SPC 1017 SPEECH COMM. - Herb · SPC 1017 SPEECH COMM. Chapter 16 - Informative Speaking Effective Informative Speaking • Intellectually Stimulating • Relevant • Creative •

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SPC 1017 SPEECH COMM.Chapter 16 - Informative Speaking

Effective Informative Speaking

• Intellectually Stimulating

• Relevant

• Creative

• Think from different perspectives

• Visualize your thoughts

• Produce goals

• Combine and recombine

• Memorable

• Addresses Diverse Listening

Styles

Kolb’s Learning Cycle

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Address Diverse Learning Styles

• Feeling Dimension - Provide concrete and vivid

examples, stories and testimonials

• Watching Dimension - Use visual aids that encourage audience members to reflect

• Thinking Dimension - Include: rhetorical questions,

definitions, explanations, and statistics

• Doing Dimension - Encourage doing something

Methods of Informing

• Description - method of creating an accurate, vivid, verbal picture.

• Definition - method of informing that explains

something by identifying its meaning.

• Comparison and Contrast - focuses on how something is similar or different from other things.

• Narration - recounts an event, a myth, a story, or some other account.

• Demonstration - shows how something is done,

displays the stages of a process, or depicts how something works.

Common

Frameworks• Process

• Exposition

• Societally oriented

• Historically oriented

• Theoretically oriented

• Creatively oriented

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Adaptation Plan

• Key aspects of the audience

• Establish/Maintain Common Ground

• Build/Maintain Interest

• Audience Knowledge & Sophistication

• Build Credibility

• Audience Attitudes

• Adapt to Different Cultures

• Use Aids to Enhance Understanding