Special Edition: Apple and/vs Google [Infusion - 11th July 2014]

INFUSIONS p e c i a l E d i t i o n

A p p l e a n d / v s G o o g l e

J u l y , 1 1 t h 2 0 1 4

418

Giovanni Galbiati Developer

!tw: @giovagalbiati

Mauro Constantinescu Developer

!tw: @mauroconst

and/vs

C r e a t i n g D i g i t a l E x p e r i e n c e s

Q

A game of

A brief introduction by Federico Demartini

Creative Technologist !

tw: @demapersempre

A game of thrones , d rones , chrome.I T h i s t o r y i s a s t o r y o f b a t t l e s a n d w a r l o r d s .

O p p o s i t e f a c t i o n s o n e a g a i n s t t h e o t h e r, e a c h o n e w i t h i t s i n s p i r a t i o n a l l e a d e r :

B i l l G a t e s , S t e v e J o b s , L a r r y P a g e a n d S e r g e y B r i n , M a r k Z u c k e b e r g , J e f f

B e z o s .

!

B y a c o u p l e o f y e a r s , a l s o q u e e n s h av e t h e i r r o l e i n t h e p l o t : G i n n i R o m m e t t y

a s I B M c e o , M a r i s s a M a y e r a s Ya h o o C E O , A n g e l a A r h e n d t s a s S e n i o r V i c e

P r e s i d e n t a n d R e t a i l a n d O n l i n e S t o r e G e n e r a l M a n a g e r i n A p p l e . !

I n t h i s I n f u s i o n w e w i l l f o c u s o n t h e t w o m o s t i mp o r t a n t p l a y e r s i n t h i s

s t r u g g l e : A p p l e a n d G o o g l e . G i o v a n n i a n d M a u r o w i l l d r i v e u s a m o n g w h a t t h e

t w o f i r m s p r e s e n t e d i n t h e l a s t e d i t i o n o f W W D C a n d I / O .

Apple

Ye a r f u n d e d 19 76 !

8 0 , 3 0 0 e mp l o y e e s m a r k e t v a l u e s $ 5 4 8 . 6 3 B

!

F i s c a l Ye a r 2 014 - S e c o n d Q u a r t e r r e v e n u e s $ 4 5 , 6 B - n e t p r o f i t $ 10 , 2 B

Google

Ye a r f u n d e d 19 9 8 !

5 0 , 0 0 0 e mp l o y e e s m a r k e t v a l u e s $ 3 3 6 . 3 2 B

!

F i s c a l Ye a r 2 014 - S e c o n d Q u a r t e r r e v e n u e s $ 15 . 4 B - n e t p r o f i t $ 3 . 4 5 B

INFUSIONA p p l e W W D C 2 1 4

J u l y , 1 1 t h 2 0 1 4

418

Giovanni Galbiati Developer

!tw: @giovagalbiati

418

Q

418

Q

418

Q

418

Q

P h o n e S M S H a n d o f f I n s t a n t H o t s p o t

Cont inu ity

418

Q

Cont inu ity

S e n d o r r e c e i v e S M S s f r o m y o u r M a c o r i P a d u s i n g a n e a r b y i P h o n e

U s e a n e a r b y i P h o n e a s a n i n t e r n e t h o t s p o t

R e c e i v e a n d m a k e c a l l s f r o m y o u r M a c o r i P a d u s i n g a n e a r b y i P h o n e

S t a r t s o m e t h i n g o n a d e v i c e , c o n t i n u e o n a n o t h e r o n e

418

Q

Demo

https://www.youtube.com/watch?v=WZieVhgO388

418

Q

418

Q

418

Q

Metal Extensions Swift Handoff API

HealthKit

HomeKit

Touch ID

CloudKit

Manual Camera Controls

PhotoKit

SpriteKit

SceneKit

418

Q

M a k e y o u r a p p s p a s s d o c u m e n t s o r d a t a t h r o u g h h a n d o f f

A d d o r m o d i f y u s e r ’ s h e a l t h d a t a s t o r e d i n a c o m m o n d a t a b a s e

M a k e a p p s t h a t c o n n e c t t o s m a r t o b j e c t s i n a s e a m l e s s e x p e r i e n c e

418

Q

A single design language across the line

Seamless transition from mobile to desktop

Simple but powerful tools for developers

Wrap up

418

Q

OSX Yosemite

What's new for developers

iOS 8

WWDC14 Sessions Videos*

*developer account needed

Further Reading

THANK YOUPS: 418 is an HTTP Status Code and

was defined in 1998 as one of the traditional IETF April Fools' jokes, in RFC 2324, Hyper Text Coffee Pot Control Protocol

It stands for “I’m a teapot”

Q

INFUSIONT e c h n o l o g y

J u l y , 1 1 t h 2 0 1 4

Mauro Constantinescu Developer

!tw: @mauroconst

Q

Google I /O 2014here ’s what you bu i ld next

Q

Google I /O 2014

Google I/O (Input/Output) is the annual conference that Google organises to let developers know how the year went and what it’s making new. !

This year the leading role were acted by Android: big design improvements, new “Androdified” devices, in general the huge Google ecosystem was redefined. !

For a digital agency, some topics worth a look!

Join the dark s ide. We ran out of cook ies ,but who cares?

Q

Google I /O 2014

Join the dark s ide. We ran out of cook ies ,but who cares?

Why even talk about Google and Android?

Q

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Android is a thing. A big one. !

Android it’s not just Samsung phones and tablets. Android is all smartphones and tablets that are not Windows’ and not Apple’s (leave alone NGM and stuff), as well as a variety of other devices. Like what? Like watches, TVs, cars.

Q

Android wearAndroid AutoAndroid TVGoogle Fit

#cardboard

Material design

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

“We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.” !Material is the metaphor. !What happens when you swipe that surface? What's underneath it? What's it made of? !Google would like to found a unifying theory, in matter of web design, of a rationalised space and a system of motion. The material is inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.

Material design

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

https://www.youtube.com/watch?v=Q8TXgCzxEnw

Q

Android wearAndroid AutoAndroid TVGoogle Fit

#cardboard

Material design

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Android wear

Android wear is all about giving the right information at the right time. When you need something, your wearable will give you all the information needed even before you ask for it. If the time for asking comes, wearable will answer well. !

Let’s focus on smart watches, among whom new challenges and opportunities rely.

• They extend the Android notification center, letting users receive and handle notifications without pulling their phone out of the pocket. Android wear will provide a full “phone free” experience.

• In future releases, Google will also allow to create watch faces, that substantially means that we will download a Rolex from Google Play.

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Lyft - www.lyft.com !Just talk to your smartphone to request a pickup. You’ll get matched with a friendly, background-checked driver from their community within minutes. !With Lyft, you can call a car through voice input, have your location automatically detected and get updates, finally you can rate your driver, without pulling your phone out of the pocket. Unfortunately, not KITT from Knight Rider will come to pick you up, unless you’re David Hasseloff.

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?Android wear

Q

Android wear

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Pinterest !Pinterest App for Android is smart-watch-ready. !It notifies the user whenever he is nearby a place pinned on a board he follows. Then he can easily ask Google Maps to help him reach the place. !Android wear allows new enhanced experiences, giving apps a good reason for sending notifications.

Q

Android wearAndroid AutoAndroid TVGoogle Fit

#cardboard

Material design

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Android Auto

Our cars keep us connected to the physical world, but disconnected to our digital life. Even though it's unsafe, and in many cases illegal, people use their phones while driving.

!For this reason, back in January, Google announced the Open Automotive Alliance (OAA), a

global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014.

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

http://www.openautoalliance.net/

Q

Q

Android Auto

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Android Auto brings into cars three of the most useful features for driving: Navigation, Communication and Music.

Everything is voice enabled (yes, you will be able t speak to Google Now!), and while you speak your eyes will stay on the road and hands on the wheel.

Q

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Simplified interfaces make users interact without distractions. Voice input and audio output make cars more interactive and safer at the same time.

Android Auto

Q

Android Auto

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Android Auto and Android wear share the same SDK, Developers can code applications for a Fiat Panda and a pair of Rayban at the same time.

Q

Android wearAndroid AutoAndroid TVGoogle Fit

#cardboard

Material design

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Android TV

TVs are getting smarter and smarter every day. They are now part of a wide platform, with pay per view films, internet services, game arenas. !

Google Play is a big platform that distributes music, films and TV series, that’s why Google decided to bring Android Operating System on your living room too. And obviously, as the other Android distributions, Android TV is completely open to developers, who can build and publish apps on top of it.

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Android TV comes with what is been called “Lean back user experience”. It is both an adaptation of Android for the so called “ten feet” experience, that is the average distance between the user and the TV, and a set of developer tools (SDK) that allows developers to easily turn a tablet application into a TV one. !

Particularly interesting is the Android TV home screen, that shows recommended shows for the user, based on personal tastes and previously views, and it’s opened to third party applications.

Android TV

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Android wearAndroid AutoAndroid TVGoogle Fit

#cardboard

Material design

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?

Q

Google I /O 2014 Join the dark s ide. We ran out of cook ies ,

but who cares?Google Fit

Google Fit is a new framework integrated with Android. !It allows applications for fitness and health care to share data one from each other. Collecting all needed permissions, apps will use existing user data, like gender, age, average hearth rate, nutritional habits, etc. in a unique operational and analytical cluster. !Nike and Adidas already announced a partnership with Google Fit and will soon release devices running within this framework.

Q

Whatever !

h t tp s : / /deve lope r s .goog le . com/ca rdboa rd/

Shhht , th is is a goody f rom Google.

THANK YOU

INFUSION is the weekly report released by Alquimia WRG.

Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.

If you'd like to get infused, feel free to contact us at [email protected]

Q