Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 December 2011 December 2011 Deborah Spector, Founder Creative Solutions & Innovations [email protected] SPECIAL EVENTS During Turbulent Times
Nov 11, 2014
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
December 2011Deborah Spector, Founder
Creative Solutions & Innovations
SPECIAL EVENTS During Turbulent Times
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Why Special Events?Why Special Events?
Special events are key to successful fundraising. They:
Bring attention to your mission.Improves bottom line performance
and market share through new donors & sponsors.
Create a meaningful way to thank your existing supporters.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Bring Attention To Your MissionBring Attention To Your Mission
You do events to further your mission:
What do you do? Why is it important? What is your organization’s vision
for a better world? How will you achieve this?
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Increase RevenueIncrease Revenue
Fundraising events are held to raise money. They need to generate revenue.
Cultivation events are investments into potential donors. They are not designed to raise money.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Thank You, Thank YouThank You, Thank You
You cannot say thank you enough!A Special Event is the perfect way
to say thank you. Your donors & sponsors need to
know their contribution allows you to focus on your mission & provide your services.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
TAKE AWAY:TAKE AWAY:
Be sure you are clear on what type of special event you are
holding – fundraising or cultivation.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
EVENTS AS PART OF YOUR EVENTS AS PART OF YOUR DEVELOPMENT PLANDEVELOPMENT PLAN
BequestsRecognition Events
Capital CampaignsLaunch events for public phase
Major giftsTargeted Events
Annual GivingVolume Events
Event360 – www.event360.org
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Experiential MarketingExperiential Marketing
“Research shows that face-to-face events have a greater return on investment than most other forms of advertising or public relations.”
Mike Cleary of Abcom
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
TAKE AWAY:TAKE AWAY:
Events are the experiential aspect of your development efforts.
Without them people may not know or care who you are!
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Brainstorming is a great way to answer
key questions!
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Brainstorming: Create Your Brainstorming: Create Your VisionVision
Vision is your grand scheme of how you perceive your event, what it should be, who will attend, what you hope to accomplish.
Vision gives you the energy to move toward your goals. A visioning exercise allows everyone around the table to share in the ownership of the goal and as such the success of the event.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Visioning ExerciseVisioning Exercise
Is having an event a good idea? What event can reach our goal? Is there a link between this event and our
mission? Do we have enough time to plan? Can we find a reliable event chair with enough
time and energy? Do we have adequate volunteer and staff
support?
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Develop a SWOT AnalysisDevelop a SWOT Analysis
Strengths Weaknesses
Opportunities Threats
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
Special Event TimelineSpecial Event Timeline
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
Creating a BudgetCreating a Budget
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Revenue Follows Good CommunicationsRevenue Follows Good Communications
“Any group that does not have an effective communication program will raise only a fraction of the money they would otherwise attract.”
Fundraising Guru Roger CraverStrategic Communications for Nonprofits
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Promoting Your Special EventPromoting Your Special Event
Plan publicity early Budget ahead Define your target audience Set Goals Develop a strategy Know your deadlines
#6#6
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Website NewsroomWebsite Newsroom
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
WOM CommunicationWOM Communication
December 2011Creative Solutions & Innovations
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WOM CommunicationsWOM Communications
While other marketing channels slow, WOM skyrockets.
Great way to involve leadership and other volunteers in your marketing efforts.
Twitter, FaceBook and MySpace support WOM efforts.
Invitations are key to WOM.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Social Networking SitesSocial Networking Sites
Twitter.com – tell everyone about your fundraiser in 140 characters
FaceBook.com – tell everyone in your network about your fundraiser
LinkedIn.com – professional nonprofits ‘share’ information about fundraiser
YouTube.com – create a video for your fundraiser
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
SponsorshipsSponsorships
A sponsorship is a contract entered into between a company and an organization for marketing purposes that includes rights and benefits.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Keys to SponsorshipsKeys to Sponsorships
North American businesses spent more than $17.2 billion sponsoring events in 2010. These included charity galas, athletic contests, concert series, and the like -- according to IEG Sponsorship Report.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Electronic FundraisingElectronic Fundraising
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
www.donate.netwww.donate.net
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
ResourcesResourcesSponsorships:
• Patricia Martin, Made Possible By: Succeeding With Sponsorship Jossey-Bass, 2004
Communications:
• Kathy Bonk, Henry Griggs, Emily Tynes, The Jossey-Bass Guide To Strategic Communications For Nonprofits, Jossey-Bass, 1999
• MarketingProfs - http://www.marketingprofs.com/
Using Social Media:
• Using FaceBook for Your Nonprofit- http://www.techsoup.org/community/facebook/index.cfm
Special Events:
• How to Make the Most of Your Special Event - http://nonprofit.about.com/od/fundraising/a/specialevents.htm
• Alan L. Wendroff, Making the Most of Special Events, Jossey-Bass, 2003
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
Thank You!Thank You!
Interested in sample budgets & event management timelines?