Sparking a Sponsorship Culture Revolution

Sparking a Sponsorship-

Culture Revolution

William PitcherPitcherGroup.com - [email protected]

Sponsorship Toronto - October 17, 2012

@WilliamPitcher

#SponsorshipTO

bit.ly/sponsorculture

How you embrace

sponsorship across your

organization can cost or

earn millions.

MISSION

Greater Opportunities

ActivationEngagement

Sponsorship

Value to You

Sponsorship?

Culture?

Sponsorship Culture?

Sponsorship Culture:

Group belief that marketing

partnerships are vital to your

mission and

group action to foster them.

NASCAR

5

Challenges

#1

Believing you

can’t do

sponsorship.

#2

Believing you

already do

sponsorship.

#3

Believing

sponsorship is

selling out.

#4 Believing sponsorship is

too costly.

#5

Believing

you are too

busy for

sponsors.

7 Tactics to:

Spark a

Revolution

#1

Return Value to

Stakeholders must

greater than their

Inconvenience

#2

Make

sponsorship

pay its own

way

#3 Leverage Added

Value of Sponsorship

#4

Plans

Sign-Offs

Contracts

#5 Learn, Sell, Invest, Grow

#6 Focus on Mission

#7

Have Fun

Discussion

William PitcherPitcherGroup.com - [email protected]

Mississauga, Ontario 289-999-1020

@WilliamPitcher #SponsorshipTO

bit.ly/sponsorculture

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