Specifications Analysis for Men’s Ethnic Wear

8/9/2019 Specifications Analysis for Men’s Ethnic Wear

1/20


2/20

Indian Ethnic Wear ForIndian Ethnic Wear For

MenMen

““ Dressing in best is not just Dressing in best is not just

enough to showcase style;enough to showcase style;

rather, it is an art thatrather, it is an art that

comes to rare with a touchcomes to rare with a touch

of elegance” of elegance”


3/20

Types o Men’s ethnicTypes o Men’s ethnic

wear wear Based on our survey, mainly 9 types oBased on our survey, mainly 9 types o

men!s ethni" #ears are popular amongmen!s ethni" #ears are popular amongmasses$masses$

Sher#aniSher#ani Jodhpuri Suits Jodhpuri Suits Kurta Py%amaKurta Py%ama Dhoti KurtaDhoti Kurta

&urban&urban A"h'an A"h'an Angra'ha Angra'ha (ungi(ungi


4/20

Some clicksSome clicks


5/20



6/20



7/20



8/20

Players in Ethnic Wear Players in Ethnic Wear

)u%ral sons)u%ral sons Di#an sahibDi#an sahib *abindia*abindia

+ndo$us "onne"tion+ndo$us "onne"tion Jade blue Jade blue Je ar"her Je ar"her .thni"i/.thni"i/ Shoppers stopShoppers stop 0anyavar0anyavar


9/20


10/20


11/20

S"r%ey S"r%ey

4ur survey in"luded visits to 5 big4ur survey in"luded visits to 5 bigplayers in ethni" eild namely$players in ethni" eild namely$

6363 (iestyle(iestyle

7373 0a80a8

5353 Shopper!s StopShopper!s Stop Brands #e did survey on #ere$Brands #e did survey on #ere$

Karma,eda,0anyavar,0eBasKarma,eda,0anyavar,0eBas Among various ethni" #ear produ"ts, Among various ethni" #ear produ"ts,

Kurta #as sele"ted as part o our survey3Kurta #as sele"ted as part o our survey3


12/20


13/20

Trims specTrims spec

&here are a number o trims used in men!s ethni" #ear$&here are a number o trims used in men!s ethni" #ear$ Bias tapeBias tape BraidBraid ButtonsButtons


14/20


15/20

Style SpecifcationStyle Specifcation

arious styles are available3 arious styles are available3 Among the prominent styles are Among the prominent styles are

Aari, appli2uC #or', bati', beads, Aari, appli2uC #or', bati', beads,benarsi, blo"' print, "handeri, "ordbenarsi, blo"' print, "handeri, "ord#or', gota, i''at, 'alamari, 'antha,#or', gota, i''at, 'alamari, 'antha,'undan, mirror #or', mysore sil','undan, mirror #or', mysore sil',

pat"h #or', stones, se2uines,pat"h #or', stones, se2uines,/ardori and /ari3/ardori and /ari3


16/20

Packa$in$ SpecPacka$in$ Spec

Kurtas are generally pa"'agedKurtas are generally pa"'aged

6363 +n a plasti" "over+n a plasti" "over

7373 By #rapping it #ith a thin semi$By #rapping it #ith a thin semi$transparent paper "over in a "ardtransparent paper "over in a "ardbo83bo83


17/20

Presentation SpecPresentation Spec

0en!s ethi" #ears are presented in0en!s ethi" #ears are presented in various #ays in stores$ various #ays in stores$

6363 Displaying it in body orm3Displaying it in body orm3

7373 &hrough a anger&hrough a anger

5353 +n transparent "overs3+n transparent "overs3 &he most prominent season!s design&he most prominent season!s design

are displayed prominently throughare displayed prominently throughbody orms in and outside the storebody orms in and outside the storeollo#ed by hanger, and then "over3ollo#ed by hanger, and then "over3


18/20

!oncl"sion!oncl"sion

.thni" se"tion or men is mind$blo#ing.thni" se"tion or men is mind$blo#ing"onsisting o ashionable sher#ani,"onsisting o ashionable sher#ani,

%odhpuri suits, sil' 'urta et"3 %odhpuri suits, sil' 'urta et"3

+n a"t no# the "ool dudes are preerring+n a"t no# the "ool dudes are preerringethni"s over #estern #hen it "omes toethni"s over #estern #hen it "omes to#edding time3#edding time3

&ime is gone byE #hen #omen #ere 'no#n&ime is gone byE #hen #omen #ere 'no#n

to be the sole sho# stoppers3 &hese days,to be the sole sho# stoppers3 &hese days,men are also "asting spar'ling impressionmen are also "asting spar'ling impressionin the parties by sho#"asing stylish ethni"in the parties by sho#"asing stylish ethni"#ear3#ear3


19/20

Spec SheetSpec Sheet

Spe" Sheet 6Spe" Sheet 6 FedaGFedaG

Spe" Sheet 7Spe" Sheet 7 FKarmaGFKarmaG

Spe" Sheet 5Spe" Sheet 5 F0anyavarGF0anyavarGSpe" Sheet @Spe" Sheet @ F0ebasGF0ebasG

http://veda.doc/http://veda.doc/http://karma.doc/http://karma.doc/http://manyavar%20soec.%20sheet.doc/http://manyavar%20soec.%20sheet.doc/http://mebas%20spec%20sheet.doc/http://mebas%20spec%20sheet.doc/http://mebas%20spec%20sheet.doc/http://manyavar%20soec.%20sheet.doc/http://karma.doc/http://veda.doc/


20/20

Specifications Analysis for Men’s Ethnic Wear

Documents