www.findandconvert.co m Speed & Performance A Website Architecture Journey Website’s are not static and neither are the search engines that crawl them. It’s important to understand that every time content is added, deleted or changed, “clutter” builds up affecting your website’s speed and performance. Search engines score your website’s speed and performance. Consequently, monitoring your site architecture is not optional when you need to earn and maintain organic search engine rankings.
Business moves fast. The web moves even faster. As the leading search engine provider, Google® continually refers to site speed and performance as one of the main factors the influence your site's position in search rankings. Let's take a look at how common website activities create clutter and damage your sites performance over time. Contact Find and Convert today to learn more about our Speed & Performance Audit Service.
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www.findandconvert.com
Speed & Performance
A Website Architecture JourneyWebsite’s are not static and neither are the search engines that crawl them. It’s important
to understand that every time content is added, deleted or changed, “clutter” builds up affecting your website’s speed and performance. Search engines score your
website’s speed and performance. Consequently, monitoring your site architecture is not optional when you need to earn and
The following pages outline 12 activities with which anyone who is responsible for a website should be familiar. Whether or not you consider yourself “technical,” it is important to understand that each activity has an impact on your website clutter, speed and performance.
• The company releases a PR with inbound links, video & more
• The PR is distributed through a national agency
Q3August
Architecture Advice:
• Press releases will quickly distribute links back to your site. Good or bad, be sure links are accurate and if page is deleted or moved at a later day, that redirect it using a proper 301 code.
• Watch out for pagination. Too much can create index bloat. Especially true when indexing category and tag pages.
• Make sure to use canonicals and no indexing appropriately.
Q4November• Some pages are modified to present data
based upon location• New pages are created for International
growth• New pages are created for specific locations
(NYC, LA, Miami)
Architecture Advice:
• Localization can create some interesting URL and indexing challenges, especially when redirecting by IP. Be sure to understand indexing results before going live with the changes.
• Understand which URL Structure is best for your International needs: Subdomain, subdirectory, or TLD.
All websites experience clutter over time. Clutter impacts your site’s ability to score well with search engines, negatively impacting ranking and traffic. Below is a graph that shows how website clutter buildup can impact your incoming traffic resulting in fewer leads and sales opportunities.
Invest in learning all the critical architecture factors that impact how the search engines score your website’s speed and performance. Here are a few of the 80+ factors we recommend you study:
Are URLs SEF friendly/optimized?Can URLs be accessed by Upper Case & Lower Case versions?Are there WWW & Non WWW versions of the site?
Are titles optimized?Are meta descriptions optimized?Are H1s optimized?
Are 301 redirects set up properly?Is the site using 302 redirects?Are there 404 pages?
Is the site organization intuitive (silo’d)? Is there a logical category / subcategory hierarchy?Are there related links in each category?Are all pages crawlable by robots without a sitemap?
Is there an HTML sitemap?
Is there an XML sitemap?Are URLs duplicated in the sitemaps?How does the site function when you turn off CSS, JavaScript?Is Flash used for important elements?
Is there duplicate content within the site?Is there duplicate content between subdomains?Is there duplicate content with other sites?
What internal pages do they link to the most?What is the quality of outbound linking?Are there too many links on a page?
Speed and CodeIs the HTML minified & compressed?Is the CSS validated?Are JavaScript and CSS linked to external files?