Speed, Technology, Innovation, Diversity, Green Speed, Technology, Innovation, Diversity, Green 2008 Firestone Indy Lights 2008 Firestone Indy Lights
Speed, Technology, Innovation, Diversity, GreenSpeed, Technology, Innovation, Diversity, Green
2008 Firestone Indy Lights2008 Firestone Indy Lights
Speed, Technology, Innovation, Diversity, GreenSpeed, Technology, Innovation, Diversity, Green
Firestone Indy LightsFirestone Indy Lights
• Goals and Objectives• Series Graduates• Operating Costs and Budget• Purse Information and
Structure• Broadcast Information• Marketing and Public
Relations• Demographics• Firestone Indy Lights
Contacts
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Firestone Indy LightsFirestone Indy LightsGoals and Objectives:
• Strategic balance of ovals, road courses and street circuits
• Television audience and spectator growth
• Continue to graduate teams and drivers to the IndyCar Series
• Continue to offer competitive cost structure for participants
• Teams have equal access to equipment, engine, spares and tires
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GraduatesGraduates• Firestone Indy Lights graduates in the 92nd Indianapolis 500
– Marco Andretti– Helio Castroneves– Ed Carpenter– Dan Wheldon– Tony Kanaan *– Scott Dixon *– AJ Foyt IV *– Alex Lloyd *– Marty Roth– Hideki Mutoh– Jaime Camara– Townsend Bell *– Oriol Servia *– Jeff Simmons
* – Series Champion
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Firestone Indy Lights BudgetFirestone Indy Lights Budget
•New chassis (One) $ 157,890
•Engine Lease (One Year) $ 45,000
•Engine rebuilds (3@$16,000) $ 48,000
•2 sets spare wheels $ 10,800
•Tires (3 sets/race at $1,306/set) $ 62,688
•Test tires, open tests, 10 tests $ 13,060
•5 open tests $ 8,250
•Accident damage, road course kit $ 125,000
•Entry fees (16@$1,350) $ 21,600
Total $ 492,288
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Firestone Indy Lights PurseFirestone Indy Lights PurseEvent Purse Schedule Event Total PayoutHomestead Purse 1 $282,500
St. Petersburg 1 Purse 3 $194,000
St. Petersburg 2 Purse 3 $194,000
Kansas Purse 1 $282,500
Indianapolis Purse 2 $325,500
Milwaukee Purse 1 $282,500
Iowa Purse 1 $282,500
Watkins Glen 1 Purse 4 $172,025
Watkins Glen 2 Purse 4 $172,025
Nashville Purse 1 $282,500
Mid-Ohio 1 Purse 3 $194,000
Mid-Ohio 2 Purse 3 $194,000
Kentucky Purse 1 $282,500
Infineon 1 Purse 3 $194,000
Infineon 2 Purse 3 $194,000
Chicago Purse 1 $282,500
Total: $3,811,050.00
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Firestone Indy Lights Payout Firestone Indy Lights Payout ScheduleSchedule
Purse 1 Payment
Schedule
Purse 2 Payment Schedule
Purse 3 Payment Schedule
Purse 4 Payment Schedule
1st: $32,500.00 1st: $40,000.00 1st: $22,000.00 1st: $20,000.00
2nd: $25,000.00 2nd: $30,000.00 2nd: $17,000.00 2nd: $15,500.00
3rd: $20,000.00 3rd: $24,000.00 3rd: $13,500.00 3rd: $12,250.00
4th: $17,000.00 4th: 19,000.00 4th: $11,500.00 4th: $10,000.00
5th: $16,000.00 5th: $18,000.00 5th: $11,000.00 5th: $9,500.00
6th: $15,500.00 6th: $17,000.00 6th: $10,500.00 6th: $9,000.00
7th: $15,000.00 7th: $16,000.00 7th: $10,000.00 7th: $8,775.00
8th: $14,500.00 8th: 15,000.00 8th: $9,500.00 8th: $8,500.00
9th: $14,000.00 9th: $14,000.00 9th: $9,250.00 9th: $8,000.00
10th: $13,500.00 10th: $13,000.00 10th: $9,000.00 10th: $7,750.00* Positions paid throughout the starting field
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2008 Television Details•ESPN2 HD
•International Coverage
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2008 Firestone Indy Lights 2008 Firestone Indy Lights ScheduleSchedule
March 29 Homestead-Miami Speedway April 3 4:00pm
April 5-6 Streets of St. Petersburg April 10 2:00pm
April 27 Kansas Speedway May 1 2:00pm
May 23 Indianapolis Motor Speedway LIVE 12:30pm
June 1 The Milwaukee Mile June 5 1:00pm
June 21 Iowa Speedway June 26 5:00pm
July 5* Watkins Glen International July 10 2:00pm
July 12 Nashville Superspeedway July 17 2:00pm
July 19-20 Mid-Ohio Sports Car Course July 24 2:00pm
August 9 Kentucky Speedway August 14 2:00pm
August 23-24 Infineon Raceway August 27 5:00pm
September 7 Chicagoland Speedway LIVE 12:30pm
Same-Day Doubleheader* All times are Eastern
Date Event TV Broadcast Information
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InternationalInternational• Argentina - (ESPN Latin America)
• Australia – (ESPN Australia)
• Brazil – (ESPN Latin America)
• British Virgin Isles – (ESPN Caribbean)• Bolivia – (ESPN Latin America)• Cayman Isles – (ESPN Caribbean)• Chile – (ESPN Latin America)• Colombia – (ESPN Latin America)• Costa Rica – (ESPN Latin America)• Dominican Republic - (ESPN Latin
America)• Ecuador – (ESPN Latin America)• Egypt – (ESPN Middle East)• El Salvador – (ESPN Latin America)• Finland – (Motors TV)• France – (Motors TV)• Guatemala – (ESPN Latin America)• Germany – (Motors TV)• Honduras – (ESPN Latin America)
• Ireland – (Motors TV)• Israel – (ESPN Israel)• Jamaica – (ESPN Caribbean)• Kuwait – (ESPN Middle East)• Mexico – (ESPN Latin America)• New Zealand – (ESPN Pacific Rim)• Nicaragua – (ESPN Latin America)• Panama – (ESPN Latin America)• Paraguay – (ESPN Latin America)• Peru – (ESPN Latin America)• Russia – (Motors TV)• Spain – (Motors TV)• Sweden – (Motors TV)• Switzerland – (Motors TV)• Uruguay – (ESPN Latin America)• United Arab Emirates (ESPN Middle
East)• United Kingdom (Motors TV)• Venezuela – (ESPN Latin America)
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Television AudienceTelevision AudienceFirestone Indy Lights Broadcast Audience
Viewers and Select Consumer Products and Services
2,487,252
1,304,073
1,230,239
Purchased travel reservations
Intent to purchase consumerelectronics
Manage personal finance,investment or retirement
accounts
Firestone Indy Lights Broadcast AudienceFirestone Indy Lights Viewer Index vs. all ESPN2 Viewers
411
248
232
208
236
192
201
190
190
Intent to Purchase
Home security system
TiVo, ReplayTV or DVR
HDTV
Travel and Leisure
Online reservations
Foreign travel
Upscale hotel
Financial and Investment Services
Financial planner/ advisor
Full-service stockbroker
On-line banking
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Marketing and Public RelationsMarketing and Public Relations
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MarketingMarketing• Advertising
– Firestone Indy Lights promotional advertisements placed in various publications this season:
• Sports Illustrated• Autosport Magazine• National Speed Sport News• Formula Car Magazine
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MarketingMarketing• In-market promotions
– Appearances at local in-market activities and events– Creates added opportunities for in-market sponsors to
interact with consumers– Drivers serve as powerful spokespeople for Firestone
Indy Lights and for their respective team sponsors– Driver autograph sessions in most markets
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Public RelationsPublic Relations
• A strategic public and media relations plan was put into place prior to the 2008 Firestone Indy Lights season. We are currently targeting the following:
– Driver Hometown Markets– Race Markets– Auto and Racing Trade Publications– ESPN2 HD Firestone Indy Lights
Broadcast– Countdown to the Championship
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DemographicsDemographics
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DemographicsDemographics
• 40 million Indy Racing League fans
• 1 in 5 U.S. adults are Indy Racing League fans
• Diverse, well educated audience with greater discretionary income
• Heavy consumers of TV, print and radio media
• More brand loyal than average consumer
• Early adopters of innovation and technology
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Indy Racing League Fans Indy Racing League Fans ContinuedContinued
Firestone Indy Lights Demo % IndyCar Fans
High School GradHigh School Grad 37%37%
Some College Some College 31%31%
College Grad +College Grad + 23%23%
Education
Firestone Indy Lights Demo % Avid IndyCar Fans
$50,000 – $99,999$50,000 – $99,999 36%36%
$100,000 - $249,999$100,000 - $249,999 20%20%
$250,000 or more$250,000 or more 3%3%
Household Income
Source: Scarborough Research
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Indy Racing League FansIndy Racing League Fans
Firestone Indy Lights Demo % Avid FIL Fans
MenMen 67%67%
WomenWomen 33%33%
Firestone Indy Lights Demo % FIL Fans
18 - 2918 - 29 19%19%
30 - 4430 - 44 30%30%
45 - 5945 - 59 29%29%
60 +60 + 23%23%
Gender
Age
Source: Scarborough Research
RaceFirestone Indy Lights Demo % FIL Fans
WhiteWhite 84%84%
BlackBlack 10%10%
AsianAsian 2%2%
OtherOther 3%3%
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Firestone Indy Lights ContactsFirestone Indy Lights ContactsName Title Email Telephone
Roger Bailey Executive Director, [email protected] 317.492.6577Firestone Indy Lights
Butch Meyer Technical Director, [email protected]
Firestone Indy Lights
John Lewis Vice President, Marketing and [email protected] 317.492.6459Business Development
Greg Gruning Vice President, Sales [email protected] 317.492.8540
John Griffin Vice President, Public [email protected] 317.492.6559
Sarah Davis Director, Business Affairs and [email protected] 317.492.5076Consumer Strategies
Kasey Coler Manager, Business Affairs [email protected] 317.492.8674
Jason Penix Coordinator, Marketing Outreach [email protected]