SPE Digital Advertising Opportunities 2018 Media Planner · SPE Digital Advertising Opportunities ... as well as a day-to-day, go-to resource for practitioners across ... disciplines

SPE Digital Advertising Opportunities 2018 Media Planner

About the Society of Petroleum Engineers (SPE) SPE’s digital vision is to use the knowledge-sharing capabilities of the internet to create a network of sites that function as a valuable global resource for the entire oil and gas exploration and production industry. This enables professionals to connect and access knowledge and technology easily at any time, from anywhere.

SPE currently offers a portfolio of six major websites, online

resources, newsletters and editorial news platforms that

make SPE the single most-important online destination for

upstream decision-makers, practitioners, and professionals

in the global oil and gas industry.

These sites represent a primary source of technical thought-

leadership in the field and the number one forum for the

industry’s opinion leaders and decision-makers, as well as

a day-to-day, go-to resource for practitioners across every

discipline within the industry.

SPE’s digital properties are unrivaled in providing access

to an engaged audience of industry professionals and

decision-makers.

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Why advertise with SPE?

1Gateway to access the largest online community of oil and gas professionals worldwide.

3Extensive reach across the full spectrum of oil and gas professionals and practitioners — managers, executives, engineers, scientists, consultants, and academics.

2A portfolio of sites respected as key sources of knowledge and thought-leadership globally.

4Proximity to broad and deep content across all industry disciplines — drilling, completions, production and operations, reservoir, management, facilities, and health, safety and environment (HSE).

*FT Global Reader Survey 2015, ** FT Behavioural and Demographic Surveys May 2016.

SPE’s Digital Properties

Monthly print magazine, online resource updated daily, weekly newsletter

covering the breadth of the industry.

www.spe.org/jpt

Online magazine and bi-weekly newsletter focused on production and facilities

engineering, particularly separation, flow assurance,

safety, and offshore infrastructure.

www.spe.org/ogf

Online magazine and monthly newsletter targeting career

information and education to young professionals across

the industry. www.spe.org/twa

Key portal for all SPE members and industry professionals to access

valuable resources. www.spe.org

An open-source platform offering background information, how-tos, and possible solutions

covering the full-breadth of industry topics.

www.petrowiki.org

Library of nearly 200,000 technical papers from multiple societies and

technical conferences—the place to find solutions to

technical challenges. www.onepetro.org

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Global Audience Profile

SPE’s digital portfolio of websites, online resources, and technology news platforms are the single most important online destination for decision-makers, practitioners, and professionals in the global oil and gas industry. While SPE’s digital sites draw activity from across the exploration and production (E&P) segment of the oil and gas industry, our 164,900 members are the core of our customers.

SPE’s 91,300 Professional Members

SPE Professional MembersDisciplines

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“JPT is the WiredTM magazine of the oil

& gas industry” *JPT Reader Survey.

of our subscribers either recommend, specify, or approve

purchases or are direct buyers.

of subscribers rate the content as good

to excellent. 4

6Government/Academia

736

3

JPT Print Edition

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SPE Disciplines

3%Health,

Safety, and Environment

28%Reservoir

23%Production and

Operations

7%Projects,

Facilities, and Construction

12%Management

and Information

10%Completions

17%Drilling

®

What we provide:

A broad and deep reservoir of content, articles and papers

Ability to target professionals by region

Proximity to relevant contextual environments, thought-leadership, news and feature articles

Opportunity to be an active participant in a dynamic community

Access to a global audience of decision-makers and practitioners

About JPT

The Journal of Petroleum Technology (JPT) is SPE’s monthly magazine, recognized by readers for its highly-valued content. This flagship publication offers a mix of technology news, opinion, features, analysis, emerging technologies, and “best-of” technical papers across 47 different topics annually.

The online version of JPT includes both content from the print publication and online only articles. The site is updated with new content daily and includes an archive of past content. JPT online is publically available, not limited exclusively to members, drawing a large audience from across the industry spectrum.

JPT issues a weekly newsletter featuring some of the latest content directly to the inbox of all SPE members and others who have requested to receive this valuable information resource. It currently reaches approximately 124,000 individuals weekly.

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www.spe.org/jpt

Why Advertise with JPT?Whether you want to create brand awareness, introduce a new product or service or showcase a current product, JPT is your best vehicle to reach global industry decision-makers.

Advertisers reach an online audience across the spectrum of disciplines in the industry. Our banner advertising opportunities ensure high prominence and visibility of your message across our audience. Our newsletter offers the opportunity to get your message out quickly, drive prospects to your website, and deliver your message right to a decision-maker’s inbox.

To expand your exposure and reinforce your message, talk with your SPE sales manager about packaging print and digital advertising in JPT.

Average Monthly Users

37,400Average Monthly Pageviews

86,000

Full JPT Website

2017

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Position Description and Size Pricing

JPT HomepageA1 Leaderboard & footer 728 × 90*

Exclusive $3,100/mo.

Up to 2 rotations $1,700/mo.

B Features banner — Exclusive 970 × 250* $3,200/mo.

C Med. Rectangle — up to 2 rotations 300 × 250 $1,450/mo.

D Tall Rectangle — up to 2 rotations 300 × 600 $1,675/mo.

E Med. Rectangle — up to 2 rotations 300 × 250 $1,150/mo.

F Med. Rectangle — up to 2 rotations 300 × 250 $995/mo.

JPT Topic + Department + Article pages (all combined)

A2 Leaderboard & footer 728 × 90*


Up to 2 rotations $1,900/mo.

G Med. Rectangle — up to 2 rotations 300 × 250 $1,650/mo.

H Tall Rectangle — up to 2 rotations 300 × 600 $1,875/mo.

I Med. Rectangle — up to 2 rotations 300 × 250 $1,350/mo.

J Med. Rectangle — up to 2 rotations 300 × 250 $1,150/mo.

JPT NewsletterN1 Newsletter banner 560 × 150 $1,800/wk.

N2 Newsletter banner 560 × 150 $1,550/wk.

N3 Newsletter banner 560 × 150 $1,300/wk.

Rates are 1-6×, gross, USD Discounts available for higher frequencies. *See ad specifications on page 22 for additional information.

NewsletterIndividuals

Weekly

129,300

Spindletop

$5,400/month

Exclusive Leaderboard site-wide (A1 + A2)

Black Gold

$4,200/month

Exclusive top MPU site-wide (C + G)

Production

$4,700/month

Exclusive tall MPU site-wide (D + H)

JPT Online Advertising Rates

2017

Topic + Department + ArticleAverage

Monthly Users

40,100

Average Monthly Pageviews

80,250

HomepageAverage

Monthly Users

5,750


13,3502017

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Packages

May-Sept 2017

About OGF

Oil and Gas Facilities is a web-based publication dedicated to the engineering disciplines involved in upstream projects, facilities, construction, production, and operations for onshore, offshore, and subsea.

The OGF website keeps global practitioners informed about trends, project updates, synopses of technical papers, new technologies, and people on the move. Some of the key topics of interest are flow assurance, separators, risers, decommissioning, water treatment and management, gas processing, asset maintenance and repair, and corrosion.

OGF’s newsletter provides updates on topics of interest directly to the inbox of production and facilities engineers every other week. Each issue of this newsletter reaches 48,500 industry professionals.

www.spe.org/ogf

Why Advertise in OGF?If you need to reach the people who are designing and operating our industry’s facilities, OGF is right for you. Most of OGF’s readers specify, recommend, or make purchasing decisions. OGF is a great place to enhance awareness of your brand, promote a new piece of equipment, or remind production and facilities professionals about key solutions you offer.



16,200

Full OGF Website

2017

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OGF Online Advertising Rates


OGF HomepageA1 Leaderboard & footer 728 × 90*


Up to 2 rotations $850/mo.

B Features banner — Exclusive 970 × 250* $1,500/mo.

C Med. Rectangle — up to 2 rotations 300 × 250 $725/mo.

D Tall Rectangle — up to 2 rotations 300 × 600 $800/mo.

E Med. Rectangle — up to 2 rotations 300 × 250 $575/mo.

OGF Topic + Department + Article pages (all combined)

A2 Leaderboard & footer 728 × 90*




G Tall Rectangle — up to 2 rotations 300 × 600 $900/mo.

H Med. Rectangle — up to 2 rotations 300 × 250 $625/mo.

OGF NewsletterN1 Newsletter banner 560 × 150 $900/issue

N2 Newsletter banner 560 × 150 $650/issue


Topic + Department + ArticleAverage

Monthly Users

6,400


11,7002017

HomepageAverage

Monthly Users

1,100


2,1002017


Weekly

48,20011

Packages

$2,600/month


Spindletop

$1,650/month

Exclusive top MPU site-wide (C + F)

Black Gold

$1,750/month

Exclusive tall MPU site-wide (D + G)

Production

2017

About SPE

The Society of Petroleum Engineers (SPE) has more than 91,000 professional members in 143 countries. The homepage of SPE’s website is the landing page for the largest individual-member organization serving managers, engineers, scientists, and other professionals worldwide in the upstream segment of the oil and gas industry.

The SPE homepage displays articles from our publications, as well as information about our events, webinars, training, and member services. The breadth of SPE products and services attracts a large audience of upstream practitioners and decision-makers to SPE’s homepage, both members and non-members. These individuals recognize SPE as the place to stay current on technical topics and technology.

SPE sends a monthly newsletter tailored to member’s region and technical discipline. Content includes recent magazine articles, information on member programs, upcoming events and webinars, and more. The newsletter is received by all SPE professional members and other industry personnel who have opted-in, currently reaching more than 100,000 industry professionals monthly.

www.spe.org

Why Advertise on SPE’s Homepage?If you need to reach a diverse, global audience of technical professionals working in oil and gas exploration and production, then the SPE homepage is perfect for you. Having your message on SPE associates your brand with the high quality that SPE represents. The SPE homepage allows you to reach an engaged audience of professionals who are looking for technical information.

SPE’s monthly regional/discipline newsletters are a great way to deliver your message to industry decision-makers. They also provide an opportunity to target your message to individuals in a specific region or technical discipline. These newsletters let you focus on the audience you need to reach (broad or focused) from within SPE’s professional membership.



841,700

Full SPE Website

2017

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1313

HomepageAverage

Monthly Users

36,800


98,400

SPE Online Advertising Rates


SPE HomepageA Center banner — Exclusive 728 × 90* $3,500/mo.

B Left Med. Rectangle — up to 2 rotations 300 × 250 $1,950/mo.

C Left Med. Rectangle — up to 2 rotations 300 × 250 $1,750/mo.

D Left Med. Rectangle — up to 2 rotations 300 × 250 $1,525/mo.

E Right Med. Rectangle — up to 2 rotations 300 × 250 $2,100/mo.

F Right Tall Rectangle — up to 2 rotations 300 × 600 $1,950/mo.

G Right Med. Rectangle — up to 2 rotations 300 × 250 $1,750/mo.

SPE NewsletterN1 Newsletter banner 560 × 150 $1,800/mo.

N2 Newsletter banner 560 × 150 $1,300/mo.

Rates are 1-6×, gross, USD Discounts available for higher frequencies *See ad specifications on page 22 for additional information.

2017 2017


Monthly

100,600

www.onepetro.org

About OnePetro

OnePetro is an online library of technical literature for the exploration and production industry, providing access to nearly 200,000 technical papers and articles from 20 organizations and multiple technical conferences around the world.

OnePetro is the definitive resource for upstream technology, providing the most comprehensive collection of information covering the breadth of industry topics. OnePetro is the first place industry professionals come to research solutions. When engineers encounter a problem in the field, a search in OnePetro helps them identify whether others have had a similar problem and how they resolved it.

Why Advertise on OnePetro?OnePetro is widely used across the industry. Professionals who visit OnePetro

are seeking solutions. OnePetro offers you the opportunity to have your offering

directly alongside the content they review to help them solve their challenges.

Whether brand awareness or promotion of a specific product is your aim,

OnePetro can ensure your message will be seen by a diverse global audience.

2017



1,350,100

Full OnePetro Website

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OnePetro Online Advertising Rates

Search Results PageAverage

Monthly Users

42,600


449,4002017

Article PageAverage

Monthly Users

169,200


508,0002017

HomepageAverage

Monthly Users

40,300


89,5002017

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OnePetro HomepageA Left Med. Rectangle 300 × 250 $2,500/mo.

OnePetro Search Results PageB+C Left Tall Rectangle — Exclusive 300 × 600 $3,400/mo.


C Left Med. Rectangle — up to 2 rotations 300 × 250 $1,600/mo.

OnePetro Article PagesD+E Right Tall Rectangle — Exclusive 300 × 600 $3,750/mo.

D Right Med. Rectangle — up to 2 rotations 300 × 250 $1,975/mo.

E Right Med. Rectangle — up to 2 rotations 300 × 250 $1,775/mo.

Rates are 1-6×, gross, USD Discounts available for higher frequencies. See ad specifications on page 22 for additional information.

About PetroWiki

PetroWiki is an open-source platform for sharing industry knowledge, covering a wide range of topics. It is THE destination for searches on E&P topics, ranking highly in Google searches for industry terms and technology.

PetroWiki is open to everyone in the industry, drawing significant numbers of non-members. PetroWiki started with SPE’s seven-volume Petroleum Engineering Handbook, and has grown to include other resources and topics.

www.petrowiki.orgg

Why Advertise on PetroWiki?PetroWiki delivers a large, globally diverse audience of industry practitioners,

consultants, engineers, academics, scientists and students. This valuable, go-to

source offers a limited number of opportunities that are perfect for creating brand

awareness or promoting specific products.

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All PetroWiki ads are run of site*

A Top banner — Exclusive 728 × 90 $3,900/mo.


If you are interested in any of the 180 × 150 ads at right, contact your SPE sales manager for pricing.

* Excludes glossary and a few administrative/special pages Rates are 1-6×, gross, USD Discounts available for higher frequencies. See ad specifications on page 22 for additional information.

PetroWiki Online Advertising Rates

All PagesAverage

Monthly Users

212,400


536,3002017

About TWA

The Way Ahead is a web-based publication focused on the needs and interests of young professionals within the industry. A combination of technical and career-focused content, TWA helps to prepare the next generation of professionals to take on new challenges.

TWA is unique in offering content written by and for young professionals. As such, it is a focused resource used by those early in their careers to stay informed and plan their path forward. Experienced professionals seeking a career change or to build their skills also find the content on TWA valuable.

www.spe.org/twa

Why Advertise in TWA?Want to reach young professionals in the upstream industry for recruitment, training, professional development or graduate education? Then TWA or the TWA newsletter is a perfect opportunity for you. TWA is also a great opportunity to introduce your brand or technology to the next generation of decision-makers.

2017



12,800

Full TWA Website

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TWA Online Advertising Rates

Department + Article PagesAverage

Monthly Users

6,550


10,300


TWA HomepageA1 Leaderboard & footer 728 × 90*

Exclusive $800/mo.


B Med. Rectangle — up to 2 rotations 300 × 250 $550/mo.

C Med. Rectangle — up to 2 rotations 300 × 250 $400/mo.

TWA Department + Article Pages (combined)A2 Leaderboard 728 × 90*

Exclusive $975/mo.


D Med. Rectangle — up to 2 rotations 300 × 250 $650/mo.

E Tall Rectangle — up to 2 rotations 300 × 600 $750/mo.



2017

HomepageAverage

Monthly Users

875


1,7002017

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Packages

$1,650/month


Spindletop

$1,400/month

Exclusive top MPU site-wide (B + D)

Black Gold

Additional Opportunities•

•

Showcase your company’s technical expertise and thought-leadership while generating sales leads, by hosting an Expert Hour Webinar.

You choose the topic and presenter, keeping the webinar educational, rather than promotional. SPE will promote and host your webinar.

WHAT YOU RECEIVEPre-webinar promotions:

• Print ad in JPT promoting the webinar

• Banner ad on JPT online

• Banner on SPE.org webinars page

• Promotion of webinar (including your logo) in SPE’s monthly webinar email

• Promotion on social media

Following the webinar:

• List of registrants and contact information

• Information on attendees and time spent on the webinar

• Webinar remains available for viewing on-demand on SPE’s webinar site for 12 months, with your company logo

• Quarterly updates on any new views of the webinar, with contact information, during the 12 month period

Investment: $15,000 net

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Sponsored Content

Share your company’s technical expertise through branded articles, videos, or white papers.

SPE’s publication websites (JPT, OGF, TWA) can host your sponsored content, such as articles, videos, and white papers. Sponsored content will be displayed prominently on the website and featured in a publication newsletter.

Talk with your SPE sales manager about how we can help you market your products and services by providing valuable content to our highly-qualified visitors.

HSE Now

SPE has a highly targeted online publication aimed at industry professionals in the fields of oil and gas health, safety, and environment. If you would like to reach this targeted group, please contact your SPE sales manager to discuss opportunities available for reaching this specialized audience.

Custom Solutions

If you need to reach a targeted segment within the E&P industry, talk with your SPE sales manager about how we can help. Whether by region, discipline, or time of day, we can help you focus on reaching those customers who may be most receptive to your message.

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Sponsored content is an effective way to inform and connect customers and prospects with the solutions your company offers and to position your brand as a leader in oil and gas technology.

Case studies make great sponsored content — JPT’s readers love case studies and regularly ask for more of them. Content that focuses on a solution to a specific problem will be most effective — customers facing that problem will want to learn how to diagnose, analyze, and resolve the issue. Because your content remains on the JPT website for 6 months (or optionally, for longer), people who face that particular challenge will be able to locate the solution you offer even after it is initially added/promoted.

JPT offers three sponsored content advertising opportunities:• Sponsored Articles • Sponsored Videos • Sponsored White Papers

Sponsored articles and videos are perfect for promoting your brand and sharing your technical expertise. Sponsored white papers are perfect for lead generation, since they require basic contact information in exchange for receiving your content.

Promotion of Sponsored Content• All sponsored content will remain on the JPT homepage for 1 month

and on the site for 6 months, with options for retaining it longer

• Promoted in the JPT newsletter (1× for articles and videos; 2× for white papers)

• Promoted via SPE’s LinkedIn feed

Display for Sponsored Content• Content available to site visitors without login

• Articles will be in a special section of homepage just below Latest News, set off by a colored background

• Videos may be mixed with articles as above or may be in a separate area in the right column with a colored background

• White papers will be in a special section of the right column; for one week a short alert-type notice will appear above Latest News on the homepage

Sponsored Content Advertising Opportunities — NEW FOR 2018!

Do y’all have it?

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Sales TeamMike Buckley Advertising Sales Manager Americas, Asia Pacific and South Asia Companies (A-L) Tel: +1.713.457.6828 Email: [email protected]

Dana Griffin Advertising Sales Manager Americas, Asia Pacific and South Asia Companies (M-Z) Tel: +1.713.457.6857 Email: [email protected]

Jane Bailey Advertising Sales Manager Europe, Middle East, Russia, and Africa Tel: +44 (0) 1227.266.605 Email: [email protected]

Craig W. Moritz Assistant Director, Sales & Exhibits Tel: +1.713.457.6888 Email: [email protected]

SPE Sales OfficesAMERICAS 10777 Westheimer Road Suite 1075 Houston, Texas 77042 USA Tel: +1.713.779.9595

EUROPE First Floor, Threeways House 40/44 Clipstone Street London W1W 5DW, United Kingdom Tel: +44.20.7299.3300

EXAMPLE LAYOUTSHow the sponsored content appears on the site will depend, in part, on the volume of sponsored content currently on the site. Below are examples of how these may appear on the site.

SPONSORED RESOURCES WHITE PAPERSSPONSORED RESOURCES

Ad Sizes

Formats and File Sizes

SPE accepts the following file formats: JPG, PNG, GIFMaximum file size: 40K (30K for newsletters)Note: Smaller file sizes ensure your ad will load quickly and be seen by customers

Animation in AdsAnimation in your ad is allowed for all SPE digital opportunities with the exception of the SPE homepage and all newsletters.

• Be judicious. SPE reserves the right to decline an ad if it has too much movement, vibration, flashing, etc., so as to create a distraction for users.

• Use the industry standard GIF89a file format for animated ads.

• No scripts, iframes, Flash files, or SVG images are allowed.

SPE reserves the right to decline any ad it believes is not appropriate for our audience.

Digital Ad Specifications

Tracking Information• Your Sales Manager can provide you with tracking reports on impressions and click through

data from our ad server.

• You have the option to include a 1 × 1 tracking pixel hosted on your own server Requirements for use of tracking pixels.

• The file must be a transparent 1 × 1 pixel GIF image. You host it on your external-facing server and provide us with the URL to the image. We strongly suggest a different pixel/URL for each ad.

• You will receive tracking information via your server logs or your server-side metrics application (Google or other), which you will be responsible for collecting and analyzing.

• Please note that SPE respects Do Not Track (DNT) settings. If a customer has set their browser to DNT, then the pixel will not be shown and you will not receive information about that customer’s impressions of your ad.

• As a result of DNT, impressions from your pixel may differ from the reports from SPE’s ad server.

Deadline for Supplying Ad Materials• Ads and all related materials are due at least 3 business days before your ad is to begin

appearing on the site.

• Delays by you in supplying materials mean that your ad will go up within 3 business days of when materials are received and run through the end of the term specified in the contract. SPE will not extend the term of your contract to cover any days missed at the beginning of the period due to delays on your part.

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Ad Type Size

Leaderboard (all publications) 970 × 90 OR 728 × 90 (advertiser’s choice), AND 300 × 100*

Features banner (JPT and OGF) 970 × 250 AND 300 × 250*

Center banner (SPE) 728 × 90 AND 300 × 100*

Top banner (PetroWiki) 728 × 90

Medium rectangle 300 × 250

Tall rectangle 300 × 600

Newsletter banner 560 × 150

* This alternate ad allows us to optimize viewing on mobile devices. Note: Most ads will scale slightly depending on user’s device size. This is beyond SPE’s control.

Sales Team

Mike Buckley Advertising Sales Manager Americas, Asia Pacific and South Asia Companies (A-L) Tel: +1.713.457.6828 Email: [email protected]

Dana Griffin Advertising Sales Manager Americas, Asia Pacific and South Asia Companies (M-Z) Tel: +1.713.457.6857 Email: [email protected]

Jane Bailey Advertising Sales Manager Europe, Middle East, Russia, and Africa Tel: +44 (0) 1227.266.605 Email: [email protected]

Craig W. Moritz Assistant Director, Sales & Exhibits Tel: +1.713.457.6888 Email: [email protected]

SPE Sales Offices

AMERICAS 10777 Westheimer Road Suite 1075 Houston, Texas 77042 USA Tel: +1.713.779.9595

EUROPE First Floor, Threeways House 40/44 Clipstone Street London W1W 5DW, United Kingdom Tel: +44.20.7299.3300

SPE Digital Advertising Opportunities 2018 Media Planner · SPE Digital Advertising Opportunities ... as well as a day-to-day, go-to resource for practitioners across ... disciplines

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