Speed Is Life at Target Amy Ault. Target Business Motto Fast, Fun and Friendly.

Speed Is Life at TargetSpeed Is Life at Target

Amy AultAmy Ault

Target Business MottoTarget Business Motto

Fast, Fun and Friendly

Fast, Fun and Friendly

Fast, Fun and Friendly Background

Fast, Fun and Friendly Background

Fast, Fun & Friendly was introduced to Target over ten years ago. It is about improving morale at Target and treating store guests and team members with respect.

Fast, Fun & Friendly was introduced to Target over ten years ago. It is about improving morale at Target and treating store guests and team members with respect.

New Business Target MottoNew Business Target Motto

Speed is Life Speed is Life

Operational DefinitionOperational Definition

Speed is Life is the fast, in Fast, Fun and FriendlySpeed is Life is the fast, in Fast, Fun and Friendly

Speed is Life Training Guidelines

Speed is Life Training Guidelines

Act without being told what to do

Share the right information quickly and freely

Commit to continuous innovation

Defy the notion that only small companies can be agile and flexible

Appreciate that guests’ and team members’ time is valuable

Act without being told what to do

Share the right information quickly and freely

Commit to continuous innovation

Defy the notion that only small companies can be agile and flexible

Appreciate that guests’ and team members’ time is valuable

Research QuestionResearch Question

Are Target Corporation employees familiar with Speed is Life?

Are Target Corporation employees familiar with Speed is Life?

RolloutRollout

January: Speed is Life definition on intranet

February : Tips and departmental success stories on intranet.

March: Awareness survey online

March – May: Training sessions

January: Speed is Life definition on intranet

February : Tips and departmental success stories on intranet.

March: Awareness survey online

March – May: Training sessions

MethodologyMethodology

Online Target employee awareness survey

1,283 responded out of approximately 10,000 Target Corporation employees

12% response rate

Online Target employee awareness survey

1,283 responded out of approximately 10,000 Target Corporation employees

12% response rate

How familiar are you with Speed is Life.

How familiar are you with Speed is Life.

67% Familiar

26% Somewhat familiar

7% Not familiar

67% Familiar

26% Somewhat familiar

7% Not familiar

I understand how I can use Speed is Life in my job

everyday.

I understand how I can use Speed is Life in my job

everyday.

61% Agree

24% Neither agree nor disagree

15% Disagree

61% Agree

24% Neither agree nor disagree

15% Disagree

The amount of information I have received about Speed is

Life is.

The amount of information I have received about Speed is

Life is.

50% About right

50% Too little

50% About right

50% Too little

Speed is Life is embraced in my work group.

Speed is Life is embraced in my work group.

85% Agree

15% Disagree

85% Agree

15% Disagree

I understand how my ownership of Speed is Life

makes a difference.

I understand how my ownership of Speed is Life

makes a difference.

60% Agree

24% Agree nor disagree

16% Disagree

60% Agree

24% Agree nor disagree

16% Disagree

Was the introduction of Target’s simple motivational plan, Speed is Life, successful at Target?

Was the introduction of Target’s simple motivational plan, Speed is Life, successful at Target?

AnswerAnswer

Yes!

Out of 1,283 Target employees surveyed more than 50% are aware of Speed is Life.

Yes!

Out of 1,283 Target employees surveyed more than 50% are aware of Speed is Life.

RecommendationsRecommendations

More Speed is Life information. Messages from Sr. Management

Tips via e-mail

Reiterate message often

Follow-up with same online survey in

6-12 months

More Speed is Life information. Messages from Sr. Management

Tips via e-mail

Reiterate message often

Follow-up with same online survey in

6-12 months

Questions? Questions?