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17TH ANNUAL
atat
OFFICIAL SHOW GUIDE
THURSDAYJ A N U A RY 2 9
SATURDAYJ A N U A RY 3 1
TO
MEDIA SPONSORS:
Featuring:
BC DAIRY EXPOKPU SMALL FARM SESSIONSAGRI-ENERGY & WASTE MGMT. FORUMHORTICULTURE GROWERS’ SHORT COURSE
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THURSDAYJ A N U A RY 2 9
SATURDAYJ A N U A RY 3 1
TO
THANK YOU TO ALL OUR SPONSORS!
agricultureshow.net
PRESENTING SPONSOR:S G S O SO
GOLD SPONSOR: MEDIA SPONSORS:
FREE PARKING COURTESY OF EVENT SPONSOR: EVENT SPONSOR: MEDIA SPONSOR:
Welcome to the 17th annual Pacifi c Agriculture Show
The Pacific Agriculture Show continues to grow in size and reputa-tion and is by far the largest and most important agricultural event in the province. It is widely considered one of the best Ag Shows in North Amerca. We presently have 275+ exhibiting companies with over 50 companies on the waitlist to exhibit. If Tradex was twice as big I am certain that we could fill it.
People have never been more interested in food - how it’s grown and where it comes from. The Pac Ag Show allows visitors to see the entire industry and the closed loop economy that goes into the
producing the food that we often take for granted at the supermarket.The fact that the world will need 70 per cent more food by 2050 puts Canada in
a position to benefit from this growing demand. Agriculture is an important, sus-tainable and incredibly strong, often under-valued contributor to a healthy econo-my and is an important part of every community. The suppliers to all the commodi-ties are well represented at the Show.
Please enjoy the Show, and if you bring the kids - they can check out the antique farm equipment museum, the popular Aldor Acres petting zoo and learn more about agriculture at the Ag More Than Ever booth.
Jim ShepardSHOW PRODUCER
John Morrow photo
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4 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
A look into the future of farmingThe Pacific Agriculture Show (PacAg
Show) since its inception 17 years ago has always placed a strong emphasis on innovation. Equipment displays often give farmers a look into the future with recent developments that could further enhance the leading edge BC farmers have enjoyed over the years.
This year University of the Fraser Val-ley (UFV) representatives will be at the PacAg Show to outline their plan for the future which incorporates agricultural education with technology training. Al-ready a committee has formulated a plan looking ten years ahead which will create
an Agricultural Centre of Excellence in Chilliwack to shape future farms. Working in concert with Chilliwack’s Economic Partners Corporation and the Federal and Provincial governments, the collaborative effort together with the financial support of Envision Credit Union resulted in construction of a new demonstration barn and a ‘forward-look-ing’ state-of-the-art greenhouse. In these new facilities, students are involved in hands-on training in a variety of horti-cultural and livestock courses.
UFV personnel will be on location at this year’s trade show to answer any
questions visitors may have about UFV’s future plan to become the primary train-ing institute in BC.
Today’s high powered farm tractors must be equipped with the new Tier IV low emissions engine mandated by the federal government.
Avenue Machinery Corp. will display their tractor models equipped with the Tier IV engine plus a full line of related equipment from Kubota, Massey Fer-guson and Fendt this year. Kubota will introduce a new more powerful tractor to its lineup that will compliment Kubo-ta’s extensive lineup and should meet farmer’s demands. Another new product to be seen for the first time will be a new skid-steer loader that should draw a lot of interest among poultry farmers. Kubota has also bought out Kverneland and will display their array of haying equipment including rakes and balers, and in the future a lineup of plows.
Rollins Machinery Ltd. will display their new New Holland T8, 410hp tractor designed to meet the demand for bigger tractors that can handle the heavy equipment hauls on today’s farms. Sales Manager Bevan Jones says there is a trend towards larger and more power-ful tractors. In line with the requirement that new heavy duty tractors must meet new low emission standards, the T8 is equipped with the new T4B Tier IV engine. Also on display will be the new Tempo Corn Planter and a new disc mower which has a thirteen-foot cut.
Interested visitors to the Rollins location can also check out the Boomer series of quiet and efficient smaller horsepower tractors
Matsqui Ag Repair also has a signif-icant lineup of tractors and other farm equipment geared for today’s and to-morrow’s industry requirements. In their display the company features McCor-mick tractors, including the advanced GM55 adaptable in size for use by all farmers with power ranges from 55 to 165hp. Matsqui Ag Repair also sell the popular Deutz-Fahr and Kioti line of tractors with machines designed for use by berry growers. You will also find an excellent range of other equipment on display built by Kuhn and Club Cadet, as well as the popular McHale wrappers for use in storing silage. The plastic wrapped forage can be seen on many BC farms today.
Prairie Coast Equipment, a John Deere dealer, will have their Integrat-ed Solutions Management team at the show to talk to farmers about the range of systems like GPS that are available today. As well expect to see the Mid-night Black Special Edition ATV, the new 7250R model tractor equipped with a 50kph variable speed transmission. Also featured will be the narrow tractors specifically designed for berry growers’ needs, as well as the Rears Sprayer. Prai-rie Coast Equipment services farmers equipment needs from outlets in BC and
17TH ANNUAL
PACIFIC AGRICULTURE SHOW
We’re here to help.BMO Financial Group
www.bmo.com*BMO is a registered trade-mark of Bank of Montreal, used under licence.
You can call on your BMO Agricultural Team to help you grow your business.
Lana Dueck, Vice President, Agriculture Markets 604.504.4980 Steve Saccomano, Sr. Agriculture Manager, B.C. Division 604.504.4976
Rhea100 day, dark orange flat/round 20-30 lbs large vine pumpkin with well defined ribs, firm dark green handle. Powdery Mildew tolerant.
Warty Goblin90 day, oval/round 8-20 lbs, dark orange skin with lots of
green warts.
Red Crown27 day, dark red round roots with thick skin and excellent
white interiors.
NEW
NEWNEW
NEW Continued on page 5
John Morrow photo
PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 5
New equipment may give BC farmers a leading edge
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Alberta. They sell and service their pop-ular line of lawn and garden tractors as well as the larger horse powered tractors favored by many dairy farmers in the Fraser Valley. John Deere has remained in the forefront with their line of special-ized equipment designed for today and future needs.
Caliber Equipment Ltd. Is owned and operated by Aaron and George Dick, both dairy farmers who operate a 250 cow dairy. They know and understand the needs of farmers and sell a line of Case IH, Claas, and Kioti farm equip-ment. They have a keen eye open to the future knowing that the capital required to get established in farming can be overwhelming. Looking to the future large farms are likely to get bigger calling for larger and more powerful equipment. This trend demands dealers market the right equipment. Caliber prides itself on not only selling quality farm equipment but having the servicing experience to help farmers maintain it.
Handler’s Equipment Ltd. is your Mahindra tractor dealer. Mahindra’s mCRD technology is the direct result of a $30-million investment to redesign and engineer the new Tier IV engines. The company has created a turnkey solution without utilizing a Diesel Particulate
Filter (DPF). The new Mahindra engines provide a simple solution and reduce gas emissions by over 360 tons per year, and still help to Push More, Pull More, and Lift More. At this year’s PacAg Show Handler’s Equipment will show off three models of their lineup of tractors; the 36hp Cab Tractor; the 26hp tractor with loader and backhoe; and a 40hp tractor equipped with a loader.
West Coast Robotics has become the number one supplier of robotic milk-ing equipment in the Fraser Valley. This year they are introducing Vector, their feeding robot. It is equipped with a one ton feed mixer and can han-dle grass, or corn, or potatoes or any-thing else that constitutes a meal for the cows. It is a programmable robot, very flexible and will operate 24/7. The inputs that Vector can handle include the type of feed, whether for milking cows or for heifers, and will feed the cows at whatev-er times of the day or night that farmers
want their animals fed. Also on display at the PacAg Show will be a Lely A4 robotic milker. Brian Rodenburg invites dairy farmers who are thinking of converting their milking operations to robots to stop by their location. Rodenburg and his staff will be pleased to explain why they claim the Lely robot is the least ex-
pensive way to milk and feed your herd robotically.
Farm financing is much easier to obtain today primarily because of low long term interest rates and extended re-payment terms. While this augers well, financ-
ing future farm operations is a decision that requires a workable business plan and careful planning to manage the financing and to provide a return on the investment of today’s farmer. The PacAg Show has seven financial organizations all eager discuss these needs.
Farm Credit Canada is a major sponsor of the Pacific Agriculture Show.
FCC is also Canada’s largest agriculture lender. FCC provides financing, insur-ance, software, and learning programs for producers, agri-businesses and agri-food operations. FCC’s chief agriculture economist feels Canadian agriculture is more resilient and ready to take on new future opportunities in 2015 than ever before. Stop by the FCC location at the PacAg Show where staff are ready to discuss your future financial needs in a highly competitive market.
Bank of Montreal, Envision Financial, TD Canada Trust Ag Services, RBCRoy-al Bank, Scotiabank, will all be staffed with knowledgeable personnel who can provide conventional farmers, organic farmers, and the many other growers and producers with up to date financing information. Because of high land costs and huge investments needed to become a successful farmer, it is critical that farm operations today have a solid and man-ageable financial plan in place the PacAg Show provides those in the farming business or those intending to become farmers an opportunity to explore the many financial options offered by these financial organizations.
With over two-hundred exhibits and information booths, the PacAg Show is a one-stop location for farmers and others in the agriculture and agri-food industries.
Continued from page 4
John Morrow photo
6 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
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.
Alberta BoundAlberta Bound
Visit our Booth #1005Visit our Booth #1005at the Pacifi c Agriculture Showat the Pacifi c Agriculture Show
Andries Steegstra& Sharon Dalhuisen
ROYAL LEPAGELifestyles Realty
Check outCheck out www.centralalbertafarms.comwww.centralalbertafarms.com
UFV's new Agriculture Centre of
Excellence now open
Why study agriculture?Graduates of UFV Agriculture pro-
grams are among the most employable graduates in the field across Canada. The variety of careers are vast, with a tremen-dous diversity among career paths.
Graduates of our programs are in high demand, with many job placements even prior to graduation.Why study agriculture at UFV?
UFV’s Agriculture program prepares you for entry into the dynamic world of agriculture. Due to our favourable cli-mate and proximity to some of the most fertile land in Canada, the opportunities
for wonderful field trips and interaction with a wide host of local agricultural and horticultural businesses and organiza-tions is tremendous. To serve our stu-dents and the agriculture industry, our programs combine theory and principles with practical training in horticulture, in-tegrated pest management and livestock production. While studying at UFV, you will be getting valuable hands-on train-ing in our state of the art production and laboratory facilities.What type of career can I expect?
Career Opportunities in Horticulture:For those with education and practical
skills, career opportunities in agriculture are excellent. UFV agriculture graduates are successful in finding jobs throughout the horticulture industry.
They find employment in greenhous-es, golf courses and landscaping compa-nies, as grounds maintenance personnel and as technicians with various levels of government. Others find careers in the agri-business sector in marketing, sales, and service. Some graduates return to family-owned enterprises or start their own small business.
Qualified graduates of the diploma option in horticulture are eligible to ladder into the Bachelor of Business Administration for Agriculture Man-agement program at UFV, or transfer to Olds College in Alberta where they will receive transfer credit towards a Bachelor of Science degree in applied horticulture technology.
Career opportunities in livestock:UFV agriculture graduates have
excellent success in finding jobs in the livestock sector as well as in more general agricultural industries. Sample livestock related occupation include dairy farm manager or owner/operator, dairy herd-sperson, artificial insemination special-ist, ranch hand, sale representative for livestock-related supplies, government livestock and forage technician, swine-herd production assistant, and poultry producers.
Career opportunities in integrated pest management (IPM):
People with IPM training are needed by the horticulture industry to identi-fy and assess pest problems, and help to recommend and help to implement management programs. Career opportu-nities in IPM for qualified applicants are expected to increase over the next several years.
Graduates may find work as IPM field scouts in nurseries, greenhouses, or for field crop and/or orchard operations. Graduates may work directly for growers, for IPM consulting firms, or as techni-cians in various government research programs.What will I learn in the programs?
Horticulture Crop Production and Protection options:
Graduates of the one-year Horticul-ture Crop Production and Protection certificate program will be qualified to seek work as competent assistants in field crop production, in government, as technicians, in greenhouses, nursery greenhouses, garden centres, landscape companies and in grounds maintenance. Some graduates start their own business-es.
The one-year Horticulture Crop Production and Protection certificate transfers completely to the two-year Agriculture Technology diploma, Horti-culture Crop Production and Protection option. Some credits may also transfer to other two-year programs in horticul-
John Morrow photo
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PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 7
Blue Means Power
The new ZIRKON 12 power harrow from LEMKEN gives farmers
a superior alternative to cultivators. Even when the tractor’s not
moving, the PTO-driven ZIRKON 12 continuously works the soil with
power-driven tines that can transform a rutted, uneven field into a
perfectly prepared seedbed in one pass. Like all LEMKEN products,
the German-engineered ZIRKON 12 provides lasting durability and
precision-crafted components that provide smooth and virtually
silent operation.
The ZIRKON 12 offers:
A variety of options and configurations to fit your tillage needs
12 different models including a working width of 4.5m
Hydraulic depth adjustment from the tractor cab
Fast, easy change of rotational direction
Optional quick-change tines
Adjustable rotation speed from 330 to 440 rpm
Optional LEMKEN seed drill attachment for one-pass
tillage and seeding
(800) 488-0115 | www.LEMKEN.ca
Distributed by
VD Machinery1-250-938-0076
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17TH ANNUAL
PACIFIC AGRICULTURE SHOW
Students will fi nd some answers at the PacAg Show
ture. Qualifying students may also be eligible to receive the equivalent of Year I apprenticeship in production horticul-ture. Contact the Agriculture department head for more information.
Students will be actively involved in practical, hands-on activities on the UFV campuses and in the Agriculture Technol-ogy department greenhouses and plant nursery area. All students are required to perform greenhouse-related work on the Chilliwack campus outside of regular class hours. As well, many courses have required field trips at student expense.
Livestock Production options: Students seeking practical training in
livestock production can earn a Livestock Production certificate. Graduates of this program will be qualified to seek em-ployment on dairy farms, as government technicians, in other supply and livestock sectors, and in the agri-service sectors. Some graduates start their own enter-prises.
The one-year Livestock Production certificate program transfers completely to the two-year Agriculture Technology diploma, Livestock Production option.
Graduates may also be able to transfer their Livestock Production certificate to other Agriculture diploma programs.
Sample topics:• Soil Management and Conservation• Introduction to the Health and Nutri-
tion of Farm Animals• Fruit Crop Production• Dairy Production and Management• Introduction to On-Farm Food Safety,
Quality, Security, and Defense• Equine Production and Management• Horticulture Skills and Techniques• Fundamentals of Pest Management• Ruminant Animal Health• Pest Biology and Identification• Introduction to the Health and Nutri-tion of Farm Animals• Nursery Production and Propagation
Practices• Farm and Equipment Safety
Sounds good. What do I do next?Check out UFV’s online calendar. Read
the Agriculture section and program description carefully and if you wish to contact us call Shelley at 1-888- 504-7441 Ext: 2813, or email [email protected]
Next, you can download an application form and submit it, along with the $45 application fee, to any UFV Admissions and Records office. If you’re currently in Grade 12, you can apply now.When should I apply?
Applications are accepted on a contin-uous basis.What do I need to get in?
1. The minimum entrance requirement for all Agriculture programs is B.C. sec-ondary school graduation or equivalent, and
2. English 11, Principles of Math 11 or any other Mathematics 11 course, and one of the following Grade 11 sciences:• Biology 11 • Chemistry 11 • Earth Sciences 11 • Physics 11 or • Agriculture 11 and 12. A minimum grade of C is required in both Agricul-ture 11 and Agriculture 12 for admission.What are the program requirements?
Each semester, all students take a set of core courses to provide them with background knowledge applicable for all agricultural disciplines. Upon entering a program, you must also select one of the options in year one: Horticulture Crop Production and Protection, or Livestock Production. In the second year of the di-ploma program, students who have com-pleted the Horticulture Crop Production and Protection option continue their studies in Horticulture Crop Production and Protection. Students in the Livestock Production option continue their studies in Livestock Production.
Students take specialty courses in their chosen option every semester to prepare them for careers in each of these profes-sional options. It is your responsibility
Continued from page 6
Continued on page 8
8 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
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TD Canada Trust
We know that farming is more than a business – it’s a way of life. We arecommitted to serving Canada’s farm communities by providing flexible financialsolutions that let you get on with the business of farming.
Contact one of our Agriculture Specialists. We’ll take the time necessary tounderstand your unique needs. Together we can meet today’s challenges andanticipate tomorrow’s opportunities.
® The TD logo and other trade-marks are the property of The Toronto-Dominion Bank. M00354 - MOD (1214)
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to ensure that course se-lections fulfill graduation requirements. If you are not enrolled in the regular full-time sequence, you are especially urged to consult with the Agricul-ture department head before registering each semester.
In the fall semester, courses all run at the Chilliwack campus for 15 weeks. The winter semester courses run at the Chilliwack campus for 12 weeks, then all quali-fied one-year certificate and diploma students complete a three-week practicum course (AGRI 192 or 292) at selected host farms/businesses throughout the Fraser Valley. Students must have reliable transportation for the practicum work placements. All practica are done without remu-neration.
All programs require some mandatory work, where students must
spend time on campus outside of regular class hours on practical work projects associated with course work. Students may also be required to participate, occasionally, in setting up and staffing educational displays on agriculture for the general public. Students may be required to attend some local indus-try short courses at their own expense. Class field trips are mandatory, unless students are other-wise advised. These may be held outside of regularly sched-uled classes, includ-ing Saturdays, and some expenses may be incurred by students.
For all programs, a GPA of 2.0, or the permission of the department head, is required for students who wish to register in a subsequent semester. An overall GPA of 2.0 with a minimum grade of pass in all courses is required for
graduation.Auditing students: Stu-
dents who decide to audit a course in the Agricul-ture Technology depart-ment must make their decision known at least 30 days before the end of
classes. Auditing students may be required to com-plete course assignments. Auditing a course will not, however, satisfy gradua-tion requirements. How much will it cost?
See the Fees and Other Costs section. In addition to tuition fees, you should
budget approximate-ly $1,500 annually for textbooks, field trips, and other expenses related to the practica.
It’s also worth a visit to the UFV financial aid and awards office, which
facilitates the disburse-ment each year of about $12 million in federal and provincial student loans, grants, bursaries, scholar-ships, and awards to UFV students. Anything else I need to know?
Applicants with allergies to dust, pollen, or animal dander should be wary of entering this program. Students should have a strong desire for hands-on work with plants or animals, and be willing to work outside, often in in-clement weather. Reason-able physical condition is recommended as students will be asked to partici-pate in tasks that involve standing, lifting, bending and turning.
Note: While the Com-position Placement Test (CPT) is not necessary for applying to this program, it is a prerequisite for CMNS 125, one of the
required program courses. See the course description for CMNS 125 for other ways to meet the prereq-uisites. Students who plan to take the CPT should do so at least a month before they register for CMNS
125.Students having
English as a sec-ond language must meet UFV language proficiency stan-dards in advance of admission to the department. Students needing ESL courses to upgrade their lan-guage skills may do so through the ESL department. Early application to the ag-riculture program is essential in order for
the language assessment exam to be administered.
Students entering the one-year certificate and two-year diploma pro-grams are expected to be computer literate. This means knowing how to run programs from a Windows environment, and having basic inter-net, word processing, and spreadsheet skills. Those who do not have these skills are advised to take an introductory computer course before they begin their studies in agricul-ture.
If you do not have the required entrance courses, you may obtain informa-tion from UFV on the availability of preparatory courses. Mature students lacking recent prepara-tion are advised to consult with the agriculture department head about refresher courses in math, biology, and reading and
study skills, etc., well in advance of the program start date.
You must have your own transportation and appro-priate clothing, including steel-toed workboots, and are required to participate in on-the-job training at host farm/business sites without remuneration. To qualify for on-the-job training (practicum), you must be enrolled in the program full-time, with a minimum grade of pass in all the current semester’s course work.
Students must bring a fully filled out Field Trip Waiver form with them on their first day of classes. Please download this doc-ument and carefully fill out all fields. If you are 18 years of age or under, this document must be filled out by your legal guard-ian. Failure to provide this form on the first day of class will prevent you from participating in required field trips.Can I speak with some-one about my options?
Yes! We want to hear from you. If you’re unsure of your direction, contact us at 1-888- 504-7441 Ext: 2813, or email [email protected], or phone Student Services at 1-888-504-7441 to arrange a tour, attend a Becoming a Student info session, connect with an educa-tional advisor, or arrange for career counselling. We look forward to hearing from you!
Please enjoy browsing through our website, and if you have any questions, contact us directly at [email protected] or phone us at 604-795-2813.
UFV agriculture program graduates are in high demandContinued from page 7
PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 9
For more information, please contact us or drop by & see us:
44046 Progress Way • Chilliwack • 1-855-668-2667 ottercoop.com
COME JOIN US AT THE 2015
OIL & LUBRICANTS FOR EVERY APPLICATIONWe have a wide variety of the highest quality oil & lubricants for your commercial and farming needs. All of
our fuel and oil products come with a comprehensive guarantee & we offer competitive prices.
TIME TO TANK UPIs it time to look at upgrading your storage tanks to the latest, most environmentally safe products available in the market?
Otter Co-op has a variety of fuel storage solutions based on your particular needs and annual fuel requirements.
January 29, 30 & 31AT THE
Abbotsford Tradex Centre(Abbotsford Airport)
ENTER TO WIN Daily gift card prizes.
Quality Products & Service
10 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 11
WorkSafe BC ..........................................................................1238 worksafebc.com
Zeller & Sons Enterprises ltd. ..................................................151
John Morrow photo
PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 13
17TH ANNUAL
PACIFIC AGRICULTURE SHOW
2015 SHOW AT A GLANCE:
BEFORE YOU DIG, PLOW OR TILL THE GROUND, MAKE A BC ONE CALL. It’s free and gets your utility lines marked, which helps keep you and your farmland safe.
Call or Click Before You Dig 1.800.474.6886 clickbeforeyoudig.com
Visit us at Booth 1159 for more information.
CANADA
DO YOU KNOW WHAT’S BELOW?
THURSDAY, JANUARY 29:Trade Show ....................................................................................... 9:00 am - 4:30 pmDairy Expo .......................................................................................................... 9:45 am
Complimentary coffee
Dairy Expo Seminar ......................................................................10:00 am - 12:30 pmBMO Room
Horticulture Growers’ Short Course ................................................. 9:00 am - 4:30 pm Direct Solutions Room / Terralink Room/ BASF Gallery /FCC Loft
FRIDAY, JANUARY 30:Trade Show ....................................................................................... 9:00 am - 4:30 pmAgri Energy and Waste Management Forum .................................. 9:20 am - 4:20 pm
BC Farm Museum/Petting Zoo ......................................................................MNP Pavilion
SATURDAY, JANUARY 31:Trade Show ....................................................................................... 9:00 am - 4:30 pmHorticulture Growers’ Short Course ................................................. 9:00 am - 4:00 pm
Terralink Room/ BASF Gallery/ Direct Solutions Room/ FCC Loft
Agri Energy & Waste Management Forum .................................... 9:30 am - 11:30 am Direct Solutions Room
On-Farm Anaerobic Digester Site Visit(Coaches leave outside of Tradex) ................................................. 12:00 pm – 4:30pmSmall Farm SessionsHosted by KPU Institute for Sustainable Food Systems ................. 9:00 am - 4:00 pm
BMO Room
BC Farm Museum/ Petting Zoo .................................................................MNP Pavilion
14 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
ufv.ca/agriculture
Apply now! Call 1-888-504-7441 ext. 2813
Learn in the eco-friendly Agriculture Centre of Excellence at UFV’s Chilliwack campus at Canada Education Park
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See you at the show.
17TH ANNUAL
PACIFIC AGRICULTURE SHOW
“Is there going to be a correc-tion?” With the financial crisis of 2008/09 still fresh in people’s minds, and the media forever
warning that the sky is falling, we don’t blame investors for ask-ing. But it’s the wrong question.
The right question is, “How am I going to react when the inevitable corrections arrive?” The answer needs to be, “I’m not going to do anything or I’m going to buy more.”
If that is not the answer, then you should work with your investment advisor to adjust the asset mix in your portfolio to reduce volatility and minimize the chance of panic. The right asset mix is different for every-one, and it’s important that you get it right so that you have the conviction to hold great busi-nesses through the good times and bad.
Far too many people think that investment riches are achieved by jumping in and out
of the market and switching between stocks and sectors. We do not fault people for thinking that way because the investment industry and the media are constantly reinforcing the idea that you have to react to every breaking development. But that is not the case.
You do not get rich in the
stock market by trying to out-smart other investors and sec-ond-guessing market action in the short-term. Both are simply too hard to achieve and we are not aware of anyone who is con-sistently good at it. The world’s wealthy got rich by owning good businesses over the long run. Good businesses grow and
compound value internally, and the rising tide of intrinsic value ultimately accrues to patient, long-term investors.
The unfortunate reality is that the human race is not very good at processing and reacting to short-term developments. It’s very easy to say “buy low and sell high,” but it is human nature
to do the opposite – to buy high and sell low – as people are tempted to chase hot stocks and dump the laggards.
The average investor does poorly because his or her emo-tional reaction to volatility leads to poorly timed buy and sell de-cisions. Richard Bernstein, Chief Executive Officer and Chief Investment Officer of Richard Bernstein Advisors, highlighted the depressing reality by com-paring the investment perfor-mance of the average investor to the performance of roughly 20 asset classes and sub-asset classes (refer to the chart on this page).
For the 20-year period ended December 2013, the average U.S. investor achieved an annual return of just 2.5% and un-derperformed every asset class or sub-asset class except Asian Emerging Markets and Japan. The average investor could have achieved a better result by rolling three-month T-bills. Over the same 20-year period,
Investors ask the wrong question
Murray Leith, CFA
Continued on page 15
PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 15
Helping BC’s agriculture and agri-food industries innovate is what we do. We work with industry to invest in projects that have the potential to transform ideas into solutions.
Visit our Show Booth #139 to find out what’s possible!
TO FIND OUT WHAT FUNDING OPPORTUNITIES ARE AVAILABLE, CONTACT US AT T 250.356.1662 E [email protected] www.iafbc.ca
the 10-year U.S. Treasury bond earned 5.5% per year while the U.S. equity benchmark, the S&P 500 Index, compounded at an annual rate of more than 9%.
Volatility is a fact of life in the stock market. The chart on page 14 highlights the range of in-ter-year gains and losses for the broadly based U.S. S&P 500 In-dex, with the blue or grey bars indicating the closing level for each year. Since World War II, there have been 176 corrections
of 5% or more, which averages about 2½ per year. So far, there have been two corrections of that magnitude in 2014 – about normal. We can guarantee that there will be more corrections. We just can’t tell you when.
Investors who accept volatility do well, while those who try to anticipate it invariably do poorly. The interesting and unusual thing about the current stock market cycle is that investors are not throwing caution to the wind as the bull market ages. Despite significant stock market
gains, investors have been biting their nails the whole way up. As highlighted in the chart below, investors have been net sellers of equity mutual funds for almost the entire rally. That’s a shame, given that the Canadian and U.S. equity benchmarks have more than doubled and tripled from their respective lows in March 2009.
The Odlum Brown Model Portfolio has grown almost 19 fold, or 15.9% compounded annually, over almost 20 years. We didn’t achieve that record by
jumping in and out of the market. In fact, we have never made a call to sit on the sidelines in cash while waiting for a correction and buying opportunity. We probably never will. We achieved our track record by owning good or great busi-nesses through good times and bad. Rather than trying to time the market, we are disci-plined about the price we pay for stocks, and shift emphasis over time to those stocks and sectors with the best relative value. To do better than the average investor and reach your retirement goals, it’s important to stop fearing corrections and accept them as a market real-ity. The formula for achieving investment success is really quite simple: (1) develop a long-term plan with an appropriate mix of stocks and bonds; (2) buy quality businesses at reasonable prices; (3) ignore the short-term noise;
and (4) stick to the plan.The Odlum Brown Model Portfo-
lio was established on December 15, 1994 with a hypothetical investment of $250,000. Trades are made using the closing price on the day a change is announced. Performance figures do not include any allowance for fees. Past performance is not indicative of future performance.Murray Leith, CFA is the Vice President and Director of Investment Research at Odlum Brown Limited.Source: December 2014 Odlum Brown Report
Continued from page 14
16 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
17TH ANNUAL
PACIFIC AGRICULTURE SHOW
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UFV well positioned to work with com-munity partners to better understand and manage the complex and unique environmental concerns of the Fraser Valley.
There is a need in the Fraser Valley for a centrally located body for the efficient collection, storage, and analysis of envi-ronmental data.
The University of the Fraser Valley is ready to fill that void with the UFV Cen-tre for Environmental Sustainability.
This centre will form a hub through which public, private, and not-for-profit organizations can share data, cooperate on projects, and coordinate efforts.
With our highly trained faculty and energetic students, UFV is in an excellent
position to work with community part-ners to better understand and manage the complex and unique environmental concerns of the Fraser Valley.
The UFV Centre for Environmen-tal Sustainability is seeking partners to develop ideas for environmental research projects and, where possible, provide infrastructure or equipment.
How will students, partners, and com-munities benefit from the UFV Centre for Environmental Sustainability? • Students obtain invaluable research
experience• Partners benefit from the expertise and
work of our faculty and students• Communities gain powerful insight into
local environmental concerns and issues
Centre for Environmental Sustainability fi lls a need
John Morrow photo
PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 17
1 The Canadian and U.S. equity benchmarks are the S&P/TSX Total Return Index and the S&P 500 Total Return Index ($CDN). 2 Compound annual growth rates are from inception December 15, 1994 to December 15, 2014. The Odlum Brown Model Portfoliowas established on December 15, 1994 with a hypothetical investment of $250,000. Trades are made using the closing price on theday a change is announced. Performance figures do not include any allowance for fees. Past performance is not indicative of futureperformance. Member-Canadian Investor Protection Fund
The success and longevity of the Odlum Brown Model Portfolio is an example of how our disciplined
investment approach can help you stay ahead of the crowd.
For over 45 years in the Fraser Valley, Odlum Brown Limited has guided generations of investors in achieving their investment goals.
Let us help you protect and grow your wealth. For an opportunity to learn about our investment approach, join us for our 21st Annual Address.
ODLUM BROWN ANNUAL ADDRESSChilliwack | Wednesday, March 4 at 2 PM
Seating is limited. Register for the event by visiting us atbooth 713, or call us at 604-858-2455 or 1-800-663-5251for more details.
Thinking Differently Pays Off
Odlum Brown Model Portfolio vs. Benchmarks1
17TH ANNUAL
PACIFIC AGRICULTURE SHOW
Near Silverton Oregon on the rich Willamette Valley soil, Oregon Blueberry Farms and Nursery retains 30 acres of premium nursery stock in addition to more than 175 acres of commercially yielding blueberry plants. We have a combined 50 years of expertise grow-ing blueberries and take great pride in our exceptional product. We are dedi-cated to providing excellent service and strive to maintain the highest levels of professionalism and care in all we do.
We have set ourselves apart from others in the industry on many levels. Most important to us is the quality of
our plants and ensuring each customer receives the highest level of service pos-sible. Our meticulous grading standards far exceed the industry norm. Therefore, no matter your order, the plants you
receive will prove to be top of the line quality with maximum produc-tion potential to help expedite your
return of investment. “Whether you are a commercial
grower or a retail nursery, you will find Oregon Blueberry Farms and Nursery an excellent source of products, services and support as you take the next step in your blueberry growing future.”
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18 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
Be an AGvocate
Help tell the real story of Canadian agriculture
Our industry needs more agvocates
To reach its full potential, agriculture needs everyone in the industry to speak up and speak positively.
Agriculture More Than Ever is an industry-driven cause to improve perceptions and create positive dialogue about Canadian ag. Together we can share the facts and stories about this vibrant and modern industry, and tell the world why we love what we do.
It’s up to all of us to be agvocates and it’s easier than you think – visit AgMoreThanEver.ca and find out how you can get involved.
Pacific Agriculture Show is a proud partner of this cause
PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015 19
#1canola
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is a Canadiansuccess storyAgriculture
20 PACIFIC AGRICULTURE SHOW Thursday, January 29 to Saturday, January 31, 2015
Contact your Finning sales rep today to start saving money on your next job tomorrow.
The Cat® D-Series Skid Steer lineup is up to30% more fuel efficient than any machine in itsclass. With numbers like that and new featureslike a one-piece sealed and pressurized cab andhigh-backed heated air suspension seat, you’ll beworking in greater comfort with lower operatingcosts every day.