Presented by Presented by Charmaine Wilkerson Charmaine Wilkerson For the For the Certificate of Completion in Certificate of Completion in Meeting & Event Planning Meeting & Event Planning College of Extended & International Education College of Extended & International Education
The Meeting and Event Planning Certificate Program at California State University, Dominguez Hills offer participants will learn about career opportunities, and mingle with experts in all areas of meeting and event planning such as convention service managers, hotel sales managers, audio visual equipment providers and production company representatives.
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Presented byPresented by
Charmaine WilkersonCharmaine WilkersonFor theFor the
Certificate of Completion in Certificate of Completion in Meeting & Event Planning Meeting & Event Planning
College of Extended & International EducationCollege of Extended & International Education
A A uniqueunique moment in time of public assembly moment in time of public assembly celebrated with ceremony and ritual to satisfy celebrated with ceremony and ritual to satisfy specific needsspecific needs
Wolfgang PuckWolfgang PuckBorn in St. Veit, Austria, Puck apprenticed as a chef in France. In 1973, he became Executive Chef of Ma Maison In LA. In 1982, he opened his own flagship restaurant, Spago, catering to celebrity clientele. Wolfgang Puck Catering (WPC) has created the cuisine for the Oscar’s Governor’s Ball at Hollywood and Highland and provides exclusive catering services to venues across the nation. Wolfgang’s empire includes branded cookware, utensils and appliances sold on Home Shopping Network, Sam's Club and the Frontgate catalogue.
THE SECRET OF MY SUCCESS "Surround yourself with committed, passionate, creative people; then you can't lose. I can't tell you how happy with and proud I am of the people who work here, how I've seen them grow, how I've seen them make a commitment to our clients, stretching their own imagination and creativity. It's the thing that makes me proudest. It's a team, a remarkable team of people."
Mary MicucciAlong Came MaryMary MicucciAlong Came Mary
Colin CowieColin Cowie
“Born in Kitwe, Zambia, educated in South Africa, and a United States resident since 1985, Colin Cowie is recognized around the world as an arbiter of style. Colin Cowie Lifestyle – the world’s premier event planning, interior design and lifestyle company, with offices in Los Angeles, and New York – is the undisputed leader in its field.”
• Quantitative - is generally conducted in Quantitative - is generally conducted in a survey manner which describes a survey manner which describes mostly demographicsmostly demographics
• QualitativeQualitative - is to probe for hidden - is to probe for hidden meanings in the quantitative studiesmeanings in the quantitative studies
To produce an effective event incorporate in your
market research the 5 W’s:• Why• Who• When• Where• What
“Why” should you produce this event to begin with
“Who” will be the stakeholders • Internal - board of directors,
committee members, staff• External - those who will be
investing in your event Sponsors, guests, donors
“When” will the event take place. • Time of year may influence location.
i.e. outdoors vs. indoors affects your event management time frame
“Where” will the event be held
“What” is the end result you wish to accomplish both for the guests and internal stake holders.
This should tie in with the rest of the W’s - Why, Who, When & Where
Once you have answered the 5 W’s, the next is“How”
“How” will your organization fund the event. This will also determine some of the W’s.
Budget - having it determined is crucial to producing a successful event.
Timing involves the question “When” do you plan to hold your event. As the conductor, the Event Manager, is responsible to determine if the planning process is feasible
Space• Location - Site inspection• Space of time between critical
decisions
Tempo is the rate at which events take place during the planning stage