Speaker: Miguel Angel Martín

THE ART OF NETWORKING ONLINE AND OFFLINE

How to make and gain goodbusiness contacts

Miguel Angel Martin

11/4/2011

MIGUEL ANGEL MARTIN• Trainer since 1988.

• Marketing experience since 1990.

• Publishing management experience since 1992.

• Training management experience since 2003.

• Social Media experience since 2004.

• Social Media Marketing experience since 2007.

• Online Marketing and Social Media Marketing consultant.

• XING Aragón Ambassador.

• Board member of ASONET.

• Social Media contributor in Aragón Radio.

28/04/2011 THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 2

THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 3

WHAT IS NETWORKING?

• Social structure composed by

nodes which are bound by or more

interdependency structure.

• 2nd meaning: To plow relationship

with people who can help you

professionally.


YOUR NETWORK OUTSIDE THE WEB

Who are your contacts’ contacts?

?

?

?

?

???

??


YOUR NETWORK OUTSIDE THE WEBSpontaneous reccomendations

?

?

?

?

???

?


YOUR NETWORK WITHIN THE WEB

Visible contacts


YOUR NETWORK WITHIN THE WEBYou can check your contacts’

contacts


YOUR NETWORK WITHIN THE WEBAnd widen your professional

network


WHO ARE MY PROSPECTS?

• Identify target market

• Find where I can meet my bestprospects

• Who do I really want to meet?


FOUR SIDES OF NETWORKING

Casual network

Online network

Knowledgenetwork

Strong network

You

ONLINE NETWORKING


@

• Social networking is here to stay.

• Democractic structure.

• Not substitute for real contact.


FUNDAMENTALS

• Visibility

• Credibility

• Profitability


SOCIAL NETWORKING


PROFESSIONAL SOCIAL NETWORKING


MICROBLOGGING NETWORKING

https://twitter.com/login


BE ORGANISED

• Schedule your timing.

• Decide which networks are mostsuitable.

• Actions toward productive relatioshipbuilding.


YOUR STRENGTHS

• Are you a sociable person?

• Do you like public speaking?

• Check your professionalbackground.

• How much do you know aboutyour area in terms of business?

• What other skills can you use?


KEEP IN MIND

Online networking is a means

not an end.

FACE-2-FACE NETWORKING


TYPES OF NETWORKING

• Conducted way.

• Freeway


BEFORE THE EVENT

• Get to know about the event.

• Send right body language.

• Get organised.

• Rehearse your elevator speech


ELEVATOR SPEECH


AT THE EVENT

• Identify other people’spresentations.

• Check for the most appeal ones.

• Get involve into micro-groups.


BE A GOOD LISTENERHuman brain can think at 450 wordsper minute.

The average person speaks at 150 words per minute.


FOCUS YOUR ATENTION


ICE BREAKING• What dou you like best about what

you do?

• Why did you get started into [yourbusiness] direction?

• What are your biggest challenges?

• Where else do you usually network?


YOUR UNIQUE SELLING PROPOSITION

POST NETWORKING


YOUR DATA BASE

• Create a DB from every event.

• Follow up.

• Get referrals.


WHAT ELSE?

• Build quality relationships.

• Be patient.

• Gain their confidence.

– Your profession

– Educate others about your business

– Help others get closer

– Invest time in others’ businesses

• Who’s who.


TO SUM UP• Set goals.

• Find your networking events.

• Focus on your target.

• Have your elevator speech ready.

• Be sociable.

Thanks for your attention

Miguel Angel Martín

[email protected]

http://www.facebook.com/SM.MAM

http://www.twitter.com/ma_martin

https://www.xing.com/profile/MiguelAngel_Martin

http://miguelangelmartin.blogspot.com

http://es.linkedin.com/in/miguelangelmartin

Speaker: Miguel Angel Martín

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