EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING EXPLORING ADVERTISING SPEAKERS Dr Carolyn Birdsall, Assistant Professor in Media Studies, University of Amsterdam Dr Mats Björkin, Senior Lecturer in Film Studies, Department of Cultural Sciences, University of Gothenburg Professor William Boddy, Department of Communication Studies, Baruch College, CUNY Dr Lucie Cesalkova, Assistant Professor, Department of Film Studies and Audiovisual Culture, Masaryk University, Brno Sema Colpan, PhD Candidate, Ludwig Boltzmann Institute for History and Society, Vienna Dr Bo Florin, Associate Professor, Department of Media Studies, Stockholm University Kajsa Hedström, Filmarkivet.se, Swedish Film Institute Andreas Hellström, AD, SWE Advertising Agency Dr Mats Jönsson, Associate Professor in Film Studies, Centre for Languages and Literature, Lund University Nico de Klerck, Researcher, Amsterdam Martin Koerber, Curator, Stiſtung Deutsche Kinemathek, Berlin Dr Charles McGovern, Associate Professor, History and American Studies, e College of William & Mary, Williamsburg Anke Mebold, Restaurator, Deutsches Filmistitut – DIF e.V. Dr Tino Meitz, Assistant Professor, Department of Media Studies, University of Tübingen Dr Sean Nixon, Senior Lecturer, University of Essex Lydia Nsiah, PhD Candidate, Academy of Fine Arts, Vienna Dr Floris Paalman, Postdoctoral Researcher, University of Amsterdam Dr Enrica Picarelli, Postdoctoral Research Fellow, Leuphana University, Lüneburg Dr Amy Sargent, Film and Television Studies, University of Warwick Dr Pelle Snickars, Associate Professor, National Library of Sweden Dr Natalia Tolstikova, Head of the Centre for Consumer Culture eory, Stockholm University School of Business Arianna Turci, Curator, Archivio Natzionale del Cinema d’Impresa, Ivrea Dr Patrick Vonderau, Associate Professor, Department of Media Studies, Stockholm University Jon Wengström, Curator of Archival Film Collections, Swedish Film Institute Dr Johan C Yssel, Associate Professor, IMC Program Director, School of Communication, Point Park University, Pittsburgh Dr Yvonne Zimmermann, Visiting Research Scholar, New York University Professor Guido Zurstiege, Department of Media Studies, University of Tübingen Dr Jacob Östberg, Associate Professor, Department of Media Studies, Stockholm University INTERNATIONAL CONFERENCE CONFERENCE VENUE Department of Media Studies Bio Mauritz Filmhuset, Borgvägen 1-5, S-102 51 Stockholm Department of Media Studies Stockholm University 3rd-5th of May, 2012 KEYNOTE SPEAKERS William Boddy, Charles McGovern, Sean Nixon, Natalia Tolstikova As an aesthetic, industrial, and cultural practice, advertising has played a pivotal role in shaping the history of virtually every modern mass medium. In its ubiquity and ephemerality, avantgardist designs and persuasive rhetorics, adver- tising has epitomized moder- nity as well as popular culture. Today, advertising plays a key role in media transformation processes. Bringing to- gether academics, industry profession- als and archivists, this international conference is one of the first to explore advertising as a foundational player in screen cultures, and to shed more light on its specific objects, screens, practices, and intermediaries. CONFERENCE ORGANIZERS Bo Florin, Pelle Snickars, Patrick Vonderau Institutionen för mediestudier (IMS), Stockholm University, in collaboration with the National Library of Sweden (KB), the Swedish Film Institute (SFI) and MINE – Media Industries Network Europe (www.mine-europe.com) Conference attendance is free. For conference related questions, please contact Bo Florin: bo.florin@mail.film.su.se. Generously supported by Riksbankens Jubileumsfond and Stockholm University