively from Superchips. Other features include speed limiter adjustment, rev limiter adjustment diagnostic read & clear, and performance monitoring including PID display and ¼-mile timing.

Superchips Racing tuning eliminates common problems with other race tuners including an overly sensitive pedal, engine surge and abrupt shifts at part and wide open throttle. Advanced racing features include diesel particulate filter (DPF) and exhaust gas recirculation (EGR) manage-ment. Check with your local parts store or Superchips for more information.

Superchips Racing offers hand-held tuners for Ford, GM and Dodge diesel trucks and SUVs. All Superchips Racing tuners are available for purchase in retail stores and online wherever automotive performance products and accessories are sold.

For more information, visit www.super-chips.com.

New Products


P.S.T. (Point Spray Throw Away)

Point Spray & Throw Away Cartridge System is the cleanest, easiest way avail-able to apply Spray in Truck Bed Liners as it requires no complicated machin-ery, just add air. It’s perfect for shops looking for a low cost spray system. This cartridge system is the lightest spray-on hybrid polyurea system available, mak-ing it ideal for mobile applications where other machines cannot deliver.

This coating is commercial grade 70% polyurea – 30% polyurethane one that you can warranty unlike the junk that’s sold in a box, can or bottle and sprayed through a hopper or Shultz gun or rolled on.

There’s virtually no clean up of the car-tridge gun as no materials actually pro-cess through the gun when spraying, the material is pushed through the disposable cartridges and air is atomized through the spray tip and the disposable static mixer. No more expensive pumps spray lines, guns and parts to replace.

Order your cartridges online today for as low as $21.66 each or a case of six for $129.96 each.

The cartridges will spray through any cartridge gun out there; try them today! For more information, please visit www.armadilloliners.com.

New Ford Superduty F250/F350 4.5” Lift Kit

C S T P e r f o r m a n c e S u s p e n s i o n has released the NEW 2011 Ford Superduty F250 / F350 4.5” lift kit. This 2011Superduty kit was designed to lift your truck enough to give you proper clearance of a 35” tall tire and a per-fect height to pull any trailer comfort-ably. There 4.5” kit features components such as hand fabricated boxed style front radius arms, CST Performance front coil springs, pan hard bar drop mount and drop pitman arm to ensure proper alignment of the front axle and steering components, bump stop & sway bar drop mounts, and a factory steering stabilizer relocation bracket. In the rear a simple 4” (F-250) or 2” (F-350) lift block and u-bolt kit is used to level out the truck front to back. Shocks must be installed all the way around and it is recom-mended to use a set of CST Performance Shocks. These Shocks have been test fit and valved specifically for the vehicle to ensure a smooth and stable ride.

For more information, please visit CST Performance Suspension at www.cstsus-pension.com.

New Products

We Also do All Types of Custom Work, Including Painting, Welding and Specialty Grilles for Classic Cars.

FORDTRUCK CUP

HOLDER

FORD TRUCK SIDE COVER

FORD TRUCK KEY COVER

FORD TRUCK SIDE VENTS

VISIT US AT SEMA

BOOTH # 36197

We do grilles for a wide range of vehicles!

Call Today!!!

www.ablazegrilles.com(714) 956-5184

ABLAZE GRILLES, INC.

New Product


Now and New from Throttle Down Kustoms

Introducing the all new 2011 F-250 through F-550 front bumper built by Skilled Fabricators, This bumper has been C&C cut and formed with the most durable 3/16 and 1/4 inch steel. You can chose this bumper with or without grill guards.

Visit www.throttledownkustoms.com or call 1-406-374-2285 for more info on this new product or any of their other built products.

New Products


Keeper Corporation Introduces KW9500 WinchPowerful 9500 lb. capacity performer joins product line at affordable price

Keeper’s new KW9500 9500 lb (4309 kg) winch is designed to accommodate smart buyers shopping for excellent value. Meeting the rugged demands of off-road and utility use, the KT9500 introduces buyers to quality, power, and performance advantages others don't. Adding this powerful, low profile winch to the Keeper line provides the consumer with competitive options and upgrade opportunities. Standard features of the KW9500 include power load in and out, automatic load holding brake, INTEGRATED HD SEALED SOLENOID, 100 feet of 21/64ths wire rope, and 12-volt DC 5.5 hp series wound motor, high speed planetary gear-train, lever shift free-spooling clutch, rubber handheld remote with HIGH DENSITY LED WORK light and A HD 4-WAY roller fairlead. The company’s Limited LIFETIME Warranty on all mechanical components protects the KW9500.

For more information on Keeper products, please visit keepercorp.com or call 860-456-4151, e-mail: [email protected].

Jetboil - Get Cooking this Holiday with an Ideal Gift for Backyard Entertaining, College Tailgating, and Family Camping

Introducing a limited holiday gift from Jetboil, makers of innovative mobile cooking systems, which coupled with a recycling tool, allows enthusiasts to conveniently cook with a minimal footprint. From November 1st – December 31st, Jetboil will offer a limited edition green FLASH cooking system pack-aged with a CrunchitTM recycling tool for $99.95.

Like all of Jetboil’s innovative systems, FLASH is an all-in-one design, combining burner and cooking ves-sel in one compact unit. FLASH offers the ideal com-bination of convenience, speed, and safety for cooking on the go. Everything you need is conveniently and compactly stacked and stored inside FLASH’s 1-liter vessel (which can also function as a drinking mug). The system lights with the click of a button and within two minutes provides two cups of boiling water for cocoa, coffee, instant soup or a gourmet freeze-dried meal. Additional safety features include FLASH’s insu-lating cozy with a color-change temperature indicator that signals when contents are hot.

To double the fun for the holidays and minimize waste, the CrunchitTM canister recycling tool enables everyone to enjoy the convenience and performance of butane canister fuel without creating landfill.

The special holiday FLASH will be available at select retailers and on jetboil.com starting in November.

New Products


Swann Security Debuts Home Series Alarm RangeWireless, do-it-yourself alarms offer pro-fessional home security protection at an affordable price

Swann Security, the global leader in security monitoring solutions, proudly announces its first line of audible home security alarms with the Home Series Alarm Range. Designed to be used as standalone alarms or in conjunction with a Swann home surveillance solu-tion, Swann’s new Home Series Alarm Range is comprised of various alarms that emit a loud siren once a security breach has been detected. With an entire line of window, door and general motion detection alarms, Swann’s Home Series Alarm Range is designed to give home owners peace of mind without the high-priced hassle of professionally monitored systems.

The home is most vulnerable at its entrances, specifically doors and win-dows, so Swann has created its Home Series Alarm Range to secure those points of entry. When the alarm sensors are activated via a door/window open-ing or motion being detected, an audible alarm is sounded to deter thieves and alert homeowners of a breach. Not only are these alarms designed to keep crimi-nals out of the home, but they also help homeowners keep track of what is going on inside of the home. Customers, who have small children or are taking care of elderly parents, will gain peace of mind knowing that they will be alerted anytime a door or window is opened.

Window AlarmAlarm sounds when there is anattempted forced entry

•Sensor detects the vibration of a window during an attempted forced entry •Loud siren (110db+) provides strong deterrence against intruders •Easy to install – self-adhesive pad supplied, no tools required •Single push button for low battery testing •High/Low sensitivity selection & On/Off switch •Requires 4 “LR44” Alkaline batteries (included) •MSRP: $9.99

Magnetic Window AlarmCompact magnetic alarm for discreet window/door protection

•Powerful siren (110db+) sounds when windows/doors are opened

•Easy to install – self-adhesive pad supplied, no tools required •On/Off switch concealed under panel •Requires 4 “LR44” Alkaline batteries (included) •MSRP: $9.99

PIR Motion AlarmPasscode protected security alarmwith motion detection

•Passcode protected, powerful siren (110db+) sounds when any activity is detected by PIR movement sensor •120 degree wide angle detection with multi-directional mounting bracket •2 settings – chime sound (alert mode) & 110db+ siren (arm mode) •Easy to use with entry and exit delays & low battery indication •Requires 3 “AA” batteries (not included) •MSRP: $24.00

Magnetic Keypad Door AlarmPasscode protected doorway securityalarm with siren

•Powerful siren (110db+) sounds when movement is detected by the magnetic sensor •Passcode protection allows authorized entry •Easy to use with entry and exit delays & low battery indication •Requires 3 “AA” batteries (not included) •MSRP: $19.99

Anti-Flood AlarmProtect your home & property fromwater damage

•Monitors areas for potential water leaks (laundry rooms under cabinet plumbing, hot water tanks, A/Cs, etc. •Alarm is triggered once water leakage or flooding is detected •Omni-directional sensor for fast & accurate water detection

•Requires 2 “AAA” batteries (not included) •MSRP: $12.99

Ceiling Alarm360 degree motion detection with remote control

•Unique smoke alarm design to maximize security effectiveness •Slim infrared remote control for On/Off and Chime/Alarm selection •Monitors a 360 degree area up to 9 feet •Powerful siren (110db+) has continuous sound level •100% wireless – easy to install without impacting your home decor •Delay feature allows you to enter & leave without activating the alarm •Requires 3 “AA” batteries (not included) & 1 “CR2032” battery for remote control (included) •MSRP: $29.99

Wireless Doormat ChimeKnow when someone’s at the doorwith a pressure-activated doormatchime

•Position under a mat or carpet to know when someone is there •Conveniently position the chime unit up to 100 feet away from the mat •Customize the unit with 3 unique chimes & adjustable chime settings •Pack includes doormat, chime unit and additional doorbell unit •Chime unit is both mountable and self-standing •Batteries last up to 6 months; requires 3 “AA” batteries (not included)•MSRP: $29.99

Swann’s Home Series Alarm Range will be available this fall through Swann’s net-work of retailers. For more information on Swann’s Home Series Alarm Range, please visit www.swannsecurity.com. SG

VISIT US AT SEMABOOTH#31196

Cars


2010 Buick LaCrosse CX Sedan

The 2010 LaCrosse is offered in three models - CX, CXL and CXS:

CX – equipped with a new 3.0L direct injection V-6, premium cloth seats and 17-inch wheels. The 3.0L engine generates 255 horsepower (190 kW) and 217 lb.-ft. of torque (294 Nm) and is mated to a six-speed automatic transmission.

CXL – also equipped with the new 3.0L direct injection V-6, adds leather-appoint-ed heated seats, dual-zone automatic cli-mate control, fog lamps, outside rear-view mirror with LED turn indicators and puddle lamps, and 18-inch alloy wheels. An advanced all-wheel-drive system with electronic limited-slip differential (eLSD) is available. Electronic limited-slip differential splits torque across the axle to whichever wheel has more grip to enhance control in icy or wet conditions.

CXS – equipped with a 3.6L direct injection V-6; real-time active-dampening suspension; perforated, leather-appoint-ed, heated and ventilated seats, and chrome-plated 18-inch alloy wheels (19-inch optional with the Touring package). The 3.6L engine is mated to a six-speed automatic transmission, generating 280 horsepower (209 kW) and 259 lb.-ft. of torque (351 Nm).

Toyota Avalon 4-DR Sedan

Toyota has introduced a rede-signed Avalon for 2011, team-ing its 268-HP V6 engine with a

six-speed automatic transmission for high fuel efficiency (29 MPG EPA highway rat-ing). Evoking a time when travel was sophisticated, elegant and comfortable, the new Avalon combines a distinctive new exterior style and a restyled interior rich with premium touch points and prac-tical new technologies.

The 2011 Avalon is available in two grades, Avalon and Avalon Limited. Both are well equipped with leather-trimmed interior, eight-way power driver’s seat, back-up camera, dual zone automatic cli-mate control with air filtration, moonroof and 17-inch alloy wheels. The Avalon Limited gains cooled leather trimmed seats, an eight-way passenger’s seat with lumbar support, driver’s seat cush-ion extension, rain-sensing windshield wipers and Smart Key. The Avalon grade can be upgraded with a JBL Synthesis sound system and heated front seats, and Navigation is optional for both grades.

•Distinctive New Styling Offers a Modern, Upscale Appearance•Six-Speed Automatic Transmission Increases Fuel Economy•Standard Moonroof, Leather Trimmed Upholstery, Backup Monitor and Reclining Rear Seat•Modern Technologies Provide Intuitive Convenience

Cars


2010 Nissan Maxima 3.5 SV

Nissan North America, Inc. (NNA) recently announced pricing for the 2010 Nissan

Maxima sedan, which is on sale now at Nissan retailers nationwide.

The 2010 Nissan Maxima is offered in two models, each providing exhilarat-ing sports car-like performance with the

sophistication of a premium sedan. The Manufacturer’s Suggested Retail Prices* (MSRP) are $30,460 USD for the Maxima 3.5 S and $33,180 USD for the Maxima 3.5 SV. Both models are equipped with a standard 290-horsepower 3.5-liter V6 and Xtronic CVT™ with available paddle shifters.

Maxima enhancements for 2010 include new wheel finishes, standard Bluetooth® Hands-free Phone System on all models and new or revised option packages – with features such as a new 7-inch color monitor and a 2GB Music Server. Maxima’s available Nissan Hard Drive Navigation System has been upgraded and now includes DVD play-back capability, streaming audio via Bluetooth® technology, XM NavTraffic® Real-Time Traffic Information and XM NavWeather®. XM® Satellite Radio is now standard on Maxima 3.5 SV (XM® subscription required, sold separately).

BMW 750 Li Sedan

The all-new 7 Series Sedan. An unrivaled level of precision and detail.

The 750Li provides extra legroom for rear-seat occupants, standard 16-way power front Comfort seats with 4-way lumbar support, and refined interior details.

Comfort & ConvenienceThe iDrive System Black Panel LCD

Technology Rear Comfort Seating Interior Design Exterior Design

EntertainmentSeat-integrated Rear Entertainment

System Navigational and Entertainment Server Premium Sound

Performance & EfficiencyTwinPower-Turbocharged 8-Cylinder

Engine Integra l Act ive Steer ing Lightweight Construction New Front-Suspension Design

Safety & SecurityNight Vision with Pedestrian Detection

Multi-Camera System Active Cruise Control with Stop & Go Active Blind Spot Detection

Cars


2010 Nissan Altima Sports New Look

Again in 2010, Altima is avail-able in a variety of well-equipped trim levels designed

to appeal to a broad range of buyer needs and budgets, including 175-horsepower 2.5-liter inline 4-cylinder and 270-horse-power 3.5-liter V6 engine-equipped 4-door Altima Sedan and sporty 2-door Altima Coupe versions.

The Altima Hybrid powertrain mates a specialized version of Nissan’s QR25 2.5-liter 4-cylinder engine and standard electronically controlled CVT with an advanced electric drive motor/genera-tor. Altima Hybrid is estimated to have a hybrid system net power rating of 198 horsepower (148 kW) while maintaining low tailpipe emissions, earning Altima Hybrid an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) rating. EPA fuel economy is estimated at 35 mpg

City and 33 mpg Highway. Combined with Altima’s standard 20-gallon fuel tank, the Altima Hybrid has a projected driving range of over 600 miles between fill-ups.

Among the many changes for all 2010 Altimas are a restyled hood, grille and front bumper, new wheel designs, stan-dard Vehicle Dynamic Control (VDC) on all models, revised interior fabric and finishers, new exterior colors and revised option package content. In addition, the previous Altima 3.5 SE designation has been renamed the 3.5 SR.

Along with the exhilaration provided by the driver-oriented cockpit and high levels of Altima performance, the “enter-tainment factor” of Altima’s interior has been upgraded with new available premi-um audio packages that include a Bose® AM/FM audio system with nine speak-ers, 4.3-inch color display, USB port with

iPod® connectivity, Bluetooth® Hands-free Phone System, MP3/WMA CD-ROM playback, XM® Satellite Radio (XM® subscription required, sold separately) and RearView Monitor.

Also available with Altima Sedan, Coupe and Hybrid models is a next-generation Nissan Hard Drive Navigation System with 6.5-inch VGA color touch-screen display (replaces the 4.3-inch display), 9.3GB Music Box for music storage and playback, advanced map data including speed limit advisories, Zagat restaurant guide, XM NavTraffic® and XM NavWeather® (XM® subscription required, sold separately), Bluetooth® Streaming Audio, DVD player and an RCA input for auxiliary audio/video connectivity. SG

So if you are ready to start saving money today on your spray in bedliner materials, ARMADILLO LINERS has you covered!

And for more information on our high and low pressure systems,

call us at: 1-866-339-6207 or visit us at: www.armadilloliners.com

Armadillo Liners Spray-in Bedliners, Chemical and supplies!Looking to extend your business by offering sprayed bed liners? Checkout the all new P.S.T. Point Spray and through away! Our Point Spray & Throw Away Cartridge System is the cleanest, easiest way available to apply Spray in Truck Bed Liners as it requires no complicated machinery, just add air. There’s virtually no clean up of the cartridge gun as no materials actually process through the gun when spraying, the material is pushed through the disposable cartridges and air is atomized through the spray tip and the disposable static mixer. It’s perfect for shops looking for a low cost spray system. Our cartridge system is the lightest spray-on hybrid polyurea system available, making it ideal for mobile applications where other machines cannot deliver.

Unlike the competition, Armadillo Liners offers several different formulations of bed liner material to everyone that has a machine and wants to save money on product. No matter what brand you’re spraying, Armadillo Liners provides you with a less expensive solution to your chemicals and prepping supplies.

We offer a premium hybrid polyurea or 100% polyure-thane chemical that processes very well through your high pressure, low pressure 1:1, 2:1 ratio machines.

PLEASE VISITUS AT SEMA BOOTH# 32166

L ast issue, readers were introduced to the Trinity product by DiabloSport. This article will delve deeper and answer many questions you may have. For further details, please visit www.diablosport.com.

Let’s cover the main features of the Trinity. Four of the main features which we will briefly cover are: Performance programmer, virtual gauge monitor, virtual drag strip, and diagnostic code reader.

The Trinity's tuning options vary depending on the vehicle that is being tuned. Gasoline powered vehicles feature tunes based on minimum octane ratings while Diesels are based on Horse Power Ratings. Example: if you have a 2009 Corvette your options in the tuning menu might be: 93 Octane Performance tune, 91 Octane Performance Tune, and other CAI tunes; and a 2007 F-350 with a 6.0L PowerStroke might have the options of stock, 40 HP, 65 HP, and 100 HP. (Note: These options may not be the same in all models and can vary based on the current update of the tool). The DiabloSport Trinity also supports custom tuning and can hold an additional five custom tunes. Custom tunes can be obtained from one of the many hundreds of DiabloSport CMR (chipmaster revolution tuning software) dealers. The Trinity also contains the most adjustable parameters in the market including correcting your speedometer for tire size changes, shift firmness, speed limiters, rev limiters, and many more.

With over 100MB of on board memory devoted solely to recording and playing back diagnostic PID/DMR data, it allows users to record hours and hours of continuous data streams directly from the vehicle's PCM/ECM. The Trinity interprets PID and DMR data received from the OBD-II Diagnostic port on your vehicle and converts it into a read-able format: A Virtual Gauge! Individual user customization is one of Trinity's most recognizable features. With Trinity's dynamic gauge layout there is literally an infinite number of combinations/customization of gauges to view! Users can even set up gauge alarms and shift points based on precise vehicle data and using the Trinity's LED lights. Choose sin-gle led lights, multiple lights, or a progressive climb of the lights-you can customize everything!

Using parameters such as vehicle speed, peak torque, wheel speed and others, the Trinity is able to accurately compute quarter mile, 1/8 mile or 0-60 and 0-100 time trials. Keep in mind that these numbers may or may not be accurate depending on variables such as wheel spin, but they sure are fun to see! The Trinity's virtual tree allows users to choose to either monitor their reaction time (like the real world) or have the tree start when they press the gas from a stop. There are advantages to both! If you are using reaction time, you will gain experience for the track when launching off the line while the motion start will show you the time less human error. It's your choice as to which you prefer!

Trinity can also be used as a diagnostic code reader. Save yourself hundreds of dollars each year reading/clearing your own computer codes rather than paying a dealer to do the same. It’s as easy as a few simple steps. The DiabloSport Trinity's diagnostic code reader function can be used on multiple Vehicles at any given time. Just remember, only one vehicle can be “tuned” at any given time. SG

Trinityis Here!!!



Industry News

Statement by American Honda Motor Co., Inc., Regarding Passenger Airbag Recall: 2010 Accord Crosstour

Honda will recall 3,336 2010 model year Accord Crosstour vehicles in the U.S. to inspect and potentially replace the front passenger airbag. Recent testing revealed that certain front passenger airbag modules installed in a limited number of 2010 Accord Crosstours do not meet one aspect of a U.S. federal regu-lation (FMVSS 208) that requires airbag deployment to be tested using an unbelted six year-old child-sized test dummy in the front seating area. No incidents or injuries have been reported related to this issue. (In many states, six year old children are not allowed to ride in a vehicle's front seat, and Honda specifi-cally recommends that children age 12 and under ride properly restrained in a vehicle's back seat.)

Honda is announcing this recall to encourage all owners of affected vehicles to take their Accord Crosstour to an authorized

dealer as soon as they receive notification of this recall from Honda so their front passenger airbag can be inspected and, if necessary, replaced. Notification to customers will begin on September 22, 2010.

When Honda identifies concerns of this nature, nothing is more important to the company than fulfilling our obligation and responsibility to alert our customers. To this end in addition to contacting customers by mail, after September 22, owners of these vehicles can determine if their vehicle requires inspection by going on-line or calling Honda. Honda owners can go to www.recalls.honda.com or call (800) 999-1009, and select option 4.

Audi A5 and A6 Chosen by Consumers as the Best ‘Sexy Styling‘ and Best ‘Country Club‘ Vehicles by the 5th Annual Motorist Choice Awards

The Audi A5 and A6 vehicles were recognized recently by the Motorist Choice Awards, the 5th annual automotive awards based on active consumers in the marketplace. The result of more than 42,000 consumer surveys, the Motorist Choice Awards crowned the Audi A5 as the Best “Sexy Styling” Vehicle from a Premium Brand and the Audi A6 as the Best “Country Club” Vehicle from a Premium Brand.

“Many auto enthusiasts are passionate for Audi’s attractive and sleek, sexy designs. The Audi A5 definitely turned heads for its great style,” said George Peterson, President of AutoPacific. “The Audi A6, chosen as the Best ‘Country Club’ vehicle, was shown to truly represent its owners – well-to-do, educated, financially savvy and frequent travelers.”

The award-winning Audi A5 coupe features a sophisticated, yet striking design that commands road presence. An elegantly

appointed, driver-oriented cockpit combined with standard quattro® all-wheel drive, an eight-speed tiptronic transmission, and an incredibly powerful yet efficient engine, makes the A5 is a true driver’s sports car.

With one of the most luxurious interiors available, according to U.S. News and World Report, the Audi A6 combines excep-tional performance with an unmatched driving experience. The elegant design of the A6 is defined by iconic touches such as the unique Singleframe® grille, striking LED daytime running lights and taillights, optional entertainment choices such as the BOSE®


Industry News


Industry News

Surround Sound system, industry-leading safety features and the convenience of HomeLink® and Bluetooth®.

This year’s Motorist Choice Awards went beyond editorial reviews and performance test data to address the wants and needs of today’s motorists, like total cost of ownership, driving experience, fuel economy and resale value. The awards included 15 new areas in which buyers might categorize their potential purchases, also including Best Cargo Hauler and Best Value Car. The exhaustive national value data and consumer lifestyle studies were performed by the consumer automotive analyst IntelliChoice and automotive market research firm AutoPacific.

For more information, please visit www.audiusa.com. High-resolution images of the 2010 Audi A5 and A6 are available to registered media at www.audiusanews.com.

Yokohama to Sponsor West Racing Team in 2011 ALMS GT Class

The 2010 American Le Mans Series (ALMS) season finale is this weekend at Road Atlanta, but Yokohama Tire Corporation is already gearing up for 2011. The Fullerton, California-based tire company announced today at a press conference it has signed a deal with West Racing Team to provide ADVAN® tires for the team’s two sleek Lamborghinis, which will campaign in the ALMS GT Class.

“ADVAN represents Yokohama’s motorsports heritage,” said Mark Chung, Yokohama director, corporate strategy and planning,” and we’ve had quite a bit of success at the track with them over the last quarter century. From the eco-friendly, orange oil-infused ADVAN ENV-R2 tires used today in GT3 and GTC, to the ADVAN slicks campaigned in GT2, racing has always been the perfect opportunity to showcase Yokohama’s technical capabilities.

“This will be especially true next year on West Racing’s Lamborghinis. That’s why we’re look forward to a successful, winning relationship with owner Eduardo Espindola and his team.”

Espindola, an international businessman, said, “Simply put, I chose Yokohama because of their great history in motorsports and solid reputation. We have the same values, vision and expec-tations and in one word, it means success.

“I’m a passionate guy and I feel Yokohama is the same way. Just look at the success of their motorsports programs and their ADVAN race tires. I truly believe Yokohama and their hi-tech know-how will be a perfect fit on our West Racing Team’s Lamborghinis. I can’t wait until next season begins.”

Chung agreed: “With the Ferraris, Porsches, Corvettes and everyone else battling it out, we feel the GT Class is going to be super competitive and a lot of fun. The West Racing Lamborghinis will be right in the mix and ready for the chal-lenge.”

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufactur-ing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than


Industry News

4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technol-ogy and innovation. The company’s com-plete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining andconstruction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established

by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration.

Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Zero Tolerance Knives joins forces with ArmyBassAnglers

The high-performance knife company partners with ArmyBassAnglers (ABA) to provide top-quality outdoor recreation equipment to America's heroes.

The miss ion statement behind ArmyBassAnglers (ABA) is “SUPPORT. DEFEND. FISH.” And Zero Tolerance Knives makes “Serious Knives for Serious Missions.” It only made sense the two form a partnership to provide high-qual-ity equipment for America's heroes once they return home from the battlefield.

“We think the two go together so well,” said Chris Brooks, marketing manager of Zero Tolerance Knives. "We’re very proud to announce ZT’s support of ABA through a multi-year sponsorship. Zero Tolerance knives have been there consistently for our heroes when they're out in the field. Now, we're thrilled to partner with ArmyBassAnglers and its coalition of pro staff anglers in helping those heroes once they've returned home.”

ABA President Cody Roberson adds, "We look forward to a long, strong rela-tionship with Zero Tolerance and to putting these incredible knives into the hands of America's finest."

Brooks continues, "Our guys in uni-form have Supported and Defended; now we think it’s definitely time for them to get out and Fish and enjoy some well-deserved recreation. Zero Tolerance is extremely pleased that we’re able to stand behind our military with duty-ready knives when they’re on the job, and now when they’re back home, too. We’re honored to support the members of ArmyBassAnglers who defend the free-doms enjoyed by ZT employees, the cus-tomers who purchase our products, and all American citizens."

Roberson says he's looking forward to the partnership with Zero Tolerance and says the company's unique, tested speci-fications will lend themselves nicely to the soldiers ABA works with on a regular basis.

“We are extremely excited about Zero Tolerance Knives joining forces with our organization," says Roberson. "We are


Industry Newscontinually seeking one-of-a-kind com-panies to support our Mission and Zero Tolerance fits that mold perfectly with their built-like-a-tank knives. If you know anything about soldiers, you know that toughness isn’t just a character trait, it’s a requirement, and we are proud to join forces with a company and product as tough and tested as Zero Tolerance Knives. HOOAH!"

ABA consists of 12 pro staff anglers and more than 100 coalition anglers, all of whom are active duty or retired U.S. military from all branches of ser-vice. The group currently fishes Bass Champs on the World Fishing Network, numerous grass roots events and Fishing for Freedom events. It gained national prominence as the Ceremonial Launch Boats for the past two Bassmasters Classics, while raising national awareness for Returning Heroes Home, Lone Star Paralyzed Veterans of America, Heroes on the Water and Veteran Outdoors.

The Warrior & Family Support Center, the non-profit ABA originally support-ed, is a 12,000 square foot rehabilitation center, funded solely by private dona-tions and it provides space for wound-ed soldiers undergoing treatment in San Antonio, allowing them to spend private

time with their friends and families when they are not actively participating in reha-bilitative treatment.

The Lone Star Chapter of the Paralyzed Veterans of America (PVA), a congres-sionally chartered veterans service orga-nization established on August 19th, 1989, is locally involved in the support of its members or veterans in the North Texas area who served in the armed forces and have experienced spinal cord injury or dysfunction. On the national front, Zero Tolerance also donates a portion of its proceeds from the sale of select ZT knives to the PVA Outdoor Recreation Heritage Fund.

Heroes on the Water is a national non-profit 501c3 that focuses its efforts on kayaking and fishing as a rehabilitative outdoor activity for wounded veterans recovering from their combat injures. HOW is an incredible alternative to pow-erboat fishing and outdoor recreation that has provided very inspiring results both in physical and emotional rehabilitation.

Veteran Outdoors is a non-profit 501c3 that completes the ArmyBassAngler’s Task Force of non-profits that provide big game one-of-a-kind hunting and fish-ing experiences for wounded veterans with some of the country’s most experi-

enced pros and guides, all focused on the wounded hero and his story.

For more information about Zero Tolerance Knives, visit www.ztknives.comor visit www.armybassanglers.com.

Honda to Take Over Times Square for First-Ever 3-D Launch of New CR-Z Sport Hybrid Coupe

Honda held the first-ever takeover of Times Square in 3-D technology to sup-port the launch of the all-new CR-Z sport hybrid coupe on Thursday, September 23. Spanning five blocks of Times Square, the event marks the first time 3-D footage was broadcasted to the public space.

As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) and Sony provided 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models distributed cop-ies of their special 3-D October issue and Honda sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.

"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements—like 3-D


Industry Newstechnology—to get the attention of young, potential CR-Z buy-ers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event."

The 2011 Honda CR-Z sport hybrid coupe went on sale August 24th with a manufacturer's suggested retail price (MSRP) starting at $19,200, plus a destination and handling charge1 of $750.

Honda News & Views (for consumers):www.honda.com/newsandviews

Honda on YouTube: www.youtube.com/honda

Honda on Flickr: www.flickr.com/hondanews

Honda on Twitter: www.twitter.com/honda

MSRP excluding tax, license, registration, $750.00 destination charge and options. Dealer prices may vary.

National Ban on Lead-based Ammunition, Fishing Tackle Sought to End Wildlife PoisoningLead Still a Potent Killer of Millions of Wild Birds, Health Risk for Humans

A coalition of conservation, hunting and veterinary groups today filed a formal petition with the Environmental Protection Agency requesting a ban on the use of toxic lead in hunting ammunition and fishing tackle. Major efforts to reduce lead exposure to people have greatly reduced the amount of lead in the environment, but toxic lead is still a widespread killer in the wild, harming bald eagles, trumpeter swans, endangered California condors and other wildlife.

“It’s long past time do something about this deadly – and preventable – epidemic of lead poisoning in the wild,” said Jeff Miller of the Center for Biological Diversity. “Over the past several decades we’ve wisely taken steps to get lead out of our gasoline, paint, water pipes and other sources that are dangerous to people. Now it’s time to get the lead out of hunting and fishing sports to save wildlife from needless poisoning.”

An estimated 10 million to 20 million birds and other animals die each year from lead poisoning in the United States. This occurs when animals scavenge on carcasses shot and contami-nated with lead bullet fragments, or pick up and eat spent lead-shot pellets or lost fishing weights, mistaking them for food or grit. Some animals die a painful death from lead poisoning while others suffer for years from its debilitating effects.

“The science on this issue is massive in breadth and unim-peachable in its integrity,” said George Fenwick, president of


Industry NewsAmerican Bird Conservancy. “Hundreds of peer-reviewed studies show continued lead poisoning of large numbers of birds and other animals, and this petition is a prudent step to safeguard wildlife and reduce unacceptable human health risks.”

American Bird Conservancy, Center for Biological Diversity, Association of Avian Veterinarians, Public Employees for Environmental Responsibility, and the hunters’ group Project Gutpile are asking for the ban under the Toxic Substances Control Act, which regulates dangerous chemicals in the United States.

"As a hunter in California, compliance with the recent state nonlead ammunition regulation has been simple," said Anthony Prieto, a hunter and co-founder of Project Gutpile, a hunter's group that provides educational resources for lead-free hunters and anglers. "I still get to hunt, there is no toxic impact on wild-life or my health, and copper bullets shoot better."

The petition references nearly 500 peer-reviewed scientific studies that starkly illustrate the widespread dangers from lead ammunition and fishing tackle. Lead is an extremely toxic substance that is dangerous to people and wildlife even at low levels. Exposure can cause a range of health effects, from acute poisoning and death to long-term problems such as reduced reproduction, inhibition of growth and damage to neurological development. In the United States, 3,000 tons of lead are shot into the environment by hunting every year, another 80,000 tons are released at shooting ranges, and 4,000 tons are lost in ponds and streams as fishing lures and sinkers. At least 75 wild bird species are poisoned by spent lead ammunition, including bald eagles, golden eagles, ravens and endangered California condors. Despite being banned in 1992 for hunting waterfowl, spent lead shotgun pellets continue to be frequently ingested by swans, cranes, ducks, geese, loons and other waterfowl. These birds

also consume lead-based fishing tackle lost in lakes and rivers, often with deadly consequences.

Lead ammunition also poses health risks to people. Lead bul-lets explode and fragment into minute particles in shot game and can spread throughout meat that humans eat. Studies using radiographs show that numerous, imperceptible, dust-sized par-ticles of lead can infect meat up to a foot and a half away from the bullet wound, causing a greater health risk to humans who consume lead-shot game than previously thought. A recent study found that up to 87 percent of cooked game killed by lead ammu-nition can contain unsafe levels of lead. State health agencies have had to recall venison donated to feed the hungry because of lead contamination from lead bullet fragments. Nearly 10 million hunters, their families and low-income beneficiaries of venison donations may be at risk.

BackgroundLead has been known to be highly toxic for more than 2,000

years. Its use in water pipes, cosmetics, pottery and food is suspected as a major contributing factor in the collapse of the Roman Empire. Lead causes numerous pathological effects on living organisms, from acute, paralytic poisoning and seizures to subtle, long-term mental impairment, miscarriage, neurologi-cal damage, and impotence. Even low levels of lead can impair biological functions.

There may be no safe level of lead in the body tissues of fetus-es and young. Despite knowledge of how dangerous lead is, it continues to be used in hunting and fishing products that expose wildlife and humans to lead. In recent decades the federal gov-ernment has implemented regulations to reduce human lead exposure in drinking water, batteries, paint, gasoline, toys, toxic dumps, wheel balancing weights, and shooting ranges.


Industry News

The California condor, so near extinction in the mid-1980s that the last nine wild birds were captured for an expensive captive-breeding program, had a healthy enough captive population to begin reintroduction into the wild in the mid-1990s. Yet reintro-duced condors are far from safe since they feed on carcasses often containing lead bullet fragments. At least 30 condors in California and Arizona have died from lead poisoning since reintroductions began, and chronic, sub-lethal lead poisoning is rampant throughout the four reintroduced condor flocks in the United States. In 2008 California passed the Ridley-Tree Condor Preservation Act requiring use of non-lead bullets for hunting in the condor range. This law has reduced lead exposure, but lead bullets are still available in California and condors, eagles, and other wildlife continue to be poisoned.

Because there are now numerous, commercially available, non-toxic alternatives, the petitioning groups are urging the EPA to develop regulations to require non-lead rifle bullets, shotgun pellets, and fishing weights and lures throughout the nation. Non-toxic steel, copper, and alloy bullets and non-lead fishing tackle are readily available in all 50 states. Hunters and anglers in states and areas that have restrictions or have already banned lead have made successful transitions to hunting with non-toxic bullets and fishing with non-toxic tackle. Over a dozen manufac-turers of bullets have designed and now market many varieties of non-lead, nontoxic bullets and shot with satisfactory to superior ballistic characteristics – fully replacing the old lead projectiles. The Toxic Substances Control Act gives the EPA broad authority to regulate chemical substances that present an unreasonable risk of injury to health or the environment, such as lead. The EPA can prohibit the manufacture, processing, and distribution in commerce of lead for shot, bullets, and fishing sinkers.

From Bears to Bugles - See Elk in the OzarksKnown as the Bear State when it was first settled in the 1800s,

Arkansas kept that namesake for a long time, until the bear were nearly hunted out. Enter the elk.

In 1981, and for the next several years, 112 elk were trans-ported to Arkansas from Colorado and Nebraska and released to five different grassy areas along the Buffalo National River. Since that time the herd has grown to more than 450 and provide end-less opportunities for viewing. Boxley, and Erbie are two of the most popular sites to see elk. Mornings and evening are the best time to see them. Remember, these are still wild animals and should be treated with respect. Cows, calves and yearlings live in loose herds or groups. One viewer reported seeing two sepa-rate herds along the river’s edge in the Boxley valley numbering over 75 each on a March afternoon. During ”rut” (the mating sea-son”), cows and calves form harems with one or two bulls. The rut takes place in mid-September to mid-October each year. You might just be fortunate enough to hear the bull elk “bugling” dur-ing the rut season.

Fall and spring are the best times to catch the elk grazing in the luscious fields of Newton County, but never rule out seeing some in the summer months as well. Elk watching has increased in Arkansas every year. People enjoy viewing and photographing these one-of-a kind animals.

Wapiti (\’wa-p?-ti\), the Indian name for elk, translates into “white rump”, which all the Arkansas elk have. Mature bulls have antlers, huge antlers, and shed them once a year, then growing a new set. The new set has a fuzzy skin called velvet, and they will eventually lose the velvet over time and produce magnificent antlers. Bulls can weigh as much as 700 lbs. and measure up to eight-feet from nose to tail. They are very large.

1-863-248-2616

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All in all the Elk are some of the areas most looked for animals. And be prepared before you go. Review a site description and services available (you can get gas and food in Ponca).

If you go:

Take Arkansas Highway 7 South from Harrison and turn right on the Erbie Road just south of the Pruitt Bridge. The eight mile gravel road is maintained and rela-tively smooth. You will end at the Erbie campground.

Or take Arkansas Highway 43 South from Harrison and travel to Ponca. This highway takes you to Highway 21 along the river banks where you should look for elk on your left in the valley.

There are numerous hotels, motels and bed and breakfasts for overnight accom-modations in Harrison, along with many places to eat and shop. Check out the Harrison Convention and Visitors Bureau’s web site at www.HarrisonArkansas.org for additional information.

2010 Chrysler Minivan Still a Crowd Pleaser

Long Island Chrysler minivan dealer says the 2010 Town and Country attracts families with innovative technology, a luxurious cabin and unmatched fuel economy.

The 2010 Chrysler Town & Country min-ivan in Long Island continues to be a hit with minivan moms and families. Offering innovative safety and entertainment tech-nology, a luxurious cabin and unsurpassed fuel economy, the 2010 Chrysler Town & Country is the best minivan to transport people and things safely and efficiently.

The Town & Country boasts more than 25 years of minivan development, 65 segment-firsts, and 40 available safety features. The popular minivan is one of Chrysler’s most decorated models. Having received the MotorWeek Drivers’ Choice Award for “Best Minivan” 2 years in a row, a Consumers Digest “Automotive Best Buy”, the 2009 Active Lifestyle Award – For Best Minivan, and a Polk Automotive Loyalty Award, it’s no wonder the popular minivan continues to raise the bar in the minivan segment.

Families love Town & Country’s advanced safety features like Blind Spot Monitoring and Rear Cross Path. Blind Spot Monitoring warns drivers of unseen vehicles when changing lanes and Rear Cross Path aids drivers when the vehicle is in Reverse and warns the driver if any traffic is moving toward the vehicle via an audible chime and a visible icon on outside mirrors.

Town & Country also offers the most convenient seating arrangements with ‘swivel n’ go’. Swivel ’n Go is a unique seating and storage system that offers in-floor cargo bins of the Stow ’n Go seating system combined with second-row quad chairs that rotate 180 degrees to face for-ward or rearward, and a stowable center table that installs between second- and third-row seats.

With a contemporary exterior and inte-rior design, two different seating and stor-age options, powerful drivetrain options and clever interior features, Chrysler Town & Country is a “family room on wheels” – a vehicle that offers the ulti-mate flexibility, safety and utility for active lifestyles. SG


Southern Off Road, Inc. is the solution for all of your off-road vehicle needs. Conveniently located on Hwy 31 in Pelham,

Alabama (just south of I-65 exit 242), Southern Off Road is a full- service, one-stop shop for all your off-road vehicle parts, repairs, maintenance and accessories.

The retail store offers a large vari-ety of parts and accessories in stock, for quick purchase or installation. The 5,000-square-foot facility includes a well-stocked product showroom. The six (6) bay service center is equipped with a four-wheel state-of-the-art camera alignment machine and tire mounting equipment, along with computerized tire balancing equipment, HVAC equipment and custom exhaust fabrication equipment. Here you will find a staff of highly-qualified tech-nicians with the knowledge to properly diagnose and repair your car, truck, SUV or minivan. Whether you need an engine tune-up, oil change or tire rotation, they are eager to provide the best service pos-sible to get you back on the road quickly!

They can assist you with everything you need from your every day driver to your most prized project vehicle. In addition to lift kits, leveling kits, wheels, tires, trailer hitches and accessories, they offer a full line of factory maintenance and general repair. They also offer performance parts, bed liners, custom exhaust and a full line of contractor accessories. Additionally, their high-tech installation center is run by ASE certified technicians who can answer all your technical questions and perform flawless custom installations. Their techni-cians are on a continual training program obtaining certifications through vehicle and product manufacturers, as well as aftermarket associations such as ASE, SEMA, Napa and Valvoline. In an effort to

have the most knowledgeable staff, their parts sales associates and service advisors are also ASE certified.

Their online store, www.southernof-froad.com, offers an even larger selection of items. With over 16,000 parts in stock, their online catalog carries thousands of aftermarket replacement Jeep parts and Jeep accessories from soft tops, winch-es, lift kits and much more. The online catalog is updated daily with mechani-cal parts (brake pads and shock absorb-ers), body parts (bumpers and mirrors), interior trim (door handles and carpet), and major assemblies (steering gears, CV axles, engine long blocks, and com-plete transmissions). They also carry a full line of axles and ring & pinion sets for trucks and performance vehicles as well as truck accessories including tube steps and bull bars. They have everything you are looking for to restore, maintain, or modify your Jeep, truck or off-road vehi-cle. Southern Off Road, Inc. employs only the most knowledgeable and friendly rep-resentatives to best serve you with orders or any customer service issues. Shop 24 hours a day from the web store and enjoy free shipping*, quick turnaround time and exceptional customer service. The online catalog is expanding constantly, so check back frequently to see what has been added!

Southern Off Road also has a large selection of Jeeps and four wheel drive vehicles for sale.

These quality pre-owned vehicles have been thoroughly inspected by trained technicians. They also offer “Southern Off Road Edition” vehicles. These quality pre-owned vehicles have been upgraded with off road equipment, accessories and graph-ics. Warranties and/or financing is avail-able on most of the vehicles with approved credit.

They are family-based business and believe that customer’s needs are of the utmost importance.

Their family is committed to meeting those needs and the family-driven attitude is carried throughout from the employees straight to their customers. As a result, a high percentage of their business is from repeat customers and referrals.

Their mission is to deliver an unrivaled customer experience through highly moti-vated, knowledgeable and caring profes-sionals. The team of professionals will do this by listening and respecting your needs. This progressive attitude is more than selling parts and servicing vehicles - It's about doing the right thing. The goal is to provide you with the best service available at fair, competitive prices. Their name and reputation stand for unmatched customer service at a fair price. Integrity and customer satisfaction is what has driven their success in the automotive business for more than 20 years. As a family business, they understand what it takes to build long-lasting customer rela-tionships. They invite you to take the web site for a spin, give them a call, e-mail, or come by and see the unbeatable deals for yourself! SG

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