Speed & scale to added sugars reduction: The ambition of the European soft drinks industry > • Gloria Gabellini, Public Policy, Government Affairs & Communications Manager EU, PepsiCo • Sigrid Ligné, Director General, UNESDA – Soft drinks Europe • Wouter Vermeulen, Senior Director, Public Policy Center EMEA, Coca-Cola Brussels, 1 June 2017
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Speed & scale to added sugars reduction: The ambition of ...ec.europa.eu/health/sites/health/files/nutrition_physical_activity/... · 1. Core beliefs & parameters Recognizing that
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Speed & scale to added sugars reduction: The ambition of the European soft drinks industry
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• Gloria Gabellini, Public Policy, Government Affairs & Communications Manager EU, PepsiCo
• Sigrid Ligné, Director General, UNESDA – Soft drinks Europe
• Wouter Vermeulen, Senior Director, Public Policy Center EMEA, Coca-Cola
Brussels, 1 June 2017
About
UNESDA Soft Drinks Europe
In Brussels since 1958
Grouping 22 national beverage associations and 10 direct corporate members representing 80% of the European market
Representing non-alcoholic beverages
Including still drinks, cordials, dilutables, carbonates, fruit based drinks, ice teas and coffees, squashes, energy drinks and sports drinks
Excluding bottled water, juices & nectars, milk-based and hot beverages
Active member of the EU Platform since 2006: 3 core areas of action Specific population groups: Schools & marketing to
children
Consumer information: Clear labelling, front of pack
Product offering: Innovation & choice
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1. Core beliefs & parameters
Recognizing that to help address overweight and obesity as risk factors for NCDs, a reduction in overall calorie consumption is needed, including sugar from soft drinks
In soft drinks, reductions in added sugars directly lead to reduced calories
Supporting coordinated action at EU level in partnership with all stakeholders to ensure critical mass & a level playing field
Taking into consideration early movers’ efforts and the diversity of diets and consumption patterns across the EU
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2. EU-wide actions on calorie/sugar reduction & achievements so far (2000-2015)
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Active commitments & third party monitoring
To promote portion control:
Increase availability of smaller packaging sizes
To offer choice:
Increase availability of no/low calorie beverages
EU Platform commitments Measuring achievements
- 11,5% 2000-2013
+150% 2000-2013
66% of product introductions are no/low calorie drinks
No/low calorie varieties now
Availability of pack sizes smaller than 330ml
over 30% of sales in several EU markets
30 Now different single serve packs in a
variety of packaging options <330ml
Source: Canadean, 2014/16
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Multiplication of initiatives at national and company level over past 10 years tailored to the local context
Many of which in cooperation with governments in the context of industry-wide discussions
All industry actions combined resulted in a 12% decrease in average calorie/sugar content of soft drinks in Europe between 2000-2015 (Canadean, 2016)
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Impact of our actions on calorie & sugar reduction
Calorie and sugar reduction monitoring Methodology
• GlobalData compiles volume and value data for all beverage categories within UNESDA’s portfolio and geographical scope. This data is collected using a primary research approach, with experienced researchers in each market performing store checks and interviewing key brand owners, suppliers, distributors and retailers. The data is stored in GlobalData’s Soft Drinks Intelligence Centre.
• Simultaneously, GlobalData researchers collect Kcal and Sugar content of each beverage brand variant, e.g. Coca-Cola Regular, Coke Zero, Pepsi Max etc. This information is stored in GlobalData’s Ingredients Intelligence Centre.
• Reformulation is accounted for through annual updates to the product and ingredients data.
• The two arms of data are then modelled to give data which details the tonnes of sugar in a market and the Kcal Per 100ml readings which are then used over time to track reductions or increases.
• Primary data is drawn from 7 key markets, which account for 63% of total 2015 consumption within the EU. This data is then extrapolated to create a forecast to 2020 and then mapped out to create the EU Universe.
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CONTACT DETAILS
Sigrid Ligné, Director General Rue du Trône 14-16,