SPECIALIZED MASTER’S DEGREE STRATEGIC BUSINESS UNIT MANAGEMENTs Brochure... · DEGREE STRATEGIC BUSINESS UNIT MANAGEMENT ... Entrepreneurship & Leadership II ... HEC Paris Executive

SPECIALIZED MASTER’SDEGREE STRATEGIC BUSINESS UNIT MANAGEMENT

HEC PARIS IN QATAR

INTERNATIONAL ACCREDITATIONS

WHY CHOOSE OUR SPECIALIZED MASTER? FUNDAMENTAL PRINCIPLES

INTERNATIONAL DEGREE NETWORK MULTI-TRACK

Today, achieving high levels of performance is a key challenge. Volatility and uncertainty are unavoidable. New technologies, competitors, and demanding customers drive innovation. Expectations for leaders increase as organiza-tions embrace United Nations Sustainable Development Goals.

Business Unit managers are judged on performance and results. Generalists by nature, they must have multidisciplinary skills to lead and develop their teams. A solid management education addresses these challenges. This Specialized Master enables you to seize new opportunities and prepares you for more challenging times. Drawing on HEC Paris’world-class faculty, this program’s content and learning methods blend research with practical application to expose you to international best and next practices and provide you with the skills for success.

Managers who are able to innovate, detect opportunities, and implement high-performance processes are a vital source of added value for organiza-tions. Each manager is responsible for driving personal development, growth and career success. This program will therefore help you to master the key transitions in your professional life.

SPECIALIZED MASTER’S DEGREE (MASTERE SPECIALISE®) STRATEGIC BUSINESS UNIT MANAGEMENT

• Program design and learning methods HEC Paris’ world-class faculty create an interactive learning environment that encourages and enables participants to step back from their daily routines, discover next generation insights and acquire the tools for sustainable success.

• Practical application We educate for ‘glocal’ success – thinking globally, acting locally. Faculty, consultants and experts will help you develop your skills and apply what you have learned within your organization from the start of the program.

• Personalized program You can choose from 3 tracks: General Management, Sales and Marketing and Human Resources Management. The professional thesis allows you to concentrate on an area of strategic importance for your organization and on your career development.

A WORLDLEADER IN EXECUTIVE EDUCATION

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> PROFILE OF PARTICIPANTS

30AVERAGE AGE

AVERAGE YEARS

EXPERIENCE

6

This program is designed for professionals and entrepreneurs looking at enhancing their leadership and management skills or looking at managing their own business unit or com-pany in the future. PROFESSIONAL

BACKGROUND

> FACTS AND FIGURES

English

Doha, Qatar

Part-time

18 months

July 2018

59 500 USD

ENHANCE YOUR LEADERSHIP SKILLS AND MANAGEMENT ACUMEN

FOSTER A GENUINELY ENTREPRENEURIAL APPROACH TO MANAGEMENT

SPECIALIZE IN THE AREA OF YOUR CHOICE

>LANGUAGE:

LOCATION:

FORMAT:

LENGTH:

NEXT INTAKE:

TUITION FEES:

THE PROGRAM IS SUBJECT TO CONTINUOUS DEVELOPMENT TO ENSURE THAT IT TAKES ACCOUNT OF CHANGES IN THE ECONOMIC ENVIRONMENT AND MEETS PARTICIPANTS’ EVOLVING NEEDS.

PROGRAMThis part-time Specialized Master’s program spans a period of 18 months and blends in-depth teaching at HEC Paris’ campus in Qatar and practical application within the participants’ organizations.

The in-class part of the program consists of monthly modules of 3 to 5 full days each representing a total of 360 hours.

The program is divided into 3 stages:

1. Core Curriculum (35 days) 2. Selected Track (10 days) 3. Professional Thesis

1. CORE CURRICULUMDesigned as a practical foundation for managing a business unit.You will get the opportunity to learn international best practices and focus on areas of key importance for your personal and professional development.

STRATEGY Business Unit StrategyShaping a strategic mindset by focusing on the concepts, methods and tools of a business strategy formulation.

Business EnvironmentUnderstanding the existing business environments worldwide.

Corporate StrategyAchieving a sustainable and profitable growth by under-standing the concepts of corporate advantage, corporate restructuring and corporate governance.

Strategy Implementation and SimulationReviewing critical success factors for implementing strate-gies and practicing models in a hands-on simulation.

LEADERSHIP AND CHANGE Leadership IReviewing, reflecting and experimenting on leadership profiles to boost leadership versatility and business performance.

Change ManagementDeveloping business acumen to implement change and transition smoothly.

Entrepreneurship & Leadership IIDeveloping a business and sustaining the leader’s success through turbulences and unavoidable circumstances.

FINANCEFinancial Accounting Essentials and Quantitative MethodsIntroducing financial accounting and combining quantitative methods to interpret financial data and make better decisions.

Managerial AccountingDriving strategy down to operational levels and measuring financial performance.

Finance for Value CreationImplementing finance strategies and making appropriate decisions across financial analysis.

OPERATIONS MANAGEMENT AND SUPPLY CHAIN Introducing fundamental decisions and trade-offs in supply chain and operations management, understanding complex supply chain systems.

HR ESSENTIALSShowcasing the crucial role of HR management in an organiza-tion and reviewing HR practices worldwide.

MARKETING ESSENTIALS Defining the objectives and frameworks of Operational and Strategic Marketing in different markets.

2. TRACKS Choose one track in the area of your choice based on your career aspirations.

*This track can be taken separately, as an Executive Certificate

MARKETING & SALES*

ADVANCED MARKETING (2 days)Exploring expert-level insights on approa- ches to marketing across industries.

B-TO-B MARKETING (2 days)Adding value by understanding key differences between B-to-B and B-to-C marketing.

SALES EXCELLENCE(2 days)Implementing best practices based on a culture of market orientation and sales excellence in organizations.

NEGOTIATION SKILLS (2 days)Creating and sharing value with stake-holders through skillful negotiation.

MARKETING THROUGH SOCIAL MEDIA (2 days)Rethinking the use of social media to reach and strategically manage the relationship with customers and the general public.

Grow personally and professionally to be-come an HR leader and partner in the busi-ness, by learning how to design, direct, and implement best practices in HR and steer HR departments over time. Discover how to drive employee engagement by respond-ing to their needs and development expec-tations and how to contribute to corporate and national visions. Adopt international and local perspectives on value creation from an HR perspective.

HUMAN RESOURCES MANAGEMENT*

HR FROM A LEADERSHIP AND STRATEGY PERSPECTIVE(4 days)

Linking the HR department’s strategy to the overall requirements of impact-ful leadership.

DEVELOPING AND GROWING TALENT(3 days)

Mastering all the steps in a holistic framework for humanistic talent management over time.

DIVERSITY MANAGEMENT THROUGH HR(3 days)

Managing a high-performance multicultural workforce by optimizing talent, succession planning and engagement strategies.

This track is a state-of-the-art and com-prehensive learning journey from the per-spective of a general manager. It will allow you to capitalize on the essentials in HR, marketing, operations and finance taught in the core curriculum, understand the various business environments organizations operate in and discover the strategies and leadership skills neces-sary for success. You will also learn how to develop established organizations and trigger entrepreneurship.

GENERAL MANAGEMENT

HR FROM A LEADERSHIP AND STRATEGY PERSPECTIVE(4 days)

Linking the HR department’s strategy to the overall requirements of impact-ful leadership.

ADVANCED MARKETING(2 days)

Exploring expert-level insights on approaches to marketing across industries.

B-TO-B MARKETING(2 days)

Adding value by understanding key differences between B-to-B and B-to-C marketing.

NEGOTIATION SKILLS(2 days)

Creating and sharing value with stakeholders through skillful negotiation.

Master the latest trends and challenges in Marketing and Sales. Learn how to de-sign, lead and execute innovative solutions to sustainably boost Marketing and Sales performances by practicing and applying key frameworks and shared tools. Increase your awareness of innovative ideas from different industries and markets for both online and offline channels.

3. PROFESSIONAL THESISYou will submit a thesis that focuses on, and provides detailed solutions for a specific challenge. After select-ing a topic of deep personal interest and value, you will critically review insights that already exist, gather empirical evidence, and then propose recommendations.

Thesis mentoring is an integral part of the program and a supervisor will guide you throughout this journey of discovery.

Your final results and solutions will be presented before a jury.

FACULTY The quality of HEC Paris’ programs stems from its award-winning faculty and its extensive experience in delivering cutting-edge programs around the world. Our faculty regularly publish research on the latest find-ings in their area of expertise and engage in high-level consulting missions.

Professor Wolfgang Amann, the Program Director for this Specialized Master, has over 20 years of experience in designing and directing international programs.

The Marketing & Sales and Human Resources Management Tracks can be taken separately, as Executive Certificates.

Each Executive Certificate represents a total of 10 days and 80 hours.

Participants in the Executive Certificates become members of the HEC Paris Executive Community.

EXECUTIVE CERTIFICATES TAKEN SEPARATELY CAN BE USED TOWARDS THE SPECIALIZED MASTER’S DEGREE PROGRAM AT A LATER STAGE.

108Research Faculty hold doctorates from leading universities from around the world

PREREQUISITES• A Bachelor’s Degree (or equivalent)

from a recognized university

• A minimum of four years’ profes-sional experience

• English Language Exam (TOEIC, TOEFL or IELTS, taken no more than two years ago) if the Bachelor’s Degree was not taken in English

ADMISSIONS PROCESS1. Preliminary information interview • Interview with a program advisor • Feedback on the eligibility for

the program

2. Online application form including • Personal essays + CV • Two references • Bachelor’s Degree

3. Selection Process HEC Paris general management test

(or GMAT exam taken no more than three years ago) which consists of an interview with the HEC Paris Selection Committee Panel (comprised of professors, alumni and managers from HEC Paris)

4. Final Jury • Final review and decision by the

Admis sions Jury

ALUMNI NETWORK HEC Paris graduates get access to a worldwide network of peers. They are entitled to:

• Join the Association of HEC Paris Graduates and take part in the many activities listed on:

www.hecalumni.fr/en

• Become a member of the HEC Paris Executive Education alumni network on the international professional social network www.linkedin.com (Alumni HEC Paris Executive Education)

These exchanges extend the HEC Paris experience, expand graduates’ professional network and strengthen their link with HEC Paris as an insti-tution.

THE HEC PARIS ALUMNI COMMUNITY, WITH ITS 57,000 MEMBERS, IS RECOGNIZED AS ONE OF THE MOST INFLUENTIAL ASSOCIATIONS GLOBALLY.

visiting professors each year from HEC Paris partner institutions

25adjunct lecturers

+700

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CONTACT IN DOHATornado Tower, West BayDOHA - QATAR+974 4454 [email protected]@hec-q.qf.org.qa

www.qatar.exed.hec.edu

CONTACT IN PARIS1, rue de la Libération78351 JOUY-EN-JOSAS CEDEX – FRANCE+33 (0)1 39 67 70 [email protected]

www.execed.hec.edu

Throughout its 130-year history, HEC Paris has earned international acclaim for its exceptional programs, groundbreaking research and outstanding student body.

HEC Paris joined Qatar Foundation in 2010, bringing world-class Executive Education programs and research activity to Doha and the region. Apart from the international HEC Paris Executive MBA and the Specialized Master in Strategic Business Unit Management, the institution also offers non-degree management programs for executives in the form of Executive Short programs as well as Custom-designed programs for individual companies.

The programs and research activities of HEC Paris in Qatar build corporate competitiveness within the global economy and are fully aligned with Qatar National Vision 2030 to support the transformation of Qatar into an advanced, competitive and knowledge-based economy.

EXECUTIVE EDUCATION

HEC PARIS IN QATAR